TIM WU ~ THE ATTENTION MERCHANTS ~ 2016

~ TWOATW-WBCOTL-MPOL-H/S/SI-AT-WS-SFAAC-WHCTAAVDWOB-WNEBOOLICETTEICB ~ There Was Once A Time When – Whether By Convention Or Technological Limitation – Many Parts Of Life – Home / School / Social Interaction – Among Them – Were Sanctuaries – Sheltered From Advertising And Commerce – We Have Come To Accept A Very Different Way Of Being – Whereby Nearly Every Bit Of Our Lives Is Commercially Exploited To The Extent It Can Be

~ WAAR-WQFRI-O-LLTALOOTWI ~ We Are At Risk – Without Quite Fully Realizing It – Of – Living Lives That Are Less Our Own Than We Imagine

~ ITHOACTUAIIT-TLAOT-A-WR-R-S-I ~ If The History Of Attention Capture Teaches Us Anything It Is That – The Limits Are Often Theoretical – And – When Real – Rarely – Self-Imposed

~ ARA-O-ATSOH-I-O-CTD ~ As Remarkable As – Our – Ability To See Or Hear – Is – Our – Capacity To Disregard

~ BTDAUIBTNC-MPPHNNTITG ~ Before The Democratic Age Ushered In By The Nineteenth Century – Most Political Powers Had No Need To Influence The Governed

~ TTSUTS-PM-ASRUT-EI-TSDODABSIPI ~ The Techniques Successfully Used To Sell – Patent Medicine – Are Still Routinely Used Today – Exotic Ingredients – The Supposed Degree Of Difference Afforded By Some Ingenious Proprietary Innovation

~ FAOSRATA-PF-STTCOMT-REITHP-AOTATAI ~ For All Our Secular Rationalism And Technological Advances – Potential For – Surrender To The Charms Of Magical Thinking – Remains Embedded In The Human Psyche – Awaiting Only The Advertiser To Awaken It

~ TCOAPDOAR ~ The Complicity Of A Press Dependent On Advertising Revenue

~ SA: CTDFPTOMNE-‘DE’+TRNDO-‘B’-CL-BCTI-VON-TSTSIAFOLI=TFDO-‘T’-A-ATTYMBIS-ANCKA-TFC ~ Scientific Advertising: Creating The Desire For Products That Otherwise Might Not Exist – “demand Engineering” + The Relatively New Discipline Of – “Branding” – Creating Loyalty – By Creating The Impression – Valid Or Not – That Something Truly Set It Apart From Others Like It + The First Deployment Of – “Targeted” – Advertisements – Addressed To The Yet Mysterious But Increasingly Sought-After New Creature Known As – The Female Consumer

~ DWEBSNSMTTPWSTPBTTPEAA ~ Demand Was Engineered By Showing Not So Much That The Product Would Solve The Problem But That The Problem Existed At All

~ TMOPFFP ~ The Manipulation Of Public Fears For Profit

~ GFBTQOUOEQAAMOBD-ABTIPWTAATCCIW ~ Going Far Beyond The Question Of Usefulness Or Even Quality As A Matter Of Brand Development – Advertisers Began To Imbue Products With Traits And Associations That Consumers Could Identify With

~ CE ~ Celebrity Endorsements

~ TIV-‘S’-T-TAIHBAIEEFCAIR-IDSBBINFPO-GC-PW-ACRITSA-PSPHADS-BN-NSOACWDSITSOC-AIMIAUFTSC ~ Through Its Variously – “Scientific” – Techniques – The Advertising Industry Had Become An Increasingly Efficient Engine For Converting Attention Into Revenue – It Did So By Beginning Its Now Familiar Practice Of – Giving Consumers – Particularly Women – A Constantly Receding Ideal To Strive After – Perhaps Social Practice Had Always Done So – But Now – New Strategies Of Attention Capture Were Doing So In The Service Of Commerce – An Infinitely More Insatiable And Unyielding Force Than Social Convention

~ TMEBA-DNTTCYTMAC-B-RTCYTTINC-TBA-ITAENSMTPATC-AIMS-ICA-PC-WLCBIB-MI ~ The Most Effective Brand Advertising – Does Not Try To Convince You To Make A Choice – But – Rather To Convince You That There Is No Choice – True Brand Advertising – Is Therefore An Effort Not So Much To Persuade As To Convert – At Its Most Successful – It Creates A – Product Cult – Whose Loyalists Cannot Be Influenced By – Mere Information

~ BMONT-AAIM-C-WEWHBFMOAMS-TH ~ By Means Of New Technologies – Advertising And Its Master – Commerce – Would Enter What Had Been For Millennia Our Attention’s Main Sanctuary – The Home

~ R-‘S’-I-15MS-TAOTS-TPO-AEO-TBIGAWTHAEAUMBTBOEPATOA-BTP-RWHITAAEDNM ~ Radio – “Serial” – In – 15 Minute Instalments – The Ancestor Of The Sitcoms – The Power Of – An Entertainment Offering – To Bring In Giant Audiences Willing To Hear Advertising Effected An Unlikely Merger Between The Business Of Entertainment Producers And That Of Advertisers – Before This Point – Received Wisdom Had It That Advertising And Entertainment Did Not Mix

~ HPTFITEH-BWPTCOPOTDLWAAYU-R-STWFSWDSO-TWAHWLTD-TTATMCTHBS ~ Having Planted The Flag In The Evening Hours – Broadcasters Would Proceed To Colonize Other Parts Of The Day Laden With Attention As Yet Un-Reaped – Soon They Would Find Success With Daytime Soap Operas – Targeting Women At Home With Little To Do – Thanks To All The Modern Conveniences They Had Been Sold

~ TIO-PT-IAWAI-EF-TSD-BWWPAT-TNFOAEPLTTSSATSTEDCNHBC-ANDOSA-ESI-PT-W(ATALDR)AMROCA-AFDPT ~ The Invention Of – Prime Time – Insofar As We Are Influenced – Even Formed – To Some Degree – By Whatever We Pay Attention To – The Novel Fact Of An Entire Population Listening To The Same Show At The Same Time Every Day Could Not Help But Create – A New Degree Of Shared Awareness – Even Shared Identity – Prime Time – Was (And To A Lesser Degree Remains) A Massive Ritual Of Collective Attention – A Force Drawing People Together

~ BR-W-IIED-TOAAMOS-A-SABR-TOTBFOCI-IWTBFT-E-E-A-E-OT-P

~ Broadcast Radio – Was – In Its Early Days – Thought Of As A Miracle Of Science – A – Sacred And Blessed Realm – That Ought Be Free Of Commercial Intrusion – It Was To Be For The – Education – Entertainment – And – Enlightenment – Of The – Public

~ QMOAC-ATBTPAMAVOTA ~ Quantitative Measure Of Attention Capture – Allowed The Broadcaster To Put A More Accurate Value On The Airtime

~ C-MBTCOIF-B-ATHOHS-TUTSTSLATTTSCBJAU-INMS-TPAAHAUT ~ Choice – May Be The Cornerstone Of Individual Freedom – But – As The History Of Humanity Shows – The Urge To Surrender To Something Larger And To Transcend The Self Can Be Just As Urgent – If Not More So – The Greatest Propagandists And Advertisers Have Always Understood This

~ ATIPOTMSWBITH-SCASTIMBAFFGON-JWUWTAGBTBPT? ~ As The Immersive Power Of The Movie Screen Was Brought Into The Home – Some Could Already See That It Might Be A Force For Greatness Or Nothingness – Just What Uses Would The Attention Gathered By Television Be Put To?

~ TTTEOT-PIM-BWFTAWST ~ Thanks To The Erosion Of The – Public Interest Model – Broadcasters Were Free To Air What Suited Them

~ AI-OC-HASO-N ~ All Individualism – Of Course – Harbor A Strain Of – Narcissism

~ TAEI ~ Technology Always Embodies Ideology

~ TDTIOCOOAWSHTVOE ~ Technologies Designed To Increase Our Control Over Our Attention Will Sometimes Have The Very Opposite Effect

~ TTS ~ The Third Screen

~ TMEWOMABINWACPR-B-RWWIT-‘VR’-TI-RTVITFOM-BCRIIFMPT-‘E’-TBIR ~ The Most Effective Way Of Maintaining A Behaviour Is Not With A Consistent Predictable Reward – But – Rather With What Is Termed – “Variable Reinforcement” – That Is – Rewards That Very In Their Frequency Or Magnitude – Behavior Consistently Rewarded Is In Fact More Prone To – “Extinction” – Than Behaviour Inconsistently Rewarded

~ E-A-OOHGFOMSC-TAPO-C-I-TRCHA ~ Email – Arguably – One Of History’s Greatest Feats Of Mass Skinneresque Conditioning – The Almighty Power Of – Check-In – To Regularly Collect Human Attention

~ TPOTAMIR-FICCFCIQAE ~ The Path Of The Attention Merchants Is Risky – For It Can Call For Compromises In Quality And Ethics

~ T-C-I-C ~ The – Celebrity-Industrial – Complex

~ C-A-P-E ~ Celebrity-Attention-Product-Endorsers

~ PV ~ Pathology Voyeurism

~ HCE ~ Here Comes Everyone

~ AVAP ~ A Virtual Attention Plantation

~ TIOBM ~ The Importance Of Being Microfamous

~ TD-L ~ The D-List

~ TFSATMON ~ The Fourth Screen And The Mirror Of Narcissus

~ TAMMD-FNO-WTG-YSG-T-A-OC-TA ~ The Attention Merchant’s Manifest Destiny – From Now On – Whither Thou Goest – Your Smartphone Goes – Too – And – Of Course – The Ads

~ OTCC-TMVHR-INO-CAP-ILTB-OOCAMS ~ Over The Coming Century – The Most Vital Human Resource – In Need Of – Conservation And Protection – Is Likely To Be – Our Own Consciousnesses And Mental Space

MARYANNE WOLF ~ READER, COME HOME ~ 2018

~ R-TCITM ~ Reading – The Canary In The Mind

~ HBWNBTR-TAOLIOOTMIEAOHS-TOK-NOSEA ~ Human Begins Were Never Born To Read – The Acquisition Of Literacy Is One Of The Most Important Epigenetic Achievements Of Homo Sapiens – To Our Knowledge – No Other Species Ever Acquired

~ THBAUDOEAOYP ~ There Has Begun An Unanticipated Decline Of Empathy Among Our Young People

~ AMNMHBMPTTAFU-TPAFRIR-WWRAPOF-‘C’-WAROTBTAATWTCABFAD ~ Although Mirror Neurons May Have Become More Popular Than They Are Fully Understood – They Play A Fascinating Role In Reading – When We Read A Piece Of Fiction – “Closely” – We Activate Regions Of The Brain That Are Aligned To What The Characters Are Both Feeling And Doing

~ OYWNKWTDNK ~ Our Young Will Not Know What They Do Not Know

~ ATCABPBBOPKCAOAP-WRTRODIWQWTQOPOTIATUIAAFFEMAP ~ Absent The Checks And Balances Provided By Both Our Prior Knowledge Content And Our Analytical Processes – We Run The Risk Of Digesting Information Without Questioning Whether The Quality Or Prioritization Of The Information Available To Us Is Accurate And Free From External Motivations And Prejudices

~ DR-POFVTTOTCOOL ~ Deep Reading – Provides Our Finest Vehicle To Travel Outside The Circumferences Of Our Lives

~ TFOTR-BCIAUEAITIHOOS-WTC-DR-SC-WWP-WWF-A-WWK-A-ISD-A-I-A-E-TCI ~ The Formation Of The Reading-Brain Circuit Is A Unique Epigenetic Achievement In The Intellectual History Of Our Species – Within This Circuit – Deep Reading – Significantly Changes – What We Perceive – What We Feel – And – What We Know – And – In So Doing – Alters – Informs – And – Elaborates – The Circuit Itself

~ QE-QOA ~ Quiet Eye – Quality Of Attention

~B-WIOCTPIADBWACW-TMI-? ~ But – What If Our Capacity To Perceive Is Actually Decreasing Because We Are Confronted With – Too Much Information – ?

~ TDCH:HMWR-HWR-WWR-HTAW ~ The Digital Chain Hypothesis: How Much We Read – How We Read – What We Read – How Things Are Written

~ SOI-A-MFD-CFTW-WS-ROAS ~ Sequencing Of Information – And – Memory For Detail – Change For The Worse – When Subjects – Read On A Screen

~ TMWKAAW-TMAOBB-A-TMLOMAA ~ The More We Know About A Word – The More Activated Our Brain Becomes – And – The More Levels Of Meaning Are Available

~ OT-TEOCB-I-HWAR-CHB-I-WWRAHIIW ~ Over Time – The Effects Of Changing Behaviors – In – How We Are Reading – Cannot Help But – Influence – What We Read And How It Is Written

~ TFOL-ILBTTSEBWTFTWTDUTTH-WT-A-TTSEBRTRBATBTTWIR ~ The Future Of Language – Is Linked Both To The Sustained Efforts By Writers To Find Those Words That Direct Us To Their Hard-Won Thought – And – To The Sustained Efforts By Readers To Reciprocate By Applying Their Best Thought To What Is Read

~ WCE-O-SR-H-I-G-S-O-L-CLTTEOWI-D-O-‘O’ ~ Whether Cruelly Enforced – Or – Subtly Reinforced – Homogenization – In – Groups – Societies – Or – Language – Can Lead To The Elimination Of Whatever Is – Different – Or – “Other”

~ TCRBTQORATQOTIIHB-CIA-CP ~ The Critical Relationship Between The Quality Of Reading And The Quality Of Thought Is Influenced Heavily By – Changes In Attention – Cognitive Patience

~ DNFYRTSPOAOTUIM?-DYSWYWTYATETCOYTISSOD? ~ Do You Find Yourself Reading The Same Passage Over And Over To Understand Its Meaning? – Do You Suspect When You Write That Your Ability To Express The Crux Of Your Thoughts Is Subtly Slipping Or Diminished?

~ IHBT-R-MT-BI-TT-BI-MLT-BT ~ I Had Begun To – Read – More To – Be Informed – Than To – Be Immersed – Much Less To Be Transported

~ LTCIAEBEMDCIACWDIO ~ Learning To Concentrate Is An Essential But Ever More Difficult Challenge In A Culture Where Distraction Is Omnipresent

~ WLPDOTS-C-ACATMOODAA-A-TQJFO-‘SNS’-TA-TINOCDWA-BLD-MRNO-B-E-D-BA-TCON-FOADIAGODC ~ With Little Prefrontal Development On Their Side – Children – Are Completely At The Mercy Of One Distraction After Another – And – They Quickly Jump From One – “Shiny New Stimulus” – To Another – The Increasing Number Of Children Diagnosed With Attention-Based Learning Deficits – May Reflect Not Only – Better – Earlier – Diagnoses – But Also – The Creation Of New Forms Of Attention Deficit In A Generation Of Distracted Children

~ DMCEPFDR-TPBIPF-ICWTR ~ Despite Most Children’s Expressed Preference For Digital Reading – They Performed Better In Print Form – In Comprehending What They Read

TMBAIDOTUOWMFCDTWTPATIOTTRATITPOASTOMO ~ There May Be An Incremental Diminishment Of The Use Of Working Memory For Children Due To What They Perceive As The Impossibility Of Trying To Remember All The Information Typically Presented On A Screen That Often Moves On

~ TRSWATAGMOTN1BCPUAC-TYAOSAIMSTAETPP ~ The Responsibility Starts With Acknowledging That A Great Many Of The Now 1 Billion Cell Phone Users Are Children – These Youngest Among Our Species Are Intrinsically More Susceptible Than Anyone Else To Persuasion Principles

~ ECFSWYRTYC-TISNEOGIWYACTTVCOTR-BC ~ Everything Counts For Something When You Read To Your Child – There Is Almost No End Of Good In What You Are Contributing To The Various Components Of The Reading-Brain Circuit

~ WYSTYC-YETTWTAAAT-AWT-WYRTYC-YETTWTNHIOPATSNOATU ~ When You Speak To Your Children – You Expose Them To Words That Are All Around Them – A Wonderful Thing – When You Read To Your Children – You Expose Them To Words They Never Hear In Other Places And To Sentences No One Around Them Uses

~ BTAFY:WLATTFT ~ Between Two And Five Years: When Language And Thought Take Flight Together

~ TUMLECPBWS ~ The Universal Moral Laws Every Culture Possesses Begin With Stories

~ S-NURBOCM-HUFSDILAWPSFST ~ Stories – Not Unlike Remembered Bridge Or Chess Moves – Help Us Face Similar Difficulties In Life Armed With Possible Strategies For Solving Them

~ WAANATIAF-BDCWMU ~ We Are All Navigating A Transition Into A Full-Blown Digital Culture With Many Unknowns

~ SAOOHMPVFMLCTPWWNM ~ Stories Are One Of Humanity’s Most Powerful Vehicles For Making Lasting Connections To People We Will Never Meet

~ WCLTWTTBHITEG-TBBWAT ~ When Children Learn To Write Their Thoughts By Hand In The Early Grades – They Become Better Writers And Thinkers

~ A-R-C-I-A/Tl ~ Attend – Remember – Connect – Infer – Analyze / Then Leap

~ IIETFTTCDTRWUINAGARIATTBS

~ It Is Easy To Forget That The Contemplative Dimension That Resides Within Us Is Not A Given And Requires Intention And Time To Be Sustained

~ OMUS-TCNFE:’BT’-WKFWP;DAS-PBTCLBAFODAITWNBK;ATIMASUOKTWNBW ~ Our Milieu’s Unforeseen Sequelae – The Constant Need For Efficiency: “Buying Time” – Without Knowing For What Purpose; Decreasing Attention Spans – Pushed Beyond Their Cognitive Limits By A Flotsam Of Distractions And Information That Will Never Become Knowledge; And The Increasingly Manipulated And Superficial Uses Of Knowledge That Will Never Become Wisdom

~ TFJ ~ Time For Joy

~ WTWKE-TMMS-TLUIAFO-PCC-TPFRAOWTDFOTTFU-TIA-L-KRF-I-S-A-M-N-A-TFOSO ~ We Think We Know Enough – That Misleading Mental State – That Lulls Us Into A Form Of – Passive Cognitive Complacency – That Precludes Further Reflection And Opens Wide The Door For Others To Think For Us – This Is A – Long-Known Recipe For – Intellectual – Social – And – Moral – Neglect – And – The Fraying Of Societal Order

~ T-AAGD-OO-AARCAI-A-TWEOATDS-F-WR-I-WM-I-WA ~ The – Atrophy And Gradual Disuse – Of Our – Analytical And Reflective Capacities As Individuals – Are – The Worst Enemies Of A Truly Democratic Society – For – Whatever Reason – In – Whatever Medium – In – Whatever Age

~ TOTGMOTT-FC:TITOTTC-A-FTEWWHABTCOCAPAIJTOIOIFS ~ Two Of The Greatest Mistakes Of The Twenty-First Century: To Ignore Those Of The Twentieth Century – And – Fail To Evaluate Whether We Have Already Begun To Cede Our Critical Analytical Powers And Independent Judgment To Others In Our Increasingly Fissured Society

DALE CARNEGIE ~ HOW TO WIN FRIENDS AND INFLUENCE PEOPLE ~ 1936

~ CID-B-IWAPPP-HH[H]SOI-A-AR ~ Criticism Is Dangerous – Because – It Wounds A Person’s Precious Pride – Hurts His[/Her] Sense Of Importance – And – Arouses Resentment

~ AARFGBWLMMRARWILFMETAAPFBB ~ An Animal Rewarded For Good Behavior Will Learn Much More Rapidly And Retain What It Learns Far More Effectively Than An Animal Punished For Bad Behavior

~ BC-WDNMLCAOIR ~ By Criticizing – We Do Not Make Lasting Change And Often Incur Resentment

~ CALHP-TARH ~ Criticisms Are Like Homing Pigeons – They Always Return Home

~ DYKSYWLTCARAI?-G-B-WNBOY?-FAPSS-TI-ALMPTTTIO-Y-A-ALLD ~ Do You Know Someone You Would Like To Change And Regulate And Improve? – Good! – But – Why Not Begin On Yourself? – From A Purely Selfish Standpoint – That Is – A Lot More Profitable Than Trying To Improve Others – Yes – And – A Lot Less Dangerous

~ WDWP-RWANDWCOL-WADWCOE-CBWPAMBPAV ~ When Dealing With People – Remember We Are Not Dealing With Creatures Of Logic – We Are Dealing With Creatures Of Emotion – Creatures Bristling With Prejudices And Motivated By Pride And Vanity

~ AFC-C-C-A-C-A-MFD-B-ITCAS-CTBUAF ~ Any Fool Can – Criticize – Condemn – And – Complain – And – Most Fools Do – But – It Takes Character And Self-Control To Be Understanding And Forgiving

~ IOCPLTTUT-LTTFOWTDWTD-TALMPAITC-A-IBSTAK ~ Instead Of Condemning People Let’s Try To Understand Them – Let’s Try To Figure Out What They Do What They Do – That’s A Lot More Profitable And Intriguing Than Criticism – And – It Breeds Sympathy Tolerance And Kindness

~ IYTMHYGYFOI-ITYWYA-TDYC-TITMSTAY ~ If You Tell Me How You Get Your Feeling Of Importance – I’ll Tell You What You Are – That Determines Your Character – That Is The Most Significant Thing About You

~ SAD-TPMAGIIOTF-ITDOI-TFOITHBDTITHWOR ~ Some Authorities Declare – That People May Actually Go Insane In Order To Find – In The Dreamland Of Insanity – The Feeling Of Importance That Has Been Denied Them In The Harsh World Of Reality

~ WOTOSSMFGTWNLTKWAT ~ We Often Take Our Spouses So Much For Granted That We Never Let Them Know We Appreciate Them

~ TDBAAF-S-OISATOI-OCFTHO;TOFTTO-OIU;TOS ~ The Difference Between Appreciation And Flattery – Simple – One Is Sincere And The Other Insincere – One Comes From The Heart Out; The Other From The Teeth Out – One Is Unselfish; The Other Selfish

~ AOAAHBAHFA ~ All Our Associates Are Human Beings And Hunger For Appreciation

~ HAGRWCARF ~ Honest Appreciation Got Results Where Criticism And Ridicule Failed

~ S-TOWOETIOP-I-TTAWTW-ASTHTGI ~ So – The Only Way On Earth To Influence Other People – Is – To Talk About What They Want – And – Show Them How To Get It

~ EAYHEPSTDYWBWPBYWS ~ Every Act You Have Ever Performed Since The Day You Were Born Was Performed Because You Wanted Something

~ F-AITOPAEW ~ First – Arouse In The Other Person An Eager Want

~ TWIFOPWAGAS-S-STRIWUTTSOHAEA ~ The World Is Full Of People Who Are Grabbing And Self-Seeking – So The Rare Individual Who Unselfishly Tries To Serve Others Has An Enormous Advantage

~ I-YGJOT-AITTTAITOOPPOV-A-STFTA-IYGTOT-IMEPTBOOTBBOYC ~ If – You Get Just One Thing – An Increased Tendency To Think Always In Terms Of Other People’s Point Of View – And – See Things From Their Angle – If You Get That One Thing – It May Easily Prove To Be One Of The Building Blocks Of Your Career

~ IWWTMF-LPOOTDTFOP-TTR-T-E-U-A-T ~ If We Want To Make Friends – Let’s Put Ourselves Out To Do Things For Other People – Things That Require – Time – Energy – Unselfishness – And – Thoughtfulness

~ TEOASIP-EWIIU ~ The Effect Of A Smile Is Powerful – Even When It Is Unseen

~ TIWAIOTRWAMTOASIWWATSWTNOTI ~ The Information We Are Imparting Or The Request We Are Making Takes On A Special Importance When We Approach The Situation With The Name Of The Individual

~ S-IYATBAGC-BAAL-TBI-BI-AQTOPWEA-ETTTATATA ~ So – If You Aspire To Be A Good Conversationalist – Be An Attentive Listener – To Be Interesting – Be Interested – Ask Questions That Other Persons Will Enjoy Answering – Encourage Them To Talk About Themselves And Their Accomplishments

~ TIOOW-TGTBOAA-A-TITAI~ There Is Only One Way – To Get The Best Of An Argument – And – That Is To Avoid It

~ MPTTWOTTWOTDTMTT-LTOPTTO-TKMATBAPTYD-SATQ-LTTYAFT ~ Most People Trying To Win Others To Their Way Of Thinking Do Too Much Talking Themselves – Let The Other People Talk Themselves Out – They Know More About Their Business And Problems Than You Do – So Ask Them Questions – Let Them Tell You A Few Things

~ RTOPMBTW-B-TDTS-DCT-AFCDT-TTUT-O-W-T-E-P-ETTDT ~ Remember That Other People May Be Totally Wrong – But – They Don’t Think So – Don’t Condemn Them – Any Fool Can Do That – Try To Understand Them – Only – Wise – Tolerant – Exceptional – People – Even Try To Do That

~ AMP-SA-EIF-CGW-A-MTOPLA:”IDBYOIFFAYD-IIWYIWUFJAYD’-A-YCSTAB100%S-B-IYWTOP-Y-OC-W ~ A Magic Phrase – Stop Arguments – Eliminate Ill Feeling – Create Good Will – And – Make The Other Person Listen Attentively: “I Don’t Blame You One Iota For Feeling As You Do – If I Were You I Would Undoubtedly Feel Just As You Do” – And – You Can Say That And Be 100 Percent Sincere – Because – If You Were The Other Person – You – Of Course – Would

~ APUHTRFDAT:OTSG-A-ARO ~ A Person Usually Has Two Reasons For Doing A Thing: One That Sounds Good – And – A Real One

~ WNEW-TT-TDTE!-TC-TDTG!-AIWOAT-POS ~ When Nothing Else Works – Try This – The Desire To Excel! – The Challenge – Throwing Down The Gauntlet! – A Infallible Way Of Appealing To – People Of Spirit

~ IIAETLTUTAWHHSPOOGP ~ It Is Always Easier To Listen To Unpleasant Things After We Have Heard Some Praise Of Our Good Points

~ NOLTTO ~ No One Likes To Take Orders

~ LOSF!-HI-HVITI!-A-HFOUESTTOI-WRROTFOO-GOOW-FF-IT-CACOAEIFOO-WECTHTTOP ~ Letting One Save Face! – How Important – How Vitally Important That Is! – And – How Few Of Us Ever Stop To Think Of It! – We Ride Roughshod Over The Feelings Of Others – Getting Our Own Way – Finding Fault – Issuing Threats – Criticizing A Child Or An Employee In Front Of Others – Without Even Considering The Hurt To The Other Person

~ R-WACAAR-A-WDAATGI-B-NWI-NWF-N-ABOT-ANWOL ~ Remember – We All Crave Appreciation And Recognition – And – Will Do Almost Anything To Get It – But – Nobody Wants Insincerity – Nobody Wants Flattery – Not – A Bag Of Tricks – A New Way Of Life

ANDREW PIPER ~ BOOK WAS THERE ~ 2012

~ TPLINOAROR-ICABAA ~ The Private Library Is Not Only A Refuge Of Reading – It Can Also Be An Asylum

~ TL-TPOB-IATPBOO ~ The Library – The Place Of Books – Is Also The Potential Birthplace Of Obsessions

~ PB-HOTB-CKUFL ~ Possessing Books – Holding On To Books – Can Keep Us From Life

~ BAHWSTTDATD ~ Books Are How We Speak To The Distant And The Dead

~ NRCTETIOMWFL-NPAIOOTBWODNI-RB-WSOOL-ROOTMEMOESET ~ New Research Continues To Emphasize The Importance Of Mind Wandering For Learning – Not Paying Attention Is One Of The Best Ways Of Discovering New Ideas – Reading Books – Whether Silently Or Out Loud – Remains One Of The Most Efficient Means Of Enabling Such Errant Thinking

~ WALOSOTO-WAN-‘AO’ ~ We Are Losing Our Sense Of Time Online – We Are Now – “Always On”

~ FIOOTBCOTD-WWLASWBPT-TOEOCTS ~ Fatigue Is One Of The Basic Conditions Of The Digital – When We Look At Screens We Become Prematurely Tired – The Optical Equivalent Of Carpal Tunnel Syndrome

~ WM-DIB-O-AITC-B-WSTTW ~ We May – Dream In Books – Or – Awake In The Cinema – But – We Sleepwalk Through The Web

~ TINOTNT-E-TEDS-TO-O ~ There Is No Outside The Network Today – Except – The Ever Dwindling Space-Time Of – Off

~ WHRTAWBTIOP ~ We Have Returned To A World Before The Invention Of Privacy

~ RIBFW-B-IABMW-B-WAABAN ~ Reading Is Born From Writing – But – It Also Begets More Writing – But – Writing Almost Always Begins As Notes

~ TCB-COWCDFOR-ICTWOAW-WFW-ERWLHTITWSTTCUTLO-INWAINS ~ The Commonplace Book – Consists Of Words Copied Down From Our Reading – In Copying The Words Of Another Writer – Word For Word – Early Readers Were Learning How To Internalize Those Words So That They Could Use Them Later On – In New Ways And In New Settings

~ RINPAAOI-WWR-WEIAWOC-WO-L-S-O-MP-RS ~ Reading Is Never Purely An Act Of Isolation – When We Read – We Enter Into A World Of Commonality – Whether Of – Language – Story – Or – Material Place – Reading Socializes

~ C-TIIOTLNOIP-A-C-BSACGAII-IBIO-S-CIIWOOASOTHOHH-WDITCSTBUT-WIANLYOMBO ~ Copyright – The Initial Idea Of The Limited Nature Of Intellectual Property – A – Compromise – Between Serving A Common Good And Individual Incentive – Is Becoming Increasingly One-Sided – Corporate Interest Is Winning Out Over A Sense Of The History Of Human Habit – What Disappears Is That Common Space That Binds Us Together – Where Ideas Are No Longer Yours Or Mine But Ours

~ ITIA-S-OT-IICL-NOAEMFOILTTBC-UTAILI-B-TRSWOCDWSMABIE ~ If There Is A – Singularity – Out There – It Is Copyright Law – Not Only Are Ever More Facets Of Intellectual Life Thought To Be Copyrightable – Up To And Including Life Itself – But – The Restrictions Surrounding What Others Can Do With Such Material Are Becoming Increasingly Extensive

~ LT-E-TIAAOTC-TPD(N-TIC)-TIDATOLAEUTD ~ Like The – “Environment” – There Is An Abstraction Out There Called – The Public Domain (Now – The Intellectual Commons) – That Is Diminishing And That Our Laws Are Encouraging Us To Diminish

~ BATODE ~ Books Are The Original Difference Engines

~ BT-E-B-A-G-B-DFTWF-BT ~ Both The – English – Book – And – German – Buch – Derive From The Word For – Beech Tree

~ T-L-C-TTTUFB-DFTWFTOAT ~ The – Latin – Codex – The Technical Term Used For Books – Derives From The Word For Trunk Of A Tree

~ LANARTOAAADAL ~ Literacy And Numeracy Are Related To One Another At A Deep Anthropological Level

~ TH-OC-AB-TMTR ~ There Has – Of Course – Always Been – Too Much To Read

~ MIRM ~ Melancholy Is Reading’s Muse

WILLIAM WHYTE ~ HOW TO CHEAT ON PERSONALITY TESTS ~ THE ORGANIZATION MAN ~ 1956

~ AIASO-S-IISVTAE-TT-E-A-LT-OR-TOPL ~ As In All Aspects Of – Scientism – It Is Society’s Values That Are Enshrined – The Tests – Essentially – Are – Loyalty Tests – Or Rather – Tests Of Potential Loyalty

~ NITQNITEOT-AT-T-N;TALW-V-OV-A-TRI-ASOY-TR-TC-TP-A-TU-ATEOTEI-W-WN-S-O-O-O-CF ~ Neither In The Questions Nor In The Evaluation Of Them – Are The – Tests – Neutral; They Are Loaded With – Values– Organization Values – And – The Result Is – A Set Of Yardsticks – That Reward – The Conformist – The Pedestrian – And – The Unimaginative – At The Expense Of The Exceptional Individual – Without – Who – No – Society – Organization – Or – Otherwise – Can Flourish

~ TITTRIT-YDWAGS-YAABO ~ The Important Thing To Recognize Is That – You Don’t Win A Good Score – You Avoid A Bad One

~ YSUYRUTITOR0TI-HYATQIRTHOPHAT-YS-LIGASBT-40-A-60-P-WITS-YSTTAAIYWLEEISTB ~ Your Score Is Usually Rendered In Terms Of Your Percentile Rating – That Is – How You Answer The Question In Relation To How Other People Have Answers Them – Your Safety – Lies In Getting A Score Between The – 40th – And – 60th – Percentiles – Which Is To Say – You Should Try To Answer As If You Were Like Everybody Else Is Supposed To Be

HARRY FRANKFURT ~ ON BULLSHIT ~ 2005

~ OOTMSFOOCITTISM-BS ~ One Of The Most Salient Features Of Our Culture Is That There Is So Much – BullShit

~ LOCTACW-T-ITHTRA-T-EOB ~ Lack Of Connection To A Concern With – Truth – Indifference To How Things Really Are – The – Essence Of Bullshit

~ IDST-BS-IA-KOB-IICT-B-S-TT-TAL ~ It Does Seem That – BullShitting – Involves A – Kind Of Bluff – It Is Closer To – Bluffing – Surely – Than To – Telling A Lie

~ TEO-BS-INTII-F-BTII-P ~ The Essence Of – BullShit – Is Not That It Is – False – But That It Is – Phony

~ AFAOTENO-BS-IIPWCWTT-INNB-F ~ A Fundamental Aspect Of The Essential Nature Of – BullShit – It Is Produced Without Concern With The Truth – It Need Not Be – False

~ T-BS-DNR-TAOTT-AT-L-D-A-O-I-[S]H-PNATIAA-BVOT-BS-IAG-EOTT-T-L-A ~ The – BullShitter – Does Not Reject – The Authority Of The Truth – As The – Liar – Does – And – Oppose – It – [S]He – Pays No Attention To It At All – By Virtue Of This – BullShit – Is A Greater – Enemy Of The Truth – Than – Lies – Are

~ BS-IUWCR-S-T-TWKW[S]HITA ~ BullShit – Is Unavoidable Whenever Circumstances Require – Someone – To – Talk Without Knowing What [S]He Is Talking About

~ TPO-BS-ISWAPOOOTSASTEH[H]KOTFTARTTT ~ The Production Of – BullShit – Is Stimulated Whenever A Person’s Obligations Or Opportunities To Speak About Some Topic Exceed His[Her] Knowledge Of The Facts That Are Relevant To That Topic