CHRISTOPHER CHABRIS + DANIEL SIMONS ~ THE INVISIBLE GORILLA ~ 2010

~ U-PWDMCDMATSRATWDFC-PISS-NGA ~ Unfortunately – People Who Do More Crosswords Decline Mentally At The Same Rate As Those Who Do Fewer Crosswords – Practice Improves Specific Skills – Not General Abilities

~ G-INBFF-ITYTD-A-IFAPT ~ Genius – Is Not Born Fully Formed – It Takes Years To Develop – And – It Follows A Predictable Trajectory

~ E-ICB-B-ITFOYBI-A-DP-DNF-YL-YH-O-YL ~ Exercise – Improves Cognition Broadly – By – Increasing The Fitness Of Your Brain Itself – And – Doing Puzzles – Does Nothing For – Your Longevity – Your Health – Or – Your Looks

~ TMOI ~ The Myth Of Intuition

~ I-TUTWPATMTWD-TOMAMDARTTA-TCPACP-TWKMTWRD-TCACDC-A-TOBHVROPTAETU-B-IATC-OIAW-A-TCCU-OF-OH-AE-OL-IWFTB ~ Intuition – Tells Us That We Pay Attention To More Than We Do – That Our Memories Are More Detailed And Robust Than They Are – That Confident People Are Competent People – That We Know More Than We Really Do – That Coincidences And Correlations Demonstrate Causation – And – That Our Brains Have Vast Reserves Of Power That Are Easy To Unlock – But – In All These Cases – Our Intuitions Are Wrong – And – They Can Cost Us – Our Fortunes – Our Health – And Even – Our Lives – If We Follow Them Blindly

~ IHIU-B-WDTISBEAAWGETIITS-TKTSD-M-IKWTTYI-A-WTBWOIADTHWOTTT ~ Intuition Has Its Uses – But – We Don’t Think It Should Be Exalted Above Analysis Without Good Evidence That It Is Truly Superior – The Key To Successful Decision-Making – Is Knowing When To Trust Your Intuition – And – When To Be Wary Of It And Do The Hard Work Of Thinking Things Through

~ IC-HMTTTEYTMB-QM-WYATWC-AG-O-AA-S-TMBMTMGDICTJIPR-TSITFMOTIDWMIOL ~ In Chess – Having More Time To Think Enables You To Make Better-Quality Moves – Whether You Are The World Champion – A Grandmaster – Or – An Amateur – So – There Must Be More To Making Good Decisions In Chess Than Just Intuitive Pattern Recognition – The Same Is True For Most Of The Important Decisions We Make In Our Lives

~ TTTR ~ Technology To The Rescue?

~ TYBT-SD-R-A-EYABYJTC ~ Try Your Best To – Slow Down – Relax – And – Examine Your Assumptions Before You Jump To Conclusions

~ WYTATWWAAOEI-YWBASOYAYUTB-B-YWHNIIHYMW-A-NWOUWPATWTD-O-INBO-S-A-I-O-LOF-IBO-TEITAUA ~ When You Think About The World With An Awareness Of Everyday Illusions – You Won’t Be As Sure Of Yourself As You Used To Be – But – You Will Have New Insights Into How Your Mind Works – And – New Ways Of Understanding Why People Act The Way They Do – Often – It’s Not Because Of – Stupidity – Arrogance – Ignorance – Or – Lack Of Focus – It’s Because Of – The Everyday Illusions That Affect Us All

SETH GODIN ~ PURPLE COW ~ 2002

~ PC ~ Purple Cow

~ TEO-T-PC-ITIMBR ~ The Essence Of – The – Purple Cow – Is That It Must Be Remarkable

~ RM-ITAOBTWNRIYPOS ~ Remarkable Marketing – Is The Art Of Building Things Worth Noticing Right Into Your Product Or Service

~ YNTPA-PC-IEYB ~ You Need To Put A – Purple Cow – Into Everything You Build

~ TWHC-TAFMC-B-TILALTTSTO ~ The World Has Changed – There Are Far More Choices – But – There Is Less And Less Time To Sort Them Out

~ MID-LLM ~ Marketing Is Dead – Long Live Marketing

~ TORWT:C-S-O-P-A-CTW-GM ~ The Old Rule Was This: Create – Safe – Ordinary – Products – And – Combine Them With – Great Marketing

~ TNRI:C-RP-T-TRPSO ~ The New Rule Is: Create – Remarkable Products – That – The Right People Seek Out

~ IYCPO-UN-T-T(ATD)-WWIB? ~ If You Could Pick One – Underserved Niche – To – Target (And To Dominate) – What Would It Be?

~ C-CTTWSO ~ Criticism – Comes To Those Who Stand Out

~ ITAR-AMMLTSTITA ~ Ideas That Are Remarkable – Are Much More Likely To Spread Than Ideas That Aren’t

~ CYMACVOYP? ~ Could You Make A Collectible Version Of Your Product?

~ AS-TACTEOY-PC-IA-S-TSGTTWOMIPOP ~ A Slogan – That Accurately Conveys The Essence Of Your – Purple Cow – Is A – Script – The Script Guarantees That The Word Of Mouth Is Passed On Properly

~ DYHA -SOPSORB-TAT?-IIC?-IIWPO? ~ Do You Have A – Slogan Or Positioning Statement Or Remarkable Boast – That’s Actually True? – Is It Consistent? – Is It Worth Passing On?

~ WWHIYTTT? ~ What Would Happen If You Told The Truth?

~ YHTG-WTCIN-TFTB ~ You Have To Go – Where The Competition Is Not – The Further The Better

DALE CARNEGIE ~ BE A LEADER ~ CHANGING YOUR PEOPLE’S ATTITUDES AND BEHAVIORS ~ HOW TO WIN FRIENDS AND INFLUENCE PEOPLE ~ 1936

~ BS-DNPATYCD-FATBTYACOTBTTOP ~ Be Sincere – Do Not Promise Anything That You Cannot Deliver – Forget About The Benefits To Yourself And Concentrate On The Benefits To The Other Person

~ KEWIIYWTOPTD ~ Know Exactly What It Is You Want The Other Person To Do

~ BE-AYWIITOPRW ~ Be Empathetic – Ask Yourself What It Is The Other Person Really Wants

~ CTBTPWRFDWYS-MTBTTOPW ~ Consider The Benefits That Person Will Receive From Doing What You Suggest – Match Those Benefits To The Other Person’s Wants

~ WYMYR-PIIAFTWCTTOPTIT[S/]HPWB ~ When You Make Your Request – Put It In A Form That Will Convey To The Other Person The Idea That [S/]He Personally Will Benefit

~ BWPAHA ~ Begin With Praise And Honest Appreciation

~ CATPMI ~ Call Attention To People’s Mistakes Indirectly

~ TAYOMBCTOP ~ Talk About Your Own Mistakes Before Criticizing The Other Person

~ AQIOGDO ~ Ask Questions Instead Of Giving Direct Orders

~ LTOPSF ~ Let The Other Person Save Face

~ PTSIAPEI ~ Praise The Slightest Improvement And Praise Every Improvement

~ GTOPAFRTLUT ~ Give The Other Person A Fine Reputation To Live Up To

~ UE-MTFSETC ~ Use Encouragement – Make The Fault Seem Easy To Correct

~ MTOPHABTTYS ~ Make The Other Person Happy About Doing The Thing You Suggest

DALE CARNEGIE ~ WIN PEOPLE TO YOUR WAY OF THINKING ~ HOW TO WIN FRIENDS AND INFLUENCE PEOPLE ~ 1936

~ TOWTGTBOAAITAI ~ The Only Way To Get The Best Of An Argument Is To Avoid It

~ SRFTOPO-NS-‘YW’ ~ Show Respect For The Other Person’s Opinions – Never Say – “You’re Wrong”

~ IYAW-AIQAE ~ If You Are Wrong – Admit It Quickly And Emphatically

~ BIAFW ~ Begin In A Friendly Way

~ GTOPS-‘Y-Y’-I ~ Get The Other Person Saying – “Yes – Yes” – Immediately

~ LTOPDAGDOTT ~ Let The Other Person Do A Great Deal Of The Talking

~ LTOPFTTIIHOH ~ Let The Other Person Feel That The Idea Is His Or Hers

~ THTSTFTOPPOV ~ Try Honestly To See Things From The Other Person’s Point Of View

~ BSWTOPIAD ~ Be Sympathetic With The Other Person’s Ideas And Desires

~ ATTNM ~ Appeal To The Nobler Motives

~ DYI ~ Dramatize Your Ideas

~ TDAC ~ Throw Down A Challenge

DALE CARNEGIE ~ SIX WAYS TO MAKE PEOPLE LIKE YOU ~ HOW TO WIN FRIENDS AND INFLUENCE PEOPLE ~ 1936

~ BGIIOP ~ Become Genuinely Interested In Other People

~ S ~ Smile

~ RTAPNITTPTSAMISIAL ~ Remember That A Person’s Name Is To That Person The Sweetest And Most Important Sound In Any Language

~ BAGL-EOTTAT ~ Be A Good Listener – Encourage Others To Talk About Themselves

~ TITOTOPI ~ Talk In Terms Of The Other Person’s Interests

~ MTOPFI-A-DIS ~ Make The Other Person Feel Important – And – Do It Sincerely

DALE CARNEGIE ~ HOW TO WIN FRIENDS AND INFLUENCE PEOPLE ~ 1936

~ CID-B-IWAPPP-HH[H]SOI-A-AR ~ Criticism Is Dangerous – Because – It Wounds A Person’s Precious Pride – Hurts His[/Her] Sense Of Importance – And – Arouses Resentment

~ AARFGBWLMMRARWILFMETAAPFBB ~ An Animal Rewarded For Good Behavior Will Learn Much More Rapidly And Retain What It Learns Far More Effectively Than An Animal Punished For Bad Behavior

~ BC-WDNMLCAOIR ~ By Criticizing – We Do Not Make Lasting Change And Often Incur Resentment

~ CALHP-TARH ~ Criticisms Are Like Homing Pigeons – They Always Return Home

~ DYKSYWLTCARAI?-G-B-WNBOY?-FAPSS-TI-ALMPTTTIO-Y-A-ALLD ~ Do You Know Someone You Would Like To Change And Regulate And Improve? – Good! – But – Why Not Begin On Yourself? – From A Purely Selfish Standpoint – That Is – A Lot More Profitable Than Trying To Improve Others – Yes – And – A Lot Less Dangerous

~ WDWP-RWANDWCOL-WADWCOE-CBWPAMBPAV ~ When Dealing With People – Remember We Are Not Dealing With Creatures Of Logic – We Are Dealing With Creatures Of Emotion – Creatures Bristling With Prejudices And Motivated By Pride And Vanity

~ AFC-C-C-A-C-A-MFD-B-ITCAS-CTBUAF ~ Any Fool Can – Criticize – Condemn – And – Complain – And – Most Fools Do – But – It Takes Character And Self-Control To Be Understanding And Forgiving

~ IOCPLTTUT-LTTFOWTDWTD-TALMPAITC-A-IBSTAK ~ Instead Of Condemning People Let’s Try To Understand Them – Let’s Try To Figure Out What They Do What They Do – That’s A Lot More Profitable And Intriguing Than Criticism – And – It Breeds Sympathy Tolerance And Kindness

~ IYTMHYGYFOI-ITYWYA-TDYC-TITMSTAY ~ If You Tell Me How You Get Your Feeling Of Importance – I’ll Tell You What You Are – That Determines Your Character – That Is The Most Significant Thing About You

~ SAD-TPMAGIIOTF-ITDOI-TFOITHBDTITHWOR ~ Some Authorities Declare – That People May Actually Go Insane In Order To Find – In The Dreamland Of Insanity – The Feeling Of Importance That Has Been Denied Them In The Harsh World Of Reality

~ WOTOSSMFGTWNLTKWAT ~ We Often Take Our Spouses So Much For Granted That We Never Let Them Know We Appreciate Them

~ TDBAAF-S-OISATOI-OCFTHO;TOFTTO-OIU;TOS ~ The Difference Between Appreciation And Flattery – Simple – One Is Sincere And The Other Insincere – One Comes From The Heart Out; The Other From The Teeth Out – One Is Unselfish; The Other Selfish

~ AOAAHBAHFA ~ All Our Associates Are Human Beings And Hunger For Appreciation

~ HAGRWCARF ~ Honest Appreciation Got Results Where Criticism And Ridicule Failed

~ S-TOWOETIOP-I-TTAWTW-ASTHTGI ~ So – The Only Way On Earth To Influence Other People – Is – To Talk About What They Want – And – Show Them How To Get It

~ EAYHEPSTDYWBWPBYWS ~ Every Act You Have Ever Performed Since The Day You Were Born Was Performed Because You Wanted Something

~ F-AITOPAEW ~ First – Arouse In The Other Person An Eager Want

~ TWIFOPWAGAS-S-STRIWUTTSOHAEA ~ The World Is Full Of People Who Are Grabbing And Self-Seeking – So The Rare Individual Who Unselfishly Tries To Serve Others Has An Enormous Advantage

~ I-YGJOT-AITTTAITOOPPOV-A-STFTA-IYGTOT-IMEPTBOOTBBOYC ~ If – You Get Just One Thing – An Increased Tendency To Think Always In Terms Of Other People’s Point Of View – And – See Things From Their Angle – If You Get That One Thing – It May Easily Prove To Be One Of The Building Blocks Of Your Career

~ IWWTMF-LPOOTDTFOP-TTR-T-E-U-A-T ~ If We Want To Make Friends – Let’s Put Ourselves Out To Do Things For Other People – Things That Require – Time – Energy – Unselfishness – And – Thoughtfulness

~ TEOASIP-EWIIU ~ The Effect Of A Smile Is Powerful – Even When It Is Unseen

~ TIWAIOTRWAMTOASIWWATSWTNOTI ~ The Information We Are Imparting Or The Request We Are Making Takes On A Special Importance When We Approach The Situation With The Name Of The Individual

~ S-IYATBAGC-BAAL-TBI-BI-AQTOPWEA-ETTTATATA ~ So – If You Aspire To Be A Good Conversationalist – Be An Attentive Listener – To Be Interesting – Be Interested – Ask Questions That Other Persons Will Enjoy Answering – Encourage Them To Talk About Themselves And Their Accomplishments

~ TIOOW-TGTBOAA-A-TITAI~ There Is Only One Way – To Get The Best Of An Argument – And – That Is To Avoid It

~ MPTTWOTTWOTDTMTT-LTOPTTO-TKMATBAPTYD-SATQ-LTTYAFT ~ Most People Trying To Win Others To Their Way Of Thinking Do Too Much Talking Themselves – Let The Other People Talk Themselves Out – They Know More About Their Business And Problems Than You Do – So Ask Them Questions – Let Them Tell You A Few Things

~ RTOPMBTW-B-TDTS-DCT-AFCDT-TTUT-O-W-T-E-P-ETTDT ~ Remember That Other People May Be Totally Wrong – But – They Don’t Think So – Don’t Condemn Them – Any Fool Can Do That – Try To Understand Them – Only – Wise – Tolerant – Exceptional – People – Even Try To Do That

~ AMP-SA-EIF-CGW-A-MTOPLA:”IDBYOIFFAYD-IIWYIWUFJAYD’-A-YCSTAB100%S-B-IYWTOP-Y-OC-W ~ A Magic Phrase – Stop Arguments – Eliminate Ill Feeling – Create Good Will – And – Make The Other Person Listen Attentively: “I Don’t Blame You One Iota For Feeling As You Do – If I Were You I Would Undoubtedly Feel Just As You Do” – And – You Can Say That And Be 100 Percent Sincere – Because – If You Were The Other Person – You – Of Course – Would

~ APUHTRFDAT:OTSG-A-ARO ~ A Person Usually Has Two Reasons For Doing A Thing: One That Sounds Good – And – A Real One

~ WNEW-TT-TDTE!-TC-TDTG!-AIWOAT-POS ~ When Nothing Else Works – Try This – The Desire To Excel! – The Challenge – Throwing Down The Gauntlet! – A Infallible Way Of Appealing To – People Of Spirit

~ IIAETLTUTAWHHSPOOGP ~ It Is Always Easier To Listen To Unpleasant Things After We Have Heard Some Praise Of Our Good Points

~ NOLTTO ~ No One Likes To Take Orders

~ LOSF!-HI-HVITI!-A-HFOUESTTOI-WRROTFOO-GOOW-FF-IT-CACOAEIFOO-WECTHTTOP ~ Letting One Save Face! – How Important – How Vitally Important That Is! – And – How Few Of Us Ever Stop To Think Of It! – We Ride Roughshod Over The Feelings Of Others – Getting Our Own Way – Finding Fault – Issuing Threats – Criticizing A Child Or An Employee In Front Of Others – Without Even Considering The Hurt To The Other Person

~ R-WACAAR-A-WDAATGI-B-NWI-NWF-N-ABOT-ANWOL ~ Remember – We All Crave Appreciation And Recognition – And – Will Do Almost Anything To Get It – But – Nobody Wants Insincerity – Nobody Wants Flattery – Not – A Bag Of Tricks – A New Way Of Life