STEVEN POOLE ~ RETHINK ~ SCRIBNER ~ 2016

~ GI-CBF-BTRORFDOCOMBTAFD-Y-TPIRWEAF-IOW-IIMLTP-BIACSGTLWTBU ~ Good Ideas – Can Be Found – But Then Rejected Or Ridiculed For Decades Or Centuries Or Millennia Before They Are Finally Discovered – Yes – The Past Is Riddled With Error And Fraud – In Other Words – It Is Much Like The Present – But It Also Contains Surprising Gems That Lie Waiting To Be Unforgotten

~ TAOR-AR-LIQOIO:A/K/J/R&R/ATPOTI ~ The Art Of Rethinking – And Rediscovery – Lies In Questioning Our Ideas Of: Authority / Knowledge / Judgment / Right And Wrong / And The Processes Of Thinking Itself

~ IWANCRI-WANRT ~ If We Are Not Constantly Rethinking Ideas – We Are Not Really Thinking

~ TBNIAOOO ~ The Best New Ideas Are Often Old Ones

~ AOICBRAWTDOANPOTP ~ An Old Idea Can Become Relevant Again With The Discovery Of A New Piece Of The Puzzle

~ JBWDKHSWDMTIDW ~ Just Because We Don’t Know How Something Works Doesn’t Mean That It Doesn’t Work

~ AOIIADC-UOPIANG ~ An Old Idea In A Different Context – Using Old Pieces In A New Game

~ ITCHWAEPIPTADU-ATSITOI-AOIIANCCBPI ~ Impressive Things Can Happen When An Existing Product Is Put To A Different Use – And The Same Is True Of IdeaS – An Old Idea In A New Context Can Become Powerful Indeed

~ DWTBF ~ Disinformation Wants To Be Free

~ WTTTTEWCRTMAMCTTA-TAH ~ We Tend To Think That Events Which Come Readily To Mind Are More Common Than They Are – The Availability Heuristic

~ WATTNOTETCWWAT-CB ~ We Also Tend To Notice Only The Evidence That Confirms What We Already Think – Confirmation Bias

~ SIASAOTT-WTAFP-TP-C-S-O-E-O-IIOET-TPACTPI-ODSNY-OSRTSACC-OIMJCFTWKOP ~ Some Ideas Are Simply Ahead Of Their Time – When They Are First Proposed – The Prevailing – Cultural – Social – Or – Economic – Order – Is Incapable Of Embracing Them – They Pose A Challenge To Powerful Interests – Or Don’t Seem Necessary Yet – Or Simply Represent Too Startling A Conceptual Change – Or It Might Just Come From The Wrong Kind Of Person

~ NEIHBTOB-Y-ETANUHMOTPIITIOC ~ Not Every Idea Has Been Thought Of Before – Yet – Even The Apparently Novel Usually Has More Of The Past In It Than Is Often Credited

~ ITT-TUATB-H(SSO)-A-I(FNPD) ~ In Technical Terms – The Universe Appears To Be – Homogeneous (Smoothly Spread Out) – And – Isotropic (Favoring No Particular Direction)

~ UF ~ UnFalse

~ TMN-STATOTPMHUA ~ The Most Novel-Seeming Theories And Technologies Of The Present May Have Unexpected Ancestors

~ ICRAGSTA-EITJISOOTUT-TAHGRFWTISSVOENAACON ~ Ideas Can Return And Gain Significant Traction Again – Even If The Jury Is Still Out On Their Ultimate Truth – Their Advocates Have Good Reasons For Why The Ideas Suddenly Seem Viable Or Even Necessary Again After Centuries Of Neglect

~ S-I-R-WTSDHS-D ~ Sometimes – Ideas – Return – When They Should Definitely Have Stayed – Dead

~ AIWHAGCO-HAAAZ-IIBSIGOP ~ An Idea Will Have A Good Chance Of – Hanging Around As A Zombie – If It Benefits Some Influential Group Of People

~ CM ~ Conspiracy Markets

~ BWCBU-IRUOWWDK ~ Being Wrong Can Be Useful – In Reminding Us Of What We Don’t Know

~ SOSRITPOTOTBSAWTFCTTRTG ~ Stories Of Scientific Revolutions In The Past Often Turn Out To Be Stories About Wrong Theories Forcing Correct Theories To Raise Their Game

~ TPWTOTBWCBJAIATWTOTBR ~ The People Who Turn Out To Be Wrong Can Be Just As Important As Those Who Turn Out To Be Right

~ THOHT-INALSO-FTBRBTO-IMLADATWIWFOICBSAOFC-USFTAABGOTSF ~ The History Of Human Thought – Is Not A Linear Sequence Of – False Theories Being Replaced By True Ones – It’s More Like A Dark And Tangled Web – In Which Flashes Of Inspiration Can Be Smothered And Obscured For Centuries – Until Someone Finds Them Again And Blows Gently On The Sputtering Flames

~ WNTKWWDK ~ We Need To Know What We Don’t Know

~ SOIASP-IDEMWTAT-PI-HETTNNT ~ Some Old Ideas Are So Powerful – It Doesn’t Even Matter Whether They Are True – Placebo Ideas – Helpful Even Though They’re Not Necessarily True

~ MRNTITOA-PS-OW-E-HAP-RTABDB-P-A-‘N’P ~ Many Researchers Now Think In Terms Of A – Psychosis Spectrum – On Which – Everyone – Has A Place – Rather Than A Binary Distinction Between – Psychotics – And – “Normal” – People

~ D-AWA-H-STBCBTBWJAIND-OMS ~ Delusions – As Well As Hallucinations – Seem To Be Caused By The Brain Working Just As It Normally Does – Only More So

~ DWKTWDHFW? ~ Do We Know That We Don’t Have Free Will?

~ WLIAAO-TPP-WSRBAE-A-TROPOBTMPIDL ~ We Live In An Age Of – The Professionalized Politician – Who Seeks Reelection Before All Else – And The Range Of Policies Offered By The Main Parties Is Dramatically Limited

~ T-PPC-HLTNEONWL-ACOFTPOIOP-TSRIMARB ~ The – Professionalized Political Class – Has Little To No Experience Of Normal Working Life – And Cares Only For The Perpetuation Of Its Own Power – To Secure Reelection It Must Assuage Rich Benefactors

~ WIWWGNB-CP-B-BARCAOOP?-TTIAOI-SISF-B-TIHTAADI-TIODT-CTGBL-IC-S-A-MITTTIA ~ What If We Were Governed Not By Career Politicians – But By A Randomly Chosen Assortment Of Our Peers? – This Too Is An Old Idea – Sure It Sounds Fanciful – But – That Is How The Ancient Athenians Did It – The Inventors Of Democracy Themselves – Chose Their Government By Lottery – It’s Called – Sortition – And – Maybe It’s Time To Try It Again

~ TRITKA:’WN’ ~ To Rethink Is To Keep Asking: “Why Not”

~ WMSHTTTR-HI-SWUI? ~ We Might Soon Have The Technology To Rethink Humanity Itself – Should We Use It?

~ SOTF-TEVP-TNOTN ~ Survival Of The Fittest – The Equally Valid Perspective – The Nonsurvival Of The Nonfittest

~ YSNRTM-JBYDLTM ~ You Shouldn’t Necessarily Reject The Message – Just Because You Don’t Like The Messenger

~ GAFHTPFTPWHBUMIAEDOR ~ Giving A Fair Hearing To People From The Past Who Have Been Unfairly Maligned Is An Ethical Demand Of Rethinking

~ TVFT-POMIAMCF-A-STP-WSBAWCJ-IOTQIGA ~ The – View From Tomorrow – Projecting One’s Mind Into A More Civilized Future – And – Scrutinizing The Present – With Sympathy But Also With Cold Justice – In Order To Question Its Governing Assumptions

~ BADT-PDFT-AMDWFTBOO ~ Beliefs Are Dangerous Things – People Die For Them – And More Die Unwillingly For The Beliefs Of Others

DAN NORRIS ~ THE 7 DAY STARTUP ~ 2014

~ YDLUYL ~ You Don’t Learn Until You Launch

~ ASIABME-IH-HIP-HLOI-HLOU ~ A Startup Is A Bit More Exciting – It Has: High Impact Potential – High Levels Of Innovation – High Levels Of Uncertainty

~ TVMOSSATNI ~ The Vast Majority Of Successful Startups Are Teams Not Individuals

~ PDKWTDWUTAFTOTW ~ People Don’t Know What They Don’t Want Until They Are Forced To Open Their Wallets

~ LPAHP-TMEBMI-TATSYGIOBATTEYIAAIF ~ Luck Plays A Huge Part – Timing Might Even Be More Important – The Abilities To Sell Your Great Idea Or Build A Team To Execute Your Idea Are Also Important Factors

~ W ~ Wantrepreneur

~ I-YHACWAFAYBITM-ANMYAHTSC-YAA-W ~ If – You Have A Conversation With A Friend About Your Business Idea This Month – And Next Month You Are Having The Same Conversation – You Are A – Wantrepreneur

~ IAWYCAI-7D-YCDOYWGV-BYCLS ~ It’s Amazing What You Can Achieve In – 7 Days – You Can’t Deliver On Your Whole Grand Vision – But You Can Launch Something

~ T-7-DSM-ITYWLII-7D-YWWATBSTYDKPW-OYAFAW-YWSTQEAAFOAWTMIH ~ The – 7-Day Startup Mindset – Is That You Will Launch It In – 7 Days – You Won’t Waste Any Time Building Something That You Don’t Know People Want – Once You Aim For A Week – You Will Start To Question Every Assumption And Figure Out A Way To Make It Happen

~ IMNSTSABTIGTHYDWYDE ~ It Makes No Sense To Start A Business That Is Going To Have You Doing Work You Don’t Enjoy

~ IYIAGI? ~ Is Your Idea A Good Idea?

~ SPWPAAPFS ~ Solve Problems Where People Are Already Paying For Solutions

~ MVP ~ Minimum Viable Product

~ TOMTM-EBIDAY-OMTNM-MBD ~ The One Metric That Matters – Ever Business Is Different And Your – Omtnm – May Be Different

~ TEA ~ Test Every Assumption

~ SPATA ~ Solve Problems As They Arise

~ DWYSYWD ~ Do What You Say You Will Do

~ BATB ~ Benchmark Against The Best

~ LROAY ~ Learn From Others And Yourself

~ OYC ~ Outlearn Your Competition

~ ACHYBLWY ~ Always Consider How Your Business Looks Without You

~ LFSOM ~ Look For Sources Of Momentum

~ MM ~ Manage Motivation

~ CDC ~ Cull Difficult Customers

~ FOR ~ Focus On Retention

~ AS-TT ~ Avoid Short-Term Thinking

~ FOP ~ Focus On Product

~ LYW ~ Love Your Work

~ CSN-CSV-A-HV ~ Create Something New – Create Something Valuable – And – Have Fun

SCOTT STRATTEN ~ UNMARKETING ~ 2010

~ SM-SE ~ If You Believe Business Is Built On Relationships – Make Building Them Your Business

~ BAMTYFOWYUBTTT-TIWSYFOIYI-IYAYASYHNC ~ Being Authentic Means That You Focus On What You Uniquely Bring To The Table – That Is What Separates You From Others In Your Industry – If You Are Your Authentic Self You Have No Competition

~ BTTT-FRTT ~ Building Trust Takes Time – Fostering Relationships Takes Time

~ TSUYB-YGSBTGTTPWYAAREIYF ~ To Successfully Unmarket Your Business – Your Goal Should Be To Get To The Point Where You Are A Recognized Expert In Your Field

~ WYPYAAEWUIFP-YMWAHANFTI ~ When You Position Yourself As An Expert With Useful Information For People – Your Marketplace Will Always Have A Need For That Information

~ S-YMNB-TE-ITF-BYCCB-A-E ~ Sure – You May Not Be – The Expert – In The Field – But You Can Certainly Be – An – Expert

~ YDBAE-BJTPYAE-PTYATTTO-OPWSIFY ~ You Don’t Become An Expert – By Just Telling People You’re An Expert – People Tell You And Then They Tell Others – Other People Will Say It For You

~ ‘PAP’M-P-SOTA-P-PBI ~ “Push And Pray Marketing” – Push – Something Out There And – Pray – People Buy It

~ P-A-SM-Y-P-CIA-S-IFOT ~ Pull-And-Stay Method – You – Pull – Customer Information And – Stay – In Front Of Them

~ ROR ~ Return On Relationships

~ PANCBN-TWSOBTTME-ATWESG-TWJG ~ People Are Not Confrontational By Nature – They Will Speak Only By Taking Their Money Elsewhere – And They Won’t Even Say Goodbye – They Will Just Go

~ WPCTY-TAFLFV-NC-TWTKTTHBH-TWTKTTM-ATWTKTYC ~ When People Complain To You – They Are First Looking For Validation – Not Compensation – They Want To Know That They Have Been Heard – They Want To Know That They Matter – And They Want To Know That You Care

~ DFTT ~ Don’t Feed The Trolls

~ WTBPOSR-IYC-IIWAIAOM ~ Work To Become Part Of Somebody’s Routine – If You Can – It Is Worth An Incredible Amount Of Money

~ YNTKIYCAH-AITAYNTKWAHYCCI-YNTKWYSITEOYC ~ You Need To Know If Your Customers Are Happy – And If They Aren’t You Need To Know Why And How You Can Change It – You Need To Know Where You Stand In The Eyes Of Your Customers

~ DRS-FTSOA-TYDWTSOAB ~ Don’t Reveal Something – For The Sake Of Authenticity – That You Don’t Want To See On A Billboard

~ K-T-L ~ Know – Trust – Like

~ TDYSTTYA-AIAT-TTDTBRH ~ The Day You Start Talking To Your Audience – And It’s About Them – That’s The Day That Business Really Happens

~ NBPFSIVMIWTNHSAA ~ Not Being Prepared For Success In Viral Marketing Is Worse Than Never Having Success At All

~ WYN-YCMAMOOI ~ Whatever Your Niche – You Can Make A Movie Out Of It

~ S-TDFH-A-S-S ~ Stop – Trading Dollars For Hours – And – Start – Scaling

~ AEPOE-YAMYB ~ At Ever Point Of Engagement – You Are Marketing Your Business

RUTH SOUKUP ~ LIVING WELL SPENDING LESS ~ 2014

~ TGLINWWTII-MINE-DYGL ~ The Good Life Is Not What We Think It Is – More Is Never Enough – Define Your Good Life

~ CIAC ~ Contentment Is A Choice

~ KWMM-IIWTDT-WWPRMF? ~ Knowing What Matters Most – If I Were To Die Tomorrow – What Would People Remember Me For?

~ AAOG ~ An Attitude Of Gratitude

~ ET-SFCIASACTSCOTTTCUTS-IMSAFATTTMUFUOLWJDHE ~ Eliminating Temptation – Sometimes Finding Contentment Is As Simple As Choosing To Steer Clear Of The Things That Cause Us To Stumble – It Means Staying Away From All Those Things That Make Us Feel Unworthy Or Like We Just Don’t Have Enough

~ WAHASS-FYSS-WIYP? ~ We All Have A Sweet Spot – Finding Your Sweet Spot – Where Is Your Passion?

~ BWYA-MTMOWYARN ~ Bloom Where You Are – Make The Most Of Where You Are Right Now

~ IOG ~ Identifying Our Gifts

~ WG-CCYL-WTDMTR-A-OTAR-YCIT ~ Written Goals – Can Change Your Life – Writing Them Down Makes Them Real – And – Once They Are Real – You Can’t Ignore Them

~ PYR-BCAYO-GYADD-BDLG-TYP-CA-CYS ~ Planning Your Route – Be Clear About Your Objective – Give Yourself A Due Date – Break Down Large Goals – Track Your Progress – Create Accountability – Celebrate Your Success

~ S-TS-F-L-TG ~ Short-Term Sacrifices – For – Long-Term Gain

~ WAGTS24H ~ We All Get The Same Twenty-Four Hours

~ ETU ~ Eliminating The Unessential

~ LSEMJ ~ Less Stuff Equals More Joy

~ STF-IYTWTLCF-YMSBMS ~ Stop The Flow – If You Truly Want To Live Clutter Free – You Must Stop Buying More Stuff

~ VQOQ ~ Value Quality Over Quantity

~ PYES ~ Purge Your Excess Stuff

~ WNTSLTWTWD ~ We Need To Spend Less Than We Think We Do

~ RTAOL ~ Retail Therapy And Other Lies

~ SIASOM ~ Saving Is A State Of Mind

~ CAB-AST-ARB ~ Creating A Budget – And Sticking To – A Realistic Budget

~ SMOOS-HOA-TIIQSTRHMPEFCB-EOTTWN ~ So Much Of Our Spending – Happens On Autopilot – That It Is Quite Shocking To Realize How Many Possibilities Exist For Cutting Back – Even On Those Things We Need

~ SFTF-SAMFTFINAL;IIAN ~ Saving For The Future – Setting Aside Money For The Future Is Not A Luxury; It Is A Necessity

~STS-S-S-S- ~ Shop The Sales – Stockpile – Stockpile – Stockpile

~ GYO ~ Grow Your Own

~ ACHIAHH ~ A Clean House Is A Happy House

~ TBTILAF ~ The Best Things In Life Are Free

~ NYF ~ Nurturing Your Friendships

~ CC ~ Cultivating Creativity

~ WGMWWG ~ We Get More When We Give

B.J. MENDELSON ~ EVERYTHING YOU NEED TO KNOW ~ SOCIAL MEDIA IS BULLSHIT ~ 2012

~ O-MMT-O-TWNC ~ Offline – Matters More Than – Online – This Will Never Change

~ TLT-IB-NA-MHEOACMBITSYB-MD ~ The – Long Tail – Is Bullshit – Niche Audiences – Must Have Enough Of A Critical Mass Behind It To Support Your Business – Most Don’t

~ 99%-OTTTAORTA-‘V’-ADBOF:R-WC-TM-LC-CS-F-TSFTR-IHALTDWBITRPATRT ~ Ninety-Nine Percent – Of The Things That Are Often Referred To As – “Viral” – Are Driven By Offline Forces: Real-World Connections – Traditional Media – Legitimate Celebrities – Corporate Spending – For – The Small Fraction That Remains – It Has A Lot To Do With Being In The Right Place At The Right Time

~ M-V-GU-A-M-WS-GU ~ Most – Videos – Go Unwatched – And – Most – Web Sites – Go Unvisited

~ MIEOTW ~ Momentum Is Everything On The Web

~ BSOML-‘A’-A-‘E’-TOMTMF-SB-A-A-E-I-S

~ Be Skeptical Of Metrics Like – “Awareness” – And – “Engagement” – The Only Metric That Matters For – Small Businesses – Artists – And – Entrepreneurs – Is – Sales

~ QE-ITE-AOTTAF-ETI-ACOHYFN-ITIAWKISE-WHFAAS ~ Question Everything – In The End – All Of These Things Are Fads – Even The Internet – A Couple Of Hundred Years From Now – If The Internet As We Know It Still Exists – We’ll Have Failed As A Species

~ TEWTSTFITLAHTRWYCT-ITCYAD?-TAF ~ The Easiest Way To Spot The Frauds Is To Look At How They React When You Challenge Them – If They Call You A Dinosaur? – They’re A Fraud

~ NOTPIGFB-YDNTUAOTP-IACDTWYLTDAWYAI-TOTYDIAWS-AAATYGSGTYW ~ None Of These Platforms Is Great For Business – You Don’t Need To Use Any Of These Platforms – It All Comes Down To What You’re Looking To Do And Who Your Audience Is – The Only Thing You Need Is A Web Site – Any And All Traffic You Get Should Go To Your Website

~ ETHOTWIDB-TM-WSM-INAO-OTW-COWS-IYWTSIWIITYD-YNTM-N-‘TPFKATA’-O-‘I’ ~ Everything That Happens On The Web Is Driven By – The Media – We Spend Most – If Not All Of – Our Time With – Corporate Owned Web Sites – If You Want To Succeed In Whatever It Is That You Do – You Need The Media – Not – “The People Formerly Known As The Audience” – Or – “Influencers”

~ DYENTTPWWTSYOTIO-‘I’-PTAIT?-YAFTTAIOTIIN ~ Did You Ever Notice That The People Who Want To Sell You On The Idea Of – “Influencers” – Portray Themselves As Influencers Themselves? – You’ll Also Find That The Alleged Influence Of The Influencers Is Negligible

~ T1%R-ASMOUDTMOTTOTW-WTROUJL ~ The 1 Percent Rule – A Small Minority Of Users Do The Majority Of The Talking On The Web – While The Rest Of Us Just Listen

B.J. MENDELSON ~ EVERYTHING YOU WILL EVER NEED TO KNOW ABOUT MARKETING ~ SOCIAL MEDIA IS BULLSHIT ~ 2012

~ IYWYDMYH-TATM-EIYF-YCBDT-YMAWEWYD ~ If What You Do Makes You Happy – That’s All That Matters – Even If You Fail – You Could Be Dead Tomorrow – You Might As Well Enjoy What You’re Doing

~ EIRC-YWBATGAIMAWTP-AYHTDITWYDAMIIASPWBII ~ Except In Rare Cases – You Won’t Be Able To Get Anywhere In Marketing Anything Without The Press – All You Have To Do Is Take What You Do And Make It Into A Story People Will Be Interested In

~ YSTYP[T]:R/AP/SP/P ~ You Should Target Your Pitch [To]: Researchers / Bookers / Associate Producers / Segment Producers / Producers

~ T-‘G’-TMATA-IAYFTS-IR-IVITW ~ The–”Game” – The Marketers Always Talk About – Is Against You From The Start – It’s Rigged – It’s Virtually Impossible To Win

~ IYGYCW-NYDIGTM ~ If You’ve Got Your Customers Wrong – Nothing You Do Is Going To Matter

~ AFALATG-TBTYCDIBP-IYA-AAOPI-YBRFI ~ As Far As Luck And Timing Go – The Best Thing You Can Do Is Be Prepared – If You Are – And An Opportunity Presents Itself – You’ll Be Ready For It

~ TGNITYC-MACL-AT-TAL-AMTAFAYWTG-YGTHWMFTPWYWOTLTYWAT-M ~ The Good News Is That You Can – Make A Comfortable Living – At The – Triple-A Level – And Maybe That’s As Far As You Want To Go – You’re Going To Have Way More Freedom To Produce What You Want On This Level Than You Will At The – Majors

~ TGROTI:DBAD ~ The Golden Rule Of The Internet: Don’t Be A Dick

~ TRGROTI:SN-I-YHTTTIIRWWT-A-YCTYECPMR-T-Y-US-BR:NUTWHYIAW-TITY-‘LMOTT’-BNUTI-PF ~ The Real Golden Rule Of The Internet: Social Networks – If – You Have The Time To Invest In Really Working With Them – And – You’re Confident That Your Efforts Can Produce Measurable Results – Then – Yes – Use Them – But Remember: Not Using Them Won’t Harm You In Any Way – The Idea That You’re – “Leaving Money On The Table” – By Not Using Them Is – Patently False

~ A-‘SMC’-TRNMYCDB-RIO-A-NFIAF-AF-AAAACTTP-IYWAF ~ A – “Social Media Crisis” – There’s Really Not Much You Can Do But – Ride It Out – And – Not Feed It Any Further – Apart From – An Apology And A Correction To The Problem – If You Were At Fault

~ YSAB-T-LFOTTAIETYD-YJDKWTFH-A-TOWTBPIT-CTIWYD ~ You Should Always Be – Tweaking – Look For Opportunities To Tweak And Improve Everything That You Do – You Just Don’t Know What The Future Holds – And – The Only Way To Be Prepared Is To – Continue To Improve What You’re Doing

~ YF-YC-AYC-AGPTSCFAMA-TMFYWO-TLRYPOIL-T-TPMTDITM ~ Your Friends – Your Community – And Your City – Are Great Places To Start Collecting Feedback And Making Adjustments – The More Flaws You Work Out – The Less Risky Your Product Or Idea Looks – To – The People Making The Decisions In The Majors

B.J. MENDELSON ~ SOCIAL MEDIA IS BULLSHIT ~ 2012

~ TPWGRDT-GR-ARTPDFG-ITPSTS ~ The People Who Get Rich During – The Gold Rush – Are Rarely The People Digging For Gold – It’s The People Selling The Shovels

~ MOTN-PGTWTATB-TPTK-KSWCHT ~ More Often Than Not – People Get To Where They Are Today Because – The People They Know – Know Someone Who Could Help Them

~ TA-BE ~ The Asshole-Based Economy

~ CAGROOWACTMDTKCO-ATWIRBBAC-IOTROU-ETWWTTWWLTPF ~ Corporations Are Getting Rich Off Our Work And Consolidating Their Market Dominance To Keep Competitors Out – And The Web Is Rewarding Big Brands And Celebrities – Instead Of The Rest Of Us – Even Though We Were Told The Web Would Level The Playing Field

~ IOTTPASI-B-IAWOTTPAS-M-U– A– PHI-TFYOI ~ It’s One Thing To Package And Sell Information – But – It’s A Whole Other Thing To Package And Sell – Made-Up And – Potentially Harmful Information – To Further Your Own Interests – The Asshole-Based Economy – Selling Harmful Bullshit To Further Their Own Interests

~ CH ~ Cyber Hipsters

~ CH-TRTSIUTTETPTHTPTDA-W-R/F/C/T/E/ASF-AAALEAOWL-TTCIOTTITFO-A-SF-A-BD-TFGITEAC-TSG-ATWTTI-IGTCTWBLUBTM ~ Cyber Hipsters – The Rhetoric They Spew Is Usually To The Effect That People Today Have The Power To Do Anything – Without – Resources / Funding / Connections / Training / Education / And So Forth – After Amassing A Large Enough Audience Of Willing Listeners – They Then Cash In On The Traffic Generated From The Talk In The Form Of – Advertisements – Speaking Fees – And – Book Deals – The First Group Is The Early Adopter Crowd – The Second Group – Are Those Who Think The Internet – Is Going To Change The World By Letting Us Be The Media

~ INC-TALOTICHTMCT-CFEMOOC-BRTA-CH-CFTKOBPSCHWBATIP-AIAFTTOWCHOT ~ It’s No Coincidence – That A Lot Of The Important Cyber Hipsters That Marketers Cater To – Came From Established Media Outlets Or Corporations – Before Reinventing Themselves As – Cyber Hipsters – Coming From This Kind Of Background Provides Some Cyber Hipsters With Better Access To Important Parties – And Increased Attention From The Thousands Of Wannabe Cyber Hipsters Out There

~ MMTY-BAD-BTNTMTYT ~ Marketers May Tell You – Books Are Dead – But They Need Them More Than You Think

~ DES-TNODWWFTLCNWFY-B-TAMIWTDEWFT-E-DT-EY-MTOABC-‘SMSS’-SHIPT-‘SM’-CWFY-AEYITOTWTPTTPIQTWS-TH-M-C-A-OR-ATDTTCTI-IF-ALOTSALA-‘SM’- AA-RG-BA-LL ~ Despite Evidence Showing – That Not Only Does What Work For The Large Corporation Not Work For You – But – There Are Many Instances Where This Doesn’t Even Work For Them – Either – Despite This – Every Year – Marketers Trot Out A Big Corporate – “Social Media Success Story” – Saying How Its Proof That – “Social Media” – Can Work For You – And Every Year It Turns Out That What They Present To The Public Isn’t Quite The Whole Story – They Have – Money – Connections – And – Other Resources – At Their Disposal That They Can Tap Into – In Fact – A Lot Of Them Simply Aren’t Looking At – “Social Media” – As A – Revenue Generator – But A – Loss Leader

~ ‘PI’-90%L-9%MCO-1%WDMOTCAP ~ “Participation Inequality” – 90 Percent Lurk – 9 Percent Might Contribute Occasionally – 1 Percent Will Do Most Of The Commenting And Participating

~ TCWRTPHJAMTGBSBATMD ~ The Companies Who Run These Platforms Have Just As Much To Gain By Spreading Bullshit As The Marketers Do

~ IYAGTSSMTIMH-YBSPR ~ If You Are Going To Spend So Much Time In My Head – You Better Start Paying Rent

~ ATAASABFOOWS-OTYO ~ All Traffic And Attention Should Always Be Focused On One Web Site – One That You Own

~ W-M-AO-CH-ACO-IATCYAD-TUFLTJTA-WTTF-TWRWAA-OA-O-Y-YF-EYD-ITHTIDPATTHOOT ~ Whenever – Marketers – And Other – Cyber Hipsters – Are Called Out – In Addition To Calling You A Dinosaur – They’ll Use Faulty Logic To Justify Their Actions – When Those Tactics Fail – They Will React With An All-Out Assault – On – You – Your Family – Everything You Do – In The Hopes That It’ll Distract People And Take The Heat Off Of Them

~ EIYFOTIUYSSTDL ~ Everyone Is Your Friend On The Internet Until You Say Something They Don’t Like

~ IW-A-H-SOPSPANT-WMLTBS-EIWDKTPSTNTIBPTDS ~ If – We – As – Humans – See Other People Saying Positive And Nice Things – We’re More Likely To Be Swayed – Especially If We Don’t Know That Person Saying Those Nice Things Is Being Paid To Do So

~ RN-T- ‘SM’-W-IDU-STASTMO-T-‘G’-‘BD’-‘TMW’-BIAE ~ Right Now – The – “Social Media” – Well – Is Drying Up – So They Are Starting To Move On – To – “Gamification” – “Big Data” – “The Mobile Web” – Bullshit Is Always Evolving

~ AS-TCRTCOOAMPAD-ROTV-A-TEBOTT-TMWKOC ~ A System – That Currently Rewards The Churning Out Of A Million Posts A Day – Regardless Of Their Value – And – The Easy Burial Of The Truth – The Myths Will Keep On Coming

~ FWPOTIIALLBIACA;NCOLG ~ Fighting With People On The Internet Is A Lot Like Being In A Car Accident; Nobody Comes Out Looking Good

~ RTEW ~ Roswell That Ends Well

~ TA-SMM ~ The Anti-Social Media Manifesto

~ WTPOHAMF-W-NOT-A-COYL-FYCTA-A-NCOTMY? ~ What’s The Point Of Having A Million Followers – When – None Of Them – Are – Clicking On Your Links – Following Your Calls To Action – And – Not Coming Out To Meet You?

~ TANMPWHSFTST-‘SM’-IB-INANCABTM ~ There Are Not Many People Who Have Stepped Forward To Say That – “Social Media” Is Bullshit – It’s Not A Narrative Currently Accepted By The Media

~ TEOBAAHT-‘MI’-OTW-MCTAE-ATSNJBCO-T-‘SM’E-BBCOTTI ~ The Era Of Bad Advice About How To – “Make It” – On The Web – Must Come To An End – And That Starts Not Just By Calling Out – The “Social Media” Experts – But By Calling Out The Term Itself

~ GRSL-‘SM’-CAG ~ Get Rich Quick Schemes Like – “Social Media” – Come And Go

~ TEST-‘SM’-I-PPITHOTP-A-TNEPAGTCE-NOTIT-WHLP-NM-A-NILTWWHTS-U-C-TM-O-SF-GI ~ The Experts Say That – “Social Media” – Is – Putting Power Into The Hands Of The People – And – These Newly Empowered People Are Going To Change Everything – None Of This Is True – We Have Less Power – Not More – And – Nobody Is Listening To What We Have To Say – Unless – Companies – The Media – Or – Someone Famous – Gets Involved

~ WCLIAWWYCMFMMTPAHTGROTI-TYCBATTGR-TNTC ~ We Live In A World Where You Can Make Far More Money Telling People About How To Get Rich On The Internet – Than You Can By Actually Trying To Get Rich – That Needs To Change