URSULA FRANKLIN ~ A CHECKLIST TO HELP IN THE DISCOURSE ON PUBLIC DECISION-MAKING ~ THE REAL WORLD OF TECHNOLOGY ~ 1990

~ PJ ~ Promotes Justice

~ RR ~ Restores Reciprocity

~ CDOIB ~ Confers Divisible Or Indivisible Benefits

~ FPOM ~ Favours People Over Machines

~ MGOMD ~ Maximizes Gain Or Minimizes Disaster

~ CIFOW ~ Conservation Is Favoured Over Waste

~ TRIFOTI ~ The Reversible Is Favoured Over The Irreversible

URSULA FRANKLIN ~ THE REAL WORLD OF TECHNOLOGY ~ 1990

~ T-L-D-I-IAP-MAVMOR-A-LD-TCTSAIRBU ~ Technology – Like – Democracy – Includes – Ideas And Practices – Myths And Various Models Of Reality – And – Like Democracy – Technology Changes The Social And Individual Relationships Between Us

~ TIAS-I-I-O-P-S-NW-E-A-MOA-AM ~ Technology Is A System – It – Involves – Organization – Procedures – Symbols – New Words – Equations – And – Most Of All – A Mindset

~ WNT-E-TNSCOE-AWA-TCNOCACTHBBABTS-TANTBEAAAOPAC ~ We Need To – Examine – The New Social Class Of Experts – As Well As – The Changing Nature Of Community And Constituency That Has Been Brought About By Technological Systems – Technology Also Needs To Be Examined As An Agent Of Power And Control

~ TVO-T-L-D-DITEOTPOJAOTEOLTP ~ The Viability Of – Technology – Like – Democracy – Depends In The End On The Practice Of Justice And On The Enforcement Of Limits To Power

~ PTACITMAOWAHITLC-A-PM-MIQETCCFAI ~ Processes That Are Cheap In The Marketplace Are Often Wasteful And Harmful In The Larger Context – And – Production Models – Make It Quite Easy To Consider Contextual Factors As Irrelevant

~ TRWOTSTI-AITIMAD-A-ABAOP ~ The Real World Of Technology Seems To Involve – An Inherent Trust In Machines And Devices – And – A Basic Apprehension Of People

~ TPO-R-CC-O-EO-AEATTP-SINA ~ The Presence Of – Reporters – Camera Crews – Or – External Observers – Affects Events As They Take Place – Sometimes Initiating New Actions

~ MIHSPEFOLTTANLPAEIOAP ~ Media Images Have So Permeated Every Facet Of Life That They Are No Longer Perceived As External Intrusions Or As Pseudorealities

~ T-TR-HVMTFAAORD-ITNTTLIUTQDCAP ~ Today – Technological Rationales – Have Very Much The Force And Authority Of Religious Doctrine – Including The Notion That The Laity Is Unfit To Question Doctrinal Content And Practice

~ SECOIP ~ Shared Experience Carried Out In Private

~ IG-TA-ROE-R-RISMOIGAT-AGCAIP ~ In General – Technical Arrangements – Reduce Or Eliminate – Reciprocity – Reciprocity Is Some Manner Of Interactive Give And Take – A Genuine Communication Among Interacting Parties

~ WWIS-TIOC-L-TN-A-ALMTANLIU ~ When Work Isn’t Shared – The Instruments Of Cooperation – Listening – Taking Note – Adjusting – Atrophy Like Muscles That Are No Longer In Use

~ HWOSCWIP-WMAMPLI-TIHI? ~ How Will Our Society Cope With Its Problems – When More And More People Live In – Technologically Induced Human Isolation?

~ OC-Q-A-IH-M-TEOP ~ One Can – Question – And – I Hope – Mitigate – The Encroachments Of Pseudorealities

~ TFTCAMAMSCAM-IOCANAFBQ-AANFOTS ~ The Fact That Citizens Are More And More Stringently Controlled And Managed – Is Often Considered As Normal And Fundamentally Beyond Questioning – As A Necessary Feature Of Technological Societies

~ TORAP ~ Tools Often Redefine A Problem

~ TEIC-PLDITPOTBPOASL ~ Technology Exists In Context – Patterns Laid Down In The Practice Of Technology Become Part Of A Society’s Life

~ PACPOS-IIODTSWOEATOB-STIACOE-EACFPWMWEBGATTE-TAET-TAUOTSSC-A-RATATREOTPTD-ATST-PDAAATQITAIPTAITOC ~ Public And Corporate Planning Overlap Significantly – It Is Often Difficult To See Where One Ends And The Other Begins – Since There Is A Communality Of Expertise – Expert Advice Comes From Professionals Who Move With Ease Between Governments And Technological Enterprises – They Are Educated Together – They Are Usually Of The Same Social Class – And – Rarely Are They At The Receiving End Of The Plans They Devise – At The Same Time – Political Decisions Are Addressed As Technical Questions In Terms And In Places That Are Inaccessible To Ordinary Citizens

~ STTOT-IR-PPAPR-HP-TINFTEONT-A-FTDAUOTPOTNI ~ Since The Time Of The – Industrial Revolution – Public Planning And Public Resources – Have Provided – The Infrastructures Necessary For The Expansion Of New Technologies – And – For The Diffusion And Use Of The Products Of The New Industries

~ MTS-WEFCAOD-ABA-P-PASASOPWTISAASOS ~ Many Technological Systems – When Examined For Context And Overall Design – Are Basically Anti-People – People Are Seen As Sources Of Problems While Technology Is Seen As A Source Of Solutions

~ TNTMTCASOPAG-A-PMBLUAASOSHVREPPOEPC ~ The Notion That Maybe Technology Constitutes A Source Of Problems And Grievances – And – People Might Be Looked Upon As A Source Of Solutions Has Very Rarely Entered Public Policy Or Even Public Consciousness

~ JAIIETGGATIITAI-IIMMFTPTIITBSTPMBO ~ Just As It Is Easier To Give Good Advice Than It Is To Accept It – It Is Much More Fun To Plan Than It Is To Be Subjected To Plans Made By Others

~ TDOEOPBTPIL-TPO-ATMODITRWOT ~ The Degree Of Effectiveness Of Participation By The Plannees In Long-Term Planning Operations – A True Measure Of Democracy In The Real World Of Technology

~ PISFCOWTPKOC ~ Planning Is So Frequently Carried Out Without The Plannees’ Knowledge Or Consent

~ IAPOP-N-SBCAASAIP ~ In All Processes Of Planning – Nature – Should Be Considered As A Strong And Independent Power

~ APATFTIOTMFOCAITEAVOTPAWATPWDTT ~ Any Plausible Approach To Forecasting The Impact Of Technology Must Focus On Context And Involve The Experience And Views Of The Plannees A Well As The Planners Who Design The Technology

~ AMAMODLITRWOTICV-PT-TLOTBTOADOTOSL-SA-TLOC-O-TLOO-TLOES-O-TLOLIN ~ As More And More Of Daily Life In The Real World Of Technology Is Conducted Via – Prescriptive Technologies – The Logic Of Technology Begins To Overpower And Displace Other Types Of Social Logic – Such As – The Logic Of Compassion – Or – The Logic Of Obligation – The Logic Of Ecological Survival – Or – The Logic Of Linkages Into Nature

~ IODWTIONTAPWTITE-POLTTCBATTE ~ If One Doesn’t Watch The Introduction Of New Technologies And Particularly Watch The Infrastructures That Emerge – Promise Of Liberation Through Technology Can Become A Ticket To Enslavement

~ TOPOTSSHBABANBGOTTMTS-‘TC’-AASOIB ~ The Ongoing Provision Of Technological Support Structures Has Been Accompanied By A Neglect By Governments Of Their Traditional Mandate To Safeguard – “The Commons” – As A Source Of Indivisible Benefits

~ WHLTIOGITO-RAATTP-WNHNBABOM-WRTCTMISFT-WIN-T-ITCORTIOGITORAATTPAP ~ We Have Lost The Institution Of Government In Terms Of – Responsibility And Accountability To The People – We Now Have Nothing But A Bunch Of Managers – Who Run The Country To Make It Safe For Technology – What Is Needed – Then – Is To Change Or Reform The Institution Of Government In Terms Of Responsibility And Accountability To The People As People

~ FOA-IINTTTBTTPUARAHC-MOTITNTBAABAAIOJ-WBNAECOJAFTTMTFIA ~ First Of All – It Is Necessary To Transcend The Barriers That Technology Puts Up Against Reciprocity And Human Contact – Many Of The Issues That Need To Be Addressed Are Best Addressed As Issues Of Justice – We Badly Need An Expanded Concept Of Justice And Fairness That Takes Mortgaging The Future Into Account

~ TVOTPANUHITD ~ The Voices Of The Powerless Are Not Usually Heard In Technological Deliberations

~ A:’WBAWC’?~ Ask: “Whose Benefits And Whose Costs”?

~ RTWWHAMIOPLTESOTIIRNTMTA ~ Requiring Those Whose Work Has A Major Impact On People’s Lives To Experience Some Of The Impact Is Really Not Too Much To Ask

~ GHTTATTBSOTAIGATEOOO ~ Governments Have Turned Their Attention To The Blind Support Of Technology And Its Growth At The Expense Of Other Obligations

~ ATO-SAEA-DNYE-TNTBDAI ~ Adequate Technologies Of – Social And Environmental Accounting – Do Not Yet Exist – They Need To Be Developed And Implemented

~ NETITP-IEDONFTW-BOAC ~ Not Everything That Is Technologically Possible – Is Either Desirable Or Necessary For The Well-Being Of A Country

~ WHTPINAMFTAER-B-SBTCFFAOGAC ~ What Happens To People Is Not A Mere Footnote To An Economic Report – But – Should Be The Central Focus For Action Of Governments And Communities

TIM WU ~ THE ATTENTION MERCHANTS ~ 2016

~ TWOATW-WBCOTL-MPOL-H/S/SI-AT-WS-SFAAC-WHCTAAVDWOB-WNEBOOLICETTEICB ~ There Was Once A Time When – Whether By Convention Or Technological Limitation – Many Parts Of Life – Home / School / Social Interaction – Among Them – Were Sanctuaries – Sheltered From Advertising And Commerce – We Have Come To Accept A Very Different Way Of Being – Whereby Nearly Every Bit Of Our Lives Is Commercially Exploited To The Extent It Can Be

~ WAAR-WQFRI-O-LLTALOOTWI ~ We Are At Risk – Without Quite Fully Realizing It – Of – Living Lives That Are Less Our Own Than We Imagine

~ ITHOACTUAIIT-TLAOT-A-WR-R-S-I ~ If The History Of Attention Capture Teaches Us Anything It Is That – The Limits Are Often Theoretical – And – When Real – Rarely – Self-Imposed

~ ARA-O-ATSOH-I-O-CTD ~ As Remarkable As – Our – Ability To See Or Hear – Is – Our – Capacity To Disregard

~ BTDAUIBTNC-MPPHNNTITG ~ Before The Democratic Age Ushered In By The Nineteenth Century – Most Political Powers Had No Need To Influence The Governed

~ TTSUTS-PM-ASRUT-EI-TSDODABSIPI ~ The Techniques Successfully Used To Sell – Patent Medicine – Are Still Routinely Used Today – Exotic Ingredients – The Supposed Degree Of Difference Afforded By Some Ingenious Proprietary Innovation

~ FAOSRATA-PF-STTCOMT-REITHP-AOTATAI ~ For All Our Secular Rationalism And Technological Advances – Potential For – Surrender To The Charms Of Magical Thinking – Remains Embedded In The Human Psyche – Awaiting Only The Advertiser To Awaken It

~ TCOAPDOAR ~ The Complicity Of A Press Dependent On Advertising Revenue

~ SA: CTDFPTOMNE-‘DE’+TRNDO-‘B’-CL-BCTI-VON-TSTSIAFOLI=TFDO-‘T’-A-ATTYMBIS-ANCKA-TFC ~ Scientific Advertising: Creating The Desire For Products That Otherwise Might Not Exist – “demand Engineering” + The Relatively New Discipline Of – “Branding” – Creating Loyalty – By Creating The Impression – Valid Or Not – That Something Truly Set It Apart From Others Like It + The First Deployment Of – “Targeted” – Advertisements – Addressed To The Yet Mysterious But Increasingly Sought-After New Creature Known As – The Female Consumer

~ DWEBSNSMTTPWSTPBTTPEAA ~ Demand Was Engineered By Showing Not So Much That The Product Would Solve The Problem But That The Problem Existed At All

~ TMOPFFP ~ The Manipulation Of Public Fears For Profit

~ GFBTQOUOEQAAMOBD-ABTIPWTAATCCIW ~ Going Far Beyond The Question Of Usefulness Or Even Quality As A Matter Of Brand Development – Advertisers Began To Imbue Products With Traits And Associations That Consumers Could Identify With

~ CE ~ Celebrity Endorsements

~ TIV-‘S’-T-TAIHBAIEEFCAIR-IDSBBINFPO-GC-PW-ACRITSA-PSPHADS-BN-NSOACWDSITSOC-AIMIAUFTSC ~ Through Its Variously – “Scientific” – Techniques – The Advertising Industry Had Become An Increasingly Efficient Engine For Converting Attention Into Revenue – It Did So By Beginning Its Now Familiar Practice Of – Giving Consumers – Particularly Women – A Constantly Receding Ideal To Strive After – Perhaps Social Practice Had Always Done So – But Now – New Strategies Of Attention Capture Were Doing So In The Service Of Commerce – An Infinitely More Insatiable And Unyielding Force Than Social Convention

~ TMEBA-DNTTCYTMAC-B-RTCYTTINC-TBA-ITAENSMTPATC-AIMS-ICA-PC-WLCBIB-MI ~ The Most Effective Brand Advertising – Does Not Try To Convince You To Make A Choice – But – Rather To Convince You That There Is No Choice – True Brand Advertising – Is Therefore An Effort Not So Much To Persuade As To Convert – At Its Most Successful – It Creates A – Product Cult – Whose Loyalists Cannot Be Influenced By – Mere Information

~ BMONT-AAIM-C-WEWHBFMOAMS-TH ~ By Means Of New Technologies – Advertising And Its Master – Commerce – Would Enter What Had Been For Millennia Our Attention’s Main Sanctuary – The Home

~ R-‘S’-I-15MS-TAOTS-TPO-AEO-TBIGAWTHAEAUMBTBOEPATOA-BTP-RWHITAAEDNM ~ Radio – “Serial” – In – 15 Minute Instalments – The Ancestor Of The Sitcoms – The Power Of – An Entertainment Offering – To Bring In Giant Audiences Willing To Hear Advertising Effected An Unlikely Merger Between The Business Of Entertainment Producers And That Of Advertisers – Before This Point – Received Wisdom Had It That Advertising And Entertainment Did Not Mix

~ HPTFITEH-BWPTCOPOTDLWAAYU-R-STWFSWDSO-TWAHWLTD-TTATMCTHBS ~ Having Planted The Flag In The Evening Hours – Broadcasters Would Proceed To Colonize Other Parts Of The Day Laden With Attention As Yet Un-Reaped – Soon They Would Find Success With Daytime Soap Operas – Targeting Women At Home With Little To Do – Thanks To All The Modern Conveniences They Had Been Sold

~ TIO-PT-IAWAI-EF-TSD-BWWPAT-TNFOAEPLTTSSATSTEDCNHBC-ANDOSA-ESI-PT-W(ATALDR)AMROCA-AFDPT ~ The Invention Of – Prime Time – Insofar As We Are Influenced – Even Formed – To Some Degree – By Whatever We Pay Attention To – The Novel Fact Of An Entire Population Listening To The Same Show At The Same Time Every Day Could Not Help But Create – A New Degree Of Shared Awareness – Even Shared Identity – Prime Time – Was (And To A Lesser Degree Remains) A Massive Ritual Of Collective Attention – A Force Drawing People Together

~ BR-W-IIED-TOAAMOS-A-SABR-TOTBFOCI-IWTBFT-E-E-A-E-OT-P

~ Broadcast Radio – Was – In Its Early Days – Thought Of As A Miracle Of Science – A – Sacred And Blessed Realm – That Ought Be Free Of Commercial Intrusion – It Was To Be For The – Education – Entertainment – And – Enlightenment – Of The – Public

~ QMOAC-ATBTPAMAVOTA ~ Quantitative Measure Of Attention Capture – Allowed The Broadcaster To Put A More Accurate Value On The Airtime

~ C-MBTCOIF-B-ATHOHS-TUTSTSLATTTSCBJAU-INMS-TPAAHAUT ~ Choice – May Be The Cornerstone Of Individual Freedom – But – As The History Of Humanity Shows – The Urge To Surrender To Something Larger And To Transcend The Self Can Be Just As Urgent – If Not More So – The Greatest Propagandists And Advertisers Have Always Understood This

~ ATIPOTMSWBITH-SCASTIMBAFFGON-JWUWTAGBTBPT? ~ As The Immersive Power Of The Movie Screen Was Brought Into The Home – Some Could Already See That It Might Be A Force For Greatness Or Nothingness – Just What Uses Would The Attention Gathered By Television Be Put To?

~ TTTEOT-PIM-BWFTAWST ~ Thanks To The Erosion Of The – Public Interest Model – Broadcasters Were Free To Air What Suited Them

~ AI-OC-HASO-N ~ All Individualism – Of Course – Harbor A Strain Of – Narcissism

~ TAEI ~ Technology Always Embodies Ideology

~ TDTIOCOOAWSHTVOE ~ Technologies Designed To Increase Our Control Over Our Attention Will Sometimes Have The Very Opposite Effect

~ TTS ~ The Third Screen

~ TMEWOMABINWACPR-B-RWWIT-‘VR’-TI-RTVITFOM-BCRIIFMPT-‘E’-TBIR ~ The Most Effective Way Of Maintaining A Behaviour Is Not With A Consistent Predictable Reward – But – Rather With What Is Termed – “Variable Reinforcement” – That Is – Rewards That Very In Their Frequency Or Magnitude – Behavior Consistently Rewarded Is In Fact More Prone To – “Extinction” – Than Behaviour Inconsistently Rewarded

~ E-A-OOHGFOMSC-TAPO-C-I-TRCHA ~ Email – Arguably – One Of History’s Greatest Feats Of Mass Skinneresque Conditioning – The Almighty Power Of – Check-In – To Regularly Collect Human Attention

~ TPOTAMIR-FICCFCIQAE ~ The Path Of The Attention Merchants Is Risky – For It Can Call For Compromises In Quality And Ethics

~ T-C-I-C ~ The – Celebrity-Industrial – Complex

~ C-A-P-E ~ Celebrity-Attention-Product-Endorsers

~ PV ~ Pathology Voyeurism

~ HCE ~ Here Comes Everyone

~ AVAP ~ A Virtual Attention Plantation

~ TIOBM ~ The Importance Of Being Microfamous

~ TD-L ~ The D-List

~ TFSATMON ~ The Fourth Screen And The Mirror Of Narcissus

~ TAMMD-FNO-WTG-YSG-T-A-OC-TA ~ The Attention Merchant’s Manifest Destiny – From Now On – Whither Thou Goest – Your Smartphone Goes – Too – And – Of Course – The Ads

~ OTCC-TMVHR-INO-CAP-ILTB-OOCAMS ~ Over The Coming Century – The Most Vital Human Resource – In Need Of – Conservation And Protection – Is Likely To Be – Our Own Consciousnesses And Mental Space

BRONNIE WARE ~ THE TOP FIVE REGRETS OF THE DYING ~ 2011

~ IWID-TCTLALTTM-N-TLOEOM ~ I Wish I’d Had – The Courage To Live A Life True To Myself – Not – The Life Others Expected Of Me

~ IWIH-WSH ~ I Wish I Hadn’t – Worked So Hard

~ IWIH-TCTEMF ~ I Wish I’d Had – The Courage To Express My Feelings

~ IWIH-SITWMF ~ I Wish I Had – Stayed In Touch With My Friends

~ IWIH-LMBH ~ I Wish I Had – Let Myself Be Happier

NEIL POSTMAN ~ AMUSING OURSELVES TO DEATH ~ 1983

~ PDITAOSB ~ Public Discourse In The Age Of Show Business

~ TNITM ~ The Medium Is The Metaphor

~ O-P-R-N-E-A-C-HBTI-CAO-SB-TRITWAAPOTVOAOTD ~ Our – Politics – Religion – News – Athletics – Education – And – Commerce – Have Been Transformed Into – Congenial Adjuncts Of – Show Business – The Result Is That We Are A People On The Verge Of Amusing Ourselves To Death

~ IETWC-AIIETGBTFOTTI ~ In Every Tool We Create – An Idea Is Embedded That Goes Beyond The Function Of The Thing Itself

~ OMAOM-OMCTCOOC ~ Our Media Are Our Metaphors – Our Metaphors Create The Content Of Our Culture

~ ENTIAT-IGATA ~ Every New Technology For Thinking Involves A Tradeoff – It Giveth And Taketh Away

~ TFIWIAE-AWTIWB ~ The Form In Which Ideas Are Expressed – Affects What Those Ideas Will Be

~ TAOSB ~ The Age Of Show Business

~ C-FI-HODIOTIPYOM-ROT-OI-TMP- CYTAYPFTD-O-TTSAYWNOHT-OPI-ISPYARTS? ~ Context-Free Information – How Often Does It Occur That Information Provided You On Morning – Radio Or Television – Or In – The Morning Newspaper – Causes You To Alter Your Plans For The Day – Or – To Take Some Action You Would Not Otherwise Have Taken – Or – Provides Insight Into Some Problem You Are Required To Solve?

~ B-MOODNII-COITGUSTTABCLTAMA ~ But – Most Of Our Daily News Is Inert – Consisting Of Information That Gives Us Something To Talk About But Cannot Lead To Any Meaningful Action

~ AGLOI:TNEFYAVOOAWYCDNETOTAMN-AWYCDN ~ A Great Loop Of Impotence: The News Elicits From You A Variety Of Opinions About Which You Can Do Nothing Except To Offer Them As More News – About Which You Can Do Nothing

~ EBEB-FTFT-WWSIWANQWHA-AW-IAC-DNPAR ~ Everything Became Everyone’s Business – For The First Time – We Were Sent Information Which Answered No Question We Had Asked – And Which – In Any Case – Did Not Permit A Reply

~ AP-CIASITGFAIIASU-B-TUTP-CPIN-A-O-P-S-O-C-IITOULFIWNGCTOL-AT-OC-IT-A ~ A Pseudo-Context Is A Structure Invented To Give Fragmented And Irrelevant Information A Seeming Use – But – The Use The Pseudo-Context Provides Is Not – Action – Or – Problem-Solving – Or – Change – It Is The Only Use Left For Information With No Genuine Connection To Our Lives – And That – Of Course – Is To – Amuse

~ TINSOPI-P/N/E/R/S/S-TDNFIWTT-WMTAPUOTSISBTBOT ~ There Is No Subject Of Public Interest – Politics / News / Education / Religion / Science / Sports – That Does Not Find Its Way To Television – Which Means That All Public Understanding Of These Subjects Is Shaped By The Biases Of Television

~ WRTAT-OWIOT-TI-IC-IE-WINOIPCASCBTCIWWNATI-ITFG-AAN-O-CIAAILTSIT-ASMIPAE ~ We Rarely Talk About Television – Only What Is On Television – That Is – Its Content – Its Ecology – Which Includes Not Only Its Physical Characteristics And Symbolic Code But The Conditions In Which We Normally Attend To It – Is Taken For Granted – Accepted As Natural – One – Cultural Institution After Another Is Learning To Speak Its Terms – All Subject Matter Is Presented As Entertaining

~ TIOCPMOKAI-T-ATITCP-HTSTWBTMFHTWIPTBS-TNODICATDLBWISBAWINBHTSWEPD-TNBBSB ~ Television Is Our Culture’s Principal Mode Of Knowing About Itself – Therefore – And This Is The Critical Point – How Television Stages The World Becomes The Model For How The World Is Properly To Be Staged – The Nature Of Discourse Is Changing As The Demarcation Line Between What Is Show Business And What Is Not Becomes Harder To See With Each Passing Day – There’s No Business But Show Business

~ ‘N…T’ ~ “Now… This”

~ IOT-CRRATDTOT-T-PLNNTTVMWRPTTPCGASOV-OMLLALBBTTT-OEW-LLAT-TBIFBL ~ If On Television – Credibility Replaces Reality As The Decisive Test Of Truth-Telling – Political Leaders Need Not Trouble Themselves Very Much With Reality Provided That Their Performances Consistently Generate A Sense Of Verisimilitude – One May Look Like A Liar But Be Telling The Truth – Or Even Worse – Look Like A Truth-Teller But In Fact Be Lying

~ TIATMO-‘BI’-BCASOITMPBCD-MI-M-I-F-O-S-I-SFMST-BDOAI ~ Television Is Altering The Meaning Of – “Being Informed”– By Creating A Species Of Information That Might Properly Be Called Disinformation – Misleading Information – Misplaced – Irrelevant – Fragmented – Or – Superficial – Information – Something Far More Serious Than – Being Deprived Of Authentic Information

~ TTCINAAATCOP-IIATCOTC ~ The Television Commercial Is Not At All About The Character Of Products – It Is About The Character Of The Consumers

~ TTCHOBAF-MBOV-Y-MCFV-WMT-TBOBHNBP-T-TCIAPABP-D ~ The Television Commercial Has Oriented Business Away From – Making Products Of Value – Toward – Making Consumers Feel Valuable – Which Means That – The Business Of Business Has Now Become Pseudo-Therapy – The Consumer Is A Patient Assured By Psycho-Dramas

~ TITLOAGTC:P-AS-AS-O-AF-TCFVACACIOT ~ This Is The Lesson Of All Great Television Commercials: Provide – A Slogan – A Symbol – Or – A Focus – That Creates For Viewers A Comprehensive And Compelling Image Of Themselves

~ IT-AOSAIP-PDIENOOICBOHCAW ~ ~ In The – Age Of Show Business And Image Politics – Political Discourse Is Emptied Not Only Of Ideological Content But Of Historical Content – As Well

~ TOAVHAKATVOPTMWAAAMOPD-B-MOTCNHEHFASIWTMWITWDNA-TKTCINNWAPDTTFOAJ ~ Tyrants Of All Varieties Have Always Known About The Value Of Providing The Masses With Amusements As A Means Of Pacifying Discontent – But – Most Of Them Could Not Have Even Hoped For A Situation In Which The Masses Would Ignore That Which Does Not Amuse – To Know That Censorship Is Not A Necessity When All Political Discourse Takes The Form Of A Jest

~ TATWBWTSOACMBS-TO:CBAP-TH:CBB ~ There Are Two Ways By Which The Spirit Of A Culture May Be Shriveled – The Orwellian: Culture Becomes A Prison – The Huxleyan – Culture Becomes A Burlesque

~ IMLDIOWAIBR-OL-WI-TGOTPAEI-SER-I-WEP ~ It Makes Little Difference If Our Wardens Are Inspired By Right- Or Left-Wing Ideologies – The Gates Of The Prison Are Equally Impenetrable – Surveillance Equally Rigorous – Icon-Worship Equally Pervasive

~ A-O-WIMETR-ATO-TA-H ~ An – Orwellian – World Is Much Easier To Recognize – And To Oppose – Than A – Huxleyan

~ PCHNYATPTTII-TISOTFTBOVETHAEAOL ~ Public Consciousness Has Not Yet Assimilated The Point That Technology Is Ideology – This In Spite Of The Fact That Before Our Very Eyes Technology Has Altered Every Aspect Of Life

~ TBATATCEWAPFSC-TMTTIN-TMTATTIAAFTCI-ATLH-SPAS ~ To Be Unaware That A Technology Comes Equipped With A Program For Social Change – To Maintain That Technology Is Neutral – To Make The Assumption That Technology Is Always A Friend To Culture Is – At This Late Hour – Stupidity Plain And Simple

~ NMIEDIIUUWIDA-TAITBTS ~ No Medium Is Excessively Dangerous If Its Users Understand What Its Dangers Are – To Ask Is To Break The Spell

~ TCTOCT-TTPDWHISPSFID-WGU-U-IWBNTTMCAS-O-LRODHBOGVTL-SO-B-HSVLOITMP-A-HCALAMPFTATMHS ~ The Central Thesis Of Computer Technology – That The Principal Difficulty We Have In Solving Problems Stems From Insufficient Data – Will Go Unexamined – Until – It Will Be Noticed That The Massive Collection And Speed-Of-Light Retrieval Of Data Have Been Of Great Value To Large-Scale Organizations – But – Have Solved Very Little Of Importance To Most People And – Have Created At Least As Many Problems For Them As They May Have Solved

~ MC ~ Media Conscious

~ WATP-BNW-WNTTWLIOT-B-TTDNKWTWLAAWTHST ~ What Afflicted The People In – Brave New World – Was Not That They Were Laughing Instead Of Thinking – But – That They Did Not Know What They Were Laughing About And Why They Had Stopped Thinking

PEACE PILGRIM ~ STEPS TOWARD INNER PEACE ~ 1981

FOUR PREPARATIONS

~ ARATL-STPTLSBY-AYWFTSTCTYIG-HTSCPCATYG-ATPSNBA ~ Assume Right Attitudes Toward Life – Solve The Problems That Life Sets Before You – And You Will Find That Solving Them Contributes To Your Inner Growth – Helping To Solve Collective Problems Contributes Also To Your Growth – And These Problems Should Never Be Avoided

~ LGB-TLGHCAARATLOG-OTTLPUTH-SMOTLAACB-YCBBPIPATGTYB-NLCBIHUBAPAIH ~ Live Good Beliefs – The Laws Governing Human Conduct Apply As Rigidly As The Law Of Gravity – Obedience To These Laws Pushes Us Toward Harmony – Since Many Of These Laws Are Already Common Belief – You Can Begin By Putting Into Practice All The Good Things You Believe – No Life Can Be In Harmony Unless Belief And Practice Are In Harmony

~ FYPITLP-YHAPITSOT-WTPIYCKOFWY-YCSIIRS-YCBTLIAWIBDATGTYAMTAGTTPIYLOATSTTCOHL ~ Find Your Place In The Life Pattern – You Have A Part In The Scheme Of Things – What That Part Is You Can Know Only From Within Yourself – You Can Seek It In Receptive Silence – You Can Begin To Live In Accordance With It By Doing All The Good Things You Are Motivate Toward And Giving These Things Priority In Your Life Over All The Superficial Things That Customarily Occupy Human Lives

~ SLTBIAOW-BIH ~ Simply Life To Bring Inner And Outer Well-Being Into Harmony

FOUR PURIFICATIONS

~ POTBT ~ Purification Of The Bodily Temple

~ POTT-IINETDRTASRT-YMATRT-PTCBPIFG-NTCMYPI-BSTINUSBYAAOHB-FOWYHCTHUTCYAIH ~ Purification Of The Thoughts – It Is Not Enough To Do Right Things And Say Right Things – You Must Also Think Right Things. – Positive Thoughts Can Be Powerful Influences For Good – Negative Thoughts Can Make You Physically Ill – Be Sure There Is No Unpeaceful Situation Between Yourself And Any Other Human Being – For Only When You Have Ceased To Harbor Unkind Thoughts Can You Attain Inner Harmony

~ POTD ~ Purification Of The Desires

~ POM-TBOSTYFHMBYMBYLCCIH ~ Purification Of Motives – To Be Of Service To Your Fellow Humans Must Be Your Motive Before Your Life Can Come Into Harmony

FOUR RELINQUISHMENTS

~ ROS-W ~ Relinquishment Of Self-Will

~ ROTFOS ~ Relinquishment Of The Feeling Of Separateness

~ ROA-OWYHRAACYBRF-MTAHFU-A-AYCRWIHOIUPY-YCOLIHWYFHIYHNFTYPT-A-TDNTTRTL ~ Relinquishment Of Attachments – Only When You Have Relinquished All Attachments Can You Be Really Free – Material Things Are Here For Use – And – Anything You Cannot Relinquish When It Has Outlived Its Usefulness Possesses You – You Can Only Live In Harmony With Your Fellow Humans If You Have No Feeling That You Possess Them – And – Therefore Do Not Try To Run Their Lives

~ ROANF ~ Relinquishment Of All Negative Feelings

PEACE PILGRIM ~ STEPS TOWARD INNER PEACE ~ 1953-1981 [PILGRIMAGE]

~ TITWAP:O-EWG-FWT-A-HWL ~ This Is The Way Of Peace: Overcome – Evil With Good – Falsehood With Truth – And – Hatred With Love

~ AOUCWFP-WCWRWWA-RWO-B-TMPWHWOOL-TMWCRITOS

~ All Of Us Can Work For Peace – We Can Work Right Where We Are – Right Within Ourselves – Because – The More Peace We Have Within Our Own Lives – The More We Can Reflect Into The Outer Situation

~ PWO-AST-PIOW ~ Peace Within Ourselves – A Step Toward – Peace In Our World

~ UPAJUB-ABN-TTBB ~ Unnecessary Possessions Are Just Unnecessary Burdens – Anything Beyond Need – Tends To Become Burdensome

~ MTMBPITPP-ATYCRWIHOIUPY-A-ITMA-AGMOUAPBOP-WANF ~ Material Things Must Be Put Into Their Proper Place – Anything That You Cannot Relinquish When It Has Outlived Its Usefulness Possesses You – And – In This Materialistic Age – A Great Many Of Us Are Possessed By Our Possessions – We Are Not Free

~ WIAUMOOTWCC-SDYWATPM;IUAR ~ Worry Is A Useless Mulling Over Of Things We Cannot Change – Seldom Do You Worry About The Present Moment; It’s Usually All Right

~ WTTSOTPT-STITOMOCL-IYDLIYNRGATLAA-IYDLTPM-YTNTW ~ We Tend To Skim Over The Present Time – Since This Is The Only Moment That One Can Live – If You Don’t Live It You Never Really Get Around To Living At All – If You Do Live This Present Moment – You Tend Not To Worry

~ EMIANOTBOS ~ Every Moment Is A New Opportunity To Be Of Service

~ TINNAT ~ There Is Nothing New About This

~ ETYCIAS-TOSG ~ Every Time You Come Into A Situation – Think Of Some Good

~ TIACBWYCJWTTYATATTYADARFY-TCI-HTBYIP?-ITHN-TISWWT-SKT ~ There Is A Criterion By Which You Can Judge Whether The Thoughts You Are Thinking And The Things You Are Doing Are Right For You – That Criterion Is – Have They Brought You Inner Peace? – If They Have Not – There Is Something Wrong With Them – So Keep Trying

~ WMBATUTWWNTATRTWRWTHOTU ~ We Must Be Able To Use Things When We Need Them And Then Relinquish Them Without Regret When They Have Outlived Their Usefulness

~ ATYSTHCWHYC-A-IYDFYMGF ~ Anything That You Strive To Hold Captive Will Hold You Captive – And – If You Desire Freedom You Must Give Freedom

~ TWAOTHMBAPFG-IINITOBNA-RSNBSOD-KTERTYD-EGWYS-EPTYT-HGE ~ Those Who Act On Their Highest Motivations Become A Power For Good – It Is Not Important That Others Be Noticeably Affected – Results Should Never Be Sought Or Desired – Know That Every Right Thing You Do – Every Good Word You Say – Every Positive Thought You Think – Has Good Effect

~ APCBPW ~ All People Can Be Peace Workers

~ WYBHIAUS-YCTTTPP ~ Whenever You Bring Harmony Into Any Unpeaceful Situation – You Contribute To The Total Peace Picture

~ IAYHPIYL-YRIIYSAIYW ~ Insofar As You Have Peace In Your Life – You Reflect It Into Your Surroundings And Into Your World

~ IYWTTP-YOO-YMSWTA-ATLOU-IYSTTAABYLOU0LTTY ~ If You Want To Teach People – Young Or Old – You Must Start Where They Are – At Their Level Of Understanding – If You See That They Are Already Beyond Your Level Of Understanding – Let Them Teach You

~ SSTSAATISVO-MOUCTOA ~ Since Steps Toward Spiritual Advancement Are Taken In Such Varied Order – Most Of Us Can Teach One Another

~ OOPCBHTL-TWTIPITL ~ Only Outer Peace Can Be Had Through Law – The Way To Inner Peace Is Through Love

~ COGSTYMOYTR ~ Concentrate On Giving So That You May Open Yourself To Receiving

~ JOWAYNAIYS-OIYCIOTJTWAWHBA ~ Judging Others Will Avail You Nothing And Injure You Spiritually – Only If You Can Inspire Others To Judge Themselves Will Anything Worthwhile Have Been Accomplished

~ YCCAEY-AYHBAE-YCIOTCT ~ You Cannot Change Anyone Except Yourself – After You Have Become An Example – You Can Inspire Others To Change Themselves

~ IACSYMBTOASWIFTAC-IOASWIOATY-OASWIFTACCBWITLR ~ In A Conflict Situation You Must Be Thinking Of A Solution Which Is Fair To All Concerned – Instead Of A Solution Which Is Of Advantage To You – Only A Solution Which Is Fair To All Concerned Can Be Workable In The Long Run

~ TPA-IOS-TBTWIAA-IS-TGTWIAF ~ The Positive Approach – Instead Of Stressing – The Bad Things Which I Am Against – I Stress – The Good Things Which I Am For

~ TWCTNA-DOWIW-RTJAC-A-SETN-C ~ Those Who Choose The Negative Approach – Dwell On What Is Wrong – Resorting To Judgement And Criticism – And – Sometimes Even To Name-Calling

~ WEIA-IM-AIMHBWAUB-A-TTAGIVAS-WTINABIGIABTBUTS-NODTETTFA-BTE-DTTBT ~ When Evil Is Attacked – It Mobilizes – Although It May Have Been Weak And Unorganized Before – And – Therefore The Attack Gives It Validity And Strength – When There Is No Attack But Instead Good Influences Are Brought To Bear Upon The Situation – Not Only Does The Evil Tend To Fade Away – But The Evil-Doer Tends To Be Transformed

~ WYMPATAIAWTLI-OVAI ~ When You Make People Angry They Act In Accordance With Their Lesser Instincts – Often Violently And Irrationally

~ WYIPTAIAWTHI-SAR ~ When You Inspire People They Act In Accordance With Their Higher Instincts – Sensibly And Rationally

~ AIT-W-ISHALE ~ Anger Is Transient – Whereas – Inspiration Sometimes Has A Lifelong Effect

~ WFP:AFRDPCOTIEOMO-O-O-HP-SWWWFPMNF-WMCTSFPATLTWOP-TIO-WMCTTOPATKIIP ~ Working For Peace: A Few Really Dedicated People Can Offset The Ill Effects Of Masses Of Out-Of-Harmony People – So We Who Work For Peace Must Not Falter – We Must Continue To Speak For Peace And To Live The Way Of Peace – To Inspire Others – We Must Continue To Think Of Peace And To Know It Is Possible

~ TFOS ~ The Freedom Of Simplicity

~ AMFFRC:HAYO-TROTC-N-TGOA ~ A Magic Formula For Resolving Conflicts: Have As Your Objective – The Resolving Of The Conflict – Not – The Gaining Of Advantage

~ AMFFAC:BCT-YDNO-N-TYANO ~ A Magic Formula For Avoiding Conflicts: Be Concerned That – You Do Not Offend – Not – That You Are Not Offended

~ WPRSFI-I-Y-OIAOLROI-B-AWMWWEBLASUBI-IACBTTTSMOUWTA-WTIO ~ What People Really Suffer From Is Immaturity – Yes – Our Institutions And Our Leaders Reflect Our Immaturity – But – As We Mature We Will Elect Better Leaders And Set Up Better Institutions – It Always Comes Back To The Thing So Many Of Us Wish To Avoid – Working To Improve Ourselves!