STEVE KEEN ~ CAN WE AVOID ANOTHER FINANCIAL CRISIS? ~ 2017

~ M-CBDDF-M ~ Macroeconomics – Cannot Be Derived Directly From – Microeconomics

~ TDTH-OPCBDEFLOSIACCIGST-‘E’~ The Discovery That Higher-Order Phenomena Cannot Be Directly Extrapolated From Lower-Order Systems Is A Commonplace Conclusion In Genuine Sciences Today – “Emergence”

~ TWPO-W-O-NBO-TPOI-H20-MT-BBO-IBLO(I)-H2O-M ~ The Wonderful Properties Of – Water – Occur – Not Because Of – The Properties Of Individual – H2O – Molecules Themselves – But Because Of – Interactions Between Lots Of (Identical) – H2O – Molecules

~ GFC ~ Global Financial Crisis

~ ACCBPOFAD-ITPSCBETCB ~ A Crisis Can Be Put Off For A Decade – If The Private Sector Can Be Enticed To Continue Borrowing

~ T-PS-R-TLOCWTTUB-A-MAPVO-TIWTBC ~ The – Political System – Rewards – The Lackey Of Credit Who Triggers The Unsustainable Boom – And – Makes A Political Victim Of – The Incumbent When The Boom Collapses

~ TGEHBSWALOPD-T-INOUSTEOTSWW-BAU-ITHOC ~ The Global Economy Has Been Saddled With A Level Of Private Debt – That – Is Not Only Unprecedented Since The End Of The Second World War – But Also Unprecedented – In The History Of Capitalism

~ WYMTOHWTGSM-WISMTIGBIT-TBTAOMIC-ATFPSA-TBTGSBBITLRIIFABT-GSATROMCSTPB-A-WASWAGJTDWTRITLFD ~ Whatever You Might Think Of How Well The Government Spends Money – When It Spends More Than It Gets Back In Taxation – This Boosts The Amount Of Money In Circulation – And That Finances Private Sector Activity – The Belief That Governments Should Be Balanced In The Long Run Is In Fact A Belief That – Governments Should Abdicate The Role Of Money Creation Solely To Private Banks – And – We’ve All Seen What A Great Job They’ve Done With That Responsibility In The Last Few Decades

~ D-Z-T-B ~ Debt-Zombies-To-Be

~ WDOD ~ Walking Dead Of Debt – Private Debt – Its Primary Cause

PAUL HAWKEN ~ THE ECOLOGY OF COMMERCE ~ A DECLARATION OF SUSTAINABILITY ~ 1993

~ C-B-TATDIOTP-MSA-TSAEPTAH ~ Corporations – Because – They Are The Dominant Institutions On The Planet – Must Squarely Address – The Social And Environmental Problems That Afflict Humankind

~ C-CP-AGBTPTWC-STWWA-LTWWH-TTTOO-A-DB-UBRCT-CTE-O-N ~ Current – Commercial Practices – Are Guided By The Promise That We Can – Stay The Way We Are – Live The Way We Have – Think The Thoughts Of Old – And – Do Business – Unburdened By Real Connections To – Cycles – Climate – Earth – Or – Nature

~ WD-TSMDAO-TPES-ITTEODTEILABTPSITM ~ Without Doubt – The Single Most Damaging Aspect Of – The Present Economic System – Is That The Expense Of Destroying The Earth Is Largely Absent From The Prices Set In The Marketplace

~ WRLIO-HTICIBDBCATW-BOAS-I-HB ~ We Remain Largely Ignorant Of – How The Infinitely Complex Interconnections Between Different Biotic Communities Affect The Well-Being Of All Species – Including – Human Beings

~ BD-ITE-ITSOAW-A-WADAPKON-ICBEMS ~ Biological Diversity – In The End – Is The Source Of All Wealth – And – With A Developed And Practiced Knowledge Of Nature – It Could Be Even More So

~ TLOASITLOABL ~ The Loss Of A Species Is The Loss Of A Biological Library

~ WCTOBO-TWOL-TSU-A-LIA-BVEBT ~ We Can’t Turn Our Backs On – The Web Of Life – That Sustains Us – And – Live In A – Biological Vacuum Engineered By Technology

~ E-EA-INATBO-S-O-H-O-N ~ Ever-Expanding Abundance – Is Not A Theory Based On – Science – Or – History – Or – Nature

~ WPTFGW-MTPBO-IOS-MTRR ~ We Pretend That Further Growth Will – Make The Poorer Better Off – Instead Of Simply – Making The Rich Richer

~ HM-M-MT-C-THB-T-B-M-D-B-A-GAA? ~ How Much – Man-Made Toxin – Can – The Human Body – Tolerate – Before – Mortality – Disease – Behavior – And – Genetics Are Affected?

~ IINMTE-TIBOBT-IIOCTUAST ~ It Is Not Merely The Environment – That Is Being Overwhelmed By Toxins – It Is Our Capacity To Understand And Study Them

~ ATASCB-PTHRTFL-IIAFOW-ABD-IIU-AEATEDNCW ~ Any Time A System Creates By-Products That Harm Rather Than Further Life – It Is A Form Of Waste – And By Definition – It Is Uneconomical – An Enduring And True Economy Does Not Create Waste

~ I-EG-IFO-AE-EROC-T-P-A-EB-P-TWWCOTGTISTSU ~ If – Economic Growth – Is Founded On – An Ever-Increasing Reliance On Chemicals – Toxins – Poisons – And – Energy By-Products – Then We Will Choke On The Growth That Is Supposed To Save Us

~ R-INABT-BT-NI-D ~ Restoration – Is Not A Business Term – But Then – Neither Is – Degradation

~ PHTBTWBAFIORLF ~ People Have To Believe There Will Be A Future In Order To Look Forward

~ TMTA-RE-TICOTWMCTMTWN-NTOWA ~ To Move To A – Restorative Economy – The Industrial Corporations Of The World Must Change To Meet The World’s Needs – Not The Other Way Around

~ D-ULMPUOO ~ Dematerialization – Using Less Material Per Unit Of Output

~ R-BTTM-NMTU-ACN-WTV ~ Responsibility – Belongs To The Maker – Not Merely The User – And Certainly Not – With The Victim

~ BP-B-TR-A-TCOM-WTOOTP-VACIACFC-T-R-ER-TBAP ~ By Placing Both – The Responsibility – And – The Cost Of Mitigation – With The Originator Of The Problem – Vast And Compelling Incentives Are Created For Companies – To – Redesign – Even Reimagine – Their Business And Processes

~ MASASP-BIORC ~ Markets Are Superb At Setting Prices – But Incapable Of Recognizing Costs

~ D-TEAA-TSAWOTFM-MOBTH-OWTRRC ~ Despite – The Endless Arguments About – The Strengths And Weaknesses Of The Free Market – Markets Operate Beneficially To Humankind – Only When They Reflect Real Costs

~ WR-P-E-A-B-C-E-TJIIECITMS ~ We Require – Political – Environmental – And – Business – Communities – Everyone – To Join In Incorporating External Costs Into The Market System

~ TPO-ICIP-INTP-ATRFP-B-APTI-TITLCITSOTPOIAB-BITC-TPMEMTLT-INETCOS-BIBD ~ The Purpose Of – Integrating Cost Into Pricing – Is Not To Provide – A Toll Road For Polluters – But – A Pathway To Innovation – The Incentive To Lower Costs Is The Same One That Presently Operates In All Businesses – But In This Case – The Producer’s Most Efficient Means To Lower Them – Is Not Externalizing These Costs Onto Society – But Implementing Better Design

~ PE-IHA-O-I-A-B-Y-CB-OS-A-FF-PTM-NROR ~ Planet Earth – Is Having A – Once-In-A-Billion-Years – Carbon Blow-Out Sale – All – Fossil Fuels – Priced To Move – No Reasonable Offer Refused

~ TWNR-F-SB-F-C-EO-O-U ~ There Were No Representatives From – Small Businesses – Farms – Churches – Environmental Organizations – Or – Unions

~ WSFTUPWWD? ~ Who Speaks For The Unknown People Who Will Die?

~ WAF-TR-O-TVOSSTCTF? ~ Which Arose First – The Regulations – Or – The Violation Of Societal Standards That Called Them Forth?

~ CANAT-DLEWAOC-ACNWC-BACTDS-OTLITSDFILWNBP ~ Citizens Are Not Allowed To – Deduct Legal Expenses When Accused Of Crimes – And Certainly Not When Convicted – By Allowing Corporations To Do So – Our Tax Laws Imply That Such Deductions Fall In Line With Normal Business Practice

~ HMPDACHTHBWQIIOTE? ~ How Many People Does A Company Have To Harm – Before We Question If It Ought To Exist?

~ AEOTTEMBEITIWAM ~ An Economy Oblivious To The Environment May Be Equally Insensitive To Its Workers And Managers

~ S-I-AES-WTDPUTEBPACCBMWRTCOTETPFFG ~ Sustainability – Is – An Economic State – Where The Demands Placed Upon The Environment By People And Commerce Can Be Met Without Reducing The Capacity Of The Environment To Provide For Future Generations

~ SB-TR-FTETHOTNW ~ Sustainable Businesses – Take Responsibility – For The Effect They Have On The Natural World

~ It Is An Insult To Our Intelligence When Companies Shrug At Environmental Problems By Saying – “the Consumer Made Me Do It”

~ SB-EIPPASTA-H-W-D-A-IS ~ Sustainable Businesses – Engage In Production Processes And Services That Are – Human – Worthy – Dignified – And – Intrinsically Satisfying

~ SB-COODAL-TUWUUODWNBHTFG ~ Sustainable Businesses – Create Objects Of Durability And Long-Term Utility Whose Ultimate Use Or Disposition Will Not Be Harmful To Future Generations

~ T-EOR-ROTPTP-IGHI-NOAP-B-AC-WMIAAD-TWIBTOL-ALAT ~ The Economics Of Restoration – Rests On The Premise That People – If Given Honest Information – Not Only About Price – But – About Cost – Will Make Intelligent And Appropriate Decisions – That Will Improve Both Their Own Lives – And Life Around Them

~ WNA-PACM-TRTT-FCODB-A-RTTTM-WTB ~ We Need A – Predictable And Consistent Market – That Recognizes The True – Full Costs Of Doing Business – And – Reassigns Them To The Marketplace – Where They Belong

~ WASBBTIOTES-TWFTSHCATA ~ We Are So Battered By The Insults Of The Existing System – That We Fail To See How Creative Are The Alternatives

~ CTO-TGYTMOITF ~ Choose The Option – That Gives You The Most Options In The Future

~ C-HHBEWCARBTCTWTB-NUCAIHTBWDAD ~ Commons – Have Historically Been Extremely Well Controlled And Regulated By The Communities To Which They Belonged – Not Until Colonization And Industrialization Have They Been Widely Degraded And Destroyed

~ T-POHAD-MAFALOS-NM-TT ~ The – Patterns Of Healing And Design – Must Arise From All Levels Of Society – Not Merely – The Top

DON NORMAN ~ THE DESIGN OF EVERYDAY THINGS ~ 2013

~ TBP-DNAS-BNT-MTDTBA ~ The Best Products – Do Not Always Succeed – Brilliant New Technologies – Might Take Decades To Become Accepted

~ AATAD ~ All Artificial Things Are Designed

~ D-ICWHTW-HTAC-A-TNOTIBPAT ~ Design – Is Concerned With How Things Work – How They Are Controlled – And – The Nature Of The Interaction Between People And Technology

~ IITDOMATWDT-TUP-IINOD-TUT-A-M-DOM ~ It Is The Duty Of Machines And Those Who Design Them – To Understand People – It Is Not Our Duty – To Understand The – Arbitrary – Meaningless – Dictates Of Machines

~ TWHNS-HB-OTIIPS ~ Those Who Have Not Studied – Human Behavior – Often Think It Is Pretty Simple

~ WHTAHBTWII-NTWWWWITB ~ We Have To Accept Human Behavior The Way It Is – Not The Way We Would Wish It To Be

~ H-CD-P-H-N-C-A-B-F-TDTAT-N-C-A-WOB ~ Human-Centered Design – Puts – Human – Needs – Capabilities – And – Behavior – First – Then Designs To Accommodate Those – Needs – Capabilities – And – Ways Of Behaving

~ CIEIWTGW ~ Communication Is Especially Important When Things Go Wrong

~ GDPPE ~ Great Designers Produce Pleasurable Experiences

~ WWIWAP-WNTFOHTWI-TM-D-WID-HIW-A-WOAP:D ~ When We Interact With A Product – We Need To Figure Out How To Work It – This Means – Discovering – What It Does – How It Works – And – What Operations Are Possible: Discoverability

~ A-ARBTPO-AO-A-TCOTATDJHTOCPBU ~ Affordances – A Relationship Between The Properties Of – An Object – And – The Capabilities Of The Agent That Determines Just How The Object Could Possibly Be Used

~ A-D-WAAP-S-CWTASTP-WNB ~ Affordances – Determine – What Actions Are Possible – Signifiers – Communicate Where The Action Should Take Place – We Need Both

~ S-ST-IP-WAAPAHTSBD-SMBP-ETFTF ~ Signifiers – Signal Things – In Particular – What Actions Are Possible And How They Should Be Done – Signifiers Must Be Perceivable – Else They Fail To Function

~ F-CTROAA ~ Feedback – Communicating The Results Of An Action

~ FMBI:EADOATOASCBD ~ Feedback Must Be Immediate: Even A Delay Of A Tenth Of A Second Can Be Disconcerting

~ FMABI ~ Feedback Must Also Be Informative

~ PF-CBWT-NFAA-BII-D-U-A-IMC-IAA-P ~ Poor Feedback – Can Be Worse Than – No Feedback At All – Because It Is – Distracting – Uninformaitve – And – In Many Cases – Irritating And Anxiety-Provoking

~ FMABP-STUIIPIAUF-B-IS-APIAWTDCA ~ Feedback Must Also Be Prioritized – So That Unimportant Information Is Presented In An Unobtrusive Fashion – But – Important Signals – Are Presented In A Way That Does Capture Attention

~ FIE-B-IHTBD-C-A ~ Feedback Is Essential – But – It Has To Be Done – Correctly – Appropriately

~ SMAVOALATATSTHT ~ Simplified Models Are Valuable Only As Long As The Assumptions That Support Them Hold True

~ RI-CA-BR-TG-A-AA-WTRGI ~ Radical Ideas – Come About – By Reconsidering – The Goals – And – Always Asking – What The Real Goal Is

~ MOHBIAROSP-WAUOT-AAR-MOOBAHPB-IBAO-AW ~ Most Of Human Behavior Is A Result Of Subconscious Processes – We Are Unaware Of Them – As A Result – Many Of Our Beliefs About How People Behave – Including Beliefs About Ourselves – Are Wrong

~ WTTBT-T-CBSF-E-F-CAECBS-CTLTE:EDCT ~ We Tend To Believe That – Thought – Can Be Separated From – Emotion – False – Cognition And Emotion Cannot Be Separated – Cognitive Thoughts Lead To Emotions: Emotions Drive Cognitive Thoughts

~ TBISTAUTW-A-EACWIE-ATEDE-TIWMOLIBOPM-WTBAIIWTE-AECOHT ~ The Brain Is Structured To Act Upon The World – And Every Action Carries With It Expectations – And – These Expectations Drive Emotions – That Is Why Much Of Language Is Based On Physical Metaphors – Why The Body And Its Interaction With The Environment – Are Essential Components Of Human Thought

~ E-IHU-IF-TESIAPIPSTWITWC-CATMSOTW:EAV ~ Emotion – Is Highly Underrated – In Fact – The Emotional System Is A Powerful Information Processing System That Works In Tandem With Cognition – Cognition Attempts To Make Sense Of The World: Emotion Assigns Value

~ BM-HB-I-S-TI-IOWCA-WODKWWAAT-D-S-O-T-UAWHDI ~ Because Much – Human Behavior – Is – Subconscious – That Is – It Occurs Without Conscious Awareness – We Often Don’t Know What We Are About To – Do – Say – Or – Think – Until After We Have Done It

~ MAMEIA-TWULARATF-TJODTO(TOCM)-A-T-O ~ More And More Evidence Is Accumulating – That We Use Logic And Reason After The Fact – To Justify Our Decisions To Ourselves (To Our Conscious Minds) – And – To – Others

~ F-PR-EWIIANR-ALOF-C-AFOLOC-WCBU ~ Feedback – Provides Reassurance – Even When It Indicates A Negative Result – A Lack Of Feedback – Creates – A Feeling Of Lack Of Control – Which Can Be Unsettling

~ F-ICT-ME-A-GD-PT-E-PAIRIO-EL ~ Feedback – Is Critical To – Managing Expectations – And – Good Design – Provides This – Expectations – Play An Important Role In Our – Emotional Lives

~ PAIDTLFCOE-TFXAS-SISAPM ~ People Are Innately Disposed To Look For Causes Of Events – To Form Explanations And Stories – Storytelling Is Such A Persuasive Medium

~ EWTINSCA-TDSPFAO ~ Even When There Is No Single Causal Act – That Doesn’t Stop People From Assigning One

~ TFITL-WLMF-OF-TF-OS-WS-WOHNIW-WF-IIOPTFOW ~ To Fail Is To Learn – We Learn More From – Our Failures – Than From – Our Successes – With Success – We Often Have No Idea Why – With Failure – It Is Often Possible To Figure Out Why

~ MS-TS-A-IBLS ~ Make Something – Too Secure – And – It Becomes Less Secure

~ IIRETBPSTTFFM-AHNOPESHEIITIFMIPMSCTPRTATTMIOAETNH ~ It Is Relatively Easy To Bias People So That They Form False Memories – A Huge Number Of Psychological Experiments Show How Easy It Is To Implant False Memories Into People’s Minds So Convincingly That People Refuse To Admit That The Memory Is Of An Event That Never Happened

~ IAEF-S ~ If All Else Fails – Standardize

~ OWOOTFO-TN-ITMILL-TO ~ One Way Of Overcoming The Fear Of – The New – Is To Make It Look Like – The Old

~ Physical Limitations Are Well Understood By Designers; Mental Limitations Are Greatly Misunderstood

~ RCA ~ Root Cause Analysis

~ ITSLYM-TE-II-BD-A-ITSIYTM-TE-TII-RBD ~ If The System Lets You Make – The Error – It Is – Badly Designed – And – If The System Induces You To Make The Error – Then It Is – Really Badly Designed

~ AMCOEI-TS ~ A Major Cause Of Error Is – Time Stress

~ DD-PAIRIM-A ~ Deliberate Deviations – Play An Important Role In Many – Accidents

~ RE ~ Resilience Engineering

~ WAF-IODSWW ~ When Automation Fails – It Often Does So Without Warning

~ WWC-‘HE’-IOSAHATIIFTNOT ~ What We Call – “Human Error” – Is Often Simply A Human Action That Is Inappropriate For The Need Of Technology

~ A-BS-T-TWP-CBWT-NSAA:STCP ~ A – Brilliant Solution – To – The Wrong Problem – Can Be Worse Than – No Solution At All: Solve The Correct Problem

~ GDNSBTTSTPGTT:TSBTTU-WTRIA ~ Good Designers Never Start By Trying To Solve The Problem Given To Them: They Start By Trying To Understand – What The Real Issues Are

~ TD-DMOD:FTRP-FTRS ~ The Double-Diamond Model Of Design: Finding The Right Problem – Finding The Right Solution

~ TINSF-DOO-A-IW-TPWWBUTP ~ There Is No Substitute For – Direct Observation Of – And – Interaction With – The People Who Will Be Using The Product

~ QE ~ Question Everything

~ QOTSTPIDT-SQ-TQTB ~ Quite Often The Solution To Problems Is Discovered Through – Stupid Questions – Through Questioning The Obvious

~ NLOPD:TDAPDPS-IIBSAAB ~ Norman’s Law Of Product Development: The Day A Product Development Process Starts – It Is Behind Schedule And Above Budget

~ CIE:IICTIU ~ Complexity Is Essential: It Is Confusion That Is Undesirable

~ MIFCANRTP-EITAEAWESFFWFI ~ Most Innovations Fail Completely And Never Reach The Public – Even Ideas That Are Excellent And Will Eventually Succeed Frequently Fail When First Introduced

~ O-T-MC-B-TF-POI-A-P ~ Our – Technologies – May Change – But – The Fundamental – Principles Of Interaction – Are Permanent

PAMELA SLIM ~ HOW DO YOU BUILD A BODY OF WORK? ~ BODY OF WORK ~ 2013

~ DYR:WIDYE?-WDYWTH? ~ Define Your Roots: Which Ideas Drive You Emotionally? – Whom Do You Want To Help?

~ NYI:S-S-I-E ~ Name Your Ingredients: Skills – Strengths – Ideas – Experiences

~ CYWM:E-E-F ~ Choose Your Work Mode: Employee – Entrepreneur – Freelancer

~ CAI:WDYWTBTLATSOYC? ~ Create And Innovate: What Do You Want To Bring To Life At This Stage Of Your Career?

~ STF:D-U-M-YFAA ~ Surf The Fear: Define – Understand – Manage – Your Fears And Anxieties

~ FYT:P-M-C ~ Form You Team: Peers – Mentors – Collaborators

~ DWSMTY:S-R-M-G ~ Define What Success Means To You: Specific – Relevant – Meaningful – Goals

~ SYS:TIATTCACS ~ Sell Your Story: Tie It All Together To Create A Compelling Story

PAMELA SLIM ~ BODY OF WORK ~ FINDING THE THREAD THAT TIES YOUR STORY TOGETHER ~ 2013

~ BOW-FTTTTYST ~ Body Of Work – Finding The Thread That Ties Your Story Together

~ NOILOFYCA-YM-FM-LO-SY-A-PF-F/C/UD-YMDASOSTMYATEAIIAMWAP ~ No One Is Looking Out For Your Career Anymore – You Must – Find Meaning – Locate Opportunities – Sell Yourself – And – Plan For – Failure / Calamity / Unexpected Disasters – You Must Develop A Set Of Skills That Makes You Able To Earn An Income In As Many Ways As Possible

~ WYVYCTTLO-AO-ABOW-Y-KTDRTCYEWALE ~ When You View Our Career Through The Lens Of – An Over-Arching Body Of Work – You – Know The Deeper Roots That Connect Your Entire Work And Life Experience

~ Y-BOW-IEY-C-C-A-A-I ~ Your – Body Of Work – Is Everything You – Create – Contribute – Affect – And – Impact

~ I-WSTC-A-A-M-A-P-WHAPBOW ~ Individuals – Who Structure Their Careers – Around – Autonomy – Mastery – And – Purpose – Will Have A Powerful Body Of Work

~ SAWAYNEM-AYGTP-CCTYBDTSMCAJITW ~ Smiling And Waving At Your Neighbor Every Morning – As You Get The Paper – Can Contribute To Your Bigger Desire To See More Civility And Joy In The World

~ IAPTCTY-BOW-IYWIACIALC ~ It’s Also Possible To Contribute To Your – Body Of Work – If You Work In A Cubicle Inside A Larger Company

~ VYLAABOWINAS-TG-YWTFO-M-SD-CAM-TINORAFE ~ Viewing Your Life As A Body Of Work Is Not A Short-Term Game – You Want To Focus On – Meaning – Skill Development – Craft And Mastery – There Is No One Right Answer For Everyone

~ WY?-WUPOEDYBTTW? ~ Why You? – What Unique Perspective Or Experience Do You Bring To This Work?

~ IIWT-EIIFM? ~ Is It Worth Trying – Even If It Fails Miserably?

~ WMTIODR-T-P-B-C-TPTFFY-BOW-TKYSASWYFCIYCARYWIIITKMTA ~ We Must Tap Into Our Deepest Roots – The – Purpose – Beliefs – Convictions – That Provide The Foundation For Your – Body Of Work – They Keep You Strong And Stable When You Face Challenges In Your Career And Remind You Why It Is Important To Keep Moving Through Adversity

~ MINEOADTMITTTCT ~ Money Is Not Enough Of A Driver To Make It Through The Truly Challenging Times

~ UI-R-S-S-E-V-S ~ Your Ingredients – Roles – Skills – Strengths – Experience – Values – Scars

~ ITNWOW-AEWDCBBDIP ~ In The New World Of Work – Almost Everything We Do Can Be Broken Down Into Projects

~ TWOWINS-YCCOAOWMTDOCAFS ~ The World Of Work Is Not Stable – You Cannot Count On Any One Work Mode To Deliver Ongoing Creative And Financial Stability

~ ITNWOW-OATCAP-BOW-IWWDOOE ~ In The New World Of Work – Our Ability To Create A Powerful – Body Of Work – Is What Will Determine Our Ongoing Employability

~ YCWWTYS-AIOTTAS-YHTGIOOYHAITW ~ Your Creative Work Will Tell Your Story – And In Order To Tell A Story – You Have To Get It Out Of Your Head And Into The World

~ ETAOYC-A-E-M-T-A-P-A ~ Enjoy The Adventure Of Your Craft – An – Explosive – Messy – Terrifying – And – Passionate – Adventure

~ DAMM-S-Y-BOW-WBADOT-IVIDBYCTCIYSADYI ~ Develop A Mastery Mind-Set – Your – Body Of Work – Will Broaden And Deepen Over Time – Its Value Is Determined By Your Commitment To Continually Improve Your Skills And Deepen Your Ingredients

~ LP ~ Learn Patience

~ PTB ~ Practice The Basics

~ ATSOYM-GWIB-W-GM-B-P-WCAMAWTDAYCAWYD ~ Appreciate The Source Of Your Materials – Great Work Is Built – With – Great Materials – By – People – Who Care As Much About What They Do As You Care About What You Do

~ DE-OSIR-TTTTFOEWC-LTYS-LTYD ~ Deconstruct Everything – Often Success Is Random – Take The Time To Figure Out Exactly Which Conditions – Led To Your Success – Led To Your Downfall

~ SB-YMPYCWT ~ Set Boundaries – You Must Protect Your Creative Work Time

~ MYS-H-ROT-S-C-O-F-O-YPS-TIWR ~ Make You Space Holy – Regardless Of The – Size – Cost – Or – Fanciness – Of – Your Physical Space – Treat It With Reverence

~ CYV-DYI ~ Cultivate Your Voice – Develop Your Ideas

~ SYP-C-DTIP-A-DLIGTYH-KYFOHYP ~ Swallow Your Pride – Criticized – Don’t Take It Personally – Accolades – Don’t Let It Get To Your Head – Keep Your Focus On Honoring Your Profession

~ PTTB-ATA ~ Punch Through The Bag – Always Think Ahead

~ WL-DR-I ~ When Imitated – Don’t Retaliate – Innovate

~ TLAS-YMLTGCWPYWITWAEAFFAOP-S-CAWH-TI-OWC-AW-T-R-O-EC-UYAS ~ Think Like A Scientist – You Must Learn To Get Comfortable With Putting Your Work In The World And Evaluating All Feedback From An Objective Perspective – Specifically – Create A Working Hypothesis – Test It – Observe With Curiosity – Ask Why – Tweak – Retest – Observe – Et Cetera – Until You Are Satisfied

~ LFM ~ Look For Models

~ T-20X-R:YHTS-20T-MS-TYTIRON-TMTH ~ The – 20X – Rule – You Have To Sow – Twenty Times – More Seeds – Than You Think Is Realistic Or Necessary – To Make Things Happen

~ BY-BOW-IAM-TFI ~ Building Your – Body Of Work – Is A Marathon – Train For It

~ CWSU-TAOCIWSUF-WGOLM-A-IIWWPU-BOOPACPTG ~ Creating Will Save Us – The Act Of Creating Is What Sets Us Free – What Gives Our Life Meaning – And – It Is What Will Put Us – Back On Our Personal And Collective Path To Greatness

~ FII ~ Fear Is Inevitable

~ VAAAMOG ~ View Adversity As A Means Of Growth

~ DYF-YFSCIWYMTAD-STF-SDAPTEITRPOYB-WAYAO?-WAYAOI?-WDYNTKTRTF? ~ Diagnose Your Fear – Your Fear Shares Critical Information With You Multiple Times A Day – Surf The Fear – Slow Down And Process The Emotion In The Rational Part Of Your Brain – What Are You Afraid Of? – Why Are You Afraid Of It? – What Do You Need To Know To Reduce The Fear?

~ WTDWYADERANIH-IYCCTC-YNTCTWYTATC-EYIOWP ~ What To Do When You Are Doing Everything Right And Nothing Is Happening – If You Can’t Change The Circumstances – You Need To Change The Way You Think About The Circumstances – Expand Your Idea Of What’s Possible

~ IYADSFTATOQ-ANFI-TAAQ ~ If You Are Desperately Searching For The Answer To One Question – And Not Finding It – Try Asking Another Question

~ FOY-‘WS’~ Flip On Your – “Winner Switch”

~ TKTGGH-ITMTR-CAB ~ The Key To Getting Great Help – Is To Make The Request – Clear And Brief

~ AFH-A-LH-OACB-ITBTYCDFY-BOW ~ Asking For Help – And – Living Help – On A Consistent Basis – Is The Best Thing You Can Do For Your – Body Of Work

~ S-EMLWIALI ~ Success – Enjoying My Life While I Am Living It

~ MYSUYOSF-CYA-EITADTYP ~ Measure Your Success Using Your Own Success Framework – Celebrate Your Accomplishments – Even If They Are Different Than Your Peers

~ TTCSFCS:TSYTY/TSYTO ~ The Two Critical Stories For Career Success: The Story You Tell Yourself / The Story You Tell Others

~ OYGACAESTTY-YNTWOTSTWRAIO ~ One You Get A Clear And Empowering Story To Tell Yourself – You Need To Work On The Story That Will Resonate And Influence Others

~ WFYA-UYOV ~ Write For Your Audience – Use Your Own Voice

~ UYSFG ~ Use Your Superpowers For Good

~ GBASYDOAML-AFO-T-R-T-B-TMYTPOYPOS ~ Go Back And Scrub Your Document Of Any Marketing Slime – And Focus On – The – Real – Tangible – Benefits – That Make You Truly Proud Of Your Product Or Service

~ FTTTTYST ~ Finding The Thread That Ties Your Story Together

~ WAYR?-A-HDYWTRIYS? ~ What Are Your Roots – And – How Do You Want Them Reflected In Your Story?

STEVE KRUG ~ DON’T MAKE ME THINK REVISITED ~ 2014

~ KFLOU-DMMT ~ Krug’s First Law Of Usability – Don’t Make Me Think

~ AAR-PDLTPOHTDT ~ As A Rule – People Don’t Like To Puzzle Over How To Do Things

~ TFTTPWBTSDCETMTO ~ The Fact That The People Who Built The Site Didn’t Care Enough To Make Things Obvious

~ WDMOC-W-S-WCTFRO ~ We Don’t Make Optimal Choices – We – Satisfice – We Choose The First Reasonable Option

~ KSLOU-IDMHMTIHTC-ALAECI-M-U-C ~ Krug’s Second Law Of Usability – It Doesn’t Matter How Many Times I Have To Click – As Long As Each Click Is – A – Mindless – Unambiguous – Choice

~ KTLOU-GROHTWOEP-TGROHOWL ~ Krug’s Third Law Of Usability – Get Rid Of Half The Words On Each Page – Then Get Rid Of Half Of What’s Left

~ TMTYNTKAIITNOIGTRT-ALNUARAA-‘MT’-HF ~ The Main Thing You Need To Know About Instructions Is That No One Is Going To Read Them – At Least Not Until After Repeated Attempts At – “Muddling Through” – Have Failed

~ NBAGT!(TM) ~ Nothing Beats A Good Tagline!(TM)

~ ‘OT-ICTO-CEO-IAD-S-WHTAI’ ~ “Oh That – It Came To Our – CEO – In A Dream – So – We Had To Add It”

~ T-BSVOTT-TWSPCATFOWIIAHTUI-TNSFI ~ Testing – Build Some Version Of The Thing – Then Watch Some People Carefully As They Figure Out What It Is And How To Use It – There’s No Substitute For It

~ YACBTROTT ~ You Actually Can Be Too Rich Or Too Thin

ARLENE DICKINSON ~ PERSUASION ~ COLLINS ~ 2011

~ PIAAR ~ Persuasion Is All About Relationship

~ A/H/R ~ Authenticity / Honesty / Reciprocity

~ P-IT-H-S-PO-MS-I ~ Persuasion – Is The – Honest – Shared – Pursuit Of – Mutual Self-Interest

~ YSAFFTAQ ~ You Should Always Feel Free To Ask Questions

~ ATTBWO:APTI-OAT-O-WTEITBACLTWOO ~ Another Thing To Be Wary Of: Any Process That Isn’t – Open And Transparent – Or – Where The Expert Is Tucked Behind A Curtain Like The Wizard Of Oz

~ TFT-PYRHBIS-CBAPS-B-INAATYCS-DD ~ The Fact That – People You Respect Have Bought Into Something – Can Be A Promising Sign – But – It’s Never An Indicator That You Can Skip – Due Diligence

~ A-SMC-IT-SQN-O-DB-A-WO-YDHMHOBMP ~ A – Strong Moral Compass – Is The – Sine Qua Non – Of – Doing Business – And – Without One – You Don’t Have Much Hope Of Becoming More Persuasive

~ TBY-YHTKWRMTY-A-WYW ~ To Be Yourself – You Have To Know What Really Matters To You – And – What You Want

~ AIR ~ Authenticity Inspires Respect

~ TAWTTAOV:NAWBAPOETIEC-ATAP-SOP ~ There’s Another Way To Think About Our Vulnerabilities: Not As Weakness But As Points Of Entry That Invite Emotional Connections – And Therefore As Potential – Sources Of Power

~ OPSAIWWA-BIDLWWCB ~ Our Past Shapes And Influences Who We Are – But It Doesn’t Limit Who We Can Become

~ GAD-ATEO-PP-B-WYWONSTM-ICCYJ ~ Greed And Desperation – Are The Enemies Of – Principled Persuasion – Because – When You Want Or Need Something Too Much – It Can Cloud Your Judgment

~ ENTHCDLTWNC-NMWOTOS ~ Everyone Needs To Have Clearly Drawn Lines They Will Not Cross – No Matter What’s On The Other Side

~ Y-H-ETY-HAC-APAC-A-IHIATTOP-TIITH ~ Your Honesty Establishes That You’re – Human And Confident – A Pretty Appealing Combination – And If Honesty Isn’t Appealing To The Other Party – That’s Important Information To Have

~ BYCPAE-YHTPY-F-WHCARWPOWCDT ~ Before You Can Persuade Anyone Else – You Have To Persuade Yourself – Frequently – We’re Highly Creative And Resourceful When Persuading Ourselves We Can’t Do Things

~ YCTYT-LFO-IOTYYFIO ~ You Can Train Yourself To – Look For Opportunity – Instead Of Telling Yourself You Face Impossible Odds

~ YCPYTC-OP-NP ~ You Can Persuade Yourself To Concentrate – On Potential – Not Problems

~ YCVSA-ACTDD-NAPTYDHWITTS ~ You Can View Setbacks As – A Challenge To Dig Deeper – Not As Proof That You Don’t Have What It Takes To Succeed

~ BALHOWMYPOBYEEOYM-BYUAW-YNTP-YNTFOWDTOP-WMT?-WDTW? ~ But At Least Half Of What Makes You Persuasive Occurs Before You Ever Even Open Your Mouth – Before You Utter A Word – You Need To Prepare – What’s Motivating Them? – What Do They Want?

~ TPOP-INTCOAA-K-I-A-TPI-TGYECTOYMAKYMSACMITPOP ~ The Point Of Preparation – Is Not To Come Off As A – Know-It-All – The Point Is – To Give You Enough Confidence To Open Your Mind And Keep Your Mouth Shut At Crucial Moments In The Process Of Persuasion

~ L-ITKTUWOPWAN-AT-TFOTPOP ~ Listening – Is The Key To Understanding What Other People Want And Need – And Therefore – The Foundation Of The Process Of Persuasion

~ A-P-INA-SS-IA-C-A-TPIT-EAL-NTTAS ~ A – Pitch – Is Not A – Sales Spiel – It’s A – Conversation – And – The Purpose Is To – Engage And Learn – Not To – Talk And Sell

~ LT-L-I-TSMISYNTMIOTBMP ~ Learning To – Listen – Is – The Single Most Important Skill You Need To Master In Order To Become More Persuasive

~ TASBTSWYN-YNTLAOSFAM-WEFAWAWTMOC-ASAYBE-YRTYPTNF-TLYRS-TMLTOPITC ~ There’s A Significant Benefit To Silence When You’re Negotiating – You Need To Let An Offer Sit For A Minute – Without Explaining Further And Without Appearing Willing To Move Or Compromise – As Soon As You Begin Elaborating – You Reveal That You’re Prepared To Negotiate Further – The Longer You Remain Silent – The More Likely The Other Person Is To Compromise

~ CYEATD-YFTOTDAIMC-IMETUWDOPATFOHTMTGCWY ~ Check Your Ego At The Door – You’re Free To Observe The Dynamics And Interactions More Closely – It’s Much Easier To Understand What’s Driving Other People And To Figure Out How To Make Their Goals Compatible With Yours

~ IYCTA-P-IA-D-YGITLOCTKOCTWHYBMP ~ If You Can Turn A – Pitch – Into A – Dialogue – You Greatly Increase The Likelihood Of Creating The Kind Of Connection That Will Help You Be More Persuasive

~ LTTW-ATTHTS-STASDB-WBS-A-WTPSIIRTA ~ Listen To The Words – And Try To Hear The Subtext – Sometimes There’s A Significant Difference Between – What’s Being Said – And – What The Person Saying It Is Really Thinking About

~ FOTEDTC ~ Focus On The Emotion Driving The Conversation

~ EINANITW-DWMPB ~ Empathy Is Not A Negative In The Workplace – Despite What Many People Believe

~ ITAEITR? ~ Is There An Elephant In The Room?

~ RWYH-YWAL-BO-A-IYTOTS ~ Recap What You’ve Heard – You Were Actually Listening – Be Objective – And – Include Your Take On The Situation

~ FO-B-TTOP-NF ~ Focus On – Benefits – To The Other Party – Not Features

~ KIS-MTSMCDNMYSMI ~ Keep It Simple – Making Things Sound More Complicated Does Not Make You Sound More Intelligent

~ AGPTPOAJ ~ A Great Pitch Takes People On A Journey

~ DSOYOM-WYKPI-YWTBVSYHETTSI-BSTSOBRATS ~ Don’t Step On Your Own Message – Whatever Your Key Point Is – You Want To Be Very Sure You Have Enough Time To Say It – Be Sure To Spell Out Benefits Right At The Start

~ S-WAWSS-IGNR-B-TML-WAMSTEST-ISATACOAIS ~ Sometimes – When A Woman Says Something – It Gets No Response – But – Two Minutes Later – When A Man Says The Exact Same Thing – It’s Suddenly As Though A Choir Of Angels Is Singing

~ YNTMSTYPIABHAU ~ You Need To Make Sure That Your Pitch Is Actually Being Heard And Understood

~ KYM-SAC-GIOE-A-FOTBTTOP ~ Keep Your Message – Simple And Clear – Get It Out Early – And – Focus On The Benefits To The Other Party

~ LYPST ~ Let Your Personality Shine Through

~ YMHMTOTYT ~ You May Have More To Offer Than You Think

~ TGU-YNTBWTTR ~ To Get Unstuck – You Need To Be Willing To Take Risks

~ TSO-WWR-WWW-A-WYCDDNT-BMPIAOPWYALACAI ~ Taking Stock Of – What Went Right – What Went Wrong – And – What You Could Do Differently Next Time – Becoming More Persuasive Is An Ongoing Project Where You’re Always Learning And Can Always Improve

~ BAGL-EIIWAFF ~ Be A Gracious Loser – Even If It Wasn’t A Fair Fight

~ DPF(EWIP)-DTITH ~ Don’t Personalize Failure (Even When It’s Personal) – Don’t Take It To Heart

~ MM-IMHT-AND ~ Making Mistakes – Is More Honourable Than – Attempting Nothing Difficult

~ HYTAYMIFP-VMALORTF-YWAPBLT ~ How You Think About Your Mistakes Influences Future Performance – View Mistakes As Learning Opportunities Rather Than Failures – You Will Actually Perform Better Long Term

~ IYCAT-YMAM-YMMAEBO ~ If You Can’t Accept That – You’ve Made A Mistake – You May Make An Even Bigger One

~ TWBOO ~ There Will Be Other Opportunities

~ DODAFWHYWNT-FOLL ~ Dwelling On Disappointment And Failure Won’t Help You Win Next Time – Focus On Lessons Learned

~ WYW-YSGTTS-P-MP-YDWYL-WWW?-WWW?-WCUDEB? ~ When You Win – You Should Go Through The Same – Post-Mortem Process – You Do When You Lose – What Went Well? – And – What Went Wrong? – What Could You Do Even Better?

~ P-DCWAC-A-YBBSYD ~ Persuasion – Does Come With A Cost – Accountability – You’d Better Be Sure You Deliver

~ OYM ~ Own Your Mistakes

~ IYHTE-DSG ~ If You Have To Exit – Do So Gracefully

~ INTLTCYL-B-THPTSOTIOYPIAAY-WIW-APSW-Y ~ It’s Never Too Late To Change Your Life – But – The Hardest Person To Sell On The Idea Of Your Potential Is Almost Always Yourself – Which Is Why – All Persuasion Starts With – You