HOWARD ZINN ~ A POWER GOVERNMENTS CANNOT SUPPRESS ~ 2007

~ TIABWIG-TPDOT-O-O-C-S-CS-JAWATAA ~ There Is A Basic Weakness In Governments – Their Power Depends On The Obedience – Of – Citizens – Soldiers – Civil Servants – Journalists – Writers – Teachers – Artists

~ IINATCTA-BIYDHNOBOAC-IIITIPWD ~ It Is Not Accurate To Call Them Accidents – Because If You Drop Huge Numbers Of Bombs On A City – It Is Inevitable That Innocent People Will Die

~ TLNAWTHBSL-IDOATIBAU-IIAMV ~ To Live Now As We Think Human Beings Should Live – In Defiance Of All That Is Bad Around Us – Is Itself A Marvelous Victory

~ W-OG-OM-A-OIOHL-SCEFRAIO-WHTRTSTMI ~ When – Our Government – Our Media – And – Our Institutions Of Higher Learning – Select Certain Events For Remembering And Ignore Others – We Have The Responsibility To Supply The Missing Information

~ HSWLOLIASTMBHMAMD? ~ How Shall We Live Our Lives In A Society That Makes Being Human More And More Difficult?

~ WMRTWCDOTGOTWTAW-BTATEITRBFW-T-W-TPOTW-MTUTC ~ We Must Recognize That We Cannot Depend On The Governments Of The World To Abolish War – Because They And The Economic Interests They Represent Benefit From War – Therefore – We – The People Of The World – Must Take Up The Challenge

~ WYLATHOW-YSH-WCEI ~ When You Look At The History Of Wars – You See How – War Corrupts Everyone Involved

~ TCTGP-A-TO-BOSC-B-WANBTHTC ~ The Committees That Give Prizes – Are – Too Often – Bereft Of Social Conscience – But – We Are Not Bound To Honor Their Choices

TOM PHILLIPS ~ TRUTH ~ 2020

~ AT-BAOTVOU-TJPO-BW ~ And Then – Beyond All Of These Varieties Of Untruth – There’s Just Plain Old – Being Wrong

~ TH-WWBFWTCBWTAWAGS-WTTGFTGS ~ Throughout History – When We’ve Been Faced With The Choice Between What’s True And What’s A Good Story – We Tend To Go For The Good Story

~ IWAJ-THJ-GABOOH ~ It Was A Joke – That Had Just – Got A Bit Out Of Hand

~ ITOTHKHTDW-IPFNGR ~ If There’s One Thing Humans Know How To Do Well – Its Panic For No Good Reason

~ SF-A-AJSGTWCATTNBT ~ Some Facts – Apparently – Are Just So Good That We Can’t Allow Them To Not Be True

~ HILWPWCTHUVOTTTND ~ History Is Littered With People Who Claimed To Have Undertaken Voyages Or Treks That They Never Did

~ TDDTBTFAHSP ~ This Desperate Desire To Believe The Fantasy Also Had Staying Power

~ APBFL ~ A Perfect Bullshit Feedback Loop

~ IYLWYICOAC-IRFM ~ If You Lie When You’re In Charge Of A Country – It Really Fucking Matters

~ A-WOLL-S-R-R-R-LNOPD ~ Also – When Our Leaders Lie – Sometimes – Really – Really – Really – Large Numbers Of People Die

~ ITATWTDOOLTCIIO-IWSWTGTW ~ If There’s A Time When The Dishonesty Of Our Leaders Truly Comes Into Its Own – It’s When Somebody Wants To Go To War

~ FG ~ Full Gatsby

~ OOOMCMAHIHMWOTROE-A-OBT-‘ME’-E-‘MRE-W’-I-TPIM-NNTC ~ One Of Our Most Consistent Mistakes As Humans Is How Much We Overrate The Reliability Of Eyewitnesses – And – Our Belief That – “More Eyewitnesses” – Equals – “More Reliable Eye-Witnesses” – Is – To Put It Mildly – Not Necessarily The Case

~ I-ME-TFOWSP(AOPTIT)WC ~ In – Medieval Europe – The Fear Of Witches Stealing Penises (And Occasionally Putting Them In Trees) Was Common

~ U-IMWCDTAFFPTHH:WPWTM-BCOTWAATFOLII-WQLTBAT-POFAAGOP=WANU-AS-‘TF’-A-IWDDIO-TNBSEWSTBFTUWTB ~ Ultimately – It Might Well Come Down To A Fairly Fundamental Problem That Humans Have: When Presented With The Mind-Bogging Complexity Of The World And All The Frustrations Of Living In It – We Quite Like To Be Able To – Point Our Fingers At A Group Of People – Who Are Not Us – And Say – “Their Fault!” – And – If We Don’t Do It Ourselves – There’ll Normally Be Somebody Else Who Stands To Benefit From Telling Us Who To Blame

~ WDLOMITP-TBWUESOTW ~ We Didn’t Leave Our Monsters In The Past – They’ve Been With Us Every Step Of The Way

~ TATF ~ Toward A Truthier Future

~ WANT-CO-AOU-NMHCWTWATTT-CEFI-TET-A-FOLTL-AYIIPTYPB-A-WYAIASAYM ~ We Also Need To – Check Ourselves – Any Of Us – No Matter How Committed We Think We Are To The Truth – Can Easily Fall Into – The Ego Trap – And – Find Ourselves Liking The Lie – Ask Yourself If It’s Playing To Your Personal Biases – And – Whether You’re Approaching It As Skeptically As You Might

~ EMM-A-WNTGBACTOUWAOTAT ~ Everybody Makes Mistakes – And – We Need To Get Better At Celebrating Those Of Us Who Are Open To Admitting Them

~ TGWATIO-‘FN’-IAT-PBFN-IT-TSBRN ~ The Greatest Worry About The Idea Of – “Fake News” – Isn’t Actually That – People Believe False News – It’s That – They Stop Believing Real News

TOM PHILLIPS ~ THE SEVEN MAIN WAYS THAT UNTRUTHS SPREAD AND TAKE HOLD ~ TRUTH ~ 2020

~ TEB-WRDOCTTOSOIAI ~ The Effort Barrier – When Relative Difficulty Of Checking The Truth Of Something Outweighs Its Apparent Importance

~ IV-WTIGIOS-CIWAFITFTV-A-ALOTT-IRTB-EWBIFSU ~ Information Vacuums ~ When There Isn’t Good Information On Something – Crappy Information Will Always Flood In To Fill The Void – And – A Lot Of The Time – It Refuses To Budge – Even When Better Information Finally Shows Up

~ TBSFL-TCGR-PSAWTSTATDF ~ The BullShit Feedback Loop – The Claim Gets Repeated – People Start Adjusting What They Say To Accommodate The Dodgy Facts

~ WITBT-TAAWHOTOBDTMUPBASOTDBTAN-T-WWWTBS-WOWONIATCPFDOBLOP ~ Wanting It To Be True – There Are A Whole Host Of Things Our Brains Do That Make Us Particularly Bad At Sniffing Out The Difference Between Truth And Not-Truth – When We Want To Believe Something – Working Out Whether Or Not It’s Actually True Comes Pretty Far Down Our Brain’s List Of Priorities

~ TET-WRDNLTATWW-OBDLDI-A-TAAWHOCGTPUAFEATWMHFU ~ The Ego Trap – We Really Do Not Like To Admit That We’re Wrong – Our Brains Don’t Like Doing It – And – There Are A Whole Host Of Cognitive Biases That Push Us Away From Even Acknowledging That We Might Have Fucked Up

~ JNC-WMTIJNIWSTOF(EIWLTL) ~ Just Not Caring – We Might Think It’s Just Not Important Whether Something’s True Or False (Especially If We Like The Lie)

~ LOI-OOTSATUHI-QS-WDUATMASWTICM ~ Lack Of Imagination – One Of The Strongest Advantages That Untruth Has Is – Quite Simply – We Don’t Understand All The Myriad And Surprising Ways That It Can Manifest

AMANDA LANG ~ THE POWER OF WHY ~ 2012

~ TPOW ~ The Power Of Why

~ IISTYT ~ Innovation Is Simpler Than You Think

~ O-I-SMMIITSTAE-A-FTABBAAAIOAOTFAFA-OPOD-S-EN ~ Often – Innovation – Simply Means Making Incremental Improvements To Something That Already Exists – And – Frequently That’s Accomplished By Borrowing And Adapting An Idea Or Approach Or Technology From Another Field Altogether – Old Plus Old Does – Sometimes – Equal New

~ SITF-UQ-O-TOAT-TIGTYTG-CR-JSATFPRIHALOUGSAFOUTSP ~ Sometimes It’s The Follow-Up Question – Or – The One After That – That Is Going To Yield The Game-Changing Revelation – Just Stopping At The First Plausible Response Is How A Lot Of Us Get Struck And Find Ourselves Unable To Solve Problems

~ TRTGTQOWALOAAIAWWCWUODARTWTI-TWLOW-TWR-TWL-E ~ The Rush To Get The Questions Over With And Land On An Answer Is Also Why We Can Wake Up One Day And Realize That We’re Trapped In – The Wrong Line Of Work – The Wrong Relationships – The Wrong Lives – Even

~ INTWCS-ITWFH ~ It’s Not That We Can’t – It’s That We’ve Forgotten How

~ CIDLTS-HYMI ~ Curiosity Is Directly Linked To Success – However You Measure It

~ O-IHNPE-TSHALOQ ~ Oftentimes – Innovators Have No Particular Expertise – They Simply Have A Lot Of Questions

~ WONSR-‘W?’-TWCD ~ Whether Or Not Schools Reward – “Why?” – The World Certainly Does

~ QTU ~ Question The Unquestionable

~ YHTATKOQAT-YOWA ~ You Have To Ask The Kinds Of Questions A Three-Year-Old Would Ask

~ C-I-IMW-IOR ~ Curiosity – Is – In Many Ways – Its Own Reward

~ SQB ~ Status Quo Bias

~ TKAO-M-FOQ-A-TAAWAM ~ The Keys Are Open-Mindedness – Focusing On Questions – And – Tolerating Ambiguity As Well As Mistakes

~ DCTTPAIFP-O-AYFPI-IITAP-IYD-A-YGIW-TSYP-MABW ~ Don’t Conclude That The Problem As It’s First Presented – Or – As You First Perceive It – Is Indeed The Actual Problem – If You Do – And – You’ve Got It Wrong – The Solution You Produce – May Also Be Wrong

~ ATRQIOTFTRP-A-TNE-B-‘WATTFS’-HIFTRP-‘IVPFP’ ~ Ask The Right Questions In Order To Find The Real Problems – And – That’s Not Easy – Because – “We Are Trained To Find Solutions” – Hunting Instead For The Right Problems – “Is Very Painful For People”

~ CITCOABS ~ Curiosity Is The Cornerstone Of All Business Strategy

~ IYDKWYGA-IHTKHOWTBTTMYEV-O-HTTAONO ~ If You Don’t Know What You’re Good At – It’s Hard To Know How Or Where To Begin Trying To Make Yourself Even Better – Or – How To Take Advantage Of New Opportunities

~ YKYHITRD-I-YFCAEEWFDPAC ~ You Know You’re Headed In The Right Direction – If – You Feel Curious And Engage Even When Facing Difficult Problems And Challenges

~ FOF-IOOTBITONDTMTBATI ~ Fear Of Failing – Is One Of The Biggest Impediments To Our Natural Desire To Make Things Better And To Innovate

~ OWTCPHBIIAISP ~ Only When The Correct Problem Has Been Identified Is An Innovative Solution Possible

~YHTCOTSETFOHTDSN-B-FABAYLTWUISKOT ~ You Have To Copy Others To Some Extent To Figure Out How To Do Something New – But – Follow Along Blindly And You’re Likely To Wind Up In Some Kind Of Trouble

~ BPTCC-F ~ Be Prepared To Change Course – Frequently

~ ALOPJ-D-OP-W-DTHWOTDASP-U-TKSWL ~ A Lot Of People Just – Don’t – Or Perhaps – Won’t – Do The Hard Work Of Thinking Deeply About Solving Problems – Until – They Know Someone Will Listen

~ PSTTBRWMAMIP ~ Problem Solvers Tend To Be Rewarded With More And More Interesting Projects

~ TSTG-TMPIWB-EIIIPWQDAOE ~ The Smaller The Group – The More Productive It Will Be – Especially If It Includes People With Quite Different Areas Of Expertise

~ ATIE-IYRWBTW-YHTIEMS-NL ~ According To Innovation Experts – If You Really Want Brainstorming To Work – You Have To Introduce Even More Structure – Not Less

~ TTCUW-TWPA-TTFTOTTP ~ Try To Come Up With – The Worst Possible Answers – Try To Flip Them Over To The Positive

~ BSBDPAIIDETIM-E ~ Being Surrounded By Different Perspectives And Immersed In Different Experiences Truly Is Mind-Expanding

~ DAOTTWYO ~ Don’t Assume Others Think The Way You Do

~ IMMIRTOINTOWOT ~ Intellectual Maturity Might Involve Realizing That Ours Is Not The Only Way Of Thinking

~ ISH ~ Insert Stereotype Here

~ IILABTACC ~ Innovation Is Like A Bug That Anyone Can Catch – But – You Have To Want To Catch It

DON CHEADLE + JOHN PRENDERGAST ~ SEVEN DEADLY SINS OF HUMAN RIGHTS ADVOCATES ~ NOT ON OUR WATCH ~ 2007

~ DBTB!-MWYHTSI ~ Don’t Be Too Boring! – Make What You Have To Say Interesting

~ DBTL-W!-ZIOTMP ~ Don’t Be Too Long-Winded! – Zero In On The Main Points

~ DBTU!-AIP-EPBAQ-BI! ~ Don’t Be Too Unilateral! – After Initial Presentations – Engage People By Asking Questions – Be Interactive!

~ DBTC!-PTH ~ Don’t Be Too Complex! – Pick The Highlights

~ DBTU!-I-MA-TSR-AT-PAFSOR-MIF! ~ Don’t Be Too Unstructured! – Instead – Make A – Tight Situation Report – And Then – Present A Focused Set Of Recommendations – Make It Flow!

~ DBTR!-FYAOIOTTOTMIT-A-HTPOGCHMIH ~ Don’t Be Too Random! – Focus Your Audience Or Interlocutor On The Two Or Three Most Important Things – And – How That Person Or Group Can Help Make It Happen

~ DBT-T-F!-BR! ~ Don’t Be Too Touchy-Feely! – Be Relevant!

DON CHEADLE + JOHN PRENDERGAST ~ FIVE HELPFUL HINTS FOR ADVOCACY INITIATIVES ~ NOT ON OUR WATCH ~ 2007

~ KIS-FOTBOYM ~ Keep It Simple – Focus On The Basics Of Your Message

~ KIS-MYFAKIC ~ Keep It Short – Maintain Your Focus And Keep It Concise

~ KIS-GASOAACLOWYAOICD ~ Keep It Sound – Give A Short Overview And A Clear List Of What Your Audience Or Interlocutor Can Do

~ KIS-DTAOTTDOA-KYA ~ Keep It Smart – Don’t Talk About Oranges To The Director Of Apples – Know Your Audience

~ KIS-TAAA/OPSSTEWRTIYP ~ Keep It Special – Tell An Amazing And/Or Personal Short Story That Everyone Will Remember To Illustrate Your Point

MATT TAIBBI ~ THE TEN RULES OF HATE ~ HATE INC. ~ 2019

~ TAOTI-TSOIIN ~ There Are Only Two Ideas – The Spectrum Of Ideas Is Narrow

~ TTIAIPC ~ The Two Ideas Are In Permanent Conflict

~ H-P-N-I ~ Hate – People – Not – Institutions

~ EISEF ~ Everything Is Someone Else’s Fault

~ NIEF ~ Nothing Is Everyone’s Fault

~ R-D-T ~ Root – Don’t – Think

~ NST ~ No Switching Teams

~ TOSILH ~ The Other Side Is Literally Hitler

~ IT-FAH-EIP ~ In The – Fight Against Hitler – Everything Is Permitted

~ FS ~ Feel Superior

MATT TAIBBI ~ HATE INC. ~ 2019

~ TW-T-N-N ~ This Was – Theater – Not – News

~ TTUTMNBISAWATAT-SP-F-ICCTRYP-EO-A-AAOYCH-SITY ~ The Technology Underpinning The Modern News Business Is Sophisticated And Works According To A Two-Step Process – First – It Creates Content That Reinforces Your Pre-Existing Opinions – And – After Analysis Of Your Consumer Habits – Sends It To You

~ PNTS-UTN-AS-‘TN’-B-A-AICE-ICMOMCWBTTSIOOD ~ People Need To Start – Understanding The News – Not As – “The News” – But – As – An Individualized Consumer Experience – It Creates Masses Of Media Consumers Who’ve Been Trained To See In Only One Direction

~ AITO-TIAUIKUD-AA–TMSWA-TMPIWB ~ As It Turns Out – There Is A Utility In Keeping Us Divided – As A People – The More Separate We Are – The More Politically Impotent We Become

~ OSC-WTTCTNTWSFD-WRFOT-A-HATR ~ Once Safely Captured – We’re Trained To Consume The News The Way Sports Fans Do – We Root For Our Team – And – Hate All The Rest

~ H-ITPO-I-A-M-HB-EISB ~ Hatred – Is The Partner Of – Ignorance – And – Media – Have Become – Expert In Selling Both

~ IH-TO-L-MDT-FCOIA-DOAOTK-A-FSLP-MFD-TPRD ~ Intramural Hatreds – To Obscure – Larger – More Damning Truths – Fake Controversies Of Increasing Absurdity – Deployed Over And Over To Keep – Audiences – From Seeing Larger Problems – Manufactured Fake Dissent – To Prevent Real Dissent

~ N-TPPTNMS-I-D-B-TEMPTMIC-TBTJHISEF-IHVLM ~ Now – The Primary Product The News Media Sells – Is – Division – But – The Easiest Media Product To Make Is Called – This Bad Thing Just Happened Is Someone Else’s Fault – It Has Virtually Limitless Market

~ TMM-TATCNIACW-A-PP-ATC-TBA-SOA-ET-Y-OAP-O-TOY-P-TV-O-CR-WT-M’-‘N’-WSIAO ~ To Make Money – Train Audiences To Consume News In A Certain Way – Anxious – Pre-Pissed – Addicted To Conflict – To Bring A – Series Of Assumptions – Every Time – You – Open A Paper – Or – Turn On Your – Phone – TV – Or – Car Radio – Without Them – Most – “News” – Will Seem Illogical And Offensive

~ DASBTPPWATDITBBOTV? ~ Does Anyone Seriously Believe That Powerful People Would Allow Truly Dangerous Ideas To Be Broadcast On Tv?

~ TMOOPAS-MOOPDAROP-M-AVUOSIII ~ Though Most Of Our Problems Are Systemic – Most Of Our Public Debates Are Referendums On Personality – Meanwhile – A Vast Universe Of Systemic Issues Is Ignored

~ TNPID-BEA-L-L-C-NOWTS-B-TACTPAAP ~ There’s No Percentage In Doing – Big Exposes Against – Large – Litigious – Companies – Not Only Will They Sue – But – They Are Certain To Pull Ads As Punishment

~ WLES ~ We Like Easy Stories

~ TBNSTIAFAWTMRTHAT-EITTCHTTCTTP-MPA-S-B-A-B-A-MOU-BVONV-PTON-OALBOMD ~ The Best News Stories Take Issues And Find A Way To Make Readers Think Hard About Them – Especially Inviting Them To Consider How They Themselves Contribute To The Problem – Most Problems Are – Systemic – Bipartisan – And – Bureaucratic – And – Most Of Us – By Voting Or Not Voting – Paying Taxes Or Not – Own A Little Bit Of Most Disasters

~ BTE-2000-TV-HTTC-P-EATC-S-APPF-AGOVWHNCOPAAATMOSIC-YTEWOL-A-YFDOVA ~ By The Early – 2000s – TV – Had Learned To Cover – Politics – Exactly As They Covered – Sports – A Proven Profitable Format – A Generation Of Viewers Who Had No Conception Of Politics As An Activity That Might Or Should Involve Compromise – Your Team Either Won Or Lost – And – You Felt Devastated Or Vindicated Accordingly

~ T-EIEOO-EW ~ Today – Everyone Is Effectively An Op-Ed Writer

~ TAP-WNLES-E-DRAHOHO-‘S’-BOOTWWTOSITINNLSAAF-IAR ~ The Average Person – Will No Longer Even See – Ever – Derogatory Reporting About His Or Her Own – “Side” – Being Out Of Touch With What The Other Side Is Thinking Is Now No Longer Seen As A Fault – It’s A Requirement

~ MTCWTCOEUIJO ~ Making The Culture War The Center Of Everyone’s Universe Is Job One

~ TORITJMSU ~ The Other Route Is To Just Make Shit Up

~ RTNILS-TPCHAPNIOYH ~ Reading The News Is Like Smoking – This Product Can Have A Profound Negative Impact On Your Health

~ TN-IA-CP-PTTRT ~ The News – Is A – Consumer Product – Please Try To Remember This

~ TNTYA-RTT-AN-CAP-IT-FDOCM-TISOYPMABPOTCP ~ The Notion That You Are – Reading The Truth – And Not – Consuming A Product – Is The – First Deception Of Commercial Media – The Involuntary Surrender Of Your Personal Data May Also Be Part Of The Consumer Price

~ ATCAMMMTMYROW-TB-T-IGTKYGTTS ~ All The Commercial Actors Make More Money The More You Read Or Watch – The Business – Therefore – Is Geared Toward Keeping You Glued To The Screen

~ YDNTWTMN ~ You Don’t Need To Watch That Much News

~ STCOOP-A-MCGR-W-SAGMAMLFACOT-‘FD’-OTM-APP-TOCWBMAMAS-ITSMA-WCSYANB ~ Scare The Crap Out Of People – And – Media Companies Get Richer – While – State Agencies Get More And More License For Authoritarian Crackdowns On The – “Folk Devil” – Of The Moment – A Perfect Partnership – The Only Constant Will Be More And More Authoritarian Solutions – In The Social Media Age – We Can Scare You As Never Before

~ TP-TCHOC-TESOAPAE-TASASOSM-A-Z-ZBBTS ~ The Phoniness – The Constant Hyping Of Conflict – The Endless Stroking Of Audience Prejudices And Expectations – These All Started As Staples Of Sports Media – A – Zero-Sum Battle Between Two Sides

~ OA-S ~ Overrated Anchor-Schtick

~ C-DNJTB-LAS-B-IDFAPS-YMTSSITFFTUY-TTPONTHIALU-MBIR ~ Content – Designed Not Just To Be – Lurid And Sensational – But – Immediately Disquieting From A Psychological Standpoint – You’re Meant To See Something In The First Flash That Upsets You – To The Point Of Needing To Hang In At Least Until – Mental Balance Is Restored

~ ARBACWIDATTOIP ~ A Religion Becomes A Cult When It Doesn’t Allow The Testing Of Its Premises

~ NIWSP! ~ No Interacting With Suppressive Persons!

~ AATTB-O-L-A-TAASPVOTW ~ Audiences Are Trained To Be – Obedient – Loyal – And – To Accept A Simplified Partisan View Of The World

~ A-NC-CBAVFAPP-A-BABABT ~ A – News Channel – Can’t Be A Vehicle For – A – Political Party – And – Be Anything But – A – Bad Thing

TIM WU ~ THE ATTENTION MERCHANTS ~ 2016

~ TWOATW-WBCOTL-MPOL-H/S/SI-AT-WS-SFAAC-WHCTAAVDWOB-WNEBOOLICETTEICB ~ There Was Once A Time When – Whether By Convention Or Technological Limitation – Many Parts Of Life – Home / School / Social Interaction – Among Them – Were Sanctuaries – Sheltered From Advertising And Commerce – We Have Come To Accept A Very Different Way Of Being – Whereby Nearly Every Bit Of Our Lives Is Commercially Exploited To The Extent It Can Be

~ WAAR-WQFRI-O-LLTALOOTWI ~ We Are At Risk – Without Quite Fully Realizing It – Of – Living Lives That Are Less Our Own Than We Imagine

~ ITHOACTUAIIT-TLAOT-A-WR-R-S-I ~ If The History Of Attention Capture Teaches Us Anything It Is That – The Limits Are Often Theoretical – And – When Real – Rarely – Self-Imposed

~ ARA-O-ATSOH-I-O-CTD ~ As Remarkable As – Our – Ability To See Or Hear – Is – Our – Capacity To Disregard

~ BTDAUIBTNC-MPPHNNTITG ~ Before The Democratic Age Ushered In By The Nineteenth Century – Most Political Powers Had No Need To Influence The Governed

~ TTSUTS-PM-ASRUT-EI-TSDODABSIPI ~ The Techniques Successfully Used To Sell – Patent Medicine – Are Still Routinely Used Today – Exotic Ingredients – The Supposed Degree Of Difference Afforded By Some Ingenious Proprietary Innovation

~ FAOSRATA-PF-STTCOMT-REITHP-AOTATAI ~ For All Our Secular Rationalism And Technological Advances – Potential For – Surrender To The Charms Of Magical Thinking – Remains Embedded In The Human Psyche – Awaiting Only The Advertiser To Awaken It

~ TCOAPDOAR ~ The Complicity Of A Press Dependent On Advertising Revenue

~ SA: CTDFPTOMNE-‘DE’+TRNDO-‘B’-CL-BCTI-VON-TSTSIAFOLI=TFDO-‘T’-A-ATTYMBIS-ANCKA-TFC ~ Scientific Advertising: Creating The Desire For Products That Otherwise Might Not Exist – “demand Engineering” + The Relatively New Discipline Of – “Branding” – Creating Loyalty – By Creating The Impression – Valid Or Not – That Something Truly Set It Apart From Others Like It + The First Deployment Of – “Targeted” – Advertisements – Addressed To The Yet Mysterious But Increasingly Sought-After New Creature Known As – The Female Consumer

~ DWEBSNSMTTPWSTPBTTPEAA ~ Demand Was Engineered By Showing Not So Much That The Product Would Solve The Problem But That The Problem Existed At All

~ TMOPFFP ~ The Manipulation Of Public Fears For Profit

~ GFBTQOUOEQAAMOBD-ABTIPWTAATCCIW ~ Going Far Beyond The Question Of Usefulness Or Even Quality As A Matter Of Brand Development – Advertisers Began To Imbue Products With Traits And Associations That Consumers Could Identify With

~ CE ~ Celebrity Endorsements

~ TIV-‘S’-T-TAIHBAIEEFCAIR-IDSBBINFPO-GC-PW-ACRITSA-PSPHADS-BN-NSOACWDSITSOC-AIMIAUFTSC ~ Through Its Variously – “Scientific” – Techniques – The Advertising Industry Had Become An Increasingly Efficient Engine For Converting Attention Into Revenue – It Did So By Beginning Its Now Familiar Practice Of – Giving Consumers – Particularly Women – A Constantly Receding Ideal To Strive After – Perhaps Social Practice Had Always Done So – But Now – New Strategies Of Attention Capture Were Doing So In The Service Of Commerce – An Infinitely More Insatiable And Unyielding Force Than Social Convention

~ TMEBA-DNTTCYTMAC-B-RTCYTTINC-TBA-ITAENSMTPATC-AIMS-ICA-PC-WLCBIB-MI ~ The Most Effective Brand Advertising – Does Not Try To Convince You To Make A Choice – But – Rather To Convince You That There Is No Choice – True Brand Advertising – Is Therefore An Effort Not So Much To Persuade As To Convert – At Its Most Successful – It Creates A – Product Cult – Whose Loyalists Cannot Be Influenced By – Mere Information

~ BMONT-AAIM-C-WEWHBFMOAMS-TH ~ By Means Of New Technologies – Advertising And Its Master – Commerce – Would Enter What Had Been For Millennia Our Attention’s Main Sanctuary – The Home

~ R-‘S’-I-15MS-TAOTS-TPO-AEO-TBIGAWTHAEAUMBTBOEPATOA-BTP-RWHITAAEDNM ~ Radio – “Serial” – In – 15 Minute Instalments – The Ancestor Of The Sitcoms – The Power Of – An Entertainment Offering – To Bring In Giant Audiences Willing To Hear Advertising Effected An Unlikely Merger Between The Business Of Entertainment Producers And That Of Advertisers – Before This Point – Received Wisdom Had It That Advertising And Entertainment Did Not Mix

~ HPTFITEH-BWPTCOPOTDLWAAYU-R-STWFSWDSO-TWAHWLTD-TTATMCTHBS ~ Having Planted The Flag In The Evening Hours – Broadcasters Would Proceed To Colonize Other Parts Of The Day Laden With Attention As Yet Un-Reaped – Soon They Would Find Success With Daytime Soap Operas – Targeting Women At Home With Little To Do – Thanks To All The Modern Conveniences They Had Been Sold

~ TIO-PT-IAWAI-EF-TSD-BWWPAT-TNFOAEPLTTSSATSTEDCNHBC-ANDOSA-ESI-PT-W(ATALDR)AMROCA-AFDPT ~ The Invention Of – Prime Time – Insofar As We Are Influenced – Even Formed – To Some Degree – By Whatever We Pay Attention To – The Novel Fact Of An Entire Population Listening To The Same Show At The Same Time Every Day Could Not Help But Create – A New Degree Of Shared Awareness – Even Shared Identity – Prime Time – Was (And To A Lesser Degree Remains) A Massive Ritual Of Collective Attention – A Force Drawing People Together

~ BR-W-IIED-TOAAMOS-A-SABR-TOTBFOCI-IWTBFT-E-E-A-E-OT-P

~ Broadcast Radio – Was – In Its Early Days – Thought Of As A Miracle Of Science – A – Sacred And Blessed Realm – That Ought Be Free Of Commercial Intrusion – It Was To Be For The – Education – Entertainment – And – Enlightenment – Of The – Public

~ QMOAC-ATBTPAMAVOTA ~ Quantitative Measure Of Attention Capture – Allowed The Broadcaster To Put A More Accurate Value On The Airtime

~ C-MBTCOIF-B-ATHOHS-TUTSTSLATTTSCBJAU-INMS-TPAAHAUT ~ Choice – May Be The Cornerstone Of Individual Freedom – But – As The History Of Humanity Shows – The Urge To Surrender To Something Larger And To Transcend The Self Can Be Just As Urgent – If Not More So – The Greatest Propagandists And Advertisers Have Always Understood This

~ ATIPOTMSWBITH-SCASTIMBAFFGON-JWUWTAGBTBPT? ~ As The Immersive Power Of The Movie Screen Was Brought Into The Home – Some Could Already See That It Might Be A Force For Greatness Or Nothingness – Just What Uses Would The Attention Gathered By Television Be Put To?

~ TTTEOT-PIM-BWFTAWST ~ Thanks To The Erosion Of The – Public Interest Model – Broadcasters Were Free To Air What Suited Them

~ AI-OC-HASO-N ~ All Individualism – Of Course – Harbor A Strain Of – Narcissism

~ TAEI ~ Technology Always Embodies Ideology

~ TDTIOCOOAWSHTVOE ~ Technologies Designed To Increase Our Control Over Our Attention Will Sometimes Have The Very Opposite Effect

~ TTS ~ The Third Screen

~ TMEWOMABINWACPR-B-RWWIT-‘VR’-TI-RTVITFOM-BCRIIFMPT-‘E’-TBIR ~ The Most Effective Way Of Maintaining A Behaviour Is Not With A Consistent Predictable Reward – But – Rather With What Is Termed – “Variable Reinforcement” – That Is – Rewards That Very In Their Frequency Or Magnitude – Behavior Consistently Rewarded Is In Fact More Prone To – “Extinction” – Than Behaviour Inconsistently Rewarded

~ E-A-OOHGFOMSC-TAPO-C-I-TRCHA ~ Email – Arguably – One Of History’s Greatest Feats Of Mass Skinneresque Conditioning – The Almighty Power Of – Check-In – To Regularly Collect Human Attention

~ TPOTAMIR-FICCFCIQAE ~ The Path Of The Attention Merchants Is Risky – For It Can Call For Compromises In Quality And Ethics

~ T-C-I-C ~ The – Celebrity-Industrial – Complex

~ C-A-P-E ~ Celebrity-Attention-Product-Endorsers

~ PV ~ Pathology Voyeurism

~ HCE ~ Here Comes Everyone

~ AVAP ~ A Virtual Attention Plantation

~ TIOBM ~ The Importance Of Being Microfamous

~ TD-L ~ The D-List

~ TFSATMON ~ The Fourth Screen And The Mirror Of Narcissus

~ TAMMD-FNO-WTG-YSG-T-A-OC-TA ~ The Attention Merchant’s Manifest Destiny – From Now On – Whither Thou Goest – Your Smartphone Goes – Too – And – Of Course – The Ads

~ OTCC-TMVHR-INO-CAP-ILTB-OOCAMS ~ Over The Coming Century – The Most Vital Human Resource – In Need Of – Conservation And Protection – Is Likely To Be – Our Own Consciousnesses And Mental Space

MARYANNE WOLF ~ READER, COME HOME ~ 2018

~ R-TCITM ~ Reading – The Canary In The Mind

~ HBWNBTR-TAOLIOOTMIEAOHS-TOK-NOSEA ~ Human Begins Were Never Born To Read – The Acquisition Of Literacy Is One Of The Most Important Epigenetic Achievements Of Homo Sapiens – To Our Knowledge – No Other Species Ever Acquired

~ THBAUDOEAOYP ~ There Has Begun An Unanticipated Decline Of Empathy Among Our Young People

~ AMNMHBMPTTAFU-TPAFRIR-WWRAPOF-‘C’-WAROTBTAATWTCABFAD ~ Although Mirror Neurons May Have Become More Popular Than They Are Fully Understood – They Play A Fascinating Role In Reading – When We Read A Piece Of Fiction – “Closely” – We Activate Regions Of The Brain That Are Aligned To What The Characters Are Both Feeling And Doing

~ OYWNKWTDNK ~ Our Young Will Not Know What They Do Not Know

~ ATCABPBBOPKCAOAP-WRTRODIWQWTQOPOTIATUIAAFFEMAP ~ Absent The Checks And Balances Provided By Both Our Prior Knowledge Content And Our Analytical Processes – We Run The Risk Of Digesting Information Without Questioning Whether The Quality Or Prioritization Of The Information Available To Us Is Accurate And Free From External Motivations And Prejudices

~ DR-POFVTTOTCOOL ~ Deep Reading – Provides Our Finest Vehicle To Travel Outside The Circumferences Of Our Lives

~ TFOTR-BCIAUEAITIHOOS-WTC-DR-SC-WWP-WWF-A-WWK-A-ISD-A-I-A-E-TCI ~ The Formation Of The Reading-Brain Circuit Is A Unique Epigenetic Achievement In The Intellectual History Of Our Species – Within This Circuit – Deep Reading – Significantly Changes – What We Perceive – What We Feel – And – What We Know – And – In So Doing – Alters – Informs – And – Elaborates – The Circuit Itself

~ QE-QOA ~ Quiet Eye – Quality Of Attention

~B-WIOCTPIADBWACW-TMI-? ~ But – What If Our Capacity To Perceive Is Actually Decreasing Because We Are Confronted With – Too Much Information – ?

~ TDCH:HMWR-HWR-WWR-HTAW ~ The Digital Chain Hypothesis: How Much We Read – How We Read – What We Read – How Things Are Written

~ SOI-A-MFD-CFTW-WS-ROAS ~ Sequencing Of Information – And – Memory For Detail – Change For The Worse – When Subjects – Read On A Screen

~ TMWKAAW-TMAOBB-A-TMLOMAA ~ The More We Know About A Word – The More Activated Our Brain Becomes – And – The More Levels Of Meaning Are Available

~ OT-TEOCB-I-HWAR-CHB-I-WWRAHIIW ~ Over Time – The Effects Of Changing Behaviors – In – How We Are Reading – Cannot Help But – Influence – What We Read And How It Is Written

~ TFOL-ILBTTSEBWTFTWTDUTTH-WT-A-TTSEBRTRBATBTTWIR ~ The Future Of Language – Is Linked Both To The Sustained Efforts By Writers To Find Those Words That Direct Us To Their Hard-Won Thought – And – To The Sustained Efforts By Readers To Reciprocate By Applying Their Best Thought To What Is Read

~ WCE-O-SR-H-I-G-S-O-L-CLTTEOWI-D-O-‘O’ ~ Whether Cruelly Enforced – Or – Subtly Reinforced – Homogenization – In – Groups – Societies – Or – Language – Can Lead To The Elimination Of Whatever Is – Different – Or – “Other”

~ TCRBTQORATQOTIIHB-CIA-CP ~ The Critical Relationship Between The Quality Of Reading And The Quality Of Thought Is Influenced Heavily By – Changes In Attention – Cognitive Patience

~ DNFYRTSPOAOTUIM?-DYSWYWTYATETCOYTISSOD? ~ Do You Find Yourself Reading The Same Passage Over And Over To Understand Its Meaning? – Do You Suspect When You Write That Your Ability To Express The Crux Of Your Thoughts Is Subtly Slipping Or Diminished?

~ IHBT-R-MT-BI-TT-BI-MLT-BT ~ I Had Begun To – Read – More To – Be Informed – Than To – Be Immersed – Much Less To Be Transported

~ LTCIAEBEMDCIACWDIO ~ Learning To Concentrate Is An Essential But Ever More Difficult Challenge In A Culture Where Distraction Is Omnipresent

~ WLPDOTS-C-ACATMOODAA-A-TQJFO-‘SNS’-TA-TINOCDWA-BLD-MRNO-B-E-D-BA-TCON-FOADIAGODC ~ With Little Prefrontal Development On Their Side – Children – Are Completely At The Mercy Of One Distraction After Another – And – They Quickly Jump From One – “Shiny New Stimulus” – To Another – The Increasing Number Of Children Diagnosed With Attention-Based Learning Deficits – May Reflect Not Only – Better – Earlier – Diagnoses – But Also – The Creation Of New Forms Of Attention Deficit In A Generation Of Distracted Children

~ DMCEPFDR-TPBIPF-ICWTR ~ Despite Most Children’s Expressed Preference For Digital Reading – They Performed Better In Print Form – In Comprehending What They Read

TMBAIDOTUOWMFCDTWTPATIOTTRATITPOASTOMO ~ There May Be An Incremental Diminishment Of The Use Of Working Memory For Children Due To What They Perceive As The Impossibility Of Trying To Remember All The Information Typically Presented On A Screen That Often Moves On

~ TRSWATAGMOTN1BCPUAC-TYAOSAIMSTAETPP ~ The Responsibility Starts With Acknowledging That A Great Many Of The Now 1 Billion Cell Phone Users Are Children – These Youngest Among Our Species Are Intrinsically More Susceptible Than Anyone Else To Persuasion Principles

~ ECFSWYRTYC-TISNEOGIWYACTTVCOTR-BC ~ Everything Counts For Something When You Read To Your Child – There Is Almost No End Of Good In What You Are Contributing To The Various Components Of The Reading-Brain Circuit

~ WYSTYC-YETTWTAAAT-AWT-WYRTYC-YETTWTNHIOPATSNOATU ~ When You Speak To Your Children – You Expose Them To Words That Are All Around Them – A Wonderful Thing – When You Read To Your Children – You Expose Them To Words They Never Hear In Other Places And To Sentences No One Around Them Uses

~ BTAFY:WLATTFT ~ Between Two And Five Years: When Language And Thought Take Flight Together

~ TUMLECPBWS ~ The Universal Moral Laws Every Culture Possesses Begin With Stories

~ S-NURBOCM-HUFSDILAWPSFST ~ Stories – Not Unlike Remembered Bridge Or Chess Moves – Help Us Face Similar Difficulties In Life Armed With Possible Strategies For Solving Them

~ WAANATIAF-BDCWMU ~ We Are All Navigating A Transition Into A Full-Blown Digital Culture With Many Unknowns

~ SAOOHMPVFMLCTPWWNM ~ Stories Are One Of Humanity’s Most Powerful Vehicles For Making Lasting Connections To People We Will Never Meet

~ WCLTWTTBHITEG-TBBWAT ~ When Children Learn To Write Their Thoughts By Hand In The Early Grades – They Become Better Writers And Thinkers

~ A-R-C-I-A/Tl ~ Attend – Remember – Connect – Infer – Analyze / Then Leap

~ IIETFTTCDTRWUINAGARIATTBS

~ It Is Easy To Forget That The Contemplative Dimension That Resides Within Us Is Not A Given And Requires Intention And Time To Be Sustained

~ OMUS-TCNFE:’BT’-WKFWP;DAS-PBTCLBAFODAITWNBK;ATIMASUOKTWNBW ~ Our Milieu’s Unforeseen Sequelae – The Constant Need For Efficiency: “Buying Time” – Without Knowing For What Purpose; Decreasing Attention Spans – Pushed Beyond Their Cognitive Limits By A Flotsam Of Distractions And Information That Will Never Become Knowledge; And The Increasingly Manipulated And Superficial Uses Of Knowledge That Will Never Become Wisdom

~ TFJ ~ Time For Joy

~ WTWKE-TMMS-TLUIAFO-PCC-TPFRAOWTDFOTTFU-TIA-L-KRF-I-S-A-M-N-A-TFOSO ~ We Think We Know Enough – That Misleading Mental State – That Lulls Us Into A Form Of – Passive Cognitive Complacency – That Precludes Further Reflection And Opens Wide The Door For Others To Think For Us – This Is A – Long-Known Recipe For – Intellectual – Social – And – Moral – Neglect – And – The Fraying Of Societal Order

~ T-AAGD-OO-AARCAI-A-TWEOATDS-F-WR-I-WM-I-WA ~ The – Atrophy And Gradual Disuse – Of Our – Analytical And Reflective Capacities As Individuals – Are – The Worst Enemies Of A Truly Democratic Society – For – Whatever Reason – In – Whatever Medium – In – Whatever Age

~ TOTGMOTT-FC:TITOTTC-A-FTEWWHABTCOCAPAIJTOIOIFS ~ Two Of The Greatest Mistakes Of The Twenty-First Century: To Ignore Those Of The Twentieth Century – And – Fail To Evaluate Whether We Have Already Begun To Cede Our Critical Analytical Powers And Independent Judgment To Others In Our Increasingly Fissured Society