NIKIL SAVAL ~ CUBED ~ 2014

~ A-SOT-E-ITPOH-E-SAP;WSMATP-B-OPSTBP ~ A – Sort Of Tank – Entered – In The Prime Of Health – Exited – Shrunken And Phthisic; Where So Much Activity Took Place – But – Only Paper Seemed To Be Produced

~ ‘W-CS’ ~ “White-Collar Sweatshops”

~ TTWWBJARA-FL-TIAOTJ-P-HS-RTIT-TITTBTAPCWPI-TPWUFG ~ Though Their Work Was Becoming Just As Routinized As – Factory Labor – The Intangible Aspects Of Their Job – Prestige – High Status – Rendered Them Immune To – The Idea That They Belonged To A Particular Class With Particular Interests – Their Politics Were Up For Grabs

~ TCC ~ The Clerking Class

~ I-WPMAMAW-A-P ~ Industrialization – Was Producing More And More Administrative Work – And – Paperwork

~ U-FOFW-OW-DPA-AB-ISTRT ~ Unlike – Farming Or Factory Work – Office Work – Didn’t Produce Anything – At Best – It Seemed To Reproduce Things

~ TCW-C’-BTGWTTW-‘O’ ~ The Customary Word – “Countinghouse” – Began To Give Way To The Word – “Office”

~ U- ‘S’ -TKWOT-ILM-TETBTTHACWTO-‘S-I’ ~ Unlike – “Solidarity” – The Key Word Of The – Industrial Labor Movement – The Ethic That Began To Take Hold Among Clerks Was That Of – “Self-Improvement”

~ CWWUF-TC-KWO-FAF-WKWPD-OCWMTC;THNOTROBT ~ Clerical Workers Were Uprooted From – The Close-Knit World Of – Families And Farms – Where Knowledge Was Passed Down – Other Clerks Were Merely Their Competition; They Had No One To Rely On But Themselves

~ S-EBAKCS-TOW-F-TROTWOW ~ Self-Education Became A Key Component Separating – The Office World – From – The Rest Of The World Of Work

~ TO-ATFOPDIE-MIFHGBTOMIO-TG ~ The Office – And The Fears Of Physical Degradation It Engendered – Might In Fact Have Given Birth To Our Modern Idea Of – The Gym

~ WCPO-TGIWC-RTAASFOTO-WE?-O-WTMSPOTWTBPO-T-‘RC’?~ Were Clerks Part Of – The Growing Industrial Working Class – Replacing The Artisans And Small Farmers Of The Old-World Economy? – Or – Were They Merely Stopping Points On The Way To Becoming Part Of – The – “Ruling Class”?

~ F-T-T-L-D-OF-C-GTT-F-LLOTO ~ Farewell – The – Tranquil – Languorous – Days – Of The – Countinghouse – Greetings – To The Factory-Like Labor Of The Office

~ MWS ~ Men With Stopwatches

~ TTWHA- ‘L’-GRTAWNI-ATM-L ~ Things That Were Heralded As – “Laborsaving” – Gave Rise To A Whole New Industry – And To More – Labor

~ LHT-TTATT-TNLC-WTIO-TVFC ~ Less Heralded Than – The Typewriter And The Telegraph – Though No Less Consequential – Was The Invention Of – The Vertical File Cabinet

~ CW-NLETERWTTOTFW-ATB-WNMTIHRR-TM-FLOAP-TFF ~ Clerical Workers – No Longer Enjoying The Easy Rapport With Their Two Or Three Fellow Workers – And Their Bosses – Were Now Massed Together In Highly Regimented Rows – To Mimic – For Lack Of Another Precedent – The Factory Floor

~ MDKNTM ~ Managers Didn’t Know How To Manage

~ WWMHITPFTWWNRT-ATPW-‘CIAM’ ~ Workers Who Might Have Initially Taken Pride From Their Work Were Now Reduced To – As The Phrase Went – “Cogs In A Machine”

~ OGE-STHATN-WS-WTSAC ~ Offices Grew Enormously – Simply To House All The New – White Shirts – With Their Stopwatches And Cameras

~ T-DOPM-HBOO-SM-MLA-HCDTUUADBFN:HR ~ The – Department Of Personnel Management – Has Been One Of – Scientific Management’s – Most Lasting Achievements – Having Come Down To Us Under A Different But Familiar Name: Human Resources

~ W-H-FMP-GMSALI-BBD ~ Work – Had – For Most People – Gotten More Specialized And Less Interesting – Blessed By Drudgery!

~ ‘WC’ ~ “White-Collar”

~ OIBATWWPCOW-AOABTM-TBTETOWEM-CUTME ~ Once It Became Apparent That Women Were Perfectly Capable Office Workers – And Often Accounted Better Than Men – They Began To Enter The Office World En Mass – Completely Upending The Male Enclaves

~ DWTNTDHFM-WWJC-‘T’ ~ Dispensing With The Need To Distinguish Humans From Machines – Women Were Just Called – “Typewriters”

~ TLPIAOWLTBOBW-ETT-‘OB’-MTL-PAMMJITW-CTDSOES ~ The Lowest Position In Any Office Were Likely To Be Occupied By Women – Even The Term – “Office Boy” – Meaning The Lowest-Paid And Most Menial Job In The Workplace – Came To Designate Someone Of Either Sex

~ BN-MOTFO-WPOM-WEBM-TRTGAOOWE-WWETRTC-OWPSOCU

~ But Naturally – Much Of The Fear Of – Women’s Power Over Men – Was Expressed By Men – The Response That Guidebooks And Organizations Offered Were Equivocal – Women Were Expected To Respond To Come-Ons With Patient Silence Or Cheerful Unawareness

~ ITWWRTOBASOPC ~ Insinuating That Women Were Ruining The Office Became A Sport Of Popular Culture

~ TT-‘OW’ -BTETVTDTSWWCTHBTHWTHOW ~ The Term – “Office Wife” – Began To Enter The Vernacular To Describe The Secretary Who Was Closer To Her Boss Than He Was To His Own Wife

~ S-WTBAGOTOMV ~ Skyscrapers – Were The Birth And Growth Of The Office Made Visible

~ TP-‘W-CS’-BAPOITP ~ The Phrase – “White-Collar Slave” – Became A Popular One In The Press

~ UOLTITMIITROOW-TTCT-W-CS-FTFC ~ Union Organizers Lamented Their Inability To Make Inroads Into The Ranks Of Office Workers – Tending To Chide The – White-Collar Slaves – For Their False Consciousness

~ TCUOTOW-WWO-TWC-BRTBIOPIAOIA-P-OO-AAABBCAL ~ The Contradictory Understanding Of The Office Worker – Who Was Of – The Working Class – But Refused To Believe It Or Participate In Any Of Its Activities – Political – Or Otherwise – Acting As A Buffer Between Capital And Labor

~ TGPOBS-S/A/P-LMTTTDHW-AB-RR-HTSB-WCTBCT-‘HR’M ~ The Growing Popularity Of Behavioral Sciences – Sociology / Anthropology / Psychology – Led Managers To Try To Discover How Workers – Actually Behaved – Rather Than – How They Should Behave – What Came To Be Called The – “Human Relations” Movement

~ ‘M-MW’-‘A-C’ ~ “Man-Made Weather” – “Air-Conditioning”

~ TFL ~ The Fluorescent Lightbulb

~ IT-TTR-MHHTSCTIPDAWG-IP-IMCCMUATB-ATTQBAGIGWTCW ~ In Theory – The Testing Regime – Might Have Helped To Slot Congenial Types Into Proper Departments And Work Groups – In Practice – It Made Corporate Culture More Uniform Across The Board – Answering The Test Questions Became A Game In Guessing What The Company Wanted

~ TOWTITF-A-TFBTBTIOTO ~ The Office Worked To Incorporate The Family – And – The Family Began To Bear The Imprint Of The Office

~ ABW-IWAFOETNMIITS ~ A Boss’s Wife – It Was A Form Of Employment That Never Made It Into The Statistics

~ X&Y ~ Theory X & Theory Y

~ X=C/M/S ~ Theory X = Coercion / Manipulation / Supervision

~ Y=S-D&S-C ~ Theory Y = Self-Direction & Self-Control

~ ‘KW’-M-CEWWNITW-T-‘P’-N-IF-W-M ~ “Knowledge Workers” – Middle-Class Employees Who Would Never Identify Themselves With – The – “Proletariat” – Nor – In Fact – With – Management

~ KW-D-TD-S-TTSAMTLAE-ST-KWWLP:YKIWYSI ~ Knowledge Work – Difficult – To Define – Still – The Term Spread Among Management Theorists Like An Epidemic – Suggesting That – Knowledge Work Was Like Pornography: You Knew It When You Saw It

~ KWWBTHOACNS-A-‘IS’-IWTWTC-‘SA’ – ATWRTUCAA-‘CC’ ~ Knowledge Workers Would Be The Heroes Of A Coming New Society – An – “Information Society” – In Which They Were The Chief – “Symbolic Analysts” – All The While Rehabbing The Urban Core As A – “Creative Class”

~ IAC-WCOAN-IAC-WS-ITRT-OPTW-SCVFTPOWWL ~ Interaction And Communication – Were Conceived Of As Norms – Introspection And Concentration – Were Sidelined – In The Rush To – Open-Plan The World – Some Crucial Values For The Performance Of Work Were Lost

~ ITOTCHNIICAEFT-‘HP’-I-TWT-SAMPIASASFACAPAWAP ~ It Turned Out That Companies Had No Interest In Creating Autonomous Environments For The – “Human Performers” – Instead – They Wanted To – Stuff As Many People In As Small A Space For As Cheaply As Possible As Quickly As Possible

~ OWFUW-OW-WEWGRUATAPFA-AT – ‘HR’ – P-WLIATST ~ Offices Were Filling Up With – Overeducated Workers – Whose Expectations Were Gradually Running Up Against Their Actual Possibilities For Advancement – And The – “Human Relations” – Paradigm – Was Losing Its Ability To Soothe Them

~ TC-HTEOPPCETEOTCSSA-BDTSTTDAFTTWWT-ATHOPASBTBON ~ The Cubicle – Had The Effect Of Putting People Close Enough To Each Other To Create Serious Social Annoyances – But Dividing Them So That They Didn’t Actually Feel That They Were Working Together – All The Hazards Of Privacy And Sociability But The Benefits Of Neither

~ FDHTBOMTITMGFKWDAC ~ Flexibility Doesn’t Have To Be One More Trick In The Managerial Guidebook For Keeping Workers Docile And Consenting

NAOMI BARON ~ WORDS ONSCREEN ~ 2015

~ EFC-IIOTTLASF-IATA-WEAGFK ~ Ebooks For Children – It Is One Thing To Look At Sales Figures – It’s Another To Ask – Whether Ebooks Are Good For Kids

~ TMTK-TMTR ~ Too Much To Know – Too Much To Read

~ TL;DR – Too Long; Didn’t Read

~ ATWTWDTP-PTTV-LAL-OWIO-TRHS-E-TAOPWII-TLL-HC ~ As They Work Their Way Down The Page – People Tend To View – Less And Less – Of What Is On – The Right-Hand Side – Essentially – They Are Only Processing What Is In – The Lower Left-Hand Corner

~ RSA-80%-OTT-RWIO-TIP ~ Readers Spend About – 80 Percent – Of Their Time – Reading What Is On – The Initial Page

~ YDWTSOCFAWTDPO-AS-T-BR-WB ~ You Don’t Want To Shell Out Cash For A Work That Doesn’t Pan Out – And So – The – Book Review – Was Born

~ Tl;DS – Too Long; Didn’t Scroll

~ WSAECAY ~ What Should An Ebook Cost Anyway?

~ WHTAWCDDEP? ~ What Happens To Authors When Competition Drives Down Ebook Prices?

~ IT-33P-OM-TM-ASE-CW-2/3OAP-TMAPB ~ It Takes – 33 Pounds – Of Minerals – To Make – A Single Ereader Compared With – 2/3 Of A Pound – To Make A Printed Book

~ PAE-R-100K-HOFF-WP-66POCO2-CW-2KH-A-1OOTLIGG-FAB ~ Producing An Ereader – Requires – 100 Kilowatt-Hours Of Fossil Fuels – Which Produce – 66 Pounds Of Co2 – Compared With – 2 Kilowatt-Hours – And – 100 Times Less In Greenhouse Gases – For A Book

~ ‘R’ AE-TEIPM-IGDIPC-OBC-WWAETEHRFT ~ “Recycling” An Ereader – To Extract Its Precious Minerals – Is Generally Done In Poor Countries – Often By Children – Where Workers Are Exposed To Enormous Health Risks From Toxins

~ P-UMCIDD-AARR ~ Paper – Unlike Many Components In Digital Devices – Is A Renewable Resource

~ A-30BWOE-ACWB-DDW-TAEOTOO-30NPP ~ About – 30 Billion Watts Of Electricity – Are Consumed Worldwide By – Digital Data Warehouses – The Approximate Equivalent Of The Output Of – 30 Nuclear Power Plants

~ TJIDSOO-WDROP-IN-OWB-MEF ~ The Jury Is Definitely Still Out On – Whether Digital Reading Or Paper – Is Now – Or Will Become – More Environmentally Friendly

~ PA-TIAL-IAMC-TNOAFPLIAFR ~ Public Access – To Information And Learning – Is A Modern Concept – The Notion Of A Free Public Library Is Also Fairly Recent

~ CB-IYGITTS-YCHTN ~ Centuries Back – If You Gathered In The Town Square – You Could Hear The News

~ MOOC ~ Massive Open Online Courses

~ WCTSSASAFPP ~ We Continue To See Stories About Students And Faculty Preferring Print

~ ASWTDCRITM ~ A Surefire Way To Disrupt Careful Reading Is To Multitask

~ TMPRGF-E-IF ~ The Most Popular Reading Genre For – Ebooks – Is Fiction

~ IADW-OISAQE ~ In A Digital World – Once Is Seen As Quite Enough

~ HSIR? ~ How Social Is Reading?

~ RA-TTWWNAT-WACO ~ Reading Aloud – To Those Who Were Not Able To – Was A Common Occurrence

~ T-TFMOPCTFTPOR-IF-T-FRGOO-AW-A-TBTR-O-A-F ~ Today – The Fast Majority Of People Coming Together For The Purpose Of Reading – In Face-To-Face Reading Groups Or Online – Are Women – And – The Books They’re Reading – Overwhelmingly – Are – Fiction

~ EST-CBU-B-STMTTTW ~ Electronic Search Tools – Can Be Useful – But – Sometimes Take More Time Than They’re Worth

~ SHUA-PIUTL ~ Screens Hastens Us Along – Print Invites Us To Linger

~ HR ~ Hyper Reading

~ SMFAOHC-EC-BL-T-T-A-BC-AMFIVOSN ~ So Many Fundamental Aspects Of Human Communication – Eye Contact – Body Language – Tone – Timbre – And – Bodily Contact – Are Missing From Interactions Via Online Social Networking

~ TIATIO-WHYCDD-RTTWT-HDOTCS ~ There Is Also The Issue Of – Whether Handing Young Children Digital Devices – Rather Than Talking With Them – Hampers Development Of Their Communication Skills

~ CW-RO-P-TTLD-AAR-IEMF ~ Compared With – Reading Onscreen – Print – Tends To Limit Distraction – As A Result – It Encourages Mental Focus

~ MCTBUTDWWAD-EM-AGS ~ Modern Communication Technologies Beckon Us To Drop What We Are Doing – Even Momentarily – And Get Sidetracked

~ Y-WCSHACWSPOC-B-TLOVOIR ~ Yes – We Can Successfully Hold A Conversation While Shelling Peas Or Crocheting – But – The List Of Viable Options Is Restricted

~ ETU-EWU-T-SM-IEAM ~ Experts Tell Us – Even Warn Us – That – Successful Multitasking – Is Essentially A Myth

~ YA-23TML-TCWD-IYAT-TIYN ~ You Are – 23 Times More Likely – To Crash While Driving – If You Are Texting – Than If You’re Not

~ NWSMYPAI-OK-TUTPWD-GTBTSMBA ~ No Wonder So Many Young People Assume It’s – OK – To Use Their Phones While Driving – Given The Behavior They See Modeled By Adults

~ YBOM ~ Your Brain On Multitasking

~ T-DSMMD-‘IUD’-DNMTFC-T-‘IGD-D ~ The – Diagnostic And Statistical Manual Of Mental Disorders – “Internet Use Disorder” – Did Not Make The Final Cut – Though – “Internet Gaming Disorder” – Did

~ OTR-6,000-LIUT-HAETDO-BTEOTT-FC ~ Of The Roughly – 6,000 – Languages In Use Today – Half Are Expected To Die Out – By The End Of The Twenty-First Century

~ WATTMCDTRO?-DF-DS-DT ~ What Are The Three Most Critical Drawbacks To Reading Onscreen? – Distraction First – Distraction Second – Distraction Third

~ SASAYTD-AI;MD-IAIHS ~ Short Attention Span And Yielding To Distraction – Are In; Mental Discipline – Is An Increasingly Hard Sell

NICHOLAS DUNBAR ~ THE DEVIL’S DERIVATIVES ~ 2011

~ RTDIA ~ Ready To Do It Again

~ TBAHFMCTB ~ The Bankers And Hedge Fund Managers Celebrating Their Bonuses

~ TBTMBS ~ The Bets That Made Banking Sexy

~ IWCA-CDS-RTBLT-CM-IR-S-O-C-TDWLT-UFD:TDOLOB-IWABLBIPOSEL-TCOPFRNHAQPTCBTED ~ It Was Called A – Credit Default Swap – Rather Than Being Linked To – Currency Markets – Interest Rates – Stocks – Or – Commodities – These Derivatives Were Linked To – Unmitigated Financial Disaster: The Default Of Loans Or Bonds – It Was A Bit Like Buying Insurance Policy On Someone Else’s Life – The Cost Of Protection From Risk Now Had A Quantifiable Price That Could Be Traded Every Day

~ T-S-S-D-O-H-T-LB ~ The – Sad – Strange – Death – Of – Hate-To-Lose Banking

~ TFAOR ~ The False Apostles Of Rationality

~ BRTMTT ~ Bending Reality To Match The Textbook

~ AD-SHIYL ~ A Derivatives-Shaped Hole In Your Life

~ A-FL-W-PF ~ A – Free Lunch – With – Processed Food

~ TDAEMP ~ The Debt And Equity Morality Play

~ BATG ~ Barbarians Among The Gatekeepers

~ STU ~ Selling The Unsellable

~ RC ~ Regulatory Capture

~ PTB ~ Passing The Bucks

~ ‘SI’/’LD’-’LL’ ~ “Stated Income” / “Limited Documentation” – “Liar Loans”

~ P-T-EL ~ Primed-To-Explode Loans

~ A-BCDS ~ Asset-Backed Credit Default Swaps

~ NINJA ~ No Income / No Job / No Assets

~ TF-SMOTFSWNOACOMA ~ The Full-Scale Meltdown Of The Financial System Was Now Only A Couple Of Months Away

~ BITS ~ Banking In The Shadows

~ T-S-I-WL-R-AM-S-DITE-‘R’-FESOTIP ~ The – Self-Interest – Was Less – Rational – And More – Selfish – Driving Individuals To Extract – “Rent” – From Each Step Of The Innovation Process

~ BBPM ~ Banking By Photocopy Machine

~ TCOASA-H/L/U-O-TBG-TF-WAYU ~ The Consequences Of Allowing Such A – Huge / Leveraged / Unregulated – Off-Track Betting Game – To Flourish – Were As Yet Unimagined

~ PGTB ~ Pop Goes The Bubble

~ MCD ~ Massive Collateral Damage

~ ‘STBYOV…’ ~ “Sorry To Bother You On Vacation…”

~ CITS ~ Cracks In The Street

~ L-A-D-O-PD ~ Life – And – Death – On – Planet Derivative

~ WHBMRBIU-BPHOBODITS-GQTWOU-APU-PD ~ What Had Been Measurable Risk Became Immeasurable Uncertainty – By Pouring Hundreds Of Billions Of Dollars Into The System – Governments Quenched The Wildfire Of Uncertainty – And Propped Up – Planet Derivative

~ JTATOTB ~ Just Throw A Tarp Over The Body

~ ASOILADMAAD-AOTUPUBTG-PFBT ~ A Series Of Increasingly Large And Desperate Merger And Acquisition Deals – All Of Them Ultimately Propped Up By The Government – Paid For By Taxpayers

~ BHMHRC ~ But How Much Has Really Changed?

~ UB ~ Unchastened Banks

~ TM-NCTATBRIB ~ The Multi-Nationals Continue To Argue That Bigger Really Is Better

~ DS(M)U-THITTRATHT-TOIP-TCOC-TUATWOC ~ Derivatives Still (Mostly) Unbound – The Huge Incentives To Take Risks And Then Hedge Them – The Opacity In Pricing – The Contagion Of Collateralization – The Uncertainty About The Web Of Counterparties

~ BB ~ Buyers Beware

YUVAL NOAH HARARI ~ HOMO DEUS ~ A BRIEF HISTORY OF TOMORROW ~ 2015

~ FTFTIH-MPDT-FETMTFETL ~ For The First Time In History – More People Die Today – From Eating Too Much Than From Eating Too Little

~ IIWOPTMTBATRTIOSEF ~ It Is Within Our Power To Make Things Better And To Reduce The Incidence Of Suffering Even Further

~ SWFTPSAOCWWSTNL ~ Schools Were Founded To Produce Skilful And Obedient Citizens Who Would Serve The Nation Loyally

~ DIIC-AHHEIRD-TIGE-RTGC ~ Dramatic Improvements In Conditions – As Humankind Has Experienced In Recent Decades – Translate Into Greater Expectations – Rather Than Greater Contentment

~ FBOW-AGPOTPITPMOARB-NOTCDMI-BATFMMDATOB ~ For Better Or Worse – A Growing Percentage Of The Population Is Taking Psychiatric Medicines On A Regular Basis – Not Only To Cure Debilitating Mental Illnesses – But Also To Face More Mundane Depression And The Occasional Blues

~ UTN-IHPRMOUOET-ITFIMRMOU-THBAM-O-OMDWOT ~ Up Till Now – Increasing Human Power Relied Mainly On Upgrading Our External Tools – In The Future It May Rely More On Upgrading – The Human Body And Mind – Or – On Merging Directly With Our Tools

~ WWTATR-EOBAMIO-AA-TEOA-D-A-M ~ We Want The Ability To Re-Engineer Our Bodies And Minds In Order – Above All – To Escape Old Age – Death – And – Misery

~ BOH-WCTDW-P-I-W-EATEAARF-EYAGP-TLIPHAHDATTLIS-ATIUTC ~ Billions Of Humans – Will Continue To Deal With – Poverty – Illness – Violence – Even As The Elites Are Already Reaching For – Eternal Youth And Godlike Powers – Those Living In Palaces Have Always Had Different Agendas To Those Living In Shacks – And That Is Unlikely To Change

~ WTPOMPITCCA? ~ What’s The Point Of Making Predictions If They Cannot Change Anything?

~ SH-GUMO ~ Studying History – Gives Us More Options

~ HHWT-RAF-OM-R-E-C ~ History Has Witnessed The – Rise And Fall – Of Many – Regions – Empires – Cultures

~ TA ~ The Anthropocene

~ WRTOA-HHLSBG-WDLTROTTD-BWHNBPJOMG ~ With Regard To Other Animals – Humans Have Long Since Become Gods – We Don’t Like To Reflect On This Too Deeply – Because We Have Not Been Particularly Just Or Merciful Gods

~ TWIPMBHATDA ~ The World Is Populated Mainly By Humans And Their Domesticated Animals

~ 99%OOD-ITMILC-AMBTHRAWC-S-E-D ~ 99 Percent Of Our Decisions – Including The Most Important Life Choices – Are Made By The Highly Refined Algorithms We Call – Sensations – Emotions – Desires

~ TMIAFOSE-SA-P-P-A-L-TMEAMO-I-S-E-T-WFFABM-AID-TOEFAV-TFCOEC-TSOC ~ The Mind Is A Flow Of Subjective Experiences – Such As – Pain – Pleasure – Anger – Love – These Mental Experiences Are Made Of – Interlinked – Sensations – Emotions – Thoughts – Which Flash For A Brief Moment – And Immediately Disappear – Then Other Experiences Flicker And Vanish – This Frenzied Collection Of Experiences Constitutes – The Stream Of Consciousness

~ EAHD-IROACS-MITBTWON-CA ~ Everything A Human Does – Including Reporting On Allegedly Conscious States – Might In Theory Be The Work Of Non-Conscious Algorithms

~ HSITOSOECOCFILN-IAT-WBVIAW-B-IHHNLTCFILN-OCBADHWSBSFSRTUA ~ Homo Sapiens Is The Only Species On Earth Capable Of Cooperating Flexibly In Large Numbers – Intelligence And Toolmaking – Were Obviously Very Important As Well – But – If Humans Had Not Learned To Cooperate Flexibly In Large Numbers – Our Crafty Brains And Deft Hands Would Still Be Splitting Flint Stones Rather Than Uranium Atoms

~ SDBAT-ACML-BRAT-AWSL-WARBE-TE-AIFSATRTSMOAH-GB ~ Sapiens Don’t Behave According To – A Cold Mathematical Logic – But Rather According To – A Warm Social Logic – We Are Ruled By Emotions – These Emotions – Are In Fact Sophisticated Algorithms That Reflect The Social Mechanism Of Ancient Hunter-Gather Bands

~ TTHMTARPTTCOOIS-HIWWTUOF-CGACNIHE-WMADTFTGMTTW ~ To Think Historically Means To Ascribe Real Power To The Contents Of Our Imaginary Stories – Hence If We Want To Understand Our Future – Cracking Genomes And Crunching Numbers Is Hardly Enough – We Must Also Decipher The Fictions That Give Meaning To The World

~ WLMHBCAAMWODR-BIGBAPWTRR-WORCWOR-IWORTHTGW ~ Written Language May Have Been Conceived As A Modest Way Of Describing Reality – But It Gradually Became A Powerful Way To Reshape Reality – When Official Reports Collided With Objective Reality – It Was Often Reality That Had To Give Way

~ HIASN-BTOAN-WWCTT-O-WAACTSO ~ History Isn’t A Single Narrative – But Thousands Of Alternative Narratives – Whenever We Choose To Tell – One – We Are Also Choosing To Silence Others

~ MCTDH ~ Myths Continue To Dominate Humankind

~ IMHAM-II-SH ~ If Modernity Has A Motto – It Is – Shit Happens

~ I-IMNBWTCTBIEGA-R-BINPTSM-INM-OOED ~ Indeed – It May Not Be Wrong To Call The Belief In Economic Growth A – Religion – Because It Now Purports To Solve Many – If Not Most – Of Our Ethical Dilemmas

~ TGSD-W-TDOI-OHRHLTKATW-TSHAVGRTSNK ~ The Greatest Scientific Discovery – Was – The Discovery Of Ignorance – Once Humans Realised How Little They Know About The World – They Suddenly Had A Very Good Reason To Seek New Knowledge

~ WDS-TPAASFMTTR-EITRCTTITFP ~ When Disaster Strikes – The Poor Almost Always Suffer Far More Than The Rich – Even If The Rich Caused The Tragedy In The First Place

~ IEIFS-I-TCATP-TE ~ If Everything Is For Sale – Including – The Courts And The Police – Trust Evaporates

~ WWHTTJMOAIOHIMCT?WWBTPIOAMNCOEUP? ~ What Will Happen To The Job Market Once Artificial Intelligence Outperforms Humans In Most Cognitive Tasks? – What Will Be The Political Impact Of A Massive New Class Of Economically Useless People?

~ WIWTISTTTCCOLASOOISLACY-EOUHASSTTAMOOE-KOAFCS-MTUWBF-M-N-S-OOD-A-WOOATJASCSAWIA ~ We Identify With The Inner System That Takes The Crazy Chaos Of Life And Spins Out Of It Seemingly Logical And Consistent Yarns – Each Of Us Has A Sophisticated System That Throws Away Most Of Our Experiences – Keeps Only A Few Choice Samples – Mixes Them Up With Bits From – Movies – Novels – Speeches – Our Own Daydreams – And – Weaves Out Of All That Jumble A Seemingly Coherent Story About Who I Am

~ WAATFAFO-EU-D/T/S-TMNAFT-FWOIH-C-D-TFM-A-HR-STF? ~ We Are About To Face A Flood Of – Extremely Useful – Devices / Tools / Structures – That Make No Allowance For The – Free Will Of Individual Humans – Can – Democracy – The Free Market – And – Human Rights – Survive This Flood?

~ TGD-IIDFC-WANDNTON-CI ~ The Great Decoupling – Intelligence Is Decoupling From Consciousness – We Are Now Developing New Types Of Non-Conscious Intelligence

~ TMIQIT-F-CEMWBWTDWATSP ~ The Most Important Question In Twenty-First-Century Economics May Well Be What To Do With All The Superfluous People

~ WWCHD-OWHHIN-CATCDAEB? ~ What Will Conscious Humans Do – Once We Have Highly Intelligent Non-Conscious Algorithms That Can Do Almost Everything Better?

~ AAPHOOTJM-WMBCITHO-TTETOTA-PA ~ As Algorithms Push Humans Out Of The Job Market – Wealth Might Become Concentrated In The Hands Of – The Tiny Elite That Owns The All-Powerful Algorithms

~ TQSM-S-KTN ~ The Quantified Self Movement – Self-Knowledge Through Numbers

~ OPDIPTMVRMHSHTO-AWAGITTTGIEFESAFCV ~ Our Personal Data Is Probably The Most Valuable Resource Most Humans Still Have To Offer – And We Are Giving It To The Tech Giants In Exchange For Email Services And Funny Cat Videos

~ TSOAFHTAIHAAU-NAAROSMGD-BDTAFOMC ~ The Shifting Of Authority From Humans To Algorithms Is Happening All Around Us – Not As A Result Of Some Momentous Governmental Decision – But Due To A Flood Of Mundane Choices

~ WEIRD ~ Western – Educated – Industrialized – Rich – Democratic

~ D-TDR-TUCODF-SAHKAW-TIBDACA-TI-O-A-T ~ Dataism – The Data Religion – The Universe Consists Of Data Flows – Sceptical About Human Knowledge And Wisdom – Trust In Big Data And Computer Algorithms – The Internet-Of-All-Things

~ M-G-LT-W-MP-IARFD ~ Mixing – God-Like Technology – With – Megalomaniac Politics – Is A Recipe For Disaster

B.J. MENDELSON ~ EVERYTHING YOU NEED TO KNOW ~ SOCIAL MEDIA IS BULLSHIT ~ 2012

~ O-MMT-O-TWNC ~ Offline – Matters More Than – Online – This Will Never Change

~ TLT-IB-NA-MHEOACMBITSYB-MD ~ The – Long Tail – Is Bullshit – Niche Audiences – Must Have Enough Of A Critical Mass Behind It To Support Your Business – Most Don’t

~ 99%-OTTTAORTA-‘V’-ADBOF:R-WC-TM-LC-CS-F-TSFTR-IHALTDWBITRPATRT ~ Ninety-Nine Percent – Of The Things That Are Often Referred To As – “Viral” – Are Driven By Offline Forces: Real-World Connections – Traditional Media – Legitimate Celebrities – Corporate Spending – For – The Small Fraction That Remains – It Has A Lot To Do With Being In The Right Place At The Right Time

~ M-V-GU-A-M-WS-GU ~ Most – Videos – Go Unwatched – And – Most – Web Sites – Go Unvisited

~ MIEOTW ~ Momentum Is Everything On The Web

~ BSOML-‘A’-A-‘E’-TOMTMF-SB-A-A-E-I-S

~ Be Skeptical Of Metrics Like – “Awareness” – And – “Engagement” – The Only Metric That Matters For – Small Businesses – Artists – And – Entrepreneurs – Is – Sales

~ QE-ITE-AOTTAF-ETI-ACOHYFN-ITIAWKISE-WHFAAS ~ Question Everything – In The End – All Of These Things Are Fads – Even The Internet – A Couple Of Hundred Years From Now – If The Internet As We Know It Still Exists – We’ll Have Failed As A Species

~ TEWTSTFITLAHTRWYCT-ITCYAD?-TAF ~ The Easiest Way To Spot The Frauds Is To Look At How They React When You Challenge Them – If They Call You A Dinosaur? – They’re A Fraud

~ NOTPIGFB-YDNTUAOTP-IACDTWYLTDAWYAI-TOTYDIAWS-AAATYGSGTYW ~ None Of These Platforms Is Great For Business – You Don’t Need To Use Any Of These Platforms – It All Comes Down To What You’re Looking To Do And Who Your Audience Is – The Only Thing You Need Is A Web Site – Any And All Traffic You Get Should Go To Your Website

~ ETHOTWIDB-TM-WSM-INAO-OTW-COWS-IYWTSIWIITYD-YNTM-N-‘TPFKATA’-O-‘I’ ~ Everything That Happens On The Web Is Driven By – The Media – We Spend Most – If Not All Of – Our Time With – Corporate Owned Web Sites – If You Want To Succeed In Whatever It Is That You Do – You Need The Media – Not – “The People Formerly Known As The Audience” – Or – “Influencers”

~ DYENTTPWWTSYOTIO-‘I’-PTAIT?-YAFTTAIOTIIN ~ Did You Ever Notice That The People Who Want To Sell You On The Idea Of – “Influencers” – Portray Themselves As Influencers Themselves? – You’ll Also Find That The Alleged Influence Of The Influencers Is Negligible

~ T1%R-ASMOUDTMOTTOTW-WTROUJL ~ The 1 Percent Rule – A Small Minority Of Users Do The Majority Of The Talking On The Web – While The Rest Of Us Just Listen

B.J. MENDELSON ~ EVERYTHING YOU WILL EVER NEED TO KNOW ABOUT MARKETING ~ SOCIAL MEDIA IS BULLSHIT ~ 2012

~ IYWYDMYH-TATM-EIYF-YCBDT-YMAWEWYD ~ If What You Do Makes You Happy – That’s All That Matters – Even If You Fail – You Could Be Dead Tomorrow – You Might As Well Enjoy What You’re Doing

~ EIRC-YWBATGAIMAWTP-AYHTDITWYDAMIIASPWBII ~ Except In Rare Cases – You Won’t Be Able To Get Anywhere In Marketing Anything Without The Press – All You Have To Do Is Take What You Do And Make It Into A Story People Will Be Interested In

~ YSTYP[T]:R/AP/SP/P ~ You Should Target Your Pitch [To]: Researchers / Bookers / Associate Producers / Segment Producers / Producers

~ T-‘G’-TMATA-IAYFTS-IR-IVITW ~ The–”Game” – The Marketers Always Talk About – Is Against You From The Start – It’s Rigged – It’s Virtually Impossible To Win

~ IYGYCW-NYDIGTM ~ If You’ve Got Your Customers Wrong – Nothing You Do Is Going To Matter

~ AFALATG-TBTYCDIBP-IYA-AAOPI-YBRFI ~ As Far As Luck And Timing Go – The Best Thing You Can Do Is Be Prepared – If You Are – And An Opportunity Presents Itself – You’ll Be Ready For It

~ TGNITYC-MACL-AT-TAL-AMTAFAYWTG-YGTHWMFTPWYWOTLTYWAT-M ~ The Good News Is That You Can – Make A Comfortable Living – At The – Triple-A Level – And Maybe That’s As Far As You Want To Go – You’re Going To Have Way More Freedom To Produce What You Want On This Level Than You Will At The – Majors

~ TGROTI:DBAD ~ The Golden Rule Of The Internet: Don’t Be A Dick

~ TRGROTI:SN-I-YHTTTIIRWWT-A-YCTYECPMR-T-Y-US-BR:NUTWHYIAW-TITY-‘LMOTT’-BNUTI-PF ~ The Real Golden Rule Of The Internet: Social Networks – If – You Have The Time To Invest In Really Working With Them – And – You’re Confident That Your Efforts Can Produce Measurable Results – Then – Yes – Use Them – But Remember: Not Using Them Won’t Harm You In Any Way – The Idea That You’re – “Leaving Money On The Table” – By Not Using Them Is – Patently False

~ A-‘SMC’-TRNMYCDB-RIO-A-NFIAF-AF-AAAACTTP-IYWAF ~ A – “Social Media Crisis” – There’s Really Not Much You Can Do But – Ride It Out – And – Not Feed It Any Further – Apart From – An Apology And A Correction To The Problem – If You Were At Fault

~ YSAB-T-LFOTTAIETYD-YJDKWTFH-A-TOWTBPIT-CTIWYD ~ You Should Always Be – Tweaking – Look For Opportunities To Tweak And Improve Everything That You Do – You Just Don’t Know What The Future Holds – And – The Only Way To Be Prepared Is To – Continue To Improve What You’re Doing

~ YF-YC-AYC-AGPTSCFAMA-TMFYWO-TLRYPOIL-T-TPMTDITM ~ Your Friends – Your Community – And Your City – Are Great Places To Start Collecting Feedback And Making Adjustments – The More Flaws You Work Out – The Less Risky Your Product Or Idea Looks – To – The People Making The Decisions In The Majors

B.J. MENDELSON ~ SOCIAL MEDIA IS BULLSHIT ~ 2012

~ TPWGRDT-GR-ARTPDFG-ITPSTS ~ The People Who Get Rich During – The Gold Rush – Are Rarely The People Digging For Gold – It’s The People Selling The Shovels

~ MOTN-PGTWTATB-TPTK-KSWCHT ~ More Often Than Not – People Get To Where They Are Today Because – The People They Know – Know Someone Who Could Help Them

~ TA-BE ~ The Asshole-Based Economy

~ CAGROOWACTMDTKCO-ATWIRBBAC-IOTROU-ETWWTTWWLTPF ~ Corporations Are Getting Rich Off Our Work And Consolidating Their Market Dominance To Keep Competitors Out – And The Web Is Rewarding Big Brands And Celebrities – Instead Of The Rest Of Us – Even Though We Were Told The Web Would Level The Playing Field

~ IOTTPASI-B-IAWOTTPAS-M-U– A– PHI-TFYOI ~ It’s One Thing To Package And Sell Information – But – It’s A Whole Other Thing To Package And Sell – Made-Up And – Potentially Harmful Information – To Further Your Own Interests – The Asshole-Based Economy – Selling Harmful Bullshit To Further Their Own Interests

~ CH ~ Cyber Hipsters

~ CH-TRTSIUTTETPTHTPTDA-W-R/F/C/T/E/ASF-AAALEAOWL-TTCIOTTITFO-A-SF-A-BD-TFGITEAC-TSG-ATWTTI-IGTCTWBLUBTM ~ Cyber Hipsters – The Rhetoric They Spew Is Usually To The Effect That People Today Have The Power To Do Anything – Without – Resources / Funding / Connections / Training / Education / And So Forth – After Amassing A Large Enough Audience Of Willing Listeners – They Then Cash In On The Traffic Generated From The Talk In The Form Of – Advertisements – Speaking Fees – And – Book Deals – The First Group Is The Early Adopter Crowd – The Second Group – Are Those Who Think The Internet – Is Going To Change The World By Letting Us Be The Media

~ INC-TALOTICHTMCT-CFEMOOC-BRTA-CH-CFTKOBPSCHWBATIP-AIAFTTOWCHOT ~ It’s No Coincidence – That A Lot Of The Important Cyber Hipsters That Marketers Cater To – Came From Established Media Outlets Or Corporations – Before Reinventing Themselves As – Cyber Hipsters – Coming From This Kind Of Background Provides Some Cyber Hipsters With Better Access To Important Parties – And Increased Attention From The Thousands Of Wannabe Cyber Hipsters Out There

~ MMTY-BAD-BTNTMTYT ~ Marketers May Tell You – Books Are Dead – But They Need Them More Than You Think

~ DES-TNODWWFTLCNWFY-B-TAMIWTDEWFT-E-DT-EY-MTOABC-‘SMSS’-SHIPT-‘SM’-CWFY-AEYITOTWTPTTPIQTWS-TH-M-C-A-OR-ATDTTCTI-IF-ALOTSALA-‘SM’- AA-RG-BA-LL ~ Despite Evidence Showing – That Not Only Does What Work For The Large Corporation Not Work For You – But – There Are Many Instances Where This Doesn’t Even Work For Them – Either – Despite This – Every Year – Marketers Trot Out A Big Corporate – “Social Media Success Story” – Saying How Its Proof That – “Social Media” – Can Work For You – And Every Year It Turns Out That What They Present To The Public Isn’t Quite The Whole Story – They Have – Money – Connections – And – Other Resources – At Their Disposal That They Can Tap Into – In Fact – A Lot Of Them Simply Aren’t Looking At – “Social Media” – As A – Revenue Generator – But A – Loss Leader

~ ‘PI’-90%L-9%MCO-1%WDMOTCAP ~ “Participation Inequality” – 90 Percent Lurk – 9 Percent Might Contribute Occasionally – 1 Percent Will Do Most Of The Commenting And Participating

~ TCWRTPHJAMTGBSBATMD ~ The Companies Who Run These Platforms Have Just As Much To Gain By Spreading Bullshit As The Marketers Do

~ IYAGTSSMTIMH-YBSPR ~ If You Are Going To Spend So Much Time In My Head – You Better Start Paying Rent

~ ATAASABFOOWS-OTYO ~ All Traffic And Attention Should Always Be Focused On One Web Site – One That You Own

~ W-M-AO-CH-ACO-IATCYAD-TUFLTJTA-WTTF-TWRWAA-OA-O-Y-YF-EYD-ITHTIDPATTHOOT ~ Whenever – Marketers – And Other – Cyber Hipsters – Are Called Out – In Addition To Calling You A Dinosaur – They’ll Use Faulty Logic To Justify Their Actions – When Those Tactics Fail – They Will React With An All-Out Assault – On – You – Your Family – Everything You Do – In The Hopes That It’ll Distract People And Take The Heat Off Of Them

~ EIYFOTIUYSSTDL ~ Everyone Is Your Friend On The Internet Until You Say Something They Don’t Like

~ IW-A-H-SOPSPANT-WMLTBS-EIWDKTPSTNTIBPTDS ~ If – We – As – Humans – See Other People Saying Positive And Nice Things – We’re More Likely To Be Swayed – Especially If We Don’t Know That Person Saying Those Nice Things Is Being Paid To Do So

~ RN-T- ‘SM’-W-IDU-STASTMO-T-‘G’-‘BD’-‘TMW’-BIAE ~ Right Now – The – “Social Media” – Well – Is Drying Up – So They Are Starting To Move On – To – “Gamification” – “Big Data” – “The Mobile Web” – Bullshit Is Always Evolving

~ AS-TCRTCOOAMPAD-ROTV-A-TEBOTT-TMWKOC ~ A System – That Currently Rewards The Churning Out Of A Million Posts A Day – Regardless Of Their Value – And – The Easy Burial Of The Truth – The Myths Will Keep On Coming

~ FWPOTIIALLBIACA;NCOLG ~ Fighting With People On The Internet Is A Lot Like Being In A Car Accident; Nobody Comes Out Looking Good

~ RTEW ~ Roswell That Ends Well

~ TA-SMM ~ The Anti-Social Media Manifesto

~ WTPOHAMF-W-NOT-A-COYL-FYCTA-A-NCOTMY? ~ What’s The Point Of Having A Million Followers – When – None Of Them – Are – Clicking On Your Links – Following Your Calls To Action – And – Not Coming Out To Meet You?

~ TANMPWHSFTST-‘SM’-IB-INANCABTM ~ There Are Not Many People Who Have Stepped Forward To Say That – “Social Media” Is Bullshit – It’s Not A Narrative Currently Accepted By The Media

~ TEOBAAHT-‘MI’-OTW-MCTAE-ATSNJBCO-T-‘SM’E-BBCOTTI ~ The Era Of Bad Advice About How To – “Make It” – On The Web – Must Come To An End – And That Starts Not Just By Calling Out – The “Social Media” Experts – But By Calling Out The Term Itself

~ GRSL-‘SM’-CAG ~ Get Rich Quick Schemes Like – “Social Media” – Come And Go

~ TEST-‘SM’-I-PPITHOTP-A-TNEPAGTCE-NOTIT-WHLP-NM-A-NILTWWHTS-U-C-TM-O-SF-GI ~ The Experts Say That – “Social Media” – Is – Putting Power Into The Hands Of The People – And – These Newly Empowered People Are Going To Change Everything – None Of This Is True – We Have Less Power – Not More – And – Nobody Is Listening To What We Have To Say – Unless – Companies – The Media – Or – Someone Famous – Gets Involved

~ WCLIAWWYCMFMMTPAHTGROTI-TYCBATTGR-TNTC ~ We Live In A World Where You Can Make Far More Money Telling People About How To Get Rich On The Internet – Than You Can By Actually Trying To Get Rich – That Needs To Change