STEVE KRUG ~ DON’T MAKE ME THINK REVISITED ~ 2014

~ KFLOU-DMMT ~ Krug’s First Law Of Usability – Don’t Make Me Think

~ AAR-PDLTPOHTDT ~ As A Rule – People Don’t Like To Puzzle Over How To Do Things

~ TFTTPWBTSDCETMTO ~ The Fact That The People Who Built The Site Didn’t Care Enough To Make Things Obvious

~ WDMOC-W-S-WCTFRO ~ We Don’t Make Optimal Choices – We – Satisfice – We Choose The First Reasonable Option

~ KSLOU-IDMHMTIHTC-ALAECI-M-U-C ~ Krug’s Second Law Of Usability – It Doesn’t Matter How Many Times I Have To Click – As Long As Each Click Is – A – Mindless – Unambiguous – Choice

~ KTLOU-GROHTWOEP-TGROHOWL ~ Krug’s Third Law Of Usability – Get Rid Of Half The Words On Each Page – Then Get Rid Of Half Of What’s Left

~ TMTYNTKAIITNOIGTRT-ALNUARAA-‘MT’-HF ~ The Main Thing You Need To Know About Instructions Is That No One Is Going To Read Them – At Least Not Until After Repeated Attempts At – “Muddling Through” – Have Failed

~ NBAGT!(TM) ~ Nothing Beats A Good Tagline!(TM)

~ ‘OT-ICTO-CEO-IAD-S-WHTAI’ ~ “Oh That – It Came To Our – CEO – In A Dream – So – We Had To Add It”

~ T-BSVOTT-TWSPCATFOWIIAHTUI-TNSFI ~ Testing – Build Some Version Of The Thing – Then Watch Some People Carefully As They Figure Out What It Is And How To Use It – There’s No Substitute For It

~ YACBTROTT ~ You Actually Can Be Too Rich Or Too Thin

CHRIS FARRELL ~ UNRETIREMENT ~ 2014

~ TPEPFSTITAAKO-LNOPITSAS-I-E ~ The Potential Economic Payoff From Society Tapping Into The Abilities And Knowledge Of – Large Numbers Of People In Their Sixties And Seventies – Is – Enormous

~ TSOULLFM-SWOATESOFOTN ~ The Stress Of Unretirement Looms Large For Many – Since We’re Only At The Early Stages Of Figuring Out The Narrative

~ T25/65R ~ The 25/65 Revolution

~ TUG ~ The Us Generation

~ BFMP-TSMITSP-ATAOTLC ~ But For Most People – The Smart Move Is To Stay Put – And Take Advantage Of Their Local Connections

~ TCORPI-I-I-J ~ The Core Of Retirement Planning Isn’t – Investing – It’s – Jobs

~ TABT:AI-AC-A-AM ~ The Aging Boomer Trifecta: An Income – A Community – And – A Mission

~ SYT-COF-AIAM-TAL Spend Your Time – Creating Opportunities For – An Income And Meaning – Throughout A Lifetime

DAN SCHAWBEL ~ TIPS FOR NETWORKING ~ PROMOTE YOURSELF ~ 2013

~ L ~ Listen

~ BGIIO ~ Be Genuinely Interested In Others

~ NE-NJAW ~ Network Everywhere – Not Just At Work

~ BP ~ Be Proactive

~ FOYCNF ~ Focus On Your Current Network First

~ UYCCTHYEYN ~ Use Your Current Connections To Help You Expand Your Network

~ UCIOSTKOC ~ Use Common Interests Or Settings To Kick Off Conversations

~ DBAS ~ Don’t Be A Snob

~ BAC ~ Become A Connector

DAN SCHAWBEL ~ NEW WORKPLACE – NEW RULES ~ PROMOTE YOURSELF ~ 2013

~ YJDIJTB-YHTDALMTWYGHTD ~ Your Job Description Is Just The Beginning – You’ll Have To Do A Lot More Than What You Got Hired To Do

~ YJIT ~ Your Job Is Temporary

~ YGTNALOSYBDHRN ~ You’re Going To Need A Lot Of Skills You Probably Don’t’ Have Right Now

~ YRITSGAYH ~ Your Reputation Is The Single Greatest Asset You Have

~ YPLINP ~ Your Personal Life Is Now Public

~ YNTBAPPINM ~ You Need To Build A Positive Presence In New Media

~ YNTWWPFDG ~ You’ll Need To Work With People From Different Generations

~ YGCCF ~ Your Boss’s Career Comes First

~ TOWTMCW ~ The One With The Most Connections Wins

~ R-TROO-AITIOPTCYLFTB ~ Remember – The Rule Of One – All It Takes Is One Person To Change Your Life For The Better

~ YATF ~ You Are The Future

~ EIFENJBO ~ Entrepreneurship Is For Everyone Not Just Business Owners

~ HAO-AAI-RYV-DOI ~ Hours Are Out – Accomplishments Are In – Realize Your Value – Deliver On It

~ YCIIY-NYE-BAFYOCATCOYOL ~ Your Career Is In Your Hands – Not Your Employer’s – Be Accountable For Your Own Career And Take Charge Of Your Own Life

NIKIL SAVAL ~ CUBED ~ 2014

~ A-SOT-E-ITPOH-E-SAP;WSMATP-B-OPSTBP ~ A – Sort Of Tank – Entered – In The Prime Of Health – Exited – Shrunken And Phthisic; Where So Much Activity Took Place – But – Only Paper Seemed To Be Produced

~ ‘W-CS’ ~ “White-Collar Sweatshops”

~ TTWWBJARA-FL-TIAOTJ-P-HS-RTIT-TITTBTAPCWPI-TPWUFG ~ Though Their Work Was Becoming Just As Routinized As – Factory Labor – The Intangible Aspects Of Their Job – Prestige – High Status – Rendered Them Immune To – The Idea That They Belonged To A Particular Class With Particular Interests – Their Politics Were Up For Grabs

~ TCC ~ The Clerking Class

~ I-WPMAMAW-A-P ~ Industrialization – Was Producing More And More Administrative Work – And – Paperwork

~ U-FOFW-OW-DPA-AB-ISTRT ~ Unlike – Farming Or Factory Work – Office Work – Didn’t Produce Anything – At Best – It Seemed To Reproduce Things

~ TCW-C’-BTGWTTW-‘O’ ~ The Customary Word – “Countinghouse” – Began To Give Way To The Word – “Office”

~ U- ‘S’ -TKWOT-ILM-TETBTTHACWTO-‘S-I’ ~ Unlike – “Solidarity” – The Key Word Of The – Industrial Labor Movement – The Ethic That Began To Take Hold Among Clerks Was That Of – “Self-Improvement”

~ CWWUF-TC-KWO-FAF-WKWPD-OCWMTC;THNOTROBT ~ Clerical Workers Were Uprooted From – The Close-Knit World Of – Families And Farms – Where Knowledge Was Passed Down – Other Clerks Were Merely Their Competition; They Had No One To Rely On But Themselves

~ S-EBAKCS-TOW-F-TROTWOW ~ Self-Education Became A Key Component Separating – The Office World – From – The Rest Of The World Of Work

~ TO-ATFOPDIE-MIFHGBTOMIO-TG ~ The Office – And The Fears Of Physical Degradation It Engendered – Might In Fact Have Given Birth To Our Modern Idea Of – The Gym

~ WCPO-TGIWC-RTAASFOTO-WE?-O-WTMSPOTWTBPO-T-‘RC’?~ Were Clerks Part Of – The Growing Industrial Working Class – Replacing The Artisans And Small Farmers Of The Old-World Economy? – Or – Were They Merely Stopping Points On The Way To Becoming Part Of – The – “Ruling Class”?

~ F-T-T-L-D-OF-C-GTT-F-LLOTO ~ Farewell – The – Tranquil – Languorous – Days – Of The – Countinghouse – Greetings – To The Factory-Like Labor Of The Office

~ MWS ~ Men With Stopwatches

~ TTWHA- ‘L’-GRTAWNI-ATM-L ~ Things That Were Heralded As – “Laborsaving” – Gave Rise To A Whole New Industry – And To More – Labor

~ LHT-TTATT-TNLC-WTIO-TVFC ~ Less Heralded Than – The Typewriter And The Telegraph – Though No Less Consequential – Was The Invention Of – The Vertical File Cabinet

~ CW-NLETERWTTOTFW-ATB-WNMTIHRR-TM-FLOAP-TFF ~ Clerical Workers – No Longer Enjoying The Easy Rapport With Their Two Or Three Fellow Workers – And Their Bosses – Were Now Massed Together In Highly Regimented Rows – To Mimic – For Lack Of Another Precedent – The Factory Floor

~ MDKNTM ~ Managers Didn’t Know How To Manage

~ WWMHITPFTWWNRT-ATPW-‘CIAM’ ~ Workers Who Might Have Initially Taken Pride From Their Work Were Now Reduced To – As The Phrase Went – “Cogs In A Machine”

~ OGE-STHATN-WS-WTSAC ~ Offices Grew Enormously – Simply To House All The New – White Shirts – With Their Stopwatches And Cameras

~ T-DOPM-HBOO-SM-MLA-HCDTUUADBFN:HR ~ The – Department Of Personnel Management – Has Been One Of – Scientific Management’s – Most Lasting Achievements – Having Come Down To Us Under A Different But Familiar Name: Human Resources

~ W-H-FMP-GMSALI-BBD ~ Work – Had – For Most People – Gotten More Specialized And Less Interesting – Blessed By Drudgery!

~ ‘WC’ ~ “White-Collar”

~ OIBATWWPCOW-AOABTM-TBTETOWEM-CUTME ~ Once It Became Apparent That Women Were Perfectly Capable Office Workers – And Often Accounted Better Than Men – They Began To Enter The Office World En Mass – Completely Upending The Male Enclaves

~ DWTNTDHFM-WWJC-‘T’ ~ Dispensing With The Need To Distinguish Humans From Machines – Women Were Just Called – “Typewriters”

~ TLPIAOWLTBOBW-ETT-‘OB’-MTL-PAMMJITW-CTDSOES ~ The Lowest Position In Any Office Were Likely To Be Occupied By Women – Even The Term – “Office Boy” – Meaning The Lowest-Paid And Most Menial Job In The Workplace – Came To Designate Someone Of Either Sex

~ BN-MOTFO-WPOM-WEBM-TRTGAOOWE-WWETRTC-OWPSOCU

~ But Naturally – Much Of The Fear Of – Women’s Power Over Men – Was Expressed By Men – The Response That Guidebooks And Organizations Offered Were Equivocal – Women Were Expected To Respond To Come-Ons With Patient Silence Or Cheerful Unawareness

~ ITWWRTOBASOPC ~ Insinuating That Women Were Ruining The Office Became A Sport Of Popular Culture

~ TT-‘OW’ -BTETVTDTSWWCTHBTHWTHOW ~ The Term – “Office Wife” – Began To Enter The Vernacular To Describe The Secretary Who Was Closer To Her Boss Than He Was To His Own Wife

~ S-WTBAGOTOMV ~ Skyscrapers – Were The Birth And Growth Of The Office Made Visible

~ TP-‘W-CS’-BAPOITP ~ The Phrase – “White-Collar Slave” – Became A Popular One In The Press

~ UOLTITMIITROOW-TTCT-W-CS-FTFC ~ Union Organizers Lamented Their Inability To Make Inroads Into The Ranks Of Office Workers – Tending To Chide The – White-Collar Slaves – For Their False Consciousness

~ TCUOTOW-WWO-TWC-BRTBIOPIAOIA-P-OO-AAABBCAL ~ The Contradictory Understanding Of The Office Worker – Who Was Of – The Working Class – But Refused To Believe It Or Participate In Any Of Its Activities – Political – Or Otherwise – Acting As A Buffer Between Capital And Labor

~ TGPOBS-S/A/P-LMTTTDHW-AB-RR-HTSB-WCTBCT-‘HR’M ~ The Growing Popularity Of Behavioral Sciences – Sociology / Anthropology / Psychology – Led Managers To Try To Discover How Workers – Actually Behaved – Rather Than – How They Should Behave – What Came To Be Called The – “Human Relations” Movement

~ ‘M-MW’-‘A-C’ ~ “Man-Made Weather” – “Air-Conditioning”

~ TFL ~ The Fluorescent Lightbulb

~ IT-TTR-MHHTSCTIPDAWG-IP-IMCCMUATB-ATTQBAGIGWTCW ~ In Theory – The Testing Regime – Might Have Helped To Slot Congenial Types Into Proper Departments And Work Groups – In Practice – It Made Corporate Culture More Uniform Across The Board – Answering The Test Questions Became A Game In Guessing What The Company Wanted

~ TOWTITF-A-TFBTBTIOTO ~ The Office Worked To Incorporate The Family – And – The Family Began To Bear The Imprint Of The Office

~ ABW-IWAFOETNMIITS ~ A Boss’s Wife – It Was A Form Of Employment That Never Made It Into The Statistics

~ X&Y ~ Theory X & Theory Y

~ X=C/M/S ~ Theory X = Coercion / Manipulation / Supervision

~ Y=S-D&S-C ~ Theory Y = Self-Direction & Self-Control

~ ‘KW’-M-CEWWNITW-T-‘P’-N-IF-W-M ~ “Knowledge Workers” – Middle-Class Employees Who Would Never Identify Themselves With – The – “Proletariat” – Nor – In Fact – With – Management

~ KW-D-TD-S-TTSAMTLAE-ST-KWWLP:YKIWYSI ~ Knowledge Work – Difficult – To Define – Still – The Term Spread Among Management Theorists Like An Epidemic – Suggesting That – Knowledge Work Was Like Pornography: You Knew It When You Saw It

~ KWWBTHOACNS-A-‘IS’-IWTWTC-‘SA’ – ATWRTUCAA-‘CC’ ~ Knowledge Workers Would Be The Heroes Of A Coming New Society – An – “Information Society” – In Which They Were The Chief – “Symbolic Analysts” – All The While Rehabbing The Urban Core As A – “Creative Class”

~ IAC-WCOAN-IAC-WS-ITRT-OPTW-SCVFTPOWWL ~ Interaction And Communication – Were Conceived Of As Norms – Introspection And Concentration – Were Sidelined – In The Rush To – Open-Plan The World – Some Crucial Values For The Performance Of Work Were Lost

~ ITOTCHNIICAEFT-‘HP’-I-TWT-SAMPIASASFACAPAWAP ~ It Turned Out That Companies Had No Interest In Creating Autonomous Environments For The – “Human Performers” – Instead – They Wanted To – Stuff As Many People In As Small A Space For As Cheaply As Possible As Quickly As Possible

~ OWFUW-OW-WEWGRUATAPFA-AT – ‘HR’ – P-WLIATST ~ Offices Were Filling Up With – Overeducated Workers – Whose Expectations Were Gradually Running Up Against Their Actual Possibilities For Advancement – And The – “Human Relations” – Paradigm – Was Losing Its Ability To Soothe Them

~ TC-HTEOPPCETEOTCSSA-BDTSTTDAFTTWWT-ATHOPASBTBON ~ The Cubicle – Had The Effect Of Putting People Close Enough To Each Other To Create Serious Social Annoyances – But Dividing Them So That They Didn’t Actually Feel That They Were Working Together – All The Hazards Of Privacy And Sociability But The Benefits Of Neither

~ FDHTBOMTITMGFKWDAC ~ Flexibility Doesn’t Have To Be One More Trick In The Managerial Guidebook For Keeping Workers Docile And Consenting

B.J. MENDELSON ~ EVERYTHING YOU WILL EVER NEED TO KNOW ABOUT MARKETING ~ SOCIAL MEDIA IS BULLSHIT ~ 2012

~ IYWYDMYH-TATM-EIYF-YCBDT-YMAWEWYD ~ If What You Do Makes You Happy – That’s All That Matters – Even If You Fail – You Could Be Dead Tomorrow – You Might As Well Enjoy What You’re Doing

~ EIRC-YWBATGAIMAWTP-AYHTDITWYDAMIIASPWBII ~ Except In Rare Cases – You Won’t Be Able To Get Anywhere In Marketing Anything Without The Press – All You Have To Do Is Take What You Do And Make It Into A Story People Will Be Interested In

~ YSTYP[T]:R/AP/SP/P ~ You Should Target Your Pitch [To]: Researchers / Bookers / Associate Producers / Segment Producers / Producers

~ T-‘G’-TMATA-IAYFTS-IR-IVITW ~ The –”Game” – The Marketers Always Talk About – Is Against You From The Start – It’s Rigged – It’s Virtually Impossible To Win

~ IYGYCW-NYDIGTM ~ If You’ve Got Your Customers Wrong – Nothing You Do Is Going To Matter

~ AFALATG-TBTYCDIBP-IYA-AAOPI-YBRFI ~ As Far As Luck And Timing Go – The Best Thing You Can Do Is Be Prepared – If You Are – And An Opportunity Presents Itself – You’ll Be Ready For It

~ TGNITYC-MACL-AT-TAL-AMTAFAYWTG-YGTHWMFTPWYWOTLTYWAT-M ~ The Good News Is That You Can – Make A Comfortable Living – At The – Triple-A Level – And Maybe That’s As Far As You Want To Go – You’re Going To Have Way More Freedom To Produce What You Want On This Level Than You Will At The – Majors

~ TGROTI:DBAD ~ The Golden Rule Of The Internet: Don’t Be A Dick

~ TRGROTI:SN-I-YHTTTIIRWWT-A-YCTYECPMR-T-Y-US-BR:NUTWHYIAW-TITY-‘LMOTT’-BNUTI-PF ~ The Real Golden Rule Of The Internet: Social Networks – If – You Have The Time To Invest In Really Working With Them – And – You’re Confident That Your Efforts Can Produce Measurable Results – Then – Yes – Use Them – But Remember: Not Using Them Won’t Harm You In Any Way – The Idea That You’re – “Leaving Money On The Table” – By Not Using Them Is – Patently False

~ A-‘SMC’-TRNMYCDB-RIO-A-NFIAF-AF-AAAACTTP-IYWAF ~ A – “Social Media Crisis” – There’s Really Not Much You Can Do But – Ride It Out – And – Not Feed It Any Further – Apart From – An Apology And A Correction To The Problem – If You Were At Fault

~ YSAB-T-LFOTTAIETYD-YJDKWTFH-A-TOWTBPIT-CTIWYD ~ You Should Always Be – Tweaking – Look For Opportunities To Tweak And Improve Everything That You Do – You Just Don’t Know What The Future Holds – And – The Only Way To Be Prepared Is To – Continue To Improve What You’re Doing

~ YF-YC-AYC-AGPTSCFAMA-TMFYWO-TLRYPOIL-T-TPMTDITM ~ Your Friends – Your Community – And Your City – Are Great Places To Start Collecting Feedback And Making Adjustments – The More Flaws You Work Out – The Less Risky Your Product Or Idea Looks – To – The People Making The Decisions In The Majors