GEORGE AKERLOF + ROBERT SHILLER ~ PHISHING FOR PHOOLS ~ 2015

~ P-GPTDTTAITIOTP-B-NITIOTT ~ Phish – Getting People To Do Things That Are In The Interests Of The Phisher – But – Not In The Interest Of The Target

~ P-SW-FWR-ISP ~ Phool – Someone Who – For Whatever Reasons – Is Successfully Phished

~ PFS-AFFOELHNMIITET-NOWTGTBANWATB-YMPD ~ Personal Financial Insecurity – A Fundamental Fact Of Economic Life Has Never Made It Into The Economics Textbooks – No One Wants To Go To Bed At Night Worried About The Bills – Yet Most People Do

~ BP-CSLTC-‘BP’-TMTCF-SSAF-YNOWTBO ~ Big Phood – Commissions Scientific Laboratories To Calculate – “Bliss Points’ – That Maximize The Craving For – Sugar, Salt, And Fat – Yet No One Wants To Be Obese

~ TPHTUOTCOMTAC-TPFMDTANITBI-TDNDWIRGFT-TDNCWTRW ~ The Psychologists Have Taught Us Over The Course Of More Than A Century – That People Frequently Make Decisions That Are Not In Their Best Interest – They Do Not Do What Is Really Good For Them – They Do Not Choose What They Really Want

~ WTACFM-TINOFTC-TIAFTP ~ When There Are Completely Free Markets – There Is Not Only Freedom To Choose – There Is Also Freedom To Phish

~ WAPB-WWTRGAF-WWTBNTPWL-WDNWTDA-WTTFOIDHTB-WWODTBIC-A-WAATTL ~ We Are Phisable Because – We Want To Reciprocate Gifts And Favors – We Want To Be Nice To People We Like – We Do Not Want To Disobey Authority – We Tend To Follow Others In Deciding How To Behave – We Want Our Decisions To Be Internally Consistent – And – We Are Averse To Taking Losses

~ NTDB-OITOORT-A-OITOOMOTST-MAGDTOL-IAMRWJLPB-FTC-LTSEP ~ Noticing The Difference Between – Optimality In Terms Of Our Real Tastes – And – Optimality In Terms Of Our Monkey-On-The-Shoulder Tastes – Makes A Great Difference To Our Lives – It’s A Major Reason Why Just Letting People Be – Free To Choose – Leads To Serious Economic Problems

~ TMG-TBWTPFMITLTPT-B-JBWCSTMDNMIT ~ The Mantra Goes – The Best Way To Police Financial Markets Is To Let Them Police Themselves – But – Just Because We Can Say The Mantra Does Not Make It True

~ RM-TM-O-LDDDFP-OW-WRFI ~ Reputation Mining – The More-Or-Less Deliberate Drawing Down For Profit – Of Hard-Won Reputation For Integrity

~ TEO-‘RB’-WTWE ~ The Era Of – “Relational Banking” – Where Trust Was Essential

~ HDIATIBC-STTWNLTFOTB? ~ How Did Incentives At The Investment Banks Change – So That Trust Was No Longer The Foundation Of Their Business?

~ TEO-‘PTCIF’-CNLBTFG ~ The Ethic Of – “Placing The Client’s Interest First” – Can No Longer Be Taken For Granted

~ TCOIFRPFBIOSR ~ The Conflict Of Interest From Ratings Paid For By Issuers Of Securities Remains

~ RSOTLFPCBHRITFS ~ Relatively Small Opportunities To Loot For Profit Can Bring Huge Risks Into The Financial System

~ ORTPIR ~ One Response To Phishing Is Regulation

~ NIATIDNIYEP-SOT-I-GNWTPFP ~ New Ideas And Technical Innovation Do No Invariably Yield Economic Progress – Some Of Them – Instead – Give New Ways To Phish For Phools

~ TAI-WDATP-SSM-A-SIMCF ~ There Are Idealists – Who Draw Attention To Phishing – Start Social Movements – And – Set In Motion Corrective Forces

~ THMNTITON-MOOTFAPSTAC-MACBVAGSOIOOTMNIOM ~ The Human Mind Naturally Thinks In Terms Of Narratives – Much Of Our Thought Follows A Pattern Similar To A Conversation – Most Advertising Can Be Viewed As Grafting Stories Of Its Own Onto The Mental Narratives In Our Minds

~ MSTNTMAA-BPAP-WAHTP ~ Modern Statistical Techniques Now Tell Marketers And Advertisers – Both Private And Political – Where And How To Phish

~ TWOAAMISAGTRMACTRS ~ The World Of Advertising And Marketing Is Still About Getting The Right Message And Creating The Right Story

~ BAOTBOFMSNABUTTD ~ Being Aware Of The Benefits Of Free Markets Should Not Also Blind Us To Their Defects

~ RE-PAAATR ~ Rankings Everywhere – People Are Addictively Attracted To Rankings

~ CTCR-AEAARAB ~ Compared To Cancer Research – Alcohol Epidemiology And Alcohol Research Are Backwaters

~ BFP ~ Bankruptcy For Profit

~ TCWKDTR ~ The Can Was Kicked Down The Road

~ TROMFR ~ The Role Of Misleading Financial Ratings

~ SE-PNCS-B-IF-WLIACOP ~ Standard Economics – Presumes No Civil Society – But – In Fact – We Live In A Community Of People

~ MP-ISWOO-COGNBOTO-‘S’-PATT-S-TAISTOSWANO ~ Most Phishing – In Some Way Or Other – Consists Of Grafting New Branches Onto The Old – “Stories” – People Are Telling Themselves – Sometimes – It Also Involves Supplanting The Old Story With A New One

~ MEIFTGWDAT-PNASTDHBSUTR ~ Modern Economics Inherently Fails To Grapple With Deception And Trickery – Peoples Naiveté And Susceptibility To Deception Have Been Swept Under The Rug

~ TPHTLOTDM ~ The Psychologists Have Their Lists Of These Dysfunctional Motivations

~ SODAUBOTSWATOAOS-TGUATCOM-TAUTUHMPFPH-TSAQM-JCPFAOCCTDTM ~ Since Our Decisions Are Usually Based On The Stories We Are Telling Ourselves About Our Situation – This Give Us A Transparent Characterization Of Motivation – That Allows Us To Understand How Most Phishing For Phools Happens – These Stories Are Quite Manipulable – Just Change People’s Focus And One Can Change The Decisions They Make

MARI SWINGLE ~ I-MINDS ~ 2016

~ DTOOO-WAIA ~ Due To Our Own Overarousal – We Are Increasingly Annoyed

~ TLAOL ~ The Lost Art Of Leisure

~ WHMFBGOIATGI-TA ~ We Have Moved Far Beyond Gaming Or Internet Addiction To Generalize I-Tech Addiction

~ AAC-MEOADA-W-I-A-D-ADHD-SI ~ Across All Cultures – Mounting Evidence Of A Definite Association – With – I-Addiction – Depression – ADHD – Suicidal Ideation

~ AD ~ Alpha Deregulation

~ TDED:AITAHULES-A-EUDUNH ~ The Double-Edged Delusion: All I-Tech Are Helping Us Learn Exquisite Skills – And – Excessive Usage Does Us No Harm

~ EGCBAMITSWASA ~ Excessive Gaming Changes Brain Activity Much In The Same Way As Substance Abuse

~ AGMWBT-NEIAI-ATLYOYC-E-SI-B-O-

~ FLC-TPDPATH ~ For Little Children – The Potential Developmental Perils Are Too High

~ I-TSNRHIOHP-IWCT-ISBIAT-NARF-

~ KDOWALTGS-EAAANSWPOI-

~ O-G-O-S-HTBALBB-O-TBDNLTL-

~ B-AAWS-LANFP ~ Babies – Although Attentively Watching Screens – Learn Absolutely Nothing From Programs

~ UFRSO-DBITEHAPI-GTICF-PTIYET-

~ TIMETTEIODMIICTBOIIMCPOD-

~ SOPHFACBETVATDOAD-

~ THSIFOVD-AOTCWCATGE-

~ LKDCI-MBNAMTAOTGOD ~ Little Kids Don’t Crave I-Media By Nature Any More Than Any Other Toy, Game, Or Device

~ TDE ~ The Disinhibition Effect

~ ITP-TBCUFR-TTC ~ In The Past – The Bullied Could Usually Find Refuge – Today They Cannot

~ SATN:D-D-A-TDOI ~ Sex And The Net: Desensitization – Disinhibition – And – The Death Of Intimacy

~ MPNBTNTCWOATRSDOSV ~ Many People Now Believe They Need To Compete With Online Activity To Remain Sexually Desirable Or Sexually Valid

~ WCBIAOTIAI-T-TIHMMAATP ~ We Can’t Blame It All On The Internet And I-Tech – The Internet Has Merely Magnified And Accelerated The Process

~ SFMIISOAEO-TTEORL ~ Sexuality For Males Is Increasingly Sought Out And Expressed Online – To The Exclusion Of Real Life

~ ATPOCHBFTBSRTDAA ~ Addiction To Pornography Or Cybersex Has Been Found To Be Specifically Related To Depression And Anxiety

~ FOMO ~ Fear Of Missing Out

~ IMBTMAOTTCOTMTITTA ~ It May Be The Medium As Opposed To The Content Of The Medium That Is The True Addiction

~ GIA ~ Generalized Internet Addiction

~ FIA ~ Fantasy Internet Addiction

~ TIA ~ Technological Internet Addiction

~ WWHFTAIWIHTOBITGEOLOI-T ~ What We Have Forgotten To Ask Is What Is Happening To Our Brains In This Great Experiment Of Life On I-Tech

~ C ~ Cyberchondria

~ BLNLTT-TS-RU-DU ~ But Let’s Not Let This Tool – This System – Rule Us – Deregulate Us

~ SOB ~ Setting Of Boundaries

~ TBP! ~ Take Back Play!

VIKTOR FRANKL ~ MAN’S SEARCH FOR MEANING

~ TLITS-TSITFMITS ~ To Live Is To Suffer – To Survive Is To Find Meaning In The Suffering

~ [S]HWHA-‘W’TLCBWAA-’H’ ~ [S]He Who Has A – “Why” – To Live Can Bear With Almost Any – “How”

~ SWFYPBYHFTTAI ~ Success Will Follow You Precisely Because You Had Forgotten To Think About It

~ NSRIAESCFADR ~ No Situation Repeats Itself And Each Situation Calls For A Different Response

~ NPOECTFYWYHE ~ No Power On Earth Can Take From You What You Have Experienced

~ AOTSIPOAAROTOTS ~ Actualization Of The Self Is Possible Only As A Result Of Transcendence Of The Self

~ TMOLACBINCTB ~ The Meaning Of Life Always Changes But It Never Ceases To Be

~ ACTLTIOMPTOP ~ A Challenge To Live Thoughts Instead Of Merely Putting Them On Paper

~ LAI-YWLFTST-AHAAWTFTAYAATAN ~ Live As If – You Were Living For The Second Time – And Had Acted As Wrongly The First Time As You Are About To Act Now

HAL NIEDZVIECKI ~ HELLO, I’M SPECIAL ~ 2004

~ MOO-‘N’-COTWWHTNTFOSSAT ~ Millions Of Otherwise – “Normal” – Citizens Of The Western World Harbour The Notion That Fame Of Some Sort Awaits Them

~ TOAOS-D-TECCLAC ~ The Outward Appearance Of Specialness – Despite – Their Essentially Conformist, Conservative Lives And Convictions

~ ITIASCITEOIATNC-IITUPOC ~ If There Is A Single Constant In The Emergence Of Individuality As The New Conformity – It Is The Ubiquitous Presence Of Celebrity

~ NODWHMCTE-B-NCOCSTBCE ~ Not Only Do We Have More Celebrities Than Ever – But – New Categories Of Celebrities Seem To Be Constantly Emerging

~ MASFWTJTPPOS ~ Millions Are Searching For Ways To Join The Permanent Party Of Special

~ TNAOTNC ~ The New Age Of The New Conformity

~ CWHASOTWTT-TNCIWET ~ Can We Have A Sense Of Tradition Without Traditional Tradition? – The New Conforming Individualists Want Exactly That

~ NWCMBF ~ Now We Crave More Better Faster

~ TSRF ~ The Self-Reliance Fantasy

~ TL-TW-R-I-R ~ Tradition-Lite – Tradition Without – Responsibility – Involvement – Requirement

~ S-TITNLAPSAMIEFUQ-HB-SFFDR-UTY ~ Suddenly – The Institution That Not Long Ago Provided Stability And Meaning In Exchange For Unquestioning Acceptance – Has Become – Subjective, Flexible, Flawed, Debatable, Relative – Up To You

~ EPCNTUS-DO-YTCB-SSNDS ~ Every Pop-Culture Narrative Tells Us That – Despite Ordinariness – You Too Can Be – Special, Super, Noticed, Discovered, Successful

~ TMOPCIATOTTOTOP-W-ITPOFHOHH-BTSABTE-ALTL-BSCR-ICHTYH ~ The Message Of Pop Culture Is Always That Of The Triumph Of The Ordinary Person – Who – In The Process Of Following His Or Her Heart – Bucks The System And Becomes The Exception – A Larger-Than-Life – But Still Completely Regular – It-Could-Happen-To-You Hero

~ TIATW ~ Trapped In A Theme World

~ BPCDSWAUIAATS-NDPTUHTGNUSCOOR ~ But Pop Culture Doesn’t Specify What About Us Is Actually All That Special – Nor Does Pop Tell Us How To Garner Notice Upon Successful Completion Of Our Reinvention

~ FOULOATAMDFPC ~ Few Of Us Lack Opinions And Thoughts And Memories Derived From Pop Culture

~ CWS-CWHETROIMF ~ Celebrity Worship Syndrome – Celebrity Worship Has Entered The Realm Of Identifiable Mental Diseases

~ TMTAPSW-TV-TMMTPS ~ The More Time A Person Spends Watching – TV – The More Money That Person Spends

~ TFOTOPTISHBAUF-EITU ~ The Fantasy Of The Ordinary Person Turned International Success Has Become A Universal Fantasy – Encoded In The Unconscious

~ OEAR-BTWWLI-TWWM!-IUTFWOOPCPU ~ Our Expectations Are Raised – But The World We Live In – The World We Made! – Is Unable To Fulfill What Our Own Pop Culture Promises Us

~ ITNC-WTTSFGADNSOI-I-WBWT-IMBPTETS-AT-AOESBDTFOWTSW-STWCFTN ~ In The New Conformity – We Take The System For Granted And Do Not Seriously Oppose It – Instead – We Believe Wholeheartedly That – It May Be Possible To Enter The System – And That – All Our Energies Should Be Directed Toward Figuring Out What The System Wants – So That We Can Fulfill That Need

~ TFITAFTS-AHIW-AABATI-YJDTHE ~ The Focus Is Turned Away From The System – And How It Works – And Aimed Back At The Individual – You Just Didn’t Try Hard Enough

~ TSEIPTEO-Y-B-DAEOTOSIWWLOL ~ The Self-Esteem Industry Places The Emphasis On – You – But – Discourages Any Examination Of The Overall System In Which We Live Our Lives

~ BFTPAERLARPOTCOPS-SEM-TUTIFAL-CUTALODAR-WBTWAATSOOF ~ By Failing To Present Anything Even Remotely Like A Realistic Picture Of The Chances Of Pop Success – Self-Esteem Mythology – Teaches Us To Internalize Failures And Limitations – Conditions Us To Accept Lives Of Disappointment And Regret – We Believe That We Are Always The Source Of Our Failures

~ TOLAIAPCPTCRBR-WFOITBWWSOSOA-OF-OF ~ Though Our Lives Are Steeped In A Pop-Culture Promise That Can Rarely Be Realized – We Feel Our Inability To Become Whatever We’ve Set Our Sights On As – Our Fault – Our Failure

~ WWSTMWITROC-TWCH ~ What We Seem To Most Want Is To Replicate Our Celebrities – This We Cannot Have

~ TNC-TSFTWI ~ The New Conformity – The Search For The Way In

~ SABTTSWLI-ASCWPIAWTCOIBAR-TINCWTMOTS-BEWKITS ~ Subjected And Bound To The Systems We Live In – Any Surface Change We Perform Is Always Within The Confines Of Intense Bureaucracy And Regulation – There Is No Clear Way To Move Outside The System – Because Everything We Know Is The System

~ EFTTP ~ Escape From The Theme Park

~ TLB-CD-A-UOSAPTETPWAFAISA-IATO ~ The Line Between – Chronicling Dissent – And – Using One’s Status As Protester To Enter The Pop World And Further An I’m Special Agenda – Is A Thin One

~ WLIACW-EIP-EIC-EIAOITQFS-ETTTAATL(BRCN) ~ We Live In A Culture Where – Everything Is Permissible – Everything Is Celebrated – Everything Is An Option In The Quest For Special – Even Those Things That Are Against The Law (But Relentlessly Celebrated Nevertheless)

~ ACIWIINLPTAGDIADC ~ A Culture In Which It Is No Longer Possible To Author Genuine Dissent Is A Dying Culture

~ RAUTNCOSIAHSTMF ~ Recognizing And Understanding The New Conformity Of Special Is A Huge Step Toward Moving Forward

DAVID BOHM ~ ON DIALOGUE

~IPATC-TWT-THTBATCSIC-STTSITMDAA-RTS-CFAATTO ~ If People Are To Cooperate – To Work Together – They Have To Be Able To Create Something In Common – Something That Takes Shape In Their Mutual Discussions And Actions – Rather Than Something Conveyed From An Authority To The Others

~ IWKOTTTWITSFOC-TWAGTEIISOW-AWAGTMAPS ~ If We Keep On Thinking That The World Is There Solely For Our Convenience – Then We Are Going To Exploit It In Some Other Way – And We Are Going To Make Another Problem Somewhere

~ TDIBAAETTMBW-TITP ~ Thought Defends Its Basic Assumptions Against Evidence That They May Be Wrong – Thought Is The Problem

~ ABNFADWBFPTSIAC-SAGADFA-IAFDC ~ A Basic Notion For A Dialogue Would Be For People To Sit In A Circle – Such A Geometric Arrangement Doesn’t Favor Anybody – It Allows For Direct Communication

~ IP-TDSW-WAL-A-WAA ~ In Principle – The Dialogue Should Work – Without Any Leader – And – Without Any Agenda

~ IMBUTHAFTGTGG-WKAWOIFAW-PWBTLRTDLALOTD ~ It May Be Useful To Have A Facilitator To Get The Group Going – Who Keeps A Watch On It For A While – People Would Begin To Learn Really To Depend Less And Less On The Facilitator

~ TWOSHBOTBTWCFWL-B-MWC ~ The Whole Of Society Has Been Organized To Believe That We Can’t Function Without Leaders – But – Maybe We Can

~ IIITUTADGINATGOSK-WANTTCAH-TIMHAAB ~ It Is Important To Understand That A Dialogue Group Is Not A Therapy Group Of Some Kind – We Are Not Trying To Cure Anybody Here – Though It May Happen As A Byproduct

~ ITDGWANGTDWTDAA-TIC-OWANF-WMHAESWWANOTDA-NCTAC-OPIRRCCIT-IYWTCTAP ~ In The Dialogue Group We Are Not Going To Decide What To Do About Anything – This Is Crucial – Otherwise We Are Not Free – We Must Have An Empty Space Where We Are Not Obliged To Do Anything – Nor Come To Any Conclusions – Our Purpose Is Really To Communicate Coherently In Truth – If You Want To Call That A Purpose

~ PWCTAGWDIAA-NIFACWOP ~ People Will Come To A Group With Different Interests And Assumptions – Negotiating Involves Finding A Common Way Of Proceeding

~ AGDOWNITCTBDTTFON-PAGNRTGITDIWTFHWTCTBAD ~ A Great Deal Of What Nowadays Is Typically Considered To Be Dialogue Tends To Focus On Negotiation – People Are Generally Not Ready To Go Into The Deeper Issues When They First Have What They Consider To Be A Dialogue

~ TPINTEAFDGF-BR-OTLLETMAC ~ The Point Is Not To Establish A Fixed Dialogue Group Forever – But Rather – One That Lasts Long Enough To Make A Change

~ ACIALORAPAI-STWCLT-BIOWIWHAC-WITWS-MSPAV-OIFA -~ A Society Is A Link Of Relationships Among People And Institutions – So That We Can Live Together – But It Only Works If We Have A Culture – Which Implies That We Share – Meaning, Significance, Purpose, And Value – Otherwise It Falls Apart

~ D-FPTRWIOEOMWCTACOJ ~ Dialogue – For People To Realize What Is On Each Other’s Minds Without Coming To Any Conclusions Or Judgments

~ ITCITL-EWOWTCC-YAITGWTS ~ If You Can Influence The Leaders – Either With Or Without Their Conscious Cooperation – You Automatically Influence The Group Which They Sway

~ BPUAOC-O-MANO-TPCSSAWMOGE ~ By Playing Upon An Old Cliche – Or – Manipulating A New One – The Propagandist Can Sometimes Swing A Whole Mass Of Group Emotions

~ TL-WLTATAPC-WDSOIICBMTTTOI ~ The Leaders – Who Lend Their Authority To Any Propaganda Campaign – Will Do So Only If It Can Be Made To Touch Their Own Interests

~ EAAMBCIOTPIIC ~ Events And Activities Must Be Created In Order To Put Ideas Into Circulation

~ TLISTBAUEABTSC ~ The Law Isn’t Supposed To Be About Unspoken Excuses And Behind-The-Scenes Calculations

~ DWYLISF-BWYLIDBWYT-ATIOAPWIF ~ Doing What You Like Is Seldom Freedom – Because What You Like Is Determined By What You Think – And That Is Often A Pattern Which Is Fixed

~ T-‘P’-IIALAYKOPIATTBYT-THTBISSAOIC ~ The – “Problem” – Is Insoluble As Long As You Keep On Producing It All The Time By Your Thought – Thought Has To Be In Some Sense Aware Of Its Consequences

~ TOSITHM-P-P-TCAMSTYCSTROYT-YHTSYI ~ The Point Of Suspension Is To Help Make – Proprioception – Possible – To Create A Mirror So That You Can See The Results Of Your Thought – You Have To See Your Intention

~ ITB-PWTEO-ITSTIOTD-TWWWI-A-ATSTKEO-TBTTEO ~ In The Beginning – People Won’t Trust Each Other – If They See The Importance Of The Dialogue – They Will Work With It – And – As They Start To Know Each Other – They Begin To Trust Each Other

~ TOOADINTAT-O-TWAA-OTEO-R-IITS-O ~ The Object Of A Dialogue Is Not To Analyze Things – Or – To Win An Argument – Or To Exchange Opinions – Rather – It Is To Suspend – Opinions

~ IWCSWAOOOM-TWASACC-EIWDAE ~ If We Can See What All Of Our Opinions Mean – Then We Are Sharing A Common Content – Even If We Don’t Agree Entirely

~ IMTOTTOANRVI-TAAA-WCJSSTAOTM-TEU-NTWHCI ~ It May Turn Out That The Opinions Are Not Really Very Important – They Are All Assumptions – We Can Just Simply Share The Appreciation Of The Meanings –– Truth Emerges Unannounced – Not That We Have Chosen It

~ IWAHDAADT-EPITGTHADC-BWWRTITOPA ~ If We All Have Different Assumptions And Defend Them – Each Person Is Then Going To Have A Different Content – Because We Won’t Really Take In The Other Person’s Assumptions

~ TINPIBPOC-TNRCOR-ISIR-YDNTBP-ISHTPY-TTIPSDAI ~ There Is No Point In Being Persuaded Or Convinced – That’s Not Really Coherent Or Rational – If Something Is Right – You Don’t Need To Be Persuaded – If Somebody Has To Persuade You – Then There Is Probably Some Doubt About It

~ TINRTHTAAITIETIINR-TPSOAAOOAOITIIOTETIMNBR ~ There Is No Reason To Hold To An Assumption If There Is Evidence That It Is Not Right – The Proper Structure Of An Assumption Or Of An Opinion Is That It Is Open To Evidence That It May Not Be Right

~ TDNEFO-IMEFSE-PFAMFMOTTM ~ Truth Does Not Emerge From Opinions – It Must Emerge From Something Else – Perhaps From A More Free Movement Of The Tacit Mind

~ EIOFWP-WWAW-CPIADB-OTATT ~ Even If One Faction Won’t Participate – We Who Are Willing – Can Participate In A Dialogue Between – Our Thought And Their Thought

~ GPHTTA-ATANTT ~ Generally People Hold To Their Assumptions – So They Are Not Thinking Together

~ TINPITDFTPOAAH-WWTBFOHAAAWM-WWCLABTA ~ There Is No Place In The Dialogue For The Principle Of Authority And Hierarchy – We Want To Be Free Of Hierarchy And Authority As We Move – Where We Can Let Anything Be Talked About

~ TPITGPTCTKEOA-AKWTA ~ The Principle Is To Get People To Come To Know Each Other’s Assumptions – And Know What They Are

~ MOOT-IIGF-INI-IOITWC-AIPU-WPIU-ACFP-FF-FS-FN-FB-ASO-WSCPOIWWL-AWMROP-BS-IACFTP ~ Most Of Our Thought – In Its General Form – Is Not Individual – It Originates In The Whole Culture – And It Pervades Us – We Pick It Up – As Children From Parents – From Friends – From School – From Newspapers – From Books – And So On – We Select Certain Parts Of It Which We Like – And We May Reject Other Parts – But Still – It All Comes From That Pool

TWYES-DOHYRI-O-MI ~ The Way You Experience Something – Depends On How You Represent It – Or Misrepresent It

~ NWDSTOAAATNOOO-B-TAA-TWWST-TWWET-A-C-TTTWWTD ~ Normally We Don’t See That Our Assumptions Are Affecting The Nature Of Our Observations – But – The Assumptions Affect – The Way We See Things – The Way We Experience Them – And – Consequently – The Things That We Want To Do

~ WHGTL-S-TOT-TSWIID-WCABATTRIOWO-WCABATTRIPWO ~ We Have Got To Learn – Somehow – To Observe Thought – To See What It Is Doing – Be Attentive To The Results It Produces Within Ourselves – Even – Of How It Affects Perception

DEAN BURNETT ~ THE IDIOT BRAIN

~ TBATLIAPRTBUOS ~ The Brain Apparently Thinks Logic Is A Precious Resource To Be Used Only Sparingly

~ WSDKTPOS-WTTRFI-SIEFNBF ~ We Still Don’t Know The Purpose Of Sleep – Whatever The True Reason For It – Sleep Is Essential For Normal Brain Functioning

~ TMRBTBASCTAHCUBAC-TPOALOAIM ~ The Memories Retrieved By The Brain Are Sometimes Comparable To A Hairball Coughed Up By A Cat – The Product Of A Lot Of Alarming Internal Mangling

~ MOWOBDIDTMYLAFAGAP-A-OOTWICDTIBMYMTMYFBAY- MUFAIWWBIAIC ~ Much Of What Our Brain Does Is Dedicated To Making You Look And Feel As Good As Possible – And One Of The Ways It Can Do This Is By Modifying Your Memories To Make You Feel Better About Yourself – Making Us Feel As If We Were Better Informed And In Control

~ ASOSWAASTBITNFFH ~ A Sense Of Self-Worth And Achievement Seems To Be Integral To Normal Functioning For Humans

~ WBMOOWVOWOPTOATU ~ We Base Much Of Our World View On What Other People Think Of And Tell Us

~ IYPHS-IHLTYPTU-WHTWATWST ~ If Your Parents Have Superstitions – It’s Highly Likely That You’ll Pick Them Up – Without Having To Witness Anything That Would Support Them

~ TBSTSWTITSCHFNDROTC-TRORHNKOC-OOWITRATETHDSFAR-ORTA-‘F’ ~ The Brain Seems To Struggle With The Idea That Something Can Happen For No Discernible Reason Other Than Chance – The Rejection Of Randomness Has Numerous Knock-On Consequences – One Of Which Is The Reflex Assumption That Everything That Happens Does So For A Reason – Often Referred To As – ‘Fate’

~ FTBTEATA-ISTHTBSARI-B-ASATITO-STRCBA ~ For The Brain To Enjoy A Thrilling Activity – It Seems There Has To Be Some Actual Risk Involved – But – Also Some Ability To Influence The Outcome – So The Risks Can Be Avoided

~ FI-I-TAT-UI-WWI-AI-ASO ~ Fluid Intelligence – Is –The Ability To – Use Information – Work With It – Apply It – And So On

~ CI-I-TIYHSIM-A-CUTHYGTBOS ~ Crystallised Intelligence – Is – The Information You Have Stored In Memory – And – Can Utilise To Help You Get The Better Of Situations

~ FIDAWA-C-CIRSOAL ~ Fluid Intelligence Declines As We Age – Contrastingly – Crystallised Intelligence Remains Stable Over A Lifetime

~ LNTAPNSCBASCITB-TBIAPO-ICAWPATTDMOI ~ Learning New Things And Practising New Skills Can Bring About Structural Changes In The Brain – The Brain Is A Plastic Organ – It Can And Will Physically Adapt To The Demands Made Of It

~ ‘BT’GAE-TI-AP-NAETAOTPCAIIGI-TJCYTBGASG-ATBIECENTHTEEETATTH ~ ‘Brain-Training’ Games And Exercises – There Is – At Present – No Accepted Evidence That Any Of These Products Cause An Increase In General Intelligence – They Just Cause You To Become Good At Specific Games – And The Brain Is Easily Complex Enough Not To Have To Enhance Everything Else To Allow This To Happen

~ DMTIOEMF-N-‘SD’-MOTARNAAOSPSAMOA-TLTEOGIACAG ~ Drugs Meant To Improve Or Enhance Mental Function – Nootropics – ‘Smart Drugs’ – Most Of These Are Relatively New And Affect Only Specific Processes Such As Memory Or Attention –Their Long-Term Effects On General Intelligence Are Currently Anyone’s Guess

~ WSATTIIF-TTTPWOT-ITTIV-TPB ~ When Students Are Told That Intelligence Is Fixed – They Tend To Perform Worse On Tests – If Told That It’s Variable – They Perform Better

~ TBHTPACWGN ~ The Brain Has To Pick And Choose What Gets Noticed

~ TMWAWSUOPTIITCW-ILRASP-BIBOUDOA ~ The Most Worrying And Wide-Spread Use Of Personality Tests Is In The Corporate World – It Looks Rigorous And Sounds Proper – But It’s Based On Untested Decades-Old Assumptions

~ FLAPVOECBD-ICRTBTASOLH ~ Feeling Like A Passive Victim Of Events Can Be Damaging – It Can Reduce The Brain To A State Of Learned Helplessness

~ DTAIOAPTICAH-WCPTIIHIBTPAROO ~ Despite The Apparent Individuality Of A Person’s Tastes In Comedy And Humour – We Can Prove That It Is Heavily Influenced By The Presence And Reactions Of Others

~ TBHASEVOPDTCWO ~ The Brain Has A Surprisingly Extensive Variety Of Processes Dedicated To Communicating With Others

~ OBAVAARARF ~ Our Brains Are Very Adept At Recognising And Reading Faces

~ FITD-T-AWASRWMYMATALR ~ Foot-In-The-Door – Technique – Agreeing With A Small Request Will Make You More Amenable To A Larger Request

~ DITF-T-BITPBMWI-‘STD’-MOL-YFB-TADT-‘MIU’-TT ~ Door-In-The-Face – Technique – But It’s The Person Being Manipulated Who Is – ‘Slamming The Door’ – Metaphorically Or Literally – You Feel Bad – There’s A Desire To – ‘Make It Up’ – To Them

~ RBU-ATSBRTP-PP ~ Relationship Break-Up – Activates The Same Brain Regions That Process – Physical Pain

~ BPOAGCOOJ-EOS-WO-OBP-‘BL’-O-‘BR’ ~ Being Part Of A Group Can Override Our Judgement – Even Our Senses – Worryingly Often – Our Brains Prioritise – ‘Being Liked’ – Over – ‘Being Right’

~ FADB-TMSOIIOP-MAIAFPWCL ~ For A Developing Brain – The Main Source Of Information Is Other People – Mimicry And Imitation Are Fundamental Processes Whereby Children Learn

~ ‘MN’-NTA-B-WWPASA-A-WWOTAFSE-STBRAPTBOOAAFL ~ ‘Mirror Neurons’ – Neurons That Activate – Both – When We Perform A Specific Action – And – When We Observe That Action From Someone Else – Suggesting The Brain Recognizes And Processes The Behaviour Of Others At A Fundamental Level

~ OBPTUOPAAGTRFIIUS ~ Our Brains Prefer To Use Other People As A Go-To Reference For Information In Uncertain Scenarios

~ GWOAAMEXTIMWIA-GP-IVCAWGDMICC-ICBLOPBAC-A/O-OOTBA ~ Groups Will Often Adopt A More Extreme Conclusion Than Individual Members Would If Alone – Group Polarisation – It’s Very Common And Warps Group Decision-Making In Countless Circumstances – It Can Be Limited Or Prevented By Allowing Criticism – And/Or – Outside Opinions To Be Aired

~ CD-TAMOL-AMBLMG-WDAOI ~ Countless Decisions – That Affect Millions Of Lives – Are Made By Like-Minded Groups – Who Don’t Allow Outside Input

~ PAWTBR-JNTFR ~ People Are Willing To Be Rebels – Just Not The First Rebel

~ OBCUTFG-ATOTWTT ~ Our Brains Compel Us To From Groups – And Turn On Those Who Threaten Them

~ HDJWTBPOAG-TWAHRRII ~ Humans Don’t Just Want To Be Part Of A Group – They Want A High-Ranking Role In It

~ TMPACSLI-THIIFTTATNAIOTWO-B-ALAWDDSSLPTMPPICORC ~ The More Privileged And Comfortable Someone’s Life Is – The Harder It Is For Them To Appreciate The Needs And Issues Of Those Worse Off – But – As Long As We Don’t Do Something Stupid Like Put The Most Pampered People In Charge Of Running Countries – We Should Be OK

~ TBIATWIFAJ-WGBGR-ABBIP-U-TIT-B-TBISIIOBTWSTIA-SWBVFTM ~ The Brain Inherently Assumes The World Is Fair And Just – Where Good Behavior Gets Rewarded – And Bad Behaviour Is Punished – Unfortunately – This Isn’t True – But – The Bias Is So Ingrained In Our Brains That We Stick To It Anyway – So We Blame Victims For Their Misfortune

~ PALCOV-ITTCITATS-O-ITWTTVWCL ~ People Are Less Critical Of Victims – If They Themselves Can Intervene To Alleviate Their Suffering – Or – If They Were Told The Victims Were Compensated Later

~ DIAGASPTDEAR-NDAS ~ Depression Is A Genuine And Serious Problem That Deserves Empathy And Respect – Not Dismissal And Scorn

~ DINL-EWPAEIPAFTOB-AIOBHDTEIAA-TIOEEIOL ~ Depression Is Not Logical – Everything We Perceive And Experience Is Processed And Filtered Through Our Brain – And If Our Brain Has Determined That Everything Is Absolutely Awful – That’ll Impact On Everything Else In Our Lives

~ AOSAOIPWDASCTS-EHOWTDTIRE ~ Accusations Of Selfishness Also Often Imply People With Depression Are Somehow Choosing Their Situation – Exactly How Or Why They’d Do This Is Rarely Explained

~ ITMW-TBTTTWBOOBI-GOS-IITIOTF-TWGP ~ In The Modern World – The Biggest Threat To The Well-Being Of Our Brains Is – Good Old Stress – If It’s Too Intense Or Too Frequent – Then We Get Problems

EDWARD BERNAYS ~ PROPAGANDA ~ 1928

~ IWNU-1915-TGFSDTEROMMTRTPTFA-MEATPOAGB-TOWMTVM-ATSMOTWATPII ~ It Was Not Until 1915 That Governments First Systematically Deployed The Entire Range Of Modern Media To Rouse Their Populations To Fanatical Assent – Mass Enthusiasm At The Prospect Of A Global Brawl – That Otherwise Would Mystify Those Very Masses – And That Shattered Most Of Those Who Actually Took Part In It

~ N’PO’SOAAFTMBM-ANTCG-BBETTDTAIJ ~ Now “Public Opinion” Stood Out As A Force That Must Be Managed – And Not Through Clever Guesswork – But By Experts Trained To Do That All-Important Job

~ TGAC-SLSP-TBGOAAP-NLCHBP-STTTBB ~ The Great Allied Campaign – Suddenly Legitimized Such Propagandists – The Reborn Generation Of Admen And Publicists – No Longer Common Hucksters But Professionals – Sold Their Talents To Big Business

~ ‘TMOC’-ANTTPS ~ “The Manufacture Of Consent” – A Necessity Throughout The Public Sphere

~ WAG-AMM-OTF-OIS-TISAVACEFOTCOMITIOSPOCOI ~ We Are Governed – Our Minds Molded – Our Tastes Formed – Our Ideas Suggested – There Is Consequently A Vast And Continuous Effort Going On To Capture Our Minds In The Interest Of Some Policy Or Commodity Or Idea

~ YW-IAI-PIGOBDUTMOTCU-ATCOTIP ~ Yet Whether – In Any Instance – Propaganda Is Good Or Bad Depends Upon The Merit Of The Cause Urged – And The Correctness Of The Information Published

~ TETWPSTPOAAUMSEWIP ~ The Extent To Which Propaganda Shapes The Progress Of Affairs About Us May Surprise Even Well Informed Persons

~ MPIAYFFBAESATMOHMABNMAR ~ Mass Psychology Is As Yet Far From Being An Exact Science And The Mysteries Of Human Motivation Are By No Means All Revealed

~ IYCITL-EWOWTCC-YAITGWTW ~ If You Can Influence The Leaders – Either With Or Without Their Conscious Cooperation – You Automatically Influence The Group Which They Sway

~ GM-IFIIUTFTEOATL ~ Group Mind – Its First Impulse Is Usually To Follow The Example Of A Trusted Leader

~ BWTEOTLINAH-ATHMTFI-IDSBMO-C-PW-I-WSFAWGOIOE ~ But When The Example Of The Leader Is Not At Hand – And The Herd Must Think For Itself – It Does So By Means Of – Cliches – Pat Words – Images – Which Stand For A Whole Group Of Ideas Or Experiences

~ BPUAOC-OMANO-TPCSSAWMOGE ~ By Playing Upon A Old Cliche – Or Manipulating A New One – The Propagandist Can Sometimes Swing A Whole Mass Of Group Emotions

~ HDATSWMTSMW-OBUTCTPCTVLJMWIMS ~ Human Desires Are The Steam Which Makes The Social Machine Work – Only By Understanding Them Can The Propagandist Control That Vast, Loose-Jointed Mechanism Which Is Modern Society

~ TL-WLTATAPC-WDSOITCBMTTTOI ~ The Leaders – Who Lend Their Authority To Any Propaganda Campaign – Will Do So Only If It Can Be Made To Touch Their Own Interests

~ AMECBMTAEIBEITPMAAMOS ~ A Minor Element Can Be Made To Assume Economic Importance By Being Established In The Public Mind As A Matter Of Style

~ EAAMBCIOTPIIC ~ Events And Activities Must Be Created In Order To Put Ideas Into Circulation

~ EOWPPOWTTPCS-ETPIS-CBUIOWOA ~ Every Object Which Presents Pictures Or Words That The Public Can See – Everything That Presents Intelligible Sounds – Can Be Utilized In One Way Or Another

~ IWBO-OC-TWTTDIAIMBOTTP-IWN-TOPWWETTWIATWBMSAI-IPTIUOU ~ It Will Be Objected – Of Course – That Propaganda Will Tend To Defeat Itself As Its Mechanism Becomes Obvious To The Public – It Will Not – The Only Propaganda Which Will Ever Tend To Weaken Itself As The World Becomes More Sophisticated And Intelligent – Is Propaganda That Is Untrue Or Unsocial

~ KTGIATPATPIATG ~ Keep The Government Informed About The Public And The Public Informed About The Government

~ TAMPITGUCOPITWT-IIAGDFIAO ~ The American Motion Picture Is The Greatest Unconscious Carrier Of Propaganda In The World Today – It Is A Great Distributor For Ideas And Opinions

~ ITPIBIATPOIL-IWBSMTMRTRATIOI ~ If The Public Is Better Informed About The Processes Of Its Life – It Will Be So Much The More Receptive To Reasonable Appeals To Its Own Interests

~ ITPBMIIICD-CFWMTNS ~ If The Public Becomes More Intelligent In Its Commercial Demands – Commercial Firms Will Meet The New Standards