LI PARISER ~ THE FILTER BUBBLE ~ 2011

~ D-RCTSTFOAPOV-B-I-WMAMEI-OOB ~ Democracy – Requires Citizens To See Things From One Another’s Point Of View – But – Instead – We’re More And More Enclosed In – Our Own Bubbles

~ T-NI-DJKYAD;IKYBAWTSYABOPK ~ The – New Internet – Doesn’t Just Know You’re A Dog; It Knows Your Breed And Wants To Sell You A Bowl Of Premium Kibble

~ I-P-ITA-ICPUFCICW-T-M-B-P-S-E-A-I-TCHWTATWAO ~ If – Personalization – Is Too Acute – It Could Prevent Us From Coming Into Contact With – The – Mind-Blowing – Preconception-Shattering – Experiences – And – Ideas – That Change How We Think About The World And Ourselves

~ T-U-I-T-C ~ The – User – Is – The – Content

~ WHATTB-T-TWIAIATB ~ We Have A Tendency To Believe – That – The World Is As It Appears To Be

~ LAL-T-FB-ITTWWE-BC-WWSADS ~ Like A Lens – The – Filter Bubble – Invisibly Transforms The World We Experience – By Controlling – What We See And Don’t See

~ IWWTKWTWRLL-WHTUHFSASOVOI ~ If We Want To Know What The World Really Looks Like – We Have To Understand How Filters Shape And Skew Our View Of It

~ PF-CU-CB-B-SOEIAANO-F-TFB-SUWIWWWAF(AAA)-MUOIOMF-S-IRFOESOTKPTMUWTL ~ Personalized Filters – Can Upset – Cognitive Balance – Between – Strengthening Our Existing Ideas And Acquiring New Ones – First – The Filter Bubble – Surrounds Us With Ideas With Which We’re Already Familiar (And Already Agree) – Making Us Overconfident In Our Mental Frameworks – Second – It Removes From Our Environment Some Of The Key Prompts That Make Us Want To Learn

~ E-HALIITTTDTETW-A-AAFYOWOT-TTTSTE ~ Experts – Have A Lot Invested In The Theories They’ve Developed To Explain The World – And – After A Few Years Of Working On Them – They Tend To See Them Everywhere

~ TFB-TT-DA-CB-CITCTOIOTWIEAP;CITCUTTINWOQOAIFAD ~ The Filter Bubble – Tends To – Dramatically Amplify – Confirmation Bias – Consuming Information That Conforms To Our Ideas Of The World Is Easy And Pleasurable; Consuming Information That Challenges Us To Think In New Ways Or Question Our Assumptions Is Frustrating And Difficult

~ ITB-TPOCTVWYKGWU ~ In The Bubble – The Proportion Of Content That Validates What You Know Goes Way Up

~ SOTMICB-ASB-TIOTERITFADTRO ~ Some Of The Most Important Creative Breakthroughs – Are Spurred By – The Introduction Of The Entirely Random Ideas That Filters Are Designed To Rule Out

~ ITFB-TLD-YDSTTTDIYAA-YNELATTAMEAIYM ~ In The Filter Bubble – Things Look Different – You Don’t See The Things That Don’t Interest You At All – You’re Not Even Latently Aware That There Are Major Events And Ideas You’re Missing

~ ABTOY ~ A Bad Theory of You

~ HWB-IABAB-OFAPS ~ How We Behave – Is A Balancing Act Between – Our Future And Present Selves

~ WIAWF-WAWWC ~ With Information As With Food – We Are What We Consume

~ TIAYL ~ Trapped In A You Loop

~ SWHWTITYD? ~ So What Happens When The Internet Thinks Your Dumb?

~ RT-DP-AIEPP-ISW-TI-I-CI ~ Rather Than – Decentralizing Power – As Its Early Proponents Predicted – In Some Ways – The Internet – Is – Concentrating It

~ LOTC ~ Lords Of The Cloud

~ PD-S-ITC-I-MEFTGTS-T-IOAHC ~ Personal Data – Stored – In The Cloud – Is – Much Easier For The Government To Search – Than – Information On A Home Computer

~ I-KIP-T-AIKAAIP ~ If – Knowledge Is Power – Then – Asymmetries In Knowledge Are Asymmetries In Power

~ FWS-TFBWOBOTTIOSTAIBCOU ~ Friendly World Syndrome – The Filter Bubble Will Often Block Out The Things In Our Society That Are Important But Complex Or Unpleasant

~ IIBTH-SBFT-TNAA ~ It Is Better To Have – Some Bar For Truthfulness – Than None At All

~ WWCLSOOSP-TDLSOU ~ While We Can Lose Sight Of Our Shared Problems – They Don’t Lose Sight Of Us

~ U-DW-OI-WCACOTBONS-I ~ Ultimately – Democracy Works – Only If – We Citizens Are Capable Of Thinking Beyond Our Narrow Self-Interest

~ ‘CIL’ ~ “Code Is Law”

~ MOTT-E-RTITTWH-MOPC-AA ~ Much Of The Time – Engineers – Resist The Idea That Their Work Has – Moral Or Political Consequences – At All

~ $50BSC ~ $50 Billion Sand Castle

~ I-P-ROI-CT-TNFCB-SAMP-TMOUWI ~ If – Personalization – Remains On Its – Current Trajectory – The Near Future Could Be – Stranger And More Problematic – Than Many Of Us Would Imagine

~ A-A-VB-WA-CP ~ Advertar – A – Virtual Being – With A – Commercial Purpose

~ NSTA-AFVL ~ No Such Thing As – A Free Virtual Lunch

~ ‘AFM’ ~ “Advertiser-Funded Media”

~ A-T-GBABADOA-WNTWC-WIIDOAT ~ As – Technology – Gets Better And Better At Directing Our Attention – We Need To Watch Closely – What It Is Directing Our Attention Toward

~ SIASTJ ~ Serendipity Is A Shortcut To Joy

~ TNF-CSB-MT-FS-M-T-TTP-STIPTHADAHTETRITFP ~ The New Filterers – Can Start By – Making Their – Filtering Systems – More – Transparent – To The Public – So That It’s Possible To Have A Discussion About How They’re Exercising Their Responsibilities In The First Place

~ YSKWHYPD-WDTH-A-HIU ~ You Should Know Who Has Your Personal Data – What Data They Have – And – How It’s Used

~ YSBATPICAYFOPFBUFO ~ You Should Be Able To Prevent Information Collected About You For One Purpose From Being Used For Others

~ YSBATCIIAY ~ You Should Be Able To Correct Inaccurate Information About You

~ YDSBS ~ Your Data Should Be Secure

HOWARD ZINN ~ A POWER GOVERNMENTS CANNOT SUPPRESS ~ 2007

~ TIABWIG-TPDOT-O-O-C-S-CS-JAWATAA ~ There Is A Basic Weakness In Governments – Their Power Depends On The Obedience – Of – Citizens – Soldiers – Civil Servants – Journalists – Writers – Teachers – Artists

~ IINATCTA-BIYDHNOBOAC-IIITIPWD ~ It Is Not Accurate To Call Them Accidents – Because If You Drop Huge Numbers Of Bombs On A City – It Is Inevitable That Innocent People Will Die

~ TLNAWTHBSL-IDOATIBAU-IIAMV ~ To Live Now As We Think Human Beings Should Live – In Defiance Of All That Is Bad Around Us – Is Itself A Marvelous Victory

~ W-OG-OM-A-OIOHL-SCEFRAIO-WHTRTSTMI ~ When – Our Government – Our Media – And – Our Institutions Of Higher Learning – Select Certain Events For Remembering And Ignore Others – We Have The Responsibility To Supply The Missing Information

~ HSWLOLIASTMBHMAMD? ~ How Shall We Live Our Lives In A Society That Makes Being Human More And More Difficult?

~ WMRTWCDOTGOTWTAW-BTATEITRBFW-T-W-TPOTW-MTUTC ~ We Must Recognize That We Cannot Depend On The Governments Of The World To Abolish War – Because They And The Economic Interests They Represent Benefit From War – Therefore – We – The People Of The World – Must Take Up The Challenge

~ WYLATHOW-YSH-WCEI ~ When You Look At The History Of Wars – You See How – War Corrupts Everyone Involved

~ TCTGP-A-TO-BOSC-B-WANBTHTC ~ The Committees That Give Prizes – Are – Too Often – Bereft Of Social Conscience – But – We Are Not Bound To Honor Their Choices

TOM PHILLIPS ~ TRUTH ~ 2020

~ AT-BAOTVOU-TJPO-BW ~ And Then – Beyond All Of These Varieties Of Untruth – There’s Just Plain Old – Being Wrong

~ TH-WWBFWTCBWTAWAGS-WTTGFTGS ~ Throughout History – When We’ve Been Faced With The Choice Between What’s True And What’s A Good Story – We Tend To Go For The Good Story

~ IWAJ-THJ-GABOOH ~ It Was A Joke – That Had Just – Got A Bit Out Of Hand

~ ITOTHKHTDW-IPFNGR ~ If There’s One Thing Humans Know How To Do Well – Its Panic For No Good Reason

~ SF-A-AJSGTWCATTNBT ~ Some Facts – Apparently – Are Just So Good That We Can’t Allow Them To Not Be True

~ HILWPWCTHUVOTTTND ~ History Is Littered With People Who Claimed To Have Undertaken Voyages Or Treks That They Never Did

~ TDDTBTFAHSP ~ This Desperate Desire To Believe The Fantasy Also Had Staying Power

~ APBFL ~ A Perfect Bullshit Feedback Loop

~ IYLWYICOAC-IRFM ~ If You Lie When You’re In Charge Of A Country – It Really Fucking Matters

~ A-WOLL-S-R-R-R-LNOPD ~ Also – When Our Leaders Lie – Sometimes – Really – Really – Really – Large Numbers Of People Die

~ ITATWTDOOLTCIIO-IWSWTGTW ~ If There’s A Time When The Dishonesty Of Our Leaders Truly Comes Into Its Own – It’s When Somebody Wants To Go To War

~ FG ~ Full Gatsby

~ OOOMCMAHIHMWOTROE-A-OBT-‘ME’-E-‘MRE-W’-I-TPIM-NNTC ~ One Of Our Most Consistent Mistakes As Humans Is How Much We Overrate The Reliability Of Eyewitnesses – And – Our Belief That – “More Eyewitnesses” – Equals – “More Reliable Eye-Witnesses” – Is – To Put It Mildly – Not Necessarily The Case

~ I-ME-TFOWSP(AOPTIT)WC ~ In – Medieval Europe – The Fear Of Witches Stealing Penises (And Occasionally Putting Them In Trees) Was Common

~ U-IMWCDTAFFPTHH:WPWTM-BCOTWAATFOLII-WQLTBAT-POFAAGOP-WANU-AS-‘TF’-A-IWDDIO-TNBSEWSTBFTUWTB ~ Ultimately – It Might Well Come Down To A Fairly Fundamental Problem That Humans Have: When Presented With The Mind-Bogging Complexity Of The World And All The Frustrations Of Living In It – We Quite Like To Be Able To – Point Our Fingers At A Group Of People – Who Are Not Us – And Say – “Their Fault!” – And – If We Don’t Do It Ourselves – There’ll Normally Be Somebody Else Who Stands To Benefit From Telling Us Who To Blame

~ WDLOMITP-TBWUESOTW ~ We Didn’t Leave Our Monsters In The Past – They’ve Been With Us Every Step Of The Way

~ TATF ~ Toward A Truthier Future

~ WANT-CO-AOU-NMHCWTWATTT-CEFI-TET-A-FOLTL-AYIIPTYPB-A-WYAIASAYM ~ We Also Need To – Check Ourselves – Any Of Us – No Matter How Committed We Think We Are To The Truth – Can Easily Fall Into – The Ego Trap – And – Find Ourselves Liking The Lie – Ask Yourself If It’s Playing To Your Personal Biases – And – Whether You’re Approaching It As Skeptically As You Might

~ EMM-A-WNTGBACTOUWAOTAT ~ Everybody Makes Mistakes – And – We Need To Get Better At Celebrating Those Of Us Who Are Open To Admitting Them

~ TGWATIO-‘FN’-IAT-PBFN-IT-TSBRN ~ The Greatest Worry About The Idea Of – “Fake News” – Isn’t Actually That – People Believe False News – It’s That – They Stop Believing Real News

TOM PHILLIPS ~ THE SEVEN MAIN WAYS THAT UNTRUTHS SPREAD AND TAKE HOLD ~ TRUTH ~ 2020

~ TEB-WRDOCTTOSOIAI ~ The Effort Barrier – When Relative Difficulty Of Checking The Truth Of Something Outweighs Its Apparent Importance

~ IV-WTIGIOS-CIWAFITFTV-A-ALOTT-IRTB-EWBIFSU ~ Information Vacuums ~ When There Isn’t Good Information On Something – Crappy Information Will Always Flood In To Fill The Void – And – A Lot Of The Time – It Refuses To Budge – Even When Better Information Finally Shows Up

~ TBSFL-TCGR-PSAWTSTATDF ~ The BullShit Feedback Loop – The Claim Gets Repeated – People Start Adjusting What They Say To Accommodate The Dodgy Facts

~ WITBT-TAAWHOTOBDTMUPBASOTDBTAN-T-WWWTBS-WOWONIATCPFDOBLOP ~ Wanting It To Be True – There Are A Whole Host Of Things Our Brains Do That Make Us Particularly Bad At Sniffing Out The Difference Between Truth And Not-Truth – When We Want To Believe Something – Working Out Whether Or Not It’s Actually True Comes Pretty Far Down Our Brain’s List Of Priorities

~ TET-WRDNLTATWW-OBDLDI-A-TAAWHOCGTPUAFEATWMHFU ~ The Ego Trap – We Really Do Not Like To Admit That We’re Wrong – Our Brains Don’t Like Doing It – And – There Are A Whole Host Of Cognitive Biases That Push Us Away From Even Acknowledging That We Might Have Fucked Up

~ JNC-WMTIJNIWSTOF(EIWLTL) ~ Just Not Caring – We Might Think It’s Just Not Important Whether Something’s True Or False (Especially If We Like The Lie)

~ LOI-OOTSATUHI-QS-WDUATMASWTICM ~ Lack Of Imagination – One Of The Strongest Advantages That Untruth Has Is – Quite Simply – We Don’t Understand All The Myriad And Surprising Ways That It Can Manifest

AMANDA LANG ~ THE POWER OF WHY ~ 2012

~ TPOW ~ The Power Of Why

~ IISTYT ~ Innovation Is Simpler Than You Think

~ O-I-SMMIITSTAE-A-FTABBAAAIOAOTFAFA-OPOD-S-EN ~ Often – Innovation – Simply Means Making Incremental Improvements To Something That Already Exists – And – Frequently That’s Accomplished By Borrowing And Adapting An Idea Or Approach Or Technology From Another Field Altogether – Old Plus Old Does – Sometimes – Equal New

~ SITF-UQ-O-TOAT-TIGTYTG-CR-JSATFPRIHALOUGSAFOUTSP ~ Sometimes It’s The Follow-Up Question – Or – The One After That – That Is Going To Yield The Game-Changing Revelation – Just Stopping At The First Plausible Response Is How A Lot Of Us Get Struck And Find Ourselves Unable To Solve Problems

~ TRTGTQOWALOAAIAWWCWUODARTWTI-TWLOW-TWR-TWL-E ~ The Rush To Get The Questions Over With And Land On An Answer Is Also Why We Can Wake Up One Day And Realize That We’re Trapped In – The Wrong Line Of Work – The Wrong Relationships – The Wrong Lives – Even

~ INTWCS-ITWFH ~ It’s Not That We Can’t – It’s That We’ve Forgotten How

~ CIDLTS-HYMI ~ Curiosity Is Directly Linked To Success – However You Measure It

~ O-IHNPE-TSHALOQ ~ Oftentimes – Innovators Have No Particular Expertise – They Simply Have A Lot Of Questions

~ WONSR-‘W?’-TWCD ~ Whether Or Not Schools Reward – “Why?” – The World Certainly Does

~ QTU ~ Question The Unquestionable

~ YHTATKOQAT-YOWA ~ You Have To Ask The Kinds Of Questions A Three-Year-Old Would Ask

~ C-I-IMW-IOR ~ Curiosity – Is – In Many Ways – Its Own Reward

~ SQB ~ Status Quo Bias

~ TKAO-M-FOQ-A-TAAWAM ~ The Keys Are Open-Mindedness – Focusing On Questions – And – Tolerating Ambiguity As Well As Mistakes

~ DCTTPAIFP-O-AYFPI-IITAP-IYD-A-YGIW-TSYP-MABW ~ Don’t Conclude That The Problem As It’s First Presented – Or – As You First Perceive It – Is Indeed The Actual Problem – If You Do – And – You’ve Got It Wrong – The Solution You Produce – May Also Be Wrong

~ ATRQIOTFTRP-A-TNE-B-‘WATTFS’-HIFTRP-‘IVPFP’ ~ Ask The Right Questions In Order To Find The Real Problems – And – That’s Not Easy – Because – “We Are Trained To Find Solutions” – Hunting Instead For The Right Problems – “Is Very Painful For People”

~ CITCOABS ~ Curiosity Is The Cornerstone Of All Business Strategy

~ IYDKWYGA-IHTKHOWTBTTMYEV-O-HTTAONO ~ If You Don’t Know What You’re Good At – It’s Hard To Know How Or Where To Begin Trying To Make Yourself Even Better – Or – How To Take Advantage Of New Opportunities

~ YKYHITRD-I-YFCAEEWFDPAC ~ You Know You’re Headed In The Right Direction – If – You Feel Curious And Engage Even When Facing Difficult Problems And Challenges

~ FOF-IOOTBITONDTMTBATI ~ Fear Of Failing – Is One Of The Biggest Impediments To Our Natural Desire To Make Things Better And To Innovate

~ OWTCPHBIIAISP ~ Only When The Correct Problem Has Been Identified Is An Innovative Solution Possible

~ YHTCOTSETFOHTDSN-B-FABAYLTWUISKOT ~ You Have To Copy Others To Some Extent To Figure Out How To Do Something New – But – Follow Along Blindly And You’re Likely To Wind Up In Some Kind Of Trouble

~ BPTCC-F ~ Be Prepared To Change Course – Frequently

~ ALOPJ-D-OP-W-DTHWOTDASP-U-TKSWL ~ A Lot Of People Just – Don’t – Or Perhaps – Won’t – Do The Hard Work Of Thinking Deeply About Solving Problems – Until – They Know Someone Will Listen

~ PSTTBRWMAMIP ~ Problem Solvers Tend To Be Rewarded With More And More Interesting Projects

~ TSTG-TMPIWB-EIIIPWQDAOE ~ The Smaller The Group – The More Productive It Will Be – Especially If It Includes People With Quite Different Areas Of Expertise

~ ATIE-IYRWBTW-YHTIEMS-NL ~ According To Innovation Experts – If You Really Want Brainstorming To Work – You Have To Introduce Even More Structure – Not Less

~ TTCUW-TWPA-TTFTOTTP ~ Try To Come Up With – The Worst Possible Answers – Try To Flip Them Over To The Positive

~ BSBDPAIIDETIM-E ~ Being Surrounded By Different Perspectives And Immersed In Different Experiences Truly Is Mind-Expanding

~ DAOTTWYO ~ Don’t Assume Others Think The Way You Do

~ IMMIRTOINTOWOT ~ Intellectual Maturity Might Involve Realizing That Ours Is Not The Only Way Of Thinking

~ ISH ~ Insert Stereotype Here

~ IILABTACC ~ Innovation Is Like A Bug That Anyone Can Catch – But – You Have To Want To Catch It

DON CHEADLE + JOHN PRENDERGAST ~ SEVEN DEADLY SINS OF HUMAN RIGHTS ADVOCATES ~ NOT ON OUR WATCH ~ 2007

~ DBTB!-MWYHTSI ~ Don’t Be Too Boring! – Make What You Have To Say Interesting

~ DBTL-W!-ZIOTMP ~ Don’t Be Too Long-Winded! – Zero In On The Main Points

~ DBTU!-AIP-EPBAQ-BI! ~ Don’t Be Too Unilateral! – After Initial Presentations – Engage People By Asking Questions – Be Interactive!

~ DBTC!-PTH ~ Don’t Be Too Complex! – Pick The Highlights

~ DBTU!-I-MA-TSR-AT-PAFSOR-MIF! ~ Don’t Be Too Unstructured! – Instead – Make A – Tight Situation Report – And Then – Present A Focused Set Of Recommendations – Make It Flow!

~ DBTR!-FYAOIOTTOTMIT-A-HTPOGCHMIH ~ Don’t Be Too Random! – Focus Your Audience Or Interlocutor On The Two Or Three Most Important Things – And – How That Person Or Group Can Help Make It Happen

~ DBT-T-F!-BR! ~ Don’t Be Too Touchy-Feely! – Be Relevant!

DON CHEADLE + JOHN PRENDERGAST ~ FIVE HELPFUL HINTS FOR ADVOCACY INITIATIVES ~ NOT ON OUR WATCH ~ 2007

~ KIS-FOTBOYM ~ Keep It Simple – Focus On The Basics Of Your Message

~ KIS-MYFAKIC ~ Keep It Short – Maintain Your Focus And Keep It Concise

~ KIS-GASOAACLOWYAOICD ~ Keep It Sound – Give A Short Overview And A Clear List Of What Your Audience Or Interlocutor Can Do

~ KIS-DTAOTTDOA-KYA ~ Keep It Smart – Don’t Talk About Oranges To The Director Of Apples – Know Your Audience

~ KIS-TAAA/OPSSTEWRTIYP ~ Keep It Special – Tell An Amazing And/Or Personal Short Story That Everyone Will Remember To Illustrate Your Point

MATT TAIBBI ~ THE TEN RULES OF HATE ~ HATE INC. ~ 2019

~ TAOTI-TSOIIN ~ There Are Only Two Ideas – The Spectrum Of Ideas Is Narrow

~ TTIAIPC ~ The Two Ideas Are In Permanent Conflict

~ H-P-N-I ~ Hate – People – Not – Institutions

~ EISEF ~ Everything Is Someone Else’s Fault

~ NIEF ~ Nothing Is Everyone’s Fault

~ R-D-T ~ Root – Don’t – Think

~ NST ~ No Switching Teams

~ TOSILH ~ The Other Side Is Literally Hitler

~ IT-FAH-EIP ~ In The – Fight Against Hitler – Everything Is Permitted

~ FS ~ Feel Superior

MATT TAIBBI ~ HATE INC. ~ 2019

~ TW-T-N-N ~ This Was – Theater – Not – News

~ TTUTMNBISAWATAT-SP-F-ICCTRYP-EO-A-AAOYCH-SITY ~ The Technology Underpinning The Modern News Business Is Sophisticated And Works According To A Two-Step Process – First – It Creates Content That Reinforces Your Pre-Existing Opinions – And – After Analysis Of Your Consumer Habits – Sends It To You

~ PNTS-UTN-AS-‘TN’-B-A-AICE-ICMOMCWBTTSIOOD ~ People Need To Start – Understanding The News – Not As – “The News” – But – As – An Individualized Consumer Experience – It Creates Masses Of Media Consumers Who’ve Been Trained To See In Only One Direction

~ AITO-TIAUIKUD-AA-TMSWA-TMPIWB ~ As It Turns Out – There Is A Utility In Keeping Us Divided – As A People – The More Separate We Are – The More Politically Impotent We Become

~ OSC-WTTCTNTWSFD-WRFOT-A-HATR ~ Once Safely Captured – We’re Trained To Consume The News The Way Sports Fans Do – We Root For Our Team – And – Hate All The Rest

~ H-ITPO-I-A-M-HB-EISB ~ Hatred – Is The Partner Of – Ignorance – And – Media – Have Become – Expert In Selling Both

~ IH-TO-L-MDT-FCOIA-DOAOTK-A-FSLP-MFD-TPRD ~ Intramural Hatreds – To Obscure – Larger – More Damning Truths – Fake Controversies Of Increasing Absurdity – Deployed Over And Over To Keep – Audiences – From Seeing Larger Problems – Manufactured Fake Dissent – To Prevent Real Dissent

~ N-TPPTNMS-I-D-B-TEMPTMIC-TBTJHISEF-IHVLM ~ Now – The Primary Product The News Media Sells – Is – Division – But – The Easiest Media Product To Make Is Called – This Bad Thing Just Happened Is Someone Else’s Fault – It Has Virtually Limitless Market

~ TMM-TATCNIACW-A-PP-ATC-TBA-SOA-ET-Y-OAP-O-TOY-P-TV-O-CR-WT-M-‘N’-WSIAO ~ To Make Money – Train Audiences To Consume News In A Certain Way – Anxious – Pre-Pissed – Addicted To Conflict – To Bring A – Series Of Assumptions – Every Time – You – Open A Paper – Or – Turn On Your – Phone – TV – Or – Car Radio – Without Them – Most – “News” – Will Seem Illogical And Offensive

~ DASBTPPWATDITBBOTV? ~ Does Anyone Seriously Believe That Powerful People Would Allow Truly Dangerous Ideas To Be Broadcast On Tv?

~ TMOOPAS-MOOPDAROP-M-AVUOSIII ~ Though Most Of Our Problems Are Systemic – Most Of Our Public Debates Are Referendums On Personality – Meanwhile – A Vast Universe Of Systemic Issues Is Ignored

~ TNPID-BEA-L-L-C-NOWTS-B-TACTPAAP ~ There’s No Percentage In Doing – Big Exposes Against – Large – Litigious – Companies – Not Only Will They Sue – But – They Are Certain To Pull Ads As Punishment

~ WLES ~ We Like Easy Stories

~ TBNSTIAFAWTMRTHAT-EITTCHTTCTTP-MPA-S-B-A-B-A-MOU-BVONV-PTON-OALBOMD ~ The Best News Stories Take Issues And Find A Way To Make Readers Think Hard About Them – Especially Inviting Them To Consider How They Themselves Contribute To The Problem – Most Problems Are – Systemic – Bipartisan – And – Bureaucratic – And – Most Of Us – By Voting Or Not Voting – Paying Taxes Or Not – Own A Little Bit Of Most Disasters

~ BTE-2000-TV-HTTC-P-EATC-S-APPF-AGOVWHNCOPAAATMOSIC-YTEWOL-A-YFDOVA ~ By The Early – 2000s – TV – Had Learned To Cover – Politics – Exactly As They Covered – Sports – A Proven Profitable Format – A Generation Of Viewers Who Had No Conception Of Politics As An Activity That Might Or Should Involve Compromise – Your Team Either Won Or Lost – And – You Felt Devastated Or Vindicated Accordingly

~ T-EIEOO-EW ~ Today – Everyone Is Effectively An Op-Ed Writer

~ TAP-WNLES-E-DRAHOHO-‘S’-BOOTWWTOSITINNLSAAF-IAR ~ The Average Person – Will No Longer Even See – Ever – Derogatory Reporting About His Or Her Own – “Side” – Being Out Of Touch With What The Other Side Is Thinking Is Now No Longer Seen As A Fault – It’s A Requirement

~ MTCWTCOEUIJO ~ Making The Culture War The Center Of Everyone’s Universe Is Job One

~ TORITJMSU ~ The Other Route Is To Just Make Shit Up

~ RTNILS-TPCHAPNIOYH ~ Reading The News Is Like Smoking – This Product Can Have A Profound Negative Impact On Your Health

~ TN-IA-CP-PTTRT ~ The News – Is A – Consumer Product – Please Try To Remember This

~ TNTYA-RTT-AN-CAP-IT-FDOCM-TISOYPMABPOTCP ~ The Notion That You Are – Reading The Truth – And Not – Consuming A Product – Is The – First Deception Of Commercial Media – The Involuntary Surrender Of Your Personal Data May Also Be Part Of The Consumer Price

~ ATCAMMMTMYROW-TB-T-IGTKYGTTS ~ All The Commercial Actors Make More Money The More You Read Or Watch – The Business – Therefore – Is Geared Toward Keeping You Glued To The Screen

~ YDNTWTMN ~ You Don’t Need To Watch That Much News

~ STCOOP-A-MCGR-W-SAGMAMLFACOT-‘FD’-OTM-APP-TOCWBMAMAS-ITSMA-WCSYANB ~ Scare The Crap Out Of People – And – Media Companies Get Richer – While – State Agencies Get More And More License For Authoritarian Crackdowns On The – “Folk Devil” – Of The Moment – A Perfect Partnership – The Only Constant Will Be More And More Authoritarian Solutions – In The Social Media Age – We Can Scare You As Never Before

~ TP-TCHOC-TESOAPAE-TASASOSM-A-Z-ZBBTS ~ The Phoniness – The Constant Hyping Of Conflict – The Endless Stroking Of Audience Prejudices And Expectations – These All Started As Staples Of Sports Media – A – Zero-Sum Battle Between Two Sides

~ OA-S ~ Overrated Anchor-Schtick

~ C-DNJTB-LAS-B-IDFAPS-YMTSSITFFTUY-TTPONTHIALU-MBIR ~ Content – Designed Not Just To Be – Lurid And Sensational – But – Immediately Disquieting From A Psychological Standpoint – You’re Meant To See Something In The First Flash That Upsets You – To The Point Of Needing To Hang In At Least Until – Mental Balance Is Restored

~ ARBACWIDATTOIP ~ A Religion Becomes A Cult When It Doesn’t Allow The Testing Of Its Premises

~ NIWSP! ~ No Interacting With Suppressive Persons!

~ AATTB-O-L-A-TAASPVOTW ~ Audiences Are Trained To Be – Obedient – Loyal – And – To Accept A Simplified Partisan View Of The World

~ A-NC-CBAVFAPP-A-BABABT ~ A – News Channel – Can’t Be A Vehicle For – A – Political Party – And – Be Anything But – A – Bad Thing

TIM WU ~ THE ATTENTION MERCHANTS ~ 2016

~ TWOATW-WBCOTL-MPOL-H/S/SI-AT-WS-SFAAC-WHCTAAVDWOB-WNEBOOLICETTEICB ~ There Was Once A Time When – Whether By Convention Or Technological Limitation – Many Parts Of Life – Home / School / Social Interaction – Among Them – Were Sanctuaries – Sheltered From Advertising And Commerce – We Have Come To Accept A Very Different Way Of Being – Whereby Nearly Every Bit Of Our Lives Is Commercially Exploited To The Extent It Can Be

~ WAAR-WQFRI-O-LLTALOOTWI ~ We Are At Risk – Without Quite Fully Realizing It – Of – Living Lives That Are Less Our Own Than We Imagine

~ ITHOACTUAIIT-TLAOT-A-WR-R-S-I ~ If The History Of Attention Capture Teaches Us Anything It Is That – The Limits Are Often Theoretical – And – When Real – Rarely – Self-Imposed

~ ARA-O-ATSOH-I-O-CTD ~ As Remarkable As – Our – Ability To See Or Hear – Is – Our – Capacity To Disregard

~ BTDAUIBTNC-MPPHNNTITG ~ Before The Democratic Age Ushered In By The Nineteenth Century – Most Political Powers Had No Need To Influence The Governed

~ TTSUTS-PM-ASRUT-EI-TSDODABSIPI ~ The Techniques Successfully Used To Sell – Patent Medicine – Are Still Routinely Used Today – Exotic Ingredients – The Supposed Degree Of Difference Afforded By Some Ingenious Proprietary Innovation

~ FAOSRATA-PF-STTCOMT-REITHP-AOTATAI ~ For All Our Secular Rationalism And Technological Advances – Potential For – Surrender To The Charms Of Magical Thinking – Remains Embedded In The Human Psyche – Awaiting Only The Advertiser To Awaken It

~ TCOAPDOAR ~ The Complicity Of A Press Dependent On Advertising Revenue

~ SA: CTDFPTOMNE-‘DE’+TRNDO-‘B’-CL-BCTI-VON-TSTSIAFOLI-+-TFDO-‘T’-A-ATTYMBIS-ANCKA-TFC ~ Scientific Advertising: Creating The Desire For Products That Otherwise Might Not Exist – “Demand Engineering” – + – The Relatively New Discipline Of – “Branding” – Creating Loyalty – By Creating The Impression – Valid Or Not – That Something Truly Set It Apart From Others Like It + The First Deployment Of – “Targeted” – Advertisements – Addressed To The Yet Mysterious But Increasingly Sought-After New Creature Known As – The Female Consumer

~ DWEBSNSMTTPWSTPBTTPEAA ~ Demand Was Engineered By Showing Not So Much That The Product Would Solve The Problem But That The Problem Existed At All

~ TMOPFFP ~ The Manipulation Of Public Fears For Profit

~ GFBTQOUOEQAAMOBD-ABTIPWTAATCCIW ~ Going Far Beyond The Question Of Usefulness Or Even Quality As A Matter Of Brand Development – Advertisers Began To Imbue Products With Traits And Associations That Consumers Could Identify With

~ CE ~ Celebrity Endorsements

~ TIV-‘S’-T-TAIHBAIEEFCAIR-IDSBBINFPO-GC-PW-ACRITSA-PSPHADS-BN-NSOACWDSITSOC-AIMIAUFTSC ~ Through Its Variously – “Scientific” – Techniques – The Advertising Industry Had Become An Increasingly Efficient Engine For Converting Attention Into Revenue – It Did So By Beginning Its Now Familiar Practice Of – Giving Consumers – Particularly Women – A Constantly Receding Ideal To Strive After – Perhaps Social Practice Had Always Done So – But Now – New Strategies Of Attention Capture Were Doing So In The Service Of Commerce – An Infinitely More Insatiable And Unyielding Force Than Social Convention

~ TMEBA-DNTTCYTMAC-B-RTCYTTINC-TBA-ITAENSMTPATC-AIMS-ICA-PC-WLCBIB-MI ~ The Most Effective Brand Advertising – Does Not Try To Convince You To Make A Choice – But – Rather To Convince You That There Is No Choice – True Brand Advertising – Is Therefore An Effort Not So Much To Persuade As To Convert – At Its Most Successful – It Creates A – Product Cult – Whose Loyalists Cannot Be Influenced By – Mere Information

~ BMONT-AAIM-C-WEWHBFMOAMS-TH ~ By Means Of New Technologies – Advertising And Its Master – Commerce – Would Enter What Had Been For Millennia Our Attention’s Main Sanctuary – The Home

~ R-‘S’-I-15MS-TAOTS-TPO-AEO-TBIGAWTHAEAUMBTBOEPATOA-BTP-RWHITAAEDNM ~ Radio – “Serial” – In – 15 Minute Instalments – The Ancestor Of The Sitcoms – The Power Of – An Entertainment Offering – To Bring In Giant Audiences Willing To Hear Advertising Effected An Unlikely Merger Between The Business Of Entertainment Producers And That Of Advertisers – Before This Point – Received Wisdom Had It That Advertising And Entertainment Did Not Mix

~ HPTFITEH-BWPTCOPOTDLWAAYU-R-STWFSWDSO-TWAHWLTD-TTATMCTHBS ~ Having Planted The Flag In The Evening Hours – Broadcasters Would Proceed To Colonize Other Parts Of The Day Laden With Attention As Yet Un-Reaped – Soon They Would Find Success With Daytime Soap Operas – Targeting Women At Home With Little To Do – Thanks To All The Modern Conveniences They Had Been Sold

~ TIO-PT-IAWAI-EF-TSD-BWWPAT-TNFOAEPLTTSSATSTEDCNHBC-ANDOSA-ESI-PT-W(ATALDR)AMROCA-AFDPT ~ The Invention Of – Prime Time – Insofar As We Are Influenced – Even Formed – To Some Degree – By Whatever We Pay Attention To – The Novel Fact Of An Entire Population Listening To The Same Show At The Same Time Every Day Could Not Help But Create – A New Degree Of Shared Awareness – Even Shared Identity – Prime Time – Was (And To A Lesser Degree Remains) A Massive Ritual Of Collective Attention – A Force Drawing People Together

~ BR-W-IIED-TOAAMOS-A-SABR-TOTBFOCI-IWTBFT-E-E-A-E-OT-P

~ Broadcast Radio – Was – In Its Early Days – Thought Of As A Miracle Of Science – A – Sacred And Blessed Realm – That Ought Be Free Of Commercial Intrusion – It Was To Be For The – Education – Entertainment – And – Enlightenment – Of The – Public

~ QMOAC-ATBTPAMAVOTA ~ Quantitative Measure Of Attention Capture – Allowed The Broadcaster To Put A More Accurate Value On The Airtime

~ C-MBTCOIF-B-ATHOHS-TUTSTSLATTTSCBJAU-INMS-TPAAHAUT ~ Choice – May Be The Cornerstone Of Individual Freedom – But – As The History Of Humanity Shows – The Urge To Surrender To Something Larger And To Transcend The Self Can Be Just As Urgent – If Not More So – The Greatest Propagandists And Advertisers Have Always Understood This

~ ATIPOTMSWBITH-SCASTIMBAFFGON-JWUWTAGBTBPT? ~ As The Immersive Power Of The Movie Screen Was Brought Into The Home – Some Could Already See That It Might Be A Force For Greatness Or Nothingness – Just What Uses Would The Attention Gathered By Television Be Put To?

~ TTTEOT-PIM-BWFTAWST ~ Thanks To The Erosion Of The – Public Interest Model – Broadcasters Were Free To Air What Suited Them

~ AI-OC-HASO-N ~ All Individualism – Of Course – Harbor A Strain Of – Narcissism

~ TAEI ~ Technology Always Embodies Ideology

~ TDTIOCOOAWSHTVOE ~ Technologies Designed To Increase Our Control Over Our Attention Will Sometimes Have The Very Opposite Effect

~ TTS ~ The Third Screen

~ TMEWOMABINWACPR-B-RWWIT-‘VR’-TI-RTVITFOM-BCRIIFMPT-‘E’-TBIR ~ The Most Effective Way Of Maintaining A Behaviour Is Not With A Consistent Predictable Reward – But – Rather With What Is Termed – “Variable Reinforcement” – That Is – Rewards That Very In Their Frequency Or Magnitude – Behavior Consistently Rewarded Is In Fact More Prone To – “Extinction” – Than Behaviour Inconsistently Rewarded

~ E-A-OOHGFOMSC-TAPO-C-I-TRCHA ~ Email – Arguably – One Of History’s Greatest Feats Of Mass Skinneresque Conditioning – The Almighty Power Of – Check-In – To Regularly Collect Human Attention

~ TPOTAMIR-FICCFCIQAE ~ The Path Of The Attention Merchants Is Risky – For It Can Call For Compromises In Quality And Ethics

~ T-C-I-C ~ The – Celebrity-Industrial – Complex

~ C-A-P-E ~ Celebrity-Attention-Product-Endorsers

~ PV ~ Pathology Voyeurism

~ HCE ~ Here Comes Everyone

~ AVAP ~ A Virtual Attention Plantation

~ TIOBM ~ The Importance Of Being Microfamous

~ TD-L ~ The D-List

~ TFSATMON ~ The Fourth Screen And The Mirror Of Narcissus

~ TAMMD-FNO-WTG-YSG-T-A-OC-TA ~ The Attention Merchant’s Manifest Destiny – From Now On – Whither Thou Goest – Your Smartphone Goes – Too – And – Of Course – The Ads

~ OTCC-TMVHR-INO-CAP-ILTB-OOCAMS ~ Over The Coming Century – The Most Vital Human Resource – In Need Of – Conservation And Protection – Is Likely To Be – Our Own Consciousnesses And Mental Space