STEVEN POOLE ~ RETHINK ~ SCRIBNER ~ 2016

~ GI-CBF-BTRORFDOCOMBTAFD-Y-TPIRWEAF-IOW-IIMLTP-BIACSGTLWTBU ~ Good Ideas – Can Be Found – But Then Rejected Or Ridiculed For Decades Or Centuries Or Millennia Before They Are Finally Discovered – Yes – The Past Is Riddled With Error And Fraud – In Other Words – It Is Much Like The Present – But It Also Contains Surprising Gems That Lie Waiting To Be Unforgotten

~ TAOR-AR-LIQOIO:A/K/J/R&R/ATPOTI ~ The Art Of Rethinking – And Rediscovery – Lies In Questioning Our Ideas Of: Authority / Knowledge / Judgment / Right And Wrong / And The Processes Of Thinking Itself

~ IWANCRI-WANRT ~ If We Are Not Constantly Rethinking Ideas – We Are Not Really Thinking

~ TBNIAOOO ~ The Best New Ideas Are Often Old Ones

~ AOICBRAWTDOANPOTP ~ An Old Idea Can Become Relevant Again With The Discovery Of A New Piece Of The Puzzle

~ JBWDKHSWDMTIDW ~ Just Because We Don’t Know How Something Works Doesn’t Mean That It Doesn’t Work

~ AOIIADC-UOPIANG ~ An Old Idea In A Different Context – Using Old Pieces In A New Game

~ ITCHWAEPIPTADU-ATSITOI-AOIIANCCBPI ~ Impressive Things Can Happen When An Existing Product Is Put To A Different Use – And The Same Is True Of IdeaS – An Old Idea In A New Context Can Become Powerful Indeed

~ DWTBF ~ Disinformation Wants To Be Free

~ WTTTTEWCRTMAMCTTA-TAH ~ We Tend To Think That Events Which Come Readily To Mind Are More Common Than They Are – The Availability Heuristic

~ WATTNOTETCWWAT-CB ~ We Also Tend To Notice Only The Evidence That Confirms What We Already Think – Confirmation Bias

~ SIASAOTT-WTAFP-TP-C-S-O-E-O-IIOET-TPACTPI-ODSNY-OSRTSACC-OIMJCFTWKOP ~ Some Ideas Are Simply Ahead Of Their Time – When They Are First Proposed – The Prevailing – Cultural – Social – Or – Economic – Order – Is Incapable Of Embracing Them – They Pose A Challenge To Powerful Interests – Or Don’t Seem Necessary Yet – Or Simply Represent Too Startling A Conceptual Change – Or It Might Just Come From The Wrong Kind Of Person

~ NEIHBTOB-Y-ETANUHMOTPIITIOC ~ Not Every Idea Has Been Thought Of Before – Yet – Even The Apparently Novel Usually Has More Of The Past In It Than Is Often Credited

~ ITT-TUATB-H(SSO)-A-I(FNPD) ~ In Technical Terms – The Universe Appears To Be – Homogeneous (Smoothly Spread Out) – And – Isotropic (Favoring No Particular Direction)

~ UF ~ UnFalse

~ TMN-STATOTPMHUA ~ The Most Novel-Seeming Theories And Technologies Of The Present May Have Unexpected Ancestors

~ ICRAGSTA-EITJISOOTUT-TAHGRFWTISSVOENAACON ~ Ideas Can Return And Gain Significant Traction Again – Even If The Jury Is Still Out On Their Ultimate Truth – Their Advocates Have Good Reasons For Why The Ideas Suddenly Seem Viable Or Even Necessary Again After Centuries Of Neglect

~ S-I-R-WTSDHS-D ~ Sometimes – Ideas – Return – When They Should Definitely Have Stayed – Dead

~ AIWHAGCO-HAAAZ-IIBSIGOP ~ An Idea Will Have A Good Chance Of – Hanging Around As A Zombie – If It Benefits Some Influential Group Of People

~ CM ~ Conspiracy Markets

~ BWCBU-IRUOWWDK ~ Being Wrong Can Be Useful – In Reminding Us Of What We Don’t Know

~ SOSRITPOTOTBSAWTFCTTRTG ~ Stories Of Scientific Revolutions In The Past Often Turn Out To Be Stories About Wrong Theories Forcing Correct Theories To Raise Their Game

~ TPWTOTBWCBJAIATWTOTBR ~ The People Who Turn Out To Be Wrong Can Be Just As Important As Those Who Turn Out To Be Right

~ THOHT-INALSO-FTBRBTO-IMLADATWIWFOICBSAOFC-USFTAABGOTSF ~ The History Of Human Thought – Is Not A Linear Sequence Of – False Theories Being Replaced By True Ones – It’s More Like A Dark And Tangled Web – In Which Flashes Of Inspiration Can Be Smothered And Obscured For Centuries – Until Someone Finds Them Again And Blows Gently On The Sputtering Flames

~ WNTKWWDK ~ We Need To Know What We Don’t Know

~ SOIASP-IDEMWTAT-PI-HETTNNT ~ Some Old Ideas Are So Powerful – It Doesn’t Even Matter Whether They Are True – Placebo Ideas – Helpful Even Though They’re Not Necessarily True

~ MRNTITOA-PS-OW-E-HAP-RTABDB-P-A-‘N’P ~ Many Researchers Now Think In Terms Of A – Psychosis Spectrum – On Which – Everyone – Has A Place – Rather Than A Binary Distinction Between – Psychotics – And – “Normal” – People

~ D-AWA-H-STBCBTBWJAIND-OMS ~ Delusions – As Well As Hallucinations – Seem To Be Caused By The Brain Working Just As It Normally Does – Only More So

~ DWKTWDHFW? ~ Do We Know That We Don’t Have Free Will?

~ WLIAAO-TPP-WSRBAE-A-TROPOBTMPIDL ~ We Live In An Age Of – The Professionalized Politician – Who Seeks Reelection Before All Else – And The Range Of Policies Offered By The Main Parties Is Dramatically Limited

~ T-PPC-HLTNEONWL-ACOFTPOIOP-TSRIMARB ~ The – Professionalized Political Class – Has Little To No Experience Of Normal Working Life – And Cares Only For The Perpetuation Of Its Own Power – To Secure Reelection It Must Assuage Rich Benefactors

~ WIWWGNB-CP-B-BARCAOOP?-TTIAOI-SISF-B-TIHTAADI-TIODT-CTGBL-IC-S-A-MITTTIA ~ What If We Were Governed Not By Career Politicians – But By A Randomly Chosen Assortment Of Our Peers? – This Too Is An Old Idea – Sure It Sounds Fanciful – But – That Is How The Ancient Athenians Did It – The Inventors Of Democracy Themselves – Chose Their Government By Lottery – It’s Called – Sortition – And – Maybe It’s Time To Try It Again

~ TRITKA:’WN’ ~ To Rethink Is To Keep Asking: “Why Not”

~ WMSHTTTR-HI-SWUI? ~ We Might Soon Have The Technology To Rethink Humanity Itself – Should We Use It?

~ SOTF-TEVP-TNOTN ~ Survival Of The Fittest – The Equally Valid Perspective – The Nonsurvival Of The Nonfittest

~ YSNRTM-JBYDLTM ~ You Shouldn’t Necessarily Reject The Message – Just Because You Don’t Like The Messenger

~ GAFHTPFTPWHBUMIAEDOR ~ Giving A Fair Hearing To People From The Past Who Have Been Unfairly Maligned Is An Ethical Demand Of Rethinking

~ TVFT-POMIAMCF-A-STP-WSBAWCJ-IOTQIGA ~ The – View From Tomorrow – Projecting One’s Mind Into A More Civilized Future – And – Scrutinizing The Present – With Sympathy But Also With Cold Justice – In Order To Question Its Governing Assumptions

~ BADT-PDFT-AMDWFTBOO ~ Beliefs Are Dangerous Things – People Die For Them – And More Die Unwillingly For The Beliefs Of Others

YUVAL NOAH HARARI ~ HOMO DEUS ~ A BRIEF HISTORY OF TOMORROW ~ 2015

~ FTFTIH-MPDT-FETMTFETL ~ For The First Time In History – More People Die Today – From Eating Too Much Than From Eating Too Little

~ IIWOPTMTBATRTIOSEF ~ It Is Within Our Power To Make Things Better And To Reduce The Incidence Of Suffering Even Further

~ SWFTPSAOCWWSTNL ~ Schools Were Founded To Produce Skilful And Obedient Citizens Who Would Serve The Nation Loyally

~ DIIC-AHHEIRD-TIGE-RTGC ~ Dramatic Improvements In Conditions – As Humankind Has Experienced In Recent Decades – Translate Into Greater Expectations – Rather Than Greater Contentment

~ FBOW-AGPOTPITPMOARB-NOTCDMI-BATFMMDATOB ~ For Better Or Worse – A Growing Percentage Of The Population Is Taking Psychiatric Medicines On A Regular Basis – Not Only To Cure Debilitating Mental Illnesses – But Also To Face More Mundane Depression And The Occasional Blues

~ UTN-IHPRMOUOET-ITFIMRMOU-THBAM-O-OMDWOT ~ Up Till Now – Increasing Human Power Relied Mainly On Upgrading Our External Tools – In The Future It May Rely More On Upgrading – The Human Body And Mind – Or – On Merging Directly With Our Tools

~ WWTATR-EOBAMIO-AA-TEOA-D-A-M ~ We Want The Ability To Re-Engineer Our Bodies And Minds In Order – Above All – To Escape Old Age – Death – And – Misery

~ BOH-WCTDW-P-I-W-EATEAARF-EYAGP-TLIPHAHDATTLIS-ATIUTC ~ Billions Of Humans – Will Continue To Deal With – Poverty – Illness – Violence – Even As The Elites Are Already Reaching For – Eternal Youth And Godlike Powers – Those Living In Palaces Have Always Had Different Agendas To Those Living In Shacks – And That Is Unlikely To Change

~ WTPOMPITCCA? ~ What’s The Point Of Making Predictions If They Cannot Change Anything?

~ SH-GUMO ~ Studying History – Gives Us More Options

~ HHWT-RAF-OM-R-E-C ~ History Has Witnessed The – Rise And Fall – Of Many – Regions – Empires – Cultures

~ TA ~ The Anthropocene

~ WRTOA-HHLSBG-WDLTROTTD-BWHNBPJOMG ~ With Regard To Other Animals – Humans Have Long Since Become Gods – We Don’t Like To Reflect On This Too Deeply – Because We Have Not Been Particularly Just Or Merciful Gods

~ TWIPMBHATDA ~ The World Is Populated Mainly By Humans And Their Domesticated Animals

~ 99%OOD-ITMILC-AMBTHRAWC-S-E-D ~ 99 Percent Of Our Decisions – Including The Most Important Life Choices – Are Made By The Highly Refined Algorithms We Call – Sensations – Emotions – Desires

~ TMIAFOSE-SA-P-P-A-L-TMEAMO-I-S-E-T-WFFABM-AID-TOEFAV-TFCOEC-TSOC ~ The Mind Is A Flow Of Subjective Experiences – Such As – Pain – Pleasure – Anger – Love – These Mental Experiences Are Made Of – Interlinked – Sensations – Emotions – Thoughts – Which Flash For A Brief Moment – And Immediately Disappear – Then Other Experiences Flicker And Vanish – This Frenzied Collection Of Experiences Constitutes – The Stream Of Consciousness

~ EAHD-IROACS-MITBTWON-CA ~ Everything A Human Does – Including Reporting On Allegedly Conscious States – Might In Theory Be The Work Of Non-Conscious Algorithms

~ HSITOSOECOCFILN-IAT-WBVIAW-B-IHHNLTCFILN-OCBADHWSBSFSRTUA ~ Homo Sapiens Is The Only Species On Earth Capable Of Cooperating Flexibly In Large Numbers – Intelligence And Toolmaking – Were Obviously Very Important As Well – But – If Humans Had Not Learned To Cooperate Flexibly In Large Numbers – Our Crafty Brains And Deft Hands Would Still Be Splitting Flint Stones Rather Than Uranium Atoms

~ SDBAT-ACML-BRAT-AWSL-WARBE-TE-AIFSATRTSMOAH-GB ~ Sapiens Don’t Behave According To – A Cold Mathematical Logic – But Rather According To – A Warm Social Logic – We Are Ruled By Emotions – These Emotions – Are In Fact Sophisticated Algorithms That Reflect The Social Mechanism Of Ancient Hunter-Gather Bands

~ TTHMTARPTTCOOIS-HIWWTUOF-CGACNIHE-WMADTFTGMTTW ~ To Think Historically Means To Ascribe Real Power To The Contents Of Our Imaginary Stories – Hence If We Want To Understand Our Future – Cracking Genomes And Crunching Numbers Is Hardly Enough – We Must Also Decipher The Fictions That Give Meaning To The World

~ WLMHBCAAMWODR-BIGBAPWTRR-WORCWOR-IWORTHTGW ~ Written Language May Have Been Conceived As A Modest Way Of Describing Reality – But It Gradually Became A Powerful Way To Reshape Reality – When Official Reports Collided With Objective Reality – It Was Often Reality That Had To Give Way

~ HIASN-BTOAN-WWCTT-O-WAACTSO ~ History Isn’t A Single Narrative – But Thousands Of Alternative Narratives – Whenever We Choose To Tell – One – We Are Also Choosing To Silence Others

~ MCTDH ~ Myths Continue To Dominate Humankind

~ IMHAM-II-SH ~ If Modernity Has A Motto – It Is – Shit Happens

~ I-IMNBWTCTBIEGA-R-BINPTSM-INM-OOED ~ Indeed – It May Not Be Wrong To Call The Belief In Economic Growth A – Religion – Because It Now Purports To Solve Many – If Not Most – Of Our Ethical Dilemmas

~ TGSD-W-TDOI-OHRHLTKATW-TSHAVGRTSNK ~ The Greatest Scientific Discovery – Was – The Discovery Of Ignorance – Once Humans Realised How Little They Know About The World – They Suddenly Had A Very Good Reason To Seek New Knowledge

~ WDS-TPAASFMTTR-EITRCTTITFP ~ When Disaster Strikes – The Poor Almost Always Suffer Far More Than The Rich – Even If The Rich Caused The Tragedy In The First Place

~ IEIFS-I-TCATP-TE ~ If Everything Is For Sale – Including – The Courts And The Police – Trust Evaporates

~ WWHTTJMOAIOHIMCT?WWBTPIOAMNCOEUP? ~ What Will Happen To The Job Market Once Artificial Intelligence Outperforms Humans In Most Cognitive Tasks? – What Will Be The Political Impact Of A Massive New Class Of Economically Useless People?

~ WIWTISTTTCCOLASOOISLACY-EOUHASSTTAMOOE-KOAFCS-MTUWBF-M-N-S-OOD-A-WOOATJASCSAWIA ~ We Identify With The Inner System That Takes The Crazy Chaos Of Life And Spins Out Of It Seemingly Logical And Consistent Yarns – Each Of Us Has A Sophisticated System That Throws Away Most Of Our Experiences – Keeps Only A Few Choice Samples – Mixes Them Up With Bits From – Movies – Novels – Speeches – Our Own Daydreams – And – Weaves Out Of All That Jumble A Seemingly Coherent Story About Who I Am

~ WAATFAFO-EU-D/T/S-TMNAFT-FWOIH-C-D-TFM-A-HR-STF? ~ We Are About To Face A Flood Of – Extremely Useful – Devices / Tools / Structures – That Make No Allowance For The – Free Will Of Individual Humans – Can – Democracy – The Free Market – And – Human Rights – Survive This Flood?

~ TGD-IIDFC-WANDNTON-CI ~ The Great Decoupling – Intelligence Is Decoupling From Consciousness – We Are Now Developing New Types Of Non-Conscious Intelligence

~ TMIQIT-F-CEMWBWTDWATSP ~ The Most Important Question In Twenty-First-Century Economics May Well Be What To Do With All The Superfluous People

~ WWCHD-OWHHIN-CATCDAEB? ~ What Will Conscious Humans Do – Once We Have Highly Intelligent Non-Conscious Algorithms That Can Do Almost Everything Better?

~ AAPHOOTJM-WMBCITHO-TTETOTA-PA ~ As Algorithms Push Humans Out Of The Job Market – Wealth Might Become Concentrated In The Hands Of – The Tiny Elite That Owns The All-Powerful Algorithms

~ TQSM-S-KTN ~ The Quantified Self Movement – Self-Knowledge Through Numbers

~ OPDIPTMVRMHSHTO-AWAGITTTGIEFESAFCV ~ Our Personal Data Is Probably The Most Valuable Resource Most Humans Still Have To Offer – And We Are Giving It To The Tech Giants In Exchange For Email Services And Funny Cat Videos

~ TSOAFHTAIHAAU-NAAROSMGD-BDTAFOMC ~ The Shifting Of Authority From Humans To Algorithms Is Happening All Around Us – Not As A Result Of Some Momentous Governmental Decision – But Due To A Flood Of Mundane Choices

~ WEIRD ~ Western – Educated – Industrialized – Rich – Democratic

~ D-TDR-TUCODF-SAHKAW-TIBDACA-TI-O-A-T ~ Dataism – The Data Religion – The Universe Consists Of Data Flows – Sceptical About Human Knowledge And Wisdom – Trust In Big Data And Computer Algorithms – The Internet-Of-All-Things

~ M-G-LT-W-MP-IARFD ~ Mixing – God-Like Technology – With – Megalomaniac Politics – Is A Recipe For Disaster

ADAM ALTER ~ DRUNK TANK PINK ~ 2013

~ DTP-‘N-DA’ ~ Drunk Tank Pink – “Non-Drug Anesthetic”

~ EOU-IAOPO-TWWU-TWBU-A-TWAU-ATHCTHOE-T-F-A-B ~ Each Of Us – Is An Ongoing Product Of – The World Within Us – The World Between Us – And – The World Around Us – And Their Hidden Capacity To Shape Our Every – Thought – Feeling – And – Behavior

~ ND- ‘N-DO’-RHSTONTRDWOMW-BUMTTCTE-ENIAWDB-PTTLWBTT ~ Nominative Determinism – “Name-Driven Outcome” – Researchers Have Shown That Our Names Take Root Deep Within Our Mental Worlds – Drawing Us Magnetically Toward The Concepts They Embody – Every Name Is Associated With Demographic Baggage – People Tend To Like What Belongs To Them

~ EADLHTPTTTBPIMSOTPS ~ Even Arbitrary Damaging Labels Have The Power To Turn The Brightest People Into Meek Shadows Of Their Potential Selves

~ L-DJRA-TCO ~ Labels – Don’t Just Resolve Ambiguity – They Change Outcomes

~ FFMFA-P-L-CTITPOT ~ Far From Merely Functioning As – Placeholders – Labels – Craft The Images That Populate Our Thoughts

~ LSCMTAEF ~ Labels Sometime Create Memories That Are Entirely False

~ Eyewitnesses – To A Crime Or An Accident – Are Open To Forming False Or Exaggerated Memories – Depending On How Others Label The Events

~ LAIP-SNOWWSBAETHATP ~ Labels Are Immensely Powerful – Shaping Not Only What We See But Also Events That Haven’t Actually Taken Place

~ SAMFM-SIUWOC-ILPBOBCPISAA ~ Symbols Are Magnets For Meaning – Symbols Influence Us Without Our Consent – In Large Part Because Our Brains Constantly Process Images Subconsciously And Automatically

~ MEPTASTIC-FLTATOAS-CCTTTMC-EWTHNITTSTS ~ Merely Exposing People To A Symbol That Implies Creativity – For Less Than A Tenth Of A Second – Can Cause Them To Think More Creatively – Even When They Have No Idea That They’ve Seen The Symbol

~ MISAPS-AMTSMCE-TOBRATPTIMBM ~ Money Is Such A Powerful Symbol – A Means To So Many Coveted Ends – That Our Brains Revolt Against The Prospect That It Might Be Misused

~ MCBLC-WPAO-TMWASTDC ~ More Competitors Breed Less Competition – When People Are Overwhelmed – Their Motivation Wanes And Sometimes They Disengage Completely

~ OOTMPBPI-TTFACOP-TIAE-T-AII-TWAWU-PITIOOAASTTNEAA ~ One Of The Most Puzzling Behavioral Patterns Is – The Tendency For A Crowd Of People – To Ignore An Emergency – That – As Isolated Individuals – They Would Address With Urgency – People Interpret The Inaction Of Others As A Sign That There’s No Emergency At All

~ WAAGS-COGAOKAS-BWAAFSPTAOPAD ~ We’re A Generous Species – Capable Of Great Acts Of Kindness And Sensitivity – But We’re Also A Fearful Species Prone To Acts Of Prejudice And Discrimination

~ SP-HREOHPT-EWTUTITCOTI-TIRQJBTLOCA-STS-T/B/F ~ Subliminal Priming – Has Remarkable Effects On How People Think – Even When They’re Unable To Identify The Content Of The Images – Those Images Rest Quietly Just Below The Level Of Conscious Awareness – Shaping Their Subsequent – Thoughts – Behaviors / Feelings

~ PAIMHWTFTSATOMI ~ People Are Indeed More Honest When They’re Forced To Stare At Their Own Mirror Images

~ OE ~ Oppressive Environments

~ TDBNAULIHTCOA-WM-MLBUWS-TNCGUTCTHAMOALAWLATOTREMR ~ The Difference Between Natural And Urban Landscapes Is How They Command Our Attention – While Man-Made Landscapes Bombard Us With Stimulation – Their Natural Counterparts Give Us The Chance To Think As Much Or As Little As We’d Like And The Opportunity To Replenish Exhausted Mental Resources

~ S-Y-F-B ~ Shinrin-Yokju – Forest Bathing

~ BWT-WYWPBWBW-YMLTDTPTSY ~ Broken Windows Theory – When You’re Walking Past Buildings With Broken Windows – You’re More Likely To Disrespect The Property That Surrounds You

~ F-AU-E-AW-AP-WWA-WWIWOP-A-WWMDTRFTTTTL-C-OWKTTE-WBPT-COTWTH-A-RTWTH ~ Forces – Affect Us – Everyday – At Work – At Play – When We’re Alone – When We’re Interacting With Other People – And – When We’re Making Decisions That Range From The Trivial To The Life-Changing – Once We Know That They Exist – We’re Better Placed To – Capitalize On Them When They Help – And – Resist Them When They Hurt

FRANKLIN FOER ~ WORLD WITHOUT MIND ~ 2017

~ WWM ~ World Without Mind

~ TETOBT ~ The Existential Threat Of Big Tech

~ TBTC-A-AOT-TMPGTWHEK ~ The Biggest Tech Companies – Are – Among Other Things – The Most Powerful Gatekeepers The World Has Ever Known

~ TS-MC-LTOTV-IPOC-IPON-HES-THPDS-THHAOPAC-ODBFAFHE-WMSV ~ To Survive – Media Companies – Lost Track Of Their Values – In Pursuit Of Clicks – Important Purveyors Of News – Have Embraced Sensationalism – They Have Published Dubious Stories – They Have Heaped Attention On Propagandists And Conspiracists – Old Boundaries Between Fact And Falsehood Have Eroded – Where Misinformation Spreads Virally

~ WHO-OS-TBSOSAMBC-WWNTARITWNJ-MWM-B-WTCTRTM ~ We’ve Handed Over – Our Secrets – To Be Stored On Servers And Mined By Computers – What We Need To Always Remember Is That We’re Not Just – Merging With Machines – But – With The Companies That Run The Machines

~ IIAIFOTHTTOOSFWTNEOB-P-A-C ~ It Is An Important Fact Of Technological History That The Outskirts Of San Francisco Were The National Epicenter Of Both – Psychedelics – And – Computing

~ AEC-TOFTABQATHI ~ An Engineering Challenge – That Often Fails To Ask Basic Questions About The Human Implications

~ TS-WAIBA-P-WCACODABOC-SI ~ The Singularity – When Artificial Intelligence Becomes All-Powerful – When Computers Are Capable Of Designing And Building Other Computers – SuperIntelligence

~ A-SU-AT-UTALRIIBE ~ Always – Surveilling Users – Auditing Them – Using Them As Lab Rats In Its Behavioral Experiments

~ TTLORIADIITSOC ~ Taken The Language Of Radical Individualism And Deployed It In The Service Of Conformism

~ ‘RT’ ~ “Radical Transparency”

~ ‘UT’ ~ “Ultimate Transparency”

~ TPTEMTCTHAN-A-TTCTTR-ASOPSTCBFM ~ Those Procedures That Enable Mechanical Thinking Came To Have A Name – Algorithms – The Textbooks Compare Them To Recipes – A Series Of Precise Steps That Can Be Followed Mindlessly

~ TAISTBDO:B/I/E/F ~ The Algorithm Is Supposed To Be Devoid Of: Bias / Intuition / Emotion / Forgiveness

~ TTATTDUIC-YTMCUI-D-LVOT-TIIWIWTH ~ They Talk About Torturing The Data Until It Confesses – Yet This Metaphor Contains Unexamined Implicitness – Data – Like Victims Of Torture – Tells Its Interrogator What It Wants To Hear

~ TPITWWOTTM-WAROTTTOTRTM ~ The Problem Is That When We Outsource Thinking To Machines – We Are Really Outsourcing Thinking To The Organizations That Run The Machines

~ TCGWIWAD ~ The Crowd Gets What It Wants And Deserves

~ TWEITMHBP-TATB-WMTETM-AAMTEFW-TRHOTBOC-TNTITRD ~ The Whole Effort Is To Make Human Beings – Predictable – To Anticipate Their Behavior – Which Makes Them Easier To Manipulate – Algorithms Are Meant To Erode Free Will – To Relive Humans Of The Burden Of Choosing – To Nudge Them In The Right Direction

~ AFASOO-TCBTOBCBA-WOEBAOTHGU-IASD-TABADOTEMS-AIMBIRIBISABTDAMPSW-WATSARITGD ~ Algorithms Fuel A Sense Of Omnipotence – The Condescending Belief That Our Behavior Can Be Altered – Without Our Even Being Aware Of The Hand Guiding Us – In A Superior Direction – That’s Always Been A Danger Of The Engineering Mind-Set – As It Moves Beyond Its Roots In Building Inanimate Stuff And Begins To Design A More Perfect Social World – We Are The Screws And Rivets In The Grand Design

~ TITSEOTNKM-TDAPK;TJSAOI ~ This Is The Strange Essence Of The New Knowledge Monopolies – They Don’t Actually Produce Knowledge; They Just Sift And Organize It

~ KITITRTEPOACOI-WK-TFAMBOPO-TM-OTLR-DTCFAE ~ Knowledge Is Too Important To Remain The Eternal Possession Of Any Company Or Individual – We Know – That Future Achievement Must Build On Past Ones – That Monopolies – Over The Long Run – Drain The Creativity From An Economy

~ OAUAP-TBOIPBAABP ~ Once An Underground, Amateur Pastime – The Bootlegging Of Intellectual Property Became An Accepted Business Practice

~ SVRTCAEG-WIOCARMIGIHH ~ Silicon Valley Routinely Trashes Cultural And Economic Gatekeepers – While Its Own Companies Are The Most Imposing Gatekeepers In Human History

~ TPOIOSALMED ~ The Population Of Informational Oligarchs Shrinks A Little More Every Day

~ DASVSABAMTW-TISATTOTO ~ Despite All Silicon Valley’s Sloganeering About Building A More Transparent World – Their Ideals Stop At The Threshold Of Their Offices

~ EF-MC-WWACOP-ACTCTFOWAI-B-TPHBSBAITP-BTDPATN-S-D-P ~ Even Free-Market Conservatives – Will Worry About Concentrations Of Power – Among Companies That Control The Flow Of Words And Ideas – Because – That Power Has Been So Blatantly Abused In The Past – Both The Distant Past And The Not-So-Distant Past

~ IAFOMI-TWROTITTCEST ~ It’s A Failure Of Moral Imagination – That Writers Respond Only To Injustices That They Can Envision Suffering Themselves

~ BVOTS-TFTTDMOTMFDI-CTOSLASG ~ By Virtue Of Their Size – The Fact That They Dominate Much Of The Market For Disseminating Ideas – Criticizing Them Often Seems Like A Suicidal Gesture

~ TITATCWFACIHN-WDNTATWATTCTFTCTSV ~ The Idea That A Tech Company Would Favor A Candidate Is Hardly Novel – We Don’t Need To Assume The Worst About The Tech Companies To Fear Their Capacity To Swing Votes

~ TTTCPLV-TCATMIAC-WCWURITCODB-CTAITDHAAURII ~ Though The Tech Companies Preach Liberal Values – They Crave Access To Markets In Authoritarian Countries – Where Compromise With Ugly Regimes Is The Cost Of Doing Business – Companies That Are Indifferent To Democracy Have Acquired An Outsized Role In It

~ DOTBTCIITPOTWATE ~ Dependence On The Big Tech Companies Is Increasingly The Plight Of The Worker And The Entrepreneur

~ AATMROOT-WLIAWOUBTPTBFEGEAP-IOWLFTN ~ Analytics Are The Managerial Revolution Of Our Time – We Live In A World Of Ubiquitous Data That Provide The Basis For Ever Greater Efficiency And Productivity – If Only We Learn From The Numbers

~ TETOTMEI:‘T’~ The Essential Term Of This Media Era Is: “Trending”

~ OEIDBP-WIGTHNG ~ Our Era Is Defined By Polarization – Warring Ideological Gangs That Yield No Ground

~ TBTM ~ Take Back The Mind

~ DITNO ~ Data Is The New Oil

~ TDFATOTHATMCPOU-TABE-AICOT ~ The Dominant Firms Are The Ones That Have Amassed The Most Complete Portraits Of Us – This Advantage Becomes Everything – And It Compounds Over Time

~ TTTPATCMANOATS ~ The Threats To Privacy And The Competitive Marketplace Are Now One And The Same

~ R-SWLRFTIPWGTS ~ Rent-Seekers With Little Regard For The Independent Producers Whose Goods They Sell

~ TOTDTI-BAT-TA ~ They Owe Their Dominance To Innovation – But Also To – Tax Avoidance

~ TASU-TF-TPHTTI-BTWLFE ~ They Aggressively Surveil Users – Thus Far – The Pubic Has Tolerated These Invasions – But That Won’t Last For Ever

~ H-ACTSC-ACBTT-EHTTAAFODL-AMPTPFIW ~ Hackers – Are Constantly Testing Security Cordons – And Constantly Bursting Through Them – Everybody Has Tolerated This As A Fact Of Digital Life – A Minor Price To Pay For Its Wonders

~ TBO-TIM-H-TWRSTIC-IMBAECOII-IMDOFS-OIMTAAE ~ The Big One – The Inevitable Mega-Hack – That Will Rumble Society To Its Core – It Might Be An Exposed Cache Of Intimate Information – It Might Disrupt Our Financial System – Or It Might Trigger And Actual Explosion

~ DPA ~ Data Protection Authority

~ TPITPTCOEOD-WAN-H-AC-AWCBCAWCBE-CSHTRTPDTSOS ~ The Point Isn’t To Prevent The Collection Or Exploitation Of Data – What Are Needed – However – Are Constraints – About What Can Be Collected And What Can Be Exploited – Citizens Should Have The Right To Purge Data That Sits On Servers

~ IA-B-I-R-WOE:C-NTCTSTT-SOTOD-TLSDTTCTTDWTGC-BIDBTT-PODIAHRTMCWEO ~ It’s A – Basic – Intuitive – Right – Worthy Of Enshrinement: Citizens – Not The Corporations That Stealthily Track Them – Should Own Their Own Data – The Law Should Demand That These Companies Treat This Data With The Greatest Care – Because It Doesn’t Belong To Them – Possessing Our Data Is A Heavy Responsibility That Must Come With Ethical Obligations

~ TIIA-BWSTI-AIIEOH-O-IEFOMS-EWTSANLTTFOIATFOD ~ The Internet Is Amazing – But We Shouldn’t Treat It – As If It Exists Outside History – Or – Is Exempt From Our Moral Structures – Especially When The Stakes Are Nothing Less Than The Fate Of Individuality And The Fitness Of Democracy

~ CATMAQOFHBASOSS-WRTQ-WCCF-B/E/J-ATSC? ~ Caring About The Morality And Quality Of Food Has Become A Symbol Of Social Status – Which Raises The Question – Why Can’t Concern For – Books / Essays /Journalism – Acquire The Same Cachet?

~ WMCAFA-TCNTDR ~ While Media Chase A Fake Audience – They Consciously Neglect Their Devoted Readers

~ STPEACVOABE-ETTRRSOR ~ Subscribers To Print Editions Are Considered Vestiges Of A Bygone Era – Even Though They Remain Reliable Sources Of Revenue

~ TTHATLMFTROA ~ The Time Has Arrived To Liberate Media From Their Reliance On Advertising

~ MNTSBTA-TRTTN-TRTLOCA-AMTWY-SE-A-SB ~ Media Need To Scale Back Their Ambitions – To Return To Their Niches – To Reclaim The Loyalty Of Core Audiences – A Move That Will Yield – Superior Editorial – And – Sustainable Businesses

~ TRT-MWNTCR-ARWNTP-CHNIPPFW-SLAPPAPTOT ~ To Rescue Themselves – Media Will Need To Charge Readers – And Readers Will Need To Pay – Consumers Have No Inherent Problem Paying For Words – So Long As Publishers Place A Price Tag On Them

~ TRRITSOP-WWRWOP-WRFT-N/P/AOU-SUAFOT-TPPU-FATIOD-TDFTMTTTOHC ~ Take Regular Refuge In The Sanctuary Of Paper – When We Read Words On Paper – We’re Removed From The – Notifications / Pings / And Other Urgencies – Summoning Us Away From Our Thoughts – The Page Permits Us – For A Time In Our Day – To Decouple From The Machine To Tend To Our Human Core

~ WHDOICMDA-CAE-TA-TTTL ~ We Have Deluded Ourselves Into Caring More Deeply About – Convenience And Efficiency – Than About – The Things That Last

WILL STORR ~ THE UNPERSUADABLES ~ 2015

~ WAWWD-NMHDWMTTIO ~ We Are What We Do – No Matter How Desperately We Might Try To Insist Otherwise

~ WFFTLOOOB-WWD-IRU-ISILMWANK-DUIFGAWWHD ~ We Fall For The Lies Of Our Own Brain – When We Do – It Rewards Us – It Seals Its Little Mischief With A Neurochemical Kiss – Drugging Us Into Feeling Good About What We Have Done

~ OPAMAITU-TFICAEA-WOBIIIHSOL-WIIBIM-ATTDFV-TAITTCPOOM ~ Our Prejudices And Misbeliefs Are Invisible To Us – They Form In Childhood And Early Adolescence – When Our Brain Is In Its Heightened State Of Learning – When It Is Building Its Models – And Then They Disappear From View – They Are Inaccessible To The Conscious Part Of Our Minds

~ TPOOMCBKOV-WAUI ~ The Power Of Our Many Cognitive Biases Skews Our View – We Attack Unwelcome Information

~ WAN-BSWHAPTBOOT ~ We Are Natural-Born Storytellers Who Have A Propensity To Believe Our Own Tales

~ OOAABCHNBIT-AYWBTU-WAS ~ Our Own Actions And Beliefs Can Have No Basis In Truth – And Yet We Believe Them Utterly – We Are Storytellers

~ TATBALOCOEHMOOCRIC ~ There Appears To Be A Lack Of Consensus On Exactly How Much Of Our Conscious Reasoning Is Confabulation

~ WTTGSTETMO-WWDAB-WCUTJOBWAB-C-IL-DUDTWWNEAOM ~ We Tend To Generate Stories To Explain The Mysteries Of – What We Do And Believe – When Called Upon To Justify Our Beliefs We Automatically Become – Confabulators – Innocent Liars – Defending Unconscious Decisions That We Were Not Even Aware Of Making

~ WDBTBIDTMAMOTWWIIF ~ We Dream Because The Brain Is Designed To Make A Model Of The World Whenever It Is Functioning

~ OBCTWIWWE-TACU-PTGMTTBCITOY-T-‘I’ ~ Our Brains Create The World In Which We Exist – They Also Create Us – Perhaps The Greatest Model That The Brain Creates Is That Of You – The – ‘I’

~ OLSMTWAUOMOTSASAU ~ Our Limited Senses Mean That We Are Unaware Of Most Of The Sounds And Sights Around Us

~ WCSBTMUH-TAHWLATW-TAHWPTF-TPC-TASOPAM-TTUWGTHABTHAWWABTM-TAAOM-TMBWWNOLTADACW ~ We Create Stories Because They Make Us Happy – They Are How We Learn About The World – They Are How We Predict The Future – They Provide Certainty – They’re A Source Of Power And Motivation – They Tell Us Why Good Things Happen And Bad Things Happen And Why We Are Better Than Most – They Are Arks Of Meaning – The Method By Which We Navigate Our Lives Through A Dangerous And Confusing World

~ NODOBMAWFOSTPOI-TACIH-U ~ Not Only Do Our Brains Make A World For Our Story To Play Out In – They Also Create Its Hero – Us

~ UDLEI-WHATTBWWA ~ Unless Dramatic Life Events Intercede – We Have A Tendency To Become What We Are

~ IINIAB ~ Intelligence Is No Inoculation Against Bias

~ WBTWANP-TWHAAOCTARPOOT-OBDTAT-WCST-BTTTPBOE-HMIG-HMIR-HMICSWRODHMOTW? ~ We Believe That We Are Not Prejudiced – That We Have Arrived At Our Conclusions Through A Rational Process Of Objective Thought – Our Biases Disguise Themselves As Truth – We Cannot See Them – Because The Trick Takes Place Behind Our Eyes – How Much Is Genetic – How Much Is Rational – How Much Is Concerned Solely With Reinforcing Our Dearly Held Models Of The World?

~ SWAT-TOWTMOPAD-TSMITTTHHDTBTDOTN ~ Stories Work Against Truth – They Operate With The Machinery Of Prejudice And Distortion – The Scientific Method Is The Tool That Humans Have Developed To Break The Dominion Of The Narrative

~ EIOGTOA-IITROOS ~ Eccentricity Is Our Gift To One Another – It Is The Riches Of Our Species

~ TBMINAS-WIAHR ~ To Be Mistaken Is Not A Sin – Wrongness Is A Human Right

~ MDSC-PFFATLI-MBS-PCTF ~ Minds Do Sometimes Change – People Find Faith And They Lose It – Mystics Become Skeptics – Politicians Cross The Floor

~ IWTTR-T-TARAICSF-TIATCTIAW ~ I Will Try To Remember – Though – That As Right As I Can Sometimes Feel – There Is Always The Chance That I Am Wrong

~ HLIH:IFO-AIFM ~ Happiness Lies In Humility: In Forgiving Others – And In Forgiving Myself

DAVID GRAEBER ~ BULLSHIT JOBS ~ 2018

~ LAS-U-IFO-TCOPWAA-M/M/F/M-T ~ Layoffs And Speed-Ups – Invariably Fall On – That Class Of People Who Are Actually – Making / Moving / Fixing / Maintaining – Things

~ I-1%-OTP-CMOT-DW-WWC-‘TM’-RW-T-TIUOI-NAE ~ If – 1 Percent – Of The Population – Controls Most Of The – Disposable Wealth – What We Call – “the Market” – Reflects What – They – Think Is Useful Or Important – Not Anybody Else

~ HWNMTW ~ Humans Were Not Made To Work

~ WHBACBO-W-NE-‘PW’-B-WAEAMII ~ We Have Become A Civilization Based On – Work – Not Even – “Productive Work” – But – Work As An End And Meaning In Itself

~ MLOPO ~ Multiple Layers Of Private Outsourcing

~ BS-J-TA-POEMUOT-TTPDTJCTB-P/U/OEP-JT-WTTD-WMNDW-AA-TAJTTHTFSNE-T-THTBSDO-PAF-IAW-TJ-MFOTP-TTI-IF-AGRWHJE ~ Bullshit Jobs – Jobs – That Are – Primarily Or Entirely Made Up Of Tasks – That The Person Doing That Job Considers To Be – Pointless / Unnecessary / Or Even Pernicious – Jobs That – Were They To Disappear – Would Make No Difference Whatsoever – Above All – These Are Jobs That The Holders Themselves Feel Should Not Exist – Typically – There Has To Be Some Degree Of – Pretense And Fraud – Involved As Well – The Jobholder – Must Feel Obliged To Pretend – That There Is – In Fact – A Good Reason Why Her[/His] Job Exists

~ MPWDAGDOHITW-APATKTTDS-O-TATTB-TEAOP-TIAAT-TCUWRWTARDG-N-TASRTA-TT ~ Most People Who Do A Great Deal Of Harm In The World – Are Protected Against The Knowledge That They Do So – Or – They Allow Themselves To Believe – The Endless Accretion Of Paid Flunkies – That Inevitably Assemble Around Them – To Come Up With Reasons Why They Are Really Doing Good – Nowadays – These Are Sometimes Referred To As – Think Tanks

~ ITPOTEIACO-PBTWIONSV-OSPATATAR ~ If The Preponderance Of Those Engaged In A Certain Occupation – Privately Believe Their Work Is Of No Social Value – One Should Proceed Along The Assumption They Are Right

~ AD-B-J-TA-P-AJTAM-B-‘SJ’-TTASOC-O-TMABCO ~ Another Distinction – Between – Jobs – That Are – Pointless – And Jobs That Are Merely – Bad – “Shit Jobs” – The Two Are So Often Confused – Odd – They Might Almost Be Considered Opposites

~ BS-OPQWATTOEWC-TJP-SJ-AUNAAB-TTIWTNTBDAICOBTS-IJTTWWDTAPATB ~ Bullshit Jobs – Often Pay Quite Well And Tend To Offer Excellent Working Conditions – They’re Just Pointless – Shit Jobs – Are Usually Not At All Bullshit – They Typically Involve Work That Needs To Be Done And Is Clearly Of Benefit To Society – It’s Just That The Workers Who Do Them Are Paid And Treated Badly

~ IIATPTHAJTIBSAB ~ It Is Also Theoretically Possible To Have A Job That Is Both Shit And Bullshit

~ N-UB-SJARI-TPS-AI-TPS-EM-PAPBHBSIETIOVDTTTA ~ Nowadays – Useless Bureaucrats – Seem Just As Rife In – The Private Sector – As In – The Public Sector – Even More – Public And Private Bureaucracies Have Become So Increasingly Entangled That It’s Often Very Difficult To Tell Them Apart

~ ‘MR’-AICBM-NL ~ “Market Reforms” Almost Invariably Create More Bureaucracy – Not Less

~ CA-BR-AFYB-BO-TY-IATFO-GR-B-IYRWTRACFR-MOTWWB-TB ~ Complain About – Bureaucratic Run-Around From Your Bank – Bank Officials – Tell You – It’s All The Fault Of – Government Regulations – But – If You Research Where Those Regulations Actually Come From – Most Of Them Were Written By – The Bank

~ IOCRIT-BG-AI-O-T-BW ~ If One Common Reaction Is To – Blame Government – Another Is – Oddly – To – Blame Women

~ TIAVTLB-EL-A-TC ~ There Is A Very Thin Line Between – Extreme Luxury – And – Total Crap

~ TI-IS-AWGOJ-TICTDD-BASWHHPFRUTATDTW ~ There Is – It Seems – A Whole Genre Of Jobs – That Involve Correcting The Damage Done – By A Superior Who Holds His Position For Reasons Unrelated To Ability To Do The Work

~ IIPTHABJANKI? ~ Is It Possible To Have A Bullshit Job And Not Know It?

~ TMAPEOBTIABS ~ The Moral And Psychological Effects Of Being Trapped Inside A Bullshit Job

~HB-A-SIS-TI-COFRWOH-TBTDP ~ Human Beings – Are – So Intrinsically Social – That If – Cut Off From Relations With Other Humans –They Begin To Decay Physically

~ AHBUTHAMIOTWCTE ~ A Human Being Unable To Have A Meaningful Impact On The World Ceases To Exist

~ TT-MS-MOF-PWFDTDF-TTTDOOAY-BJAFHADO-AOFD-NAA ~ The Typical – Medieval Serf – Male Or Female – Probably Worked From Dawn To Dusk For – Twenty To Thirty Days Out Of Any Year – But Just A Few Hours A Day Otherwise – And On Feast Days – Not At All

~ TITOPTCBTSEIAQP-MHSTHEEWNHCOSAT-HCYBT?-AAR-TOMOEOWLTWDEITAWAOPWAAS ~ The Idea That One Person’s Time Can Belong To Someone Else Is Actually Quite Peculiar – Most Human Societies That Have Ever Existed Would Never Have Conceived Of Such A Thing – How Could You Buy Time? – As A Result – The Overwhelming Majority Of Examples Of Wage Labor That We Do Encounter In The Ancient World Are Of People Who Are Already Slaves

~ TINAGAWWCBM-BTWITMI ~ Time Is Not A Grid Against Which Work Can Be Measured – Because The Work Is The Measure Itself

~ ‘S’-TLOCM-M-PM-BJ-I-S-TCOBA-NOIESWTASTSOHTASTFATS ~ “Scriptlessness” – The Lack Of Cultural Models – Many – Probably Most – Bullshit Jobs – Involve – Scriptlessness – The Codes Of Behavior Ambiguous – No One Is Even Sure What They Are Supposed To Say Or How They Are Supposed To Feel About Their Situation

~ S-RASAFCOBJ ~ Stress-Related Ailments Seem A Frequent Consequence Of Bullshit Jobs

~ YCS-‘O’-TYB ~ You Can’t Say – “Orange” – To Your Boss

~ TLOASOPEAAP ~ The Lack Of A Sense Of Purpose Eats Away At People

~ IHENBTSWAFTYASTH ~ It’s Hard Enough Nowadays Being Taken Seriously When Asking For Things You’re Already Supposed To Have

~ WWAWI-TROTFO-PC-T-OW-CPAC-D-T-S-F-SOT-THATDIW-WEWTNFTTO-TSCAIO ~ What We Are Witnessing Is – The Rise Of Those Forms Of – Popular Culture – That – Office Workers – Can Produce And Consume – During – The – Scattered – Furtive – Shards Of Time – They Have At Their Disposal In Workplaces – Where Even When There’s Nothing For Them To Do – They Still Can’t Admit It Openly

~ TMOLOM-WBJITSTTOA-HCTDAA-‘CI’ ~ The Multiplication Of Levels Of Managers – Whose Basic Job Is To Sell Things To One Another – Has Come To Dominate Almost All – “Creative Industries”

~ W-WNLFALTCTFNTT-HTBI-M/M/S ~ Workers – Who No Longer Felt Any Loyalty To Corporations That Felt None Toward Them – Had To Be Increasingly – Monitored / Managed / Surveilled

~ TSTBAIC-B-TFOTE-TBOII-A-TPOBS ~ There Seems To Be An Intrinsic Connection – Between – The Financialization Of The Economy – The Blossoming Of Information Industries – And – The Proliferation Of Bullshit Jobs

~ A-MROWH-IPTQAETTCBDTSTP ~ A – Mass Reduction Of Working Hours – Is Probably – The Quickest And Easiest Thing That Could Be Done To Save The Planet

~ TMYWHABO-A-TM-SV-YC-TLYALTBPFI ~ The More Your Work Helps And Benefits Others – And – The More – Social Value – You Create – The Less You Are Likely To Be Paid For It

~ ROTCC ~ Revolt Of The Caring Classes

~ W-A-A-E-I-I-M ~ Work-As-An-End-In-Itself-Morality

~ TMTEBAMOTM-DOL-TM-IAUCOC-AMS-STATFOOBSTSUAMOTLAP ~ The More The Economy Becomes A Matter Of The Mere – Distribution Of Loot – The More – Inefficiency And Unnecessary Chains Of Command – Actually Make Sense – Since These Are The Forms Of Organization Best Suited To Soaking Up As Much Of That Loot As Possible

~ TPOMW=MPSODAS-WICUIWFAL+MPHTJ ~ The Paradox Of Modern Work = Most People’s Sense Of Dignity And Self-Worth Is Caught Up In Working For A Living + Most People Hate Their Jobs

DAVID GRAEBER ~ THE FIVE MAJOR VARIETIES OF BULLSHIT JOBS ~ BULLSHIT JOBS ~ 2018

~ WFD-OOPTMSELOFI-YCBMWAE ~ What Flunkies Do – Only Or Primarily To Make Someone Else Look Or Feel Important – You Cannot Be Magnificent Without An Entourage

~ WGD-PW-J-A-EMAA ~ What Goons Do – People Whose – Jobs – Are – Essentially Manipulative And Aggressive

~ WDTD-WJEOBOAGOFITO-TSAPTONTE ~ What Duct Tapers Do – Whose Jobs Exist Only Because Of A Glitch Or Fault In The Organization – To Solve A Problem That Ought Not To Exist

~ WBTD-EWEOOPTAAOTBATCIIDST-IF-IIND ~ What Box Tickers Do – Employees Who Exist Only Or Primarily To Allow An Organization To Be Able To Claim It Is Doing Something That – In Fact – It Is Not Doing

~ WTD-TWRCEOAWTO ~ What Taskmasters Do – Those Whose Role Consists Entirely Of Assigning Work To Others

~ AM-DTDPWOTFCIBT-OTMSTCEOS ~ Ambiguous Multiform – Difficult To Determine Precisely Which Of The Five Categories It Belongs To – Often It May Seem To Contain Elements Of Several

~ SOBJ-INSPAAOT-B-WAUP-B-TAPISOAPE ~ Second Order Bullshit Jobs – In No Sense Pointless In And Of Themselves – But – Which Are Ultimately Pointless – Because – They Are Performed In Support Of A Pointless Enterprise