ALISON GOPNIK ~ THE PHILOSOPHICAL BABY ~ 2009

~ WUTTT-BAYCW-I-E-A-A-TTAEW-C-I-A-L ~ We Used To Think That – Babies And Young Children Were – Irrational – Egocentric – And – Amoral – Their Thinking And Experience Were – Concrete – Immediate – And – Limited

~ PAN-HDTB-NOLM-B-IM-CM-A-EMTWWEHTP-ISW-YCAA-S-MI-MC-AE-MCTAA ~ Psychologists And Neuroscientists – Have Discovered That Babies – Not Only Learn More – But – Imagine More – Care More – And – Experience More Than We Would Ever Have Thought Possible – In Some Ways – Young Children Are Actually – Smarter – More Imaginative – More Caring – And Even – More Conscious Than Adults Are

~ MTAOC-HBAATC-WG-TWAU-OP-A-O-CAC-HEHWC-A-TFTWCEWCATWTA-A-EWCEAA ~ More Than Any Other Creature – Human Beings Are Able To Change – We Change – The World Around Us – Other People – And – Ourselves – Children And Childhood – Help Explain How We Change – And – The Fact That We Change Explains Why Children Are The Way They Are – And – Even Why Childhood Exists At All

~ WCPS-A-OSCU-WAOPB-TBAO ~ We Change Our Surroundings – And – Our Surroundings Change Us – We Alter Other People’s Behavior – Their Behavior Alters Ours

~ WIC?-IADDPIWYHBAUDOA-CLCEWC ~ What Is Childhood? – It’s A Distinctive Developmental Period In Which Young Human Beings Are Uniquely Dependent On Adults – Childhood Literally Couldn’t Exist Without Caregivers

~ C-AT-R&DD-OT-HS-TB-SG-TB-A-APAM-TTU-AMNI-MU-A-WTTTOFGOAMTR ~ Children – Are The – R&D Department – Of The – Human Species – The Blue-Sky Guys – The Brainstormers – Adults – Are – Production And Marketing – They Think Up – A Million New Ideas – Mostly Useless – And – We Take The Three Or Four Good Ones And Make Them Real

~ IWFO-AA-L-TP-SAAE-RSR-TBAYCWILPP-B-IWFOO-DCFC-EIAL-TITAWLS-TCABDDTW ~ If We Focus On – Adult Abilities – Long-Term Planning – Swift And Automatic Execution – Rapid Skilful Reaction – Then Babies And Young Children Will Indeed Look Pretty Pathetic – But – If We Focus On Our – Distinctive Capacities For Change – Especially Imagination And Learning – Then It’s The Adults Who Look Slow – The Caterpillars And Butterflies Do Different Things Well

~ BBAAMHCTAB;MNPAATBTA-AWGOAEM-OB-‘PO’-TWLUPASTOTAUMO ~ Babies Brains Are Actually More Highly Connected Than Adult Brains; More Neural Pathways Are Available To Babies Than Adults – As We Grow Older And Experience More – Our Brains – “Prune Out” – The Weaker Less Used Pathways And Strengthen The Ones That Are Used More Often

~ OPIIPOBWCROTLOTPWTCOU-WCLFTDOEGBTSLCIITU ~ Our Protracted Immaturity Is Possible Only Because We Can Rely On The Love Of The People Who Take Care Of Us – We Can Learn From The Discoveries Of Earlier Generations Because Those Same Loving Caregivers Invest In Teaching Us

~ IHTCBDALC-A-A-BD-WCTOIOIAE ~ Imagining How They Could Be Different Actually Lets – Children – And – Adults – Become Different – We Can Turn Ourselves Into Our Imaginary Alter Egos

~ BAYCANTACWOT-ETYBHSCFEAA-A-ETKTRSBFBTTCBC ~ Babies And Young Children Are Not The Amoral Creatures We Once Thought – Even The Youngest Babies Have Striking Capacities For Empathy And Altruism – And – Even Toddlers Know That Rules Should Be Followed But That They Can Be Changed

~ TSSOB ~ The Spiritual Significance Of Babies

~ BATMOL ~ Babies And The Meaning Of Life

~ CRDPUITW-T-B-A-M ~ Children Really Do Put Us In Touch With – Truth – Beauty – And – Meaning

~ ETMMFOT-Y-OL-TEPP-TICTMTGIJAE-A-TISFO-TUWIMTBH ~ Even The Most Mundane Facts Of Three-Year-Old Life – The Extravagant Pretend Play – The Insatiable Curiosity That Makes Them Get Into Just About Everything – And – The Intuitive Sympathy For Others – Tell Us What It Means To Be Human

~ WDCP? ~ Who Do Children Pretend?

~ PAMHWADOSTB-JOOR-O-TH-JBM ~ People Are Most Unhappy When A Desirable Outcome Seems To Be – Just Out Of Reach – Or – To Have – Just Been Missed

~ BATTAPHYTIT ~ Being Able To Talk About Possibilities Helps You To Imagine Them

~ C-D-CTOTW-FAVEA ~ Children – Develop – Causal Theories Of The World – From A Very Early Age

~ IC-AN-IF-AIOEGOM ~ Imaginary Companions – Are Not – In Fact – An Indication Of Either Genius Or Madness

~ VYC-ML-B-TNVGAI ~ Very Young Children – May Lie – But – They’re Not Very Good At It

~ FOWYWMYDMI-WTASEMYDLI ~ Focusing On What You Want Makes Your Desires More Irresistible – While Thinking About Something Else Makes Your Desires Less Intense

~ TO-T-A-CLM ~ Think Of – Toddlers – As – Causal Learning Machines

~ VYBCITAOO ~ Very Young Babies Can Imitate The Actions Of Others

~ C-DJLBIYS-TLB-AYM-A-UYL-T ~ Children – Don’t Just Learn By Imitating Your Successes – They Learn By – Avoiding Your Mistakes – And – Understanding Your Limitations – Too

~ A-TBBAGMATBTIWTTATBTD ~ And – The Babies Babbled And Gestured More At The Blob That Interacted With Them Than At The Blob That Didn’t

~ TACASCBCLAATUOTMOO-AA-AMWTWCTUWIGOIOPHIBHWTS ~ There Are Consistent And Strong Correlations Between Children’s Language Abilities And Their Understanding Of The Minds Of Others – After All – A Major Way That We Come To Understand What Is Going On In Other People’s Heads Is By Hearing What They Say

~ HC-TEAOAFPOGG-P-TBOTSATSOTD? ~ How Can – The Electrical Activity Of A Few Pounds Of Grey Goo – Produce – The Blue Of The Sky And The Song Of The Dove?

~ PA-LBSPOYBASDO ~ Paying Attention – Literally Boosts Some Parts Of Your Brain And Shuts Down Others

~ S-RTDWTLAITW-BSTLTWDWTLA-A-RTDWTFAAWTID-BSTBCOMMOTWAO ~ So – Rather Than Determining What To Look At In The World – Babies Seem To Let The World Determine What They Look At – And – Rather Than Deciding Where To Focus Attention And Where To Inhibit Distractions – Babies Seem To Be Conscious Of Much More Of The World At Once

~ SITAGTSTBO ~ Sometimes It Takes A Genius To See The Blindingly Obvious

~ GRAER-DJAU-OMTO ~ Genetics Risk And Environmental Risk – Don’t Just Add Up – One Multiplies The Other

~ GD-CBM-O-CDA ~ Genetic Differences – Can Be Magnified – Or – Can Disappear Altogether

~ ATTA-TP-GOB-IOC-IDITU-EWIWHNIEOTP ~ Acknowledging The Truth About – The Past – Good Or Bad – Individually Or Collectively – Is Deeply Important To Us – Even When It Will Have No Immediate Effect On The Present

~ JACABW-TATW-B-AWPCFCTT-TSTBBW-CFMI-B-AWPCTCTMJAA ~ Just As Children Are Born With – Theories About The World – But – Also With Powerful Capacities For Changing Those Theories – They Seem To Be Born With – Certain Fundamental Moral Ideas – But – Also With Powerful Capacities To Change Their Moral Judgments And Actions

~ THCTCAFTGOTLGIOOOGEA-TADOTDHTTMAFR ~ The Human Ability To Coordinate Actions For The Good Of The Larger Group Is One Of Our Greatest Evolutionary Advantages – This Ability Depends On The Distinctively Human Tendency To Make And Follow Rules

~ CCATU-MTAE-A-TSITWMCL-OLFOC-A-OCLFU-HASQ ~ Children Can Also Tell Us – More Than Anything Else – About – The Spiritual Intuitions That We Might Call Love – Our Love For Our Children – And – Our Children’s Love For Us – Has A Special Quality

~ C-IAU-TBATSTTTCFT ~ Caregivers – Implicitly And Unconsciously – Teach Babies At The Same Time That They Care For Them

~ THCFCMTWCFOWIITBHJBLATWWAN ~ The Human Capacity For Change Means That We Can’t Figure Out What It Is To Be Human Just By Looking At The Way We Are Now

JENNY ODELL ~ HOW TO DO NOTHING ~ 2019

~ RTAE ~ Resisting The Attention Economy

~ SU ~ Surviving Usefulness

~ NIHTDTN ~ Nothing Is Harder To Do Than Nothing

~ IAWWOVIDBOP-MOUFOELM-C-O-O-AAAFRBTTWUD ~ In A World Where Our Value Is Determined By Our Productivity – Many Of Us Find Our Every Last Minute – Captured – Optimized – Or – Appropriated As A Financial Resource By The Technologies We Use Daily

~ TPODN-ITRTWRARTBMP-BR-TQWWCPAP ~ The Point Of Doing Nothing – Isn’t To Return To Work Refreshed And Ready To Be More Productive – But Rather – To Question What We Currently Perceive As Productive

~ DL ~ Deep Listening

~ TMOSTL ~ The Moment Of Stopping To Listen

~ A-P-N-S-DNFYIOFYTE-NFYTS ~ A – Public – Noncommercial – Space – Demands Nothing From You In Order For You To Enter – Nor For You To Stay

~ TMODBPSAOSITYDHTBA-O-PTWTBS-TBT ~ The Most Obvious Difference Between Public Space And Other Spaces Is That You Don’t Have To Buy Anything – Or – Pretend To Want To Buy Something – To Be There

~ TSD-CU-AAUT-SWT-‘P’-CBMOEOEEI ~ Those Spaces Deemed – Commercially Unproductive – Are Always Under Threat – Since What They – ‘Produce” – Can’t Be Measured Or Exploited Or Even Easily Identified

~ Y-IDGET-W-FA-ATT! ~ Yes – It Did Get Easier To – Work – From Anywhere – All The Time!

~ WMTTROL ~ Work Metastasizing Through The Rest Of Life

~ FIPOC ~ Financially Incentivized Proliferation Of Chatter

~ NOMO ~ The Necessity Of Missing Out

~ NOSMO ~ The Necessity Of Sometimes Missing Out

~ TIIFACB-LIT-DL-BS-A-L-AI-MUYP ~ There Is In Fact A Connection Between – Listening In The – Deep Listening – Bodily Sense – And – Listening – As In – Me Understanding Your Perspective

~ PO-S-AO-T-F-N-I-N-C-AAT-FM-FC-FC ~ Protect Our – Spaces – And Our – Time – For – Non-Instrumental – Non-Commercial – Activity And Thought – For Maintenance – For Care – For Conviviality

~ DD ~ Digital Detox

~ ‘P’-IAENAF-AAWWCBE ~ “Peace” – Is An Endless Negotiation Among Free-Acting Agents Whose Wills Cannot Be Engineered

~ P-NEBETIWFW-AATRPTD-IAAATRPTMOMB ~ Politics – Necessarily Exists Between Even Two Individuals With Free Will – Any Attempt To Reduce Politics To Design – Is Also An Attempt To Reduce People To Machines Or Mechanical Beings

~ SIDWU-TVOAOP-THIFOPSRHAS-DFKFAMUWFC ~ So Instinctively Do We Understand – The Value Of An Outsider’s Perspective – That History Is Full Of People Seeking Remote Hermits And Sages – Desperate For Knowledge From A Mind Unconcerned With Familiar Comforts

~ WIA-PSOF-PCASTT-NC-COAATSTTTCBEMD ~ Whipped Into A – Permanent State Of Frenzy – People Create And Subject Themselves To – News Cycles – Complaining Of Anxiety At The Same Time That They Check Back Ever More Diligently

~ TLOAACDTME ~ The Logic Of Advertising And Clicks Dictates The Media Experience

~ FSOOF-IAVSR-TSGFWS ~ Firecrackers Setting Off Other Firecrackers – In A Very Small Room – That Soon Gets Filled With Smoke

~ TNTPSAIMBTE ~ The Need To Periodically Step Away Is More Obvious Than Ever

~ WHTBATDB:C/P-L/CB ~ We Have To Be Able To Do Both: Contemplate/Participate – Leave/Come Back

~ MJ-IRB-C-BA ~ Moral Judgement – Is Replaced By – Cost-Benefit Analysis

~ TS ~ Third Space

~ LIACSODIU ~ Living In A Constant State Of Distraction Is Unpleasant

~ HSCMEATRTO-ADOL-M ~ Historically – Some Can More Easily Afford To Refuse Than Others – A Degree Of Latitude – A Margin

~ IS-CGALWTAIT-‘A’-TR ~ Institutional Support – Can Go A Long Way Toward Allowing Individuals To – “Afford” – To Refuse

~ AOCR-AOM-‘C’-FP-ITCI ~ Acts Of Collective Refusal – Are Obviously More – “Costly” – For Participants – If They’re Considered Illegal

~ TAM-‘SA’-TB-R-ATM-OGPTSITAOOA-TBAUEOKOMR ~ There Are Many – “Systemic Abuses” – To Be – Refused – At The Moment – One Great Place To Start Is The Abuse Of Our Attention – That’s Because Attention Undergirds Every Other Kind Of Meaningful Refusal

~ II-A(DWTPAT)-TMOR-RCOICAMTDONWANWOMTT ~ If Its – Attention (Deciding What To Pay Attention To) – That Makes Our Reality – Regaining Control Of It Can Also Mean The Discovery Of New Worlds And New Ways Of Moving Through Them

~ B-IWAT-WWSFTBOHWCA-T-TIODOABATC ~ But – If We Allow That – What We See Forms The Basis Of How We Can Act – Then – The Importance Of Directing Our Attention Becomes All Too Clear

~ I-AAW-ASCL-T-WHEMRTWAAEEAIEPOOA ~ If – Attention And Will – Are So Closely Linked – Then – We Have Even More Reason To Worry About An Entire Economy And Information Ecosystem Preying On Our Attention

~ EMTDW? ~ Empower Me To Do What?

~ GFMATW? ~ Good For Me According To Whom?

~ WTPOYAHC-YRYRD-YBTMAAIADKOW ~ When The Pattern Of Your Attention Has Changed – You Render Your Reality Differently – You Begin To Move And Act In A Different Kind Of World

~ EOS ~ Ecology Of Strangers

~ WSCATAUBWABTEOIAPS ~ We Should Care About Those Around Us Because We Are Beholden To Each Other In A Practical Sense

~ WSGFBAITAR-YCEFYPBITNCICF ~ When Something Goes From Being An Idea To A Reality – You Can’t Easily Force Your Perception Back Into The Narrow Container It Came From

~ IWLO-R-LI-BCB-OFBABI-WAARTRONB-S-C-O-C-NSAOOO-IOOP ~ If We Let Our – Real-Life Interactions – Be Corralled By – Our Filter Bubbles And Branded Identities – We Are Also Running The Risk Of Never Being – Surprised – Challenged – Or – Changed – Never Seeing Anything Outside Of Ourselves – Including Our Own Privilege

~ P-POO-P-IDF-D-P-A-E ~ Politics – Play Out On – Platforms – Ill Designed For – Difference – Plurality – And – Encounter

~ T-WWATNOW-BD-B-CD-WHSMTLFTBOE ~ Today – When We Are Threatened Not Only With – Biological Desertification – But – Cultural Desertification – We Have So Much To Learn From The Basics Of Ecology

~ IIW-AOA-TWD-WTH-WTS-A-WIOWHA-ITW-AFTG-NJF-L-B-F-E ~ It Is With – Acts Of Attention – That We Decide – Who To Hear – Who To See – And – Who In Our World Has Agency – In This Way – Attention Forms The Ground – Not Just For – Love – But – For – Ethics

~ APB-WALOTTW-SESWAFSE;ASB-WAEDBOC ~ As Physical Beings – We Are Literally Open To The World – Suffused Every Second With Air From Somewhere Else; As Social Beings – We Are Equally Determined By Our Contexts

~ HAO-B-TSCIATATYDHTWS ~ Humility And Openness – Because – To Seek Context Is Already To Acknowledge That You Don’t Have The Whole Story

~ C-IWAWYHYAOFLE;TLYHI-TMCA ~ Context – Is What Appears When You Hold Your Attention Open For Long Enough; The Longer You Hold It – The More Context Appears

~ ARTTMB ~ A Race To The Mediocre Bottom

~ B-B-AACOMOISOFAAW-WEHOTORR ~ But – Because – Apologizing And Changing Our Minds Online Is So Often Framed As A Weakness – We Either Hold Our Tongues Or Risk Ridicule

~ TCCOSAFWIETBAMATAAB ~ The Crowd Can Only See A Figure Who Is Expected To Be As Monolithic And Timeless As A Brand

~ GTAOTITFUDAUO-C-I-A-N-TAT-SAU-C-INLTA-CSS ~ Given That All Of The Issues That Face Us Demand An Understanding Of – Complexity – Interrelationship – And – Nuance – The Ability To – Seek And Understand – Context – Is Nothing Less Than A – Collective Survival Skill

~ DASOPBEAARI-TI-IWWTRHTCAEO-WWAHTRHTCAP ~ Developing A Sense Of Place Both Enables Attention And Requires It – That Is – If We Want To Relearn How To Care About Each Other – We Will Also Have To Relearn How To Care About Place

~ MD ~ Manifest Dismantling

~ TPOTAECJBABLOARTIOPDT;TAEATIOIO-PS-EP-C-A-R ~ The Pitfalls Of The Attention Economy Can’t Just Be Avoided By Logging Off And Refusing The Influence Of Persuasive Design Techniques; They Also Emerge At The Intersection Of Issues Of – Public Space – Environmental Politics – Class – And – Race

YOCHAI BENKLER ~ THE PENGUIN AND THE LEVIATHAN ~ 2011

~ C-TO-SI ~ Cooperation – Triumphs Over – Self-Interest

~ WNNB-RSTTGL-AGBTIHOTM-O-POTCHOF-TSTCW-IHOT-TSOL-ICTA-TP ~ We Need Not Be – Robotic Slaves To The Government’s Leviathan – Automations Guided By The Invisible Hand Of The Market – Or – Parts Of The Collectivist Hive Of Fascism – To Serve The Common Weal – In Honor Of Tux – The Symbol Of Linux – I’ll Call This Alternative – The Penguin

~ INTCCSDBTL-N-TIHOTFMCEGS-WSWT? ~ If Neither The Command-Control Systems Dictated By The Leviathan – Nor – The Invisible Hand Of The Free Market Can Effectively Govern Society – Where Shall We Turn?

~ EWBNTUQOTSS-A-WBTTOHBITO-AM-P-R-T-PAE ~ Economics Was By Now The Unquestioned Queen Of The Social Sciences – And – We Began To Think Of Human Behavior In Terms Of – Almost Mechanical – Predictable – Responses – To – Punishments And Incentives

~ PAIFMC-TMEAOPA-TIJT-DOFSHICS-OMSAETEIBO ~ People Are In Fact More Cooperative – Than Most Economists And Others Previously Assumed – This Isn’t Just Theory – Dozens Of Field Studies Have Identified Cooperative Systems – Often More Stable And Effective Than Equivalent Incentive-Based Ones

~ UCOCASTMUIE ~ Using Control Of Carrots And Sticks To Motivate Us Isn’t Effective

~ ORTTMOUSPITIINWW-OMS ~ One Reason That The Myth Of Universal Selfishness Persists Is That It Is Not Wholly Wrong – Only Mostly So

~ Y-SBAS-B-FASAOTT-ASOUDNAOOSI ~ Yes – Some People Are Selfish – But – Few Are Selfish All Of The Time – And Some Of Us Do Not Act Out Of Self-Interest

~ HBTTSO-N-S-E-THUMSOOCACW ~ Human Beings Tend To Seek Out – Neat – Simple – Explanations – To Help Us Make Sense Of Our Confusing And Complex World

~ ATGHNBEASTTITOUS-OWGITHOTOOAOBIAGW-WTTIATEWEACSIFWOPAA-BDSB-AEO ~ Almost Two Generations Have Now Been Educated And Socialized To Think In Terms Of Universal Selfishness – Once We Get In The Habit Of Thinking Of Ourselves And Our Behavior In A Given Way – We Tend To Interpret All The Evidence We Encounter And Collect So It Fits With Our Preconceptions And Assumptions – By Discarding Some Bits – And Emphasizing Others

~ WASB-WPSAB-WAEBJAM-INM-TWARB ~ We Are Social Beings – We Perform Selfless Acts Because – We Are Emotional Beings Just As Much – If Not More – Than We Are Rational Beings

~ ONADAFMCAVTTSDTMPAG-UR-TFHBLIOOP ~ Our Needs And Desires Are Far More Complex And Varied Than The Simple Desire To Maximize Pleasure And Gain – Until Recently – These Findings Have Been Largely Ignored Outside Of Psychology

~ F-OCFWI-RAF-ODTBSFBOPASBTASG-AFBTGTRD ~ Finally – Our Concern For What Is – Right And Fair – Our Desire To Be Seen Favorably By Our Peers And So Belong To A Social Group – Are Finally Beginning To Get Their Rightful Due

~ TPOCINSSUD-IIGISOTBWAMRRIBS ~ The Promise Of Cooperation Is Not Some Silly Utopian Dream – It Is Grounded In Some Of The Best Work And Most Rigorous Research In Behavioural Science

~ SORAP-S-TIASRFSITGABBSATEOTWC ~ Systems Of Reciprocity Aren’t Perfect – So – There Is Always Some Room For Some Individuals To Get Ahead By Being Selfish At The Expense Of Those Who Cooperate

~ AWMADTA-WHTFITSWI-EEHGAT-TFE-PWMDDDOHASIP ~ Anytime We Make A Decision To Act – We Have To First Interpret The Situation We’re In – Even Economists Have Grudgingly Admitted This – The Framing Effect – People Will Make Different Decision Depending On How A Situation Is Presented

~ SC-R-A-SC ~ Social Capital – Reputation – And – Social Contagion

~ SRHTOC ~ Social Relations Have Their Own Currency

~ MESTOBIASIGIBTBWOIPAU-EIWCUOTI ~ Much Evidence Suggests That Our Behavior In Any Situation Is Greatly Influenced By The Behavior We’ve Observed In People Around Us – Even If We’re Completely Unaware Of That Influence

~ WSTBWTNO-FPAADAPASI ~ We Seem To Be Wired To Need Others – Few Punishments Are As Debilitating And Painful As Social Isolation

~ WASBNLTWAI-STLUBBWBTSTSUAJOOTO ~ We Are Social Beings No Less Than We Are Individuals – Systems That Let Us Be – Work Better Than Systems That See Us As Just One Or The Other

~ E-NM-WWOOPDS-TNIOBFIATESPAWWADTSAO-OBMNOPOMM-BPEAW ~ Empathy – Neuron Mirroring – When We Observe Other People Doing Something – The Neurons In Our Brains Fire In Almost The Exact Same Patterns As When We Are Doing Those Same Acts Ourselves – Our Brains Mirror Not Only Pain Or Motor Movements – But Pure Emotions As Well

~ WVQAS-SPIG-‘LU’&‘NLU’~ We Very Quickly And Subconsciously Sort People Into Groups – “Like Us” And “Not Like Us”

~ IMC-TSATCACWO-IE-TGPTATFACG-WTGMB ~ In Many Cases – The Simple Ability To Communicate And Coordinate With Others – Is Enough – To – Get People To Act Together For A Common Goal – Whatever That Goal Might Be

~ TIETSTWCEMATPTTAOOAS ~ There Is Evidence To Suggest That We Care Even More About The Process Than The Actual Outcome Of A Situation

~ ODFF-AIIUIACC-IACCOHMAB-IIIO-S-I-E-O-S-WHABNODTBTF-A-TBPISTTUF ~ Our Desire For Fairness – As It Is Understood In A Cultural Context – Is A Critical Component Of Human Motivation And Behavior – It Is Independent Of – Self-Interest – Empathy – Or – Solidarity – We Have A Basic Need Or Desire To Be Treated Fairly – And – To Be Participants In Systems That Treat Us Fairly

~ IWWTBASTMPTWW-OCE-INETOTSRAI-WANTTAHFTSI ~ If We Want To Build A System That Motivates People To Work Well – Or Cooperate Effectively – It’s Not Enough To Offer Them Simple Rewards And Incentives – We Also Need To Think About How Fair The System Is

~ FI-A-P-I-P-O-MSWW-A-FMPFWACWT ~ Fairness Is – A – Practical – Integral – Part – Of – Making Systems Work Well – And – Of Making People Function Well And Cooperatively Within Them

~ PAAQGA-SU-E-A-SR-FA-TASOMAUAECN ~ People Are Actually Quite Good At – Setting Up – Enforcing – And – Self-Regulating – Fair Arrangements – Through A Set Of Mutually Agreed Upon And Enforced Community Norms

~ NPOV ~ Neutral Point Of View

~ TIEETST-WICTC-PMP-TBBAECS-WITBLOCTS ~ There Is Enough Evidence To Suspect That – When It Comes To Cooperation – Practice Makes Perfect – That By Building And Engaging Cooperative Systems – We Increase The Baseline Level Of Cooperation Throughout Society

~ TSOFAOSSBENE ~ The Success Of Free And Open-Source Software Baffles Economist No End

~ COE-OW-TOOMR-E-CWAPEAAI-O-IWAPSOAAC ~ Crowding-Out Effects – Occur When – The Offer Of Material Rewards – Either – Clash With A Person’s Expectation About An Interaction – Or – Interferes With A Person’s Sense Of Autonomy And Control

~ AM-AROAP-CARTTPOOM-A-SUOTPOC ~ Adding Money – As Reward Or As Punishment – Can Actually Redirect The Total Pull Of Our Motivations – And – Steer Us Off The Path Of Cooperation

~ NIMIIACSTCATP-WPAATC-TA-ME-MT-A-CRSMRTWTCTTOA ~ Nothing Is More Important In A Cooperative System Than Communication Among The Participants – When People Are Able To Communicate – They Are – More Empathetic – More Trusting – And – Can Reach Solutions More Readily Than When They Cannot Talk To One Another

~ VANAA-FINSYATATPDAHTIEOIOPHBM-FIITEHC-FSAPS ~ Values Are Not An Afterthought – Fairness Is Not Something You Attend To After The Practical Decisions About How To Improve Efficiency Or Innovation Or Productivity Have Been Made – Fairness Is Integral To Effective Human Cooperation – Fair Systems Are Productive Systems

~ CHU-LTR-BDAI ~ Cooperation Hinges Upon – Long-Term Reciprocity – Both Direct And Indirect

~ STHODMANJMPBAMCWHE ~ Systems That Harness Our Diverse Motivations Are Not Just More Productive But Also More Consistent With Human Experience

PAMELA SLIM ~ A SOLID BUSINESS CASE AND AN EAGER MARKET ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ HYSTDADYI? ~ Have You Spent Time Developing And Defining Your Idea?

~ HYPATYIWRPIYTM? ~ Have You Prototyped And Tested Your Idea With Real People In Your Target Market?

~ HYMS-O-SUPOYML-O-GTTDYTP? ~ Have You Made Sales – Or – Signed Up People On Your Mailing List – Or – Gotten Them To Download Your Trial Product?

~ DYHAVBM? ~ Do You Have A Viable Business Model?

~ AYWTCSIITDGAP? ~ Are You Willing To Change Strategies Immediately If Things Don’t Go As Planned?

~ CYIYC? ~ Can You Identify Your Competitors?

~ CYDWMY-D-ME-O-MA? ~ Can You Describe What Makes You – Different – More Effective – Or – More Appealing?

~ CYBSITMRS? ~ Could Your Business Survive If The Market Radically Shifted?

~ DYHATUPOS? ~ Do You Have A Truly Useful Product Or Service?

~ DYHATRBPAIIPTEYBI? ~ Do You Have All The Right Business Processes And Infrastructure In Place To Execute Your Business Idea?

~ HYCWP-TMSYWG-S-A-O-A? ~ Have You Consulted With Professionals – To Make Sure You Won’t Get – Sued – Audited – Or – Arrested?

~ AYPFVD-NAO? ~ Are You Prepared For Various Disasters – Natural And Otherwise?

~ CYDYTMICAST? ~ Can You Define Your Target Market In Clear And Specific Terms?

~ DYKWTC-IP-O-IA-O-ITM? ~ Do You Know Where They Congregate – In Person – Online – In Associations – Or – In The Media?

~ HYSLOTWT? ~ Have You Spent Lots Of Time With Them?

~ DYKWTC? ~ Do You Know What They Crave?

~ DYKWWHTTOTBYPOS? ~ Do You Know What Will Happen To Them Once They Buy Your Product Or Service?

~ DYKWTCAD? ~ Do You Know What They Care About Deeply?

~ DYKHTLTC? ~ Do You Know How They Like To Communicate?

~ DTHAT-C-H-C-TPYFYS? ~ Do They Have Access To – Cold – Hard – Cash – To Pay You For Your Services?

~ ATTKOPWWBFTHOW-RIYWDBON? ~ Are They The Kind Of People Who Would Be Fun To Hang Out With – Regardless If You Were Doing Business Or Not?

PAMELA SLIM ~ SIGNS YOUR BUSINESS IDEA MIGHT BE FEASIBLE ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ YHAU-A/S/C-TWAYTSTNBTAE ~ You Have A Unique – Approach / Skill / Capability – That Will Allow You To Serve This Need Better Than Anyone Else

~ YH-T-C-R-A-S-FGTBLIATM ~ You Have – The – Capacity – Resources – And – Support – For Getting The Business Launched In A Timely Manner

~ UHCAAIWYPVBCPP ~ You Have Chosen An Area In Which You Provide Value Beyond Cheap Production Price

~ YTMNOIIIWYHTO-B-HTMTPFWYAS ~ Your Target Market Not Only Is Interested In What You Have To Offer – But – Has The Money To Pay For What You Are Selling

~ YCAPAIGBAI ~ You Create A Prototype And It Generates Buzz And Interest

~ YHAFGOTFMOYB ~ You Have A Firm Grasp Of The Financial Metrics Of Your Business

~ IYROTBYB-YHANOSACPWWLTWWY ~ If You Require Others To Build Your Business – You Have A Network Of Smart And Capable People Who Would Like To Work With You

~ YWAAAFAYBI-A-UITCIYPOS ~ You Welcome Any And All Feedback About Your Business Idea – And – Use It To Continually Improve Your Product Or Service

PAMELA SLIM ~ SIGNS YOUR BUSINESS IDEA MIGHT BE AN EXPENSIVE HOBBY ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ YFTIAMBOHAAFC-O-DIYG-YANSTIAGI-B-YATPTAI ~ You Feel There Is A Market Based On Hunches And A Few Conversation – Or – Deep In Your Gut – You Are Not Sure This Is A Good Idea – But – You Are Too Proud To Admit It

~ WYDTIWPWWBTTMFYPOS-TAEOBAES-O-AD-AS-‘TITWBIIHEH’ ~ When You Discuss The Idea With People Who Would Be The Target Market For Your Product Or Service – They Are Either Overcome By An Embarrassing Silence – Or – Are Direct – And Say – “That Is The Worst Business Idea I Have Ever Heard”

~ WSCYI-YGVDAICTS-T-‘TOANSETGMBI’ ~ When Someone Challenges Your Idea – You Get Very Defensive And Immediately Change The Subject – Thinking – “They Obviously Are Not Smart Enough To Get My Brilliant Idea”

~ YS-H/W/M/SY-WOTI-WEBIIFOEAPIOC ~ You Spend – Hours / Weeks / Months / Sometime Years – Working On The Idea – Without Ever Bringing It In Front Of Either A Potential Investor Or Customer

~ YAUTDTTNTPOSMFITEOYC ~ You Are Unable To Describe The True Need This Product Or Service Might Fill In The Eyes Of Your Customer

~ YHNUAVLTB-A-YDSYWPWH ~ You Have Never Undertaken A Venture Like This Before – And – You Don’t Surround Yourself With People Who Have

~ YPNIVL-A-YDTAYMHWWITPWBWTJYIYV ~ Your Personal Network Is Very Limited – And – You Don’t Think Anyone You May Have Worked With In The Past Would Be Willing To Join You In Your Venture

~ YVYVA-‘AON’-A-WOCLOBI-ROFFO ~ You View Your Venture As – “All Or Nothing” – And – Will Only Consider Launching One Business Idea – Regardless Of Feedback From Others

PAMELA SLIM ~ THE FLASH OF BRAND INSIGHT ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ WAI-WIMB-M ~ Who Am I – What Is My Brand – Me

~ WI-M-P/P/P-M-M ~ What Is – My – Promise / Personality / Positioning – Me – Me

~ WDIWTS-HSISI-M-M-M ~ What Do I Want To Say – How Should I Say It – Me – Me – Me

~ IOICGTDR-IOICDME-M-M-M-M ~ If Only I Can Get The Details Right – If Only I Can Discover My Essence – Me – Me – Me – Me

~ B!-TFOBI ~ Bam! – The Flash Of Brand Insight

~ IWWTA-T ~ I Wonder Who They Are – Them

~ IWWTD-T-T ~ I Wonder What They’re Doing – Them – Them

~ IWHTF-T-T-T ~ I Wonder How They’re Feeling – Them – Them – Them

~ IWHICMLBFTAMTFBAT-T-T-T-T ~ I Wonder How I Can Make Life Better For Them And Make Them Feel Better About Themselves – Them – Them – Them – Them