TOM HODGKINSON ~ HOW TO BE IDLE

~ NOIERTU-B-LIBHA-IPBTHAH ~ Not Only Is Early Rising Totally Unnatural – But – Lying In Bed Half-Awake – Is Positively Beneficial To Health And Happiness

~ GALRANB-LRIFTIOM-TIWRTBAST-WMA ~ Greatness And Late Rising Are Natural Bedfellows – Late Rising Is For The Independent Of Mind – The Individual Who Refuses To Become A Slave To – Work, Money, Ambition

~ IOTHIATTPHTRTI-CPNTT-AMSIOOTBTTDT ~ In Order To Have Ideas And Then To Plan How To Realize Those Ideas – Creative People Need Thinking Time – And Morning Snoozing Is One Of The Best Times To Do This

~ TIOT‘J’ATATAW-IAS-IOOTMPMOMS ~ The Idea Of The ‘Job’ As The Answer To All Woes – Individual And Social – Is One Of The Most Pernicious Myths Of Modern Society

~ WWETIWOWWASSATHWET ~ When We Enter The Ignoble World Of Work We Are Soon Shocked At The Humiliations We Encounter There

~ TJWIIOTMTEFTATT-WIHW-FOP ~ The Job Was Invented In Order To Make Things Easier For Those At The Top – Who Believed In Hard Work – For Other People

~ WKTMPPY-YISN‘WOW’BD ~ Work Kills Two Million People Per Year – Yet I See No ‘War On Work’ Being Declared

~ IIPTPUFTTMTSPUATGOOB-ICLT-TTT-AVOTT-ACIOTHOOFDW ~ It Is Precisely To Prevent Us From Thinking Too Much That Society Pressurizes Us All To Get Out Of Bed – Introspection Could Led To – That Terrible Thing – A Vision Of The Truth – A Clear Image Of The Horror Of Our Fractured, Dissonant World

~ GDNLTI-TIWT ~ Governments Do Not Like The Idle – The Idle Worry Them

~ HMBLWBIWBTDWAPRTTEPON-WTDOFHEAJ ~ How Much Better Life Would Be If We Began The Day With A Poem Rather Than The Empty Prattle Of Newspapers – With Their Diet Of Fear, Hate, Envy And Jealousy

~ I-V-THRTBVBTCOO-TEAO-THCT ~ Idlers – Visionaries – They Have Refused To Be Victimized By The Customs Of Others – Their Eyes Are Open – They Have Created Time

~ TDOPISOAIFOSIABM ~ The Deferral Of Pleasure In Service Of An Imaginary Future Of Stability Is A Bourgeois Myth

~ KN ~ Keeping Nix

~ SM-ATOIS-ABUI-TBTW-OATWOTE ~ Saint Monday – A Tradition Of Institutionalized Skiving – A Bottom-Up Initiative – Taken By The Worker – Often Against The Will Of The Employers

~ WNTCLB-IIONR-IHBSFUBOR-LIATTFABSPE ~ We Need To Claim Lunch Back – It Is Our Natural Right – It Has Been Stolen From Us By Our Rulers – Lunch Is A Time To Forget About Being Sensible, Practical, Efficient

~ TBICBADWTRLITIAFWKTAYC ~ That Being Ill Can Be A Delightful Way To Recapture Lost Idling Time Is A Fact Well Known To All Young Children

~ TIOCWTETPOBIBTTOTAIOT-AATTGOSBUA ~ The Idea Of Convalescence Was To Extend The Period Of Being Ill Beyond The Time Of The Actual Illness Or Trauma – And Allow Time To Get One’s Strength Back Up Again

~ TN ~ The Nap

~ IPEN ~ In Paradise Everyone Naps

~ ANIAPPAIU-ISTDITH-MEHMMAE ~ A Nap Is A Perfect Pleasure And It’s Useful – It Splits The Day Into Two Halves – Making Each Half More Manageable And Enjoyable

~ HMEIITWITM-IWKWHANTLFTAL ~ How Much Easier It Is To Work In The Morning – If We Know We Have A Nap To Look Forward To After Lunch

~ TFT ~ Time For Tea

~ POD-FB-LRP ~ Paroxysms Of Diligence – Followed By – Long Rest Periods

~ TR-TPITHAMMOB-WFP-OBDNI-INIAH-WDWAMG-F ~ The Ramble – The Pedestrian Is The Highest And Most Mighty Of Beings – Walks For Pleasure – Observes But Does Not Interfere – Is Not In A Hurry – Wanders Detached, Wise And Merry, Godlike – Free

~ B-TWTMSH-BTDRCWII-TITBOO-WIWITTB-NCWDTT-ACTTFUPITDTAW ~ Botherers – They Want To Make Something Happen – But They Don’t Really Care What It Is – They Impose Their Beliefs On Others – What Is Worse Is That The Botherers – Not Content With Doing Things Themselves – Are Constantly Trying To Force Us Poor Idlers To Do Things As Well

~ AIIATAADAIFI ~ An Idler Is A Thinker And A Dreamer And Is Fiercely Independent

~ WCUWTIOTSWAIOG-WCBMITORTTSS? ~ Whoever Came Up With The Idea Of The Strike Was An Idler Of Genius – What Could Be More Irritating To Our Rulers Than To Simply Stop?

~ S&I ~ Sex And Idleness

~ TAOC-TSIAS-WFOAN-TITLOTL-IEICAEICOTABTAC ~ The Art Of Conversation – Talking, Sharing Ideas And Stories – With Friends Old And New – This Is The Lifeblood Of The Loafer – Ideas Emerge In Conversation And Are Embellished, Improved, Contradicted Or Torn Apart By The Assembled Company

~ DDI-TAI-ITTTAIWD-TIWGDOIOT ~ Don’t Do It – Talk About It – If The Thing Talked About Is Worth Doing – Then It Will Get Done On Its Own Time

~ TAOTTCDOORTP ~ The Authorities Occasionally Try To Crack Down On Our Right To Party

~ YHPOOTBML-SWNEYN-WAEWAP0SMTNTBE ~ You Have Plenty Of Opportunity To Be Miserable Later – So Why Not Enjoy Yourself Now – We Are Equipped With A Pleasure-Seeking Muscle That Needs To Be Exercised

~ TTIWTLAGLATT-NJOSN ~ The True Idler Wants To Live A Good Life All The Time – Not Just On Saturday Nights

~ HSPIOHTL-ISNBAMOLII-AIIU ~ Hedonism Should Provide Ideas On How To Live – It Should Not Become A Mode Of Living In Itself – As It Is Unsustainable

~ TINPFOITM ~ There Is No Purer Form Of Idleness Than Meditation

~ SIADP-APO-AGU-ABQ ~ Sleep Is A Delicious Procrastination – A Putting-Off – A Giving Up – A Big Quit

~ SINFW-SIFTSB-TGO-THOTKTH-TI ~ Sleep Is Not For Wimps – Sleep Is For The Stronger Breed – The Great Ones – The Holders Of The Key To Happiness – The Idle

~ IWCBHWLS-DINTFTWWHTWL-AWWNLM? ~ If We Could Be Happier With Less Stuff – Does It Not Then Follow That We Would Have To Work Less – As We Would Need Less Money?

~ AOT-WAPWMI-TIOAHAAEFTHOWIARRI ~ At One Time – Work And Play Were More Intermingled – The Idea Of A Holiday As An Escape From The Hell Of Work Is A Relatively Recent Idea

~ LIACCFGCPTETSTTPOEICPAOAAO ~ Living In A Constant Chase For Gain Compels People To Expend Their Spirit To The Point Of Exhaustion In Continual Pretence And Overreaching And Anticipating Others

~ OSMBFITNOOPL ~ One Solution May Be Found In The Notion Of Off-Peak Living

~ IWITMAHAHEA ~ I Work In The Morning And Have A Holiday Every Afternoon

~ WYALAIL-YHNTTEF ~ When You Are Living An Idle Life – You Have No Toil To Escape From

~ IINWTTTIMRFTWNOTH-FIAHANMTTBOW? ~ It Is No Wonder That The True Idler Might Recoil From The Whole Notion Of The Holiday – For Isn’t A Holiday Actually No More Than The Brother Of Work?

~ HTIAHSFTD-HCTBTAU-WTUOVAFAAWOT ~ How The Idle At Heart Suffer For Their Dreaming – How Cruel The Bureaucrats, Teachers And Usurers – Who Tell Us Our Visions And Fancies Are A Waste Of Time

~ TRT-ITDOESI-ITBTTWT-THDAD ~ The Real Trick – Indeed The Duty Of Every Serious Idler – Is To Bring These Two Worlds Together – To Harmonize Dreamworld And Dayworld

~ WABOOD-TAAOC-LTT-PIIPBDAFTWPSLAVOT ~ We Are Based On Dreams – They Are At Our Centre – Listen To Them – Perhaps It Is Precisely Because Dreams Are Free That We Put So Low A Value On Them

~ IHAD-ICLAF ~ I Have A Dream – It Is Called Love, Anarchy, Freedom – It Is Called Being Idle

BRUCE SCHNEIER ~ RULES FOR SUCCESSFULLY MANAGING COMMONS ~ BASED ON WORK BY ELINOR OSTROM ~ LIARS AND OUTLIERS ~ 2012

~ EMUTGIAKWTGNI ~ Everyone Must Understand The Group Interest And Know What The Group Norm Is

~ TGMBATMTN ~ The Group Norm Must Be Something That The Group Actually Wants

~ The Group Must Be Able To Modify The Norm

~ AIDWETGNMBATTG-SIESR ~ Any Institution Delegated With Enforcing The Group Norm Must Be Accountable To The Group – So It’s Effectively Self-Regulated

~ TPFDMBCWTSOTD ~ The Penalties For Defecting Must Be Commensurate With The Seriousness Of The Defection

~ TSFAPMB-CFEARC ~ The System For Assessing Penalties Must Be – Consistent, Fair, Efficient, And Relatively Cheap

~ TGMBATDIOIPANHIIFOTG ~ The Group Must Be Able To Develop Its Own Institutional Pressure And Not Have It Imposed From Outside The Group

~ ITALGALGI-TTGNTBSPANIML-EOATSL ~ If There Are Larger Groups And Larger Group Interests – Then The Groups Need To Be Scaled Properly And Nested In Multiple Layers – Each Operating Along These Same Lines

BRUCE SCHNEIER ~ LIARS AND OUTLIERS ~ 2012

~ SOUAMCMHMAAF-ASOUALS-TIODSS-WHTFTSBDS ~ Some Of Us Are More Cooperative, More Honest, More Altruistic, And Fairer – And Some Of Us Are Less So – There Isn’t One Dominant Survival Strategy – We Have The Flexibility To Switch Between Different Strategies

~ TWABAGOPWWTTTWGB-TBWCHFITDWOBD-AWENED-KTPDTATL ~ There Will Always Be A Group Of People Who Will Try To Take Without Giving Back – The Best We Can Hope For Is To Do What Our Bodies Do – And What Every Natural Ecosystem Does – Keep Those Parasites Down To A Tolerable Level

~ WDKTAIATDBOIAM-KPAMLTR ~ We Do Know That Agreeableness Is A Trait Desired By Others In A Mate – Kind People Are More Likely To Reproduce

~ O-AHRDSB-NIIAPWPTHITBO-S-AISOLMHMT ~ Oxytocin – A Hormone Released During Social Bonding – Naturally Increases In A Person Who Perceives That He/Her Is Trusted By Others – Similarly – Artificially Increasing Someone’s Oxytocin Level Makes Her/Him More Trusting

~ MARCOPTOSP-TAIAOABCASLIOB-DTPO-WVAGD-THH-ATEAODWBD-TAMARSHWAW ~ Morals And Reputation Comprise Our Prehistoric Toolbox Of Societal Pressures – They Are Informal And Operate At Both Conscious And Subconscious Levels In Our Brains – Despite The Prevalence Of – War, Violence And General Deceptiveness – Throughout Human History – And The Enormous Amount Of Damage Wrought By Defectors – These Ancient Moral And Reputational Systems Have Worked Amazingly Well

~ MPWBISG ~ Moral Pressure Works Best In Small Groups

~ RPWWISAMSG ~ Reputational Pressure Works Well In Small- And Medium-Sized Groups

~ IPWBILSG ~ Institutional Pressure Works Best In Larger-Sized Groups

~ ‘DUOWYWHTDUY’-DGHTOUS-IBADTCWO-IRITCTTAUMPOSH ~ “Do Unto Others What You Would Have Them Do Unto You” – Different Groups Have Their Own Unique Spin – It’s Basically An Admonition To Cooperate With Others – It Really Is The Closest Thing To A Universal Moral Principle Our Species Has

~ WDNOAOMCADORAWFTG:TGATCACADAWIMTAIATM ~ We Not Only Absorb Our Moral Codes And Definitions Of Right And Wrong From The Group: The Group Also Transmits Cues About Cooperation And Defection And What It Means To Act In A Trustworthy Manner

~ PAMLTSTSIIFOTGI-ITFTOADSAW-ATLLTDSITFTOATAOT-OISOF ~ People Are More Likely To Suppress Their Self-Interest In Favor Of The Group Interest – If They Feel That Others Are Doing So As Well – And They’re Less Likely To Do So If They Feel That Others Are Taking Advantage Of Them – Our Innate Sense Of Fairness

~ WGDMSFTG-ALAWASF ~ We Generally Don’t Mind Sacrificing For The Group – As Long As We’re All Sacrificing Fairly

~ MSB-TFASBLATMTTBTMW ~ Morals Scale Badly – They Fail As Societies Become Larger And The Moral Ties That Bind Their Members Weaken

~ TALORODD-HSNTBVGAI-TAEAPCLTBBAI-BIG-WCTLFTT ~ There’s A Lot Of Research On Detecting Deception – Humans Seem Not To Be Very Good At It – There Are Exceptions And People Can Learn To Be Better At It – But In General – We Can’t Tell Liars From Truth-Tellers

~ WRNIAPMV-WMD-AFALTPI-ISTKWWDIMITKWTT ~ We Remember Negative Information About People More Vividly – With More Detail – And For A Longer Time – Than Positive Information – It Seems That Knowing Who Will Defect Is More Important Than Knowing Whom To Trust

~ NODWGORAB-WATPTAOGR ~ Not Only Do We Guard Our Reputation Against Blemishes – We Also Take Pains To Advertise Our Good Reputation

~ TMOH-CWALP-RMIW-ARWL ~ Throughout Most Of History – Commerce Was A Local Phenomenon – Reputation Made It Work – And Reputation Was Local

~ OOTWTSRITGBOGM ~ One Of The Ways To Scale Reputation Is To Generalize Based On Group Membership

~ NEITWAMLTTPWLLU-AWNCOPOSABLTMTAU-UTTFITG ~ Numerous Experiments Indicate That We Are More Likely To Trust People Who Look Like Us – And We Naturally Change Our Patterns Of Speech And Body Language To Mimic Those Around Us – Unconsciously Trying To Fit Into The Group

~ TAASORWSIABSFJIP-AFTRSHSTGBOMBI ~ There Are All Sorts Of Reasons Why Stereotyping Is A Bad System For Judging Individual People – And For Those Reasons We Should Strive To Get Beyond Our More Base Instincts

~ RIAESPSUIHC-RCAPD ~ Reputation Isn’t An Effective Societal Pressure System Unless It Has Consequences – Reward Cooperators And Punish Defectors

~ HAASS-WR-BAOTPITG-WAPD-EITCP ~ Humans Are A Social Species – We Reward – By Allowing Others To Participate In The Group – We Also Punish Defectors – Exclusion Is The Corresponding Punishment

~ SIACRP-A-AAR-AISE ~ Shame Is A Common Reputational Punishment – And – As A Result – An Important Social Emotion

~ IPASCWCMTIWNPA ~ Informal Punishments Are So Common We Can Miss Them If We’re Not Paying Attention

~ CTSALOTMRS-TEASO-PFAOA-S-TCTVTTHAGRB-AA-BC-A-ET ~ Confidence Tricksters Spend A Lot Of Time Manipulating Reputation Signals – They Employ All Sorts Of – Props, Facades, And Other Actors – Shills – To Convince Their Victims That They Have A Good Reputation By – Appearing Authentic – Building Confidence – And – Encouraging Trust

~ SPSDCAR ~ Some People Simply Don’t Care About Reputation

~ SPEUWTWR ~ Some People End Up With The Wrong Reputation

~ TMIRRPSTFIT-GGTL ~ The Most Important Reason Reputational Pressure Starts To Fail Is That – Groups Get Too Large

~ WWKA-CCAPIFP-DAMR ~ What We Know About – Celebrities, Corporations And People In Faraway Places – Doesn’t Always Match Reality

~ LCBAI-ILA-OCAUA-TASAU ~ Laws Can Be Applied Inconsistently – If Laws Aren’t – Objective, Common, And Universally Applied – They Are Seen As Unfair

~ OLATRTSACBOBT ~ Our Learned Abilities To Read Trust Signals Are Continually Being Overtaken By Technology

~ UIDS-CMIFMP-BASSIDCBUIMMP-S-A-HTF-IDIER-BIITMMPTF ~ Universal ID Systems – Can Make Impersonation Fraud More Profitable – Because A Single Stolen ID Can Be Used In Many More Places – Sometimes – A – Harder-To-Forge ID Is Even Riskier – Because It Is That Much More Profitable To Forge

~ WMALOOIWOP-FESS-IDCSTS ~ We’re Moving A Lot Of Our Interactions With Other People – From Evolved Social Systems – Into Deliberately Created Socio-Technical Systems

~ WASTLWGACWWT-ATWACBMAM-PMUTGMAAFOR ~ We Are Starting To Learn Which Genes Are Correlated With Which Traits – And This Will Almost Certainly Be Misreported And Misunderstood – People May Use These Genetic Markers As A Form Of Reputation

~ CSDRTNSOA-RITRWSTATIASSDFEE-GIAOIC-ACIONDIA ~ Competing Societal Dilemmas Represent The Normal State Of Affairs – Rarely Is The Real World So Tidy As To Isolate A Single Societal Dilemma From Everything Else – Group Interests Are Often In Conflict – And Cooperating In One Necessitates Defecting In Another

JOE CALLOWAY ~ BECOMING A CATEGORY OF ONE ~ 2009

~ DTGITFSOTJ-U-IATSUNT-TDTBE ~ Deciding To Go Is The First Step On The Journey – Unfortunately – It’s Also The Step Usually Not Taken – The Decision To Become Extraordinary

~ TVOAC-VO-GCBEGWACFTDTO-TATSOCAUTCCFFD ~ The Value Of A Crisis – Very Often – Great Companies Become Even Greater When A Crisis Forces The Decision To Go – There’s A Tremendous Sense Of Clarity And Urgency That Can Come From Facing Disaster

~ FTEOD ~ Forced To Expand Our Definition

~ TAMPOT-MEMOTPOT-WDATG ~ There Are Many People Out There – Maybe Even Most Of The People Out There – Who Don’t Aspire To Greatness

~ WGWWWTM ~ We Get What We Want The Most

~ ATTQ ~ Answer The Tough Questions

~ DWRWTDT-A-AWWTCHWDIUTN? ~ Do We Really Want To Do This – And – Are We Willing To Change How We’ve Done It Up To Now?

~ YCPTPSOACBOTLOROIM ~ You Can’t Predict The Probable Success Of A Company Based On The Look Or Sound Of Its Meetings

~ IDTAGOPTSYAFT-TITY-TWGTTM-WATEHI-WJKODWWBD-WANSOPOTW ~ It’s Demoralizing To Any Group Of People To Say Year After Year That – This Is The Year – That We Go To The Mountaintop – When All That Ever Happens Is – We Just Keep On Doing What We’ve Been Doing – With A New Set Of Posters On The Walls

~ BTB ~ Believe Then Become

~ WGYTWSKYT-MLTYTTNL ~ What Got You There Will Seldom Keep You There – Much Less Take You To The Next Level

~ CTV ~ Communicating The Vision

~ TQR ~ The Quiet Radical

~ SAWIMMPTAS ~ Sometimes A Whisper Is Much More Powerful Than A Shout

~ STTTT-SQLT-ATD-WRIMMPDTTSAOTSC ~ Sometimes Taking The Time To – Sit Quietly, Listen, Think – And Then Discuss – Will Result In Much More Powerful Decisions Than The Same Amount Of Time Spent Cheerleading

~ TQGIOWTMRDMTP ~ The Quiet Gathering Is Often Where The Most Radical Decision Making Takes Place

~ TAI-V-DI ~ Talking About It – Versus – Doing It

~ GIAD-IMBC ~ Greatness Is A Decision – It Must Be Chosen

~ CAA-WTLGOWUTW-IOTCTSFWWWN ~ Courage And Audacity – Willingness To Let Go Of What Used To Work – In Order To Clear The Space For What Will Work Next

~ COTS-CPFCWIMTOTO-MTPNTIP ~ Clear Out The Space – Creating Processes For Change Will Initially Mean Throwing Old Things Out – More Than Putting New Things In Place

~ OAGLCTGIM-EC-IEDC-TYPHMTC ~ Once A Gut Level Commitment To Go Is Made – Everything Changes – If Everything Doesn’t Change – Then You Probably Haven’t Made The Commitment

~ KWYA ~ Know Who You Are

~ WAY? ~ Who Are You?

~ DWYAMYIOWYWTB? ~ Does Who You Are Match Your Idea Of Who You Want To Be?

~ PWACF ~ People With A Common Focus

~ TPOP ~ The Power Of Purpose

~ BID ~ Boil It Down

~ VVP ~ Vision Versus Product

~ RWYA-IAGCATWICTDM ~ Remember Who You Are – It’s A Great Compass And Timesaver When It Comes To Decision Making

~ OTDRHASOP-HTPMSAGZWFWASDOAAK ~ Organizations That Don’t Really Have A Sense Of Purpose – Have To Pretty Much Start At Ground Zero When Faced With A Strategic Decision Of Almost Any Kind

~ D-T-D-BME-WYGTTWIAWYAA ~ Day-To-Day – Decisions Become Much Easier – When You’ve Given Thought To What’s Important And What You’re All About

~ SMYKWUTW ~ Success Means You Know What Used To Work

~ CIG-YGF ~ Change Is Good – You Go First

~ BCAN-WAHTAAW-BBCTCAYALSIANES-TN ~ Big Changes Aren’t New – We’ve Always Had Them And Always Will – But Big Changes That Come At You At Light Speed In A Never-Ending Stream – That’s New

~ IBACTEDWBYIA ~ It’s Become A Challenge To Even Define What Business You’re In Anymore

~ NCAEFE ~ New Competitors Are Everywhere For Everybody

~ PSITE-C ~ Past Success Is The Enemy – Complacency

~ DMAAWWWT-BOWWY-EITAO-PPS&O ~ Don’t Make Assumptions About What Will Work Tomorrow – Based On What Worked Yesterday – Especially In The Area Of – Processes, Procedures, Strategies, And Operations

~ LSLAHTIWWD-A-TALAWWDITFP ~ Let’s Stop Looking At How To Improve What We’re Doing – And – Take A Look At What We’re Doing In The First Place

~ CJFTSOCCBAMDTTGSIC ~ Changing Just For The Sake Of Changing Can Be A More Dangerous Trap Than Being Stuck In Complacency

~ SGTBS ~ Somebody’s Got To Buy Something

~ YCFYBAPYPADL-BIYNVGAI-OITNMFI-IWW ~ You Can Follow Your Bliss And Pursue Your Passion All Day Long – But If You’re Not Very Good At It – Or If There’s No Market For It – It Won’t Work

~ O-T-B-L-S ~ Outside-The-Box Lip-Service

~ TBRITNTO ~ The Biggest Risk Is To Never Take One

~ IYTCIS-TNC-NCITSSOAIAWOCC ~ If You Think Change Is Scary – Try Not Changing – Not Changing Is The Scariest Strategy Of All In A World Of Constant Change

~ AWOGOOYBITIPFATDBTCIAJY ~ Another Way Of Getting Out Of Your Box Is To Invite People From A Totally Different Box To Come In And Join You

~ IANLTPHTGRUFSBTH ~ It’s A Natural Law That People Have To Get Riled Up For Something Big To Happen

~ SUTBASWIFO ~ Shake Up The Box And See What Ideas Fall Out

~ SCANR-TVAOBSDTYC ~ Success Creates A New Reality – The Very Act Of Becoming Successful Demands That You Change

~ SCIAOTMFYEHATMAYEB ~ Sometimes Change Is At Once The Most Fun You’ll Ever Have And The Most Afraid You’ll Ever Be

~ TC-TFSITCITRTTMSYAAC ~ Transcending Commodity – The First Step In Transcending Commodity Is To Recognize That The Marketplace Sees You As A Commodity

~ YCAYWTSP ~ You Can’t Advertise Your Way To Superior Performance

~ DMPYCK ~ Don’t Make Promises You Can’t Keep

~ BEF ~ Beyond Expected Factors

~ TAWYD-O-MA-WYD ~ Think About Where You Differentiate – Or – More Accurately – Where You Don’t

~ HDYTC?-YCACOO ~ How Do You Transcend Commodity? – You Create A Category Of One

~ GOTSL ~ Get On The Short List

~ FFF ~ Focus, Focus, Focus

~ TSTBSTB ~ The Simpler The Brand Statement The Better

~ TTR-KMATCTAE-GCTTCTAE-ECWTCBTAE ~ The Three Rules – Know More About The Customer Than Anyone Else – Get Closer To The Customer Than Anyone Else – Emotionally Connect With The Customer Better Than Anyone Else

~ ISWKM-YJIK ~ It Starts With Knowing More – Your Job Is Knowledge

~ TEC-TCASAECWCTOAAE-ECICOT-WASOA ~ The Emotional Connection – To Create And Sustain An Emotional Connection With Customers Takes Ongoing Attention And Effort – Emotional Connection Is Created OvertTime – With A Series Of Actions

~ YGTLAYBTWYCLAI ~ You’ve Got To Look At Your Business The Way Your Customer Looks At It

24-10-2017

~ DRM ~ Dispute Resolution Mechanism

~ CCC ~ Casting Couch Culture

~ TNC-TSFTWI ~ The New Conformity – The Search For The Way In ~ Hal Niedzviecki ~ Hello. I’m Special

~ A-TFRWF-’F’-IAKHL-LM-’RTM’ ~ Amargi – The First Recorded Word For – “Freedom” – In Any Known Human Language – Literally Means – “Return To Mother” ~ David Graeber ~ Debt – The First 5,000 Years

~ TVISASMINPAFTBAKUC ~ The Vast Internal Security And Surveillance Machine Is Not Primarily About Fighting Terrorism But About Keeping Us Contained ~ Chris Hedges ~ Unspeakable

~ SMYKWUTW ~ Success Means You Know What Used To Work ~ Joe Calloway ~ Becoming A Category Of One

~ RISTOW-OMWFOD-NTOWA ~ Reason Is Slave To Our Wishes – Our Minds Work For Our Desires – Not The Other Way Around ~ William Bonner + Lila Rajiva ~ Mobs Messiahs And Markets

~ T-C-A-A-TGSED ~ They’re – Cheap – Accurate – And – They Get Smarter Every Day ~ Christopher Steiner ~ Automate This

~ YCFYBAPYPADL-BIYNVGAI-OITNMFI-IWW ~ You Can Follow Your Bliss And Pursue Your Passion All Day Long – But If You’re Not Very Good At It – Or If There’s No Market For It – It Won’t Work ~ Joe Calloway ~ Becoming A Category Of One

~ PCPRC-EHWAPIETLTAAS ~ People’s Core Personalities Rarely Change – Exceptions Happen When A Person Is Exposed To Long-Term Abuse And Stress ~ Christopher Steiner ~ Automate This

Customers?

~ WIEO-OTLFTY-MHBE-ACOTS ~ Whatever Its Earliest Origins – Of The Last Four Thousand Years – Money Has Been Effectively – A Creature Of The State ~ David Graeber ~ Debt – The First 5,000 Years

~ NHCTOMCHW ~ Novelty Has Charms That Our Mind Can Hardly Withstand ~ William Makepeace Thackeray

~ IYWTHGI-YMHMI ~ If You Want To Have Good Ideas – You Must Have Many Ideas ~ Linus Pauling

~ WDITTBAGPIAMA? ~ What Does It Take To Be A Good Person In A Monstrous Age? ~ Todd Gitlin

~ ITPC-TJBFBASG-HASC-TS ~ In Today’s Popular Culture – The Journey Between Fast Buck And Sheer Greed – Has A Stopover Called – The Sequel ~ Martin Arnold

~ IYGTC-C-WNPAOT-VDM? ~ If You’re Going To Colorize – Casablanca – Why Not Put Arms On The – Venus De Milo? ~ Stephen Bogart

~ SDF ~ Spectacular Dumpster Fire

~ ITLSOT-JANOHTRTTUOTV-NOHTRTTUWWTO ~ In The Largest Scheme Of Things – Just As No One Has The Right To Tell Us Our True Value – No One Has The Right To Tell Us What We Truly Owe ~ David Graeber ~ Debt – The First 5,000 Years

~ MNIO-KOK:LOMWYMAD! ~ My Name Is – Ozymandias – King Of Kings: Look On My Works Ye Mighty – And Despair! ~ Percy Shelley ~ Ozymandias

~ CL ~ Cunning Linguist

~ WIW ~ Wild Ideas Welcomed ~ Erik Brynjolfsson + Andrew Mcafee ~ The Second Machine Age

~ DTDLA-TTEOSAMASO-THRITETOITC-SSTATBWM ~ Despite The Dogged Liberal Assumption – That The Existence Of States And Markets Are Somehow Opposed – The Historical Record Implies That Exactly The Opposite Is The Case – Stateless Societies Tend Also To Be Without Markets ~ David Graeber ~ Debt – The First 5,000 Years

~ ITCITL-EWOWTCC-YAITGWTS ~ If You Can Influence The Leaders – Either With Or Without Their Conscious Cooperation – You Automatically Influence The Group Which They Sway ~ On Dialogue

~ IBTIITROAE-ATNOKTT ~ I Believe That Ignorance Is The Root Of All Evil – And That No One Knows The Truth ~ Molly Ivins

~ SDG ~ Sustainable Development Goals

~ NAUWU ~ Nothing About Us Without Us

~ FIOTDRITW ~ Fierce Ideological Objection To Democratic Representation In The Workplace

~ PC ~ Platform Capitalism ~ Sascha Lobo

~ OOTWTATPOTL30YITTRHFTBAOTP ~ One Of The Worst Things About The Politics Of The Last 30 Years Is That The Rich Have Forgotten To Be Afraid Of The Poor ~ Eric Hobsbawm

~ ADFTW ~ Airplanes Don’t Flap Their Wings ~ Frederick Jelinek

~ NETCCBC-A-NETCBC-C ~ Not Everything That Counts Can Be Counted – And – Not Everything That Can Be Counted – Counts ~ Erik Brynjolfsson + Andrew Mcafee ~ The Second Machine Age

DAVID HOROWITZ ~ THE ART OF POLITICAL WAR AND OTHER RADICAL PURSUITS

~ PIWCBOM ~ Politics Is War Conducted By Other Means

~ IPWYDNFJTPIAA-BTDTEFA ~ In Political Warfare You Do Not Fight Just To Prevail In An Argument – But To Destroy The Enemy’s Fighting Ability

~ YHOTSTMYP ~ You Have Only Thirty Seconds To Make Your Point

~ PIAWOP-YTITDYATFOALACAPCWYP-WDYOATEWYC-CTTTMTFAEFYAP ~ Politics Is A War Of Position – Your Task Is To Define Yourself As The Friend Of As Large A Constituency As Possible Compatible With Your Principles – While Defining Your Opponent As The Enemy Whenever You Can – Choose The Terrain That Makes The Fight As Easy For You As Possible

~ IPW-TAUP-AIABPIAWOP-WIDBITS ~ In Political Warfare – The Aggressor Usually Prevails – Aggression Is Advantageous Because Politics Is A War Of Position – Which Is Defined By Images That Stick

~ BSF-YCDTIAWAYA-DTOITDMIAPW ~ By Striking First – You Can Define The Issues As Well As Your Adversary – Defining The Opposition Is The Decisive Move In All Political War

~ TWPPWHBTF-TWIFBE-OTT-HITBC ~ Position Is Defined By Fear And Hope – Those Who Provide People With Hope Become Their Friends – Those Who Inspire Fear Become Enemies – Of The Two – Hope Is The Better Choice

~ TWOPASEFAH-TMISITC ~ The Weapons Of Politics Are Symbols Evoking Fear And Hope – The Most Important Symbol Is The Candidate

~ PWNCAWYHTS-UTBYCAT-TAOPIPP-WDNKY-AWWNKY ~ People Will Not Care About What You Have To Say – Unless They Believe You Care About Them

~ TAOPIPP-WWNKYETSASB-TYCAT ~ The Art Of Politics Is Persuading People – Who Will Never Know You Except Through Symbols And Sound Bites – That You Care About Them

~ VLOTSOTP-YMDYIWTPU-YMGPHIYV-AMTFTVOYO ~ Victory Lies On The Side Of The People – You Must Define Yourself In Ways That People Understand – You Must Give People Hope In Your Victory – And Make Them Fear The Victory Of Your Opponent

~ OOTPSOHMIATTEIAOUTTFGWWAGATFTAWWH ~ One Of The Principal Sources Of Human Misery Is A Tendency That Exists In All Of Us To Take For Granted What We Are Given And To Fail To Appreciate What We Have

~ ALGIHDITPFRTK ~ A Lie Grounded In Human Desire Is Too Powerful For Reason To Kill

GEORGE ORWELL ~ 1984 ~ 1948

~ WS ~ Winston Smith

~ VM ~ Victory Mansions

~ HW ~ Hate Week

~ BBIWY ~ BIG BROTHER IS WATCHING YOU

~ TT-CBD-B-TWNWOSIOC ~ The Telescreen – Could Be Dimmed – But – There Was No Way Of Shutting It Off Completely

~ I ~ INGSOC

~ TP ~ Thought Police

~ AO ~ Airstrip One

~ O ~ Oceania

~ NS ~ Newspeak

~ WIP-FIS-IIS ~ WAR IS PEACE – FREEDOM IS SLAVERY – IGNORANCE IS STRENGTH

~ MOT ~ Ministry Of Truth

~ MOP ~ Ministry Of Peace

~ MOL ~ Ministry Of Love

~ MOP ~ Ministry Of Plenty

~ VG ~ Victory Gin

~ VC ~ Victory Cigarettes

~ NWI-STWNLAL ~ Nothing Was Illegal – Since There Were No Longer Any Laws

~ DT ~ Doublethink

~ OB ~ O’Brien

~ EG-TEOTP-TPT ~ Emmanuel Goldstein – The Enemy Of The People – The Primal Traitor

~ IAWY ~ I Am With You

~ BTHC ~ Back To His Cubicle

~ DWBB ~ DOWN WITH BIG BROTHER

~ PSD-ADTN-EROEYHEDWWO-Y-O-T-E-

~ WSMITPWTIND ~ We Shall Meet In The Place Where There Is No Darkness

~ TCOEAAIITAI ~ The Consequences Of Every Act Are Included In The Act Itself

~ WCTP-CTF-WCTP-CTP ~ Who Controls The Past – Controls The Future – Who Controls The Present – Controls The Past

~ S-YCPYFOADL-B-YCPN ~ Sometimes – You Could Put Your Finger On A Definite Lie – But – You Could Prove Nothing

~ 6079SW ~ 6079 Smith W

~ WDAHTPOFITFL ~ We Don’t All Have The Privilege Of Fighting In The Front Line

~ MH ~ Memory Hole

~ DPU ~ DoublePlusUngood

~ UP ~ Unpersons

~ AHWAP-SCARI-EAOAWN ~ All History Was A Palimpsest – Scraped Clean And Re-Inscribed – Exactly As Often As Was Necessary

~ TEITCOTMOL ~ The Executions In The Cellars Of The Ministry Of Love

~ NITOLITWWVGSEY-TWAONITNTROT-

~ TPANHB ~ The Proles Are Not Human Beings

~ DS-TQLAD-ATAO-IIA-ATSYAW-IIP ~ Duckspeak – To Quack Like A Duck – Applied To An Opponent – It Is Abuse – Applied To Someone You Agree With – It Is Praise

~ TCTC ~ The Chestnut Tree Café

~ PSWNAAMOTTP-BT-IWPTASWWTGDOA ~ Probably She Was Not Actually A Member Of The Thought Police – But Then – It Was Precisely The Amateur Spy Who Was The Greatest Danger Of All

~ ITIH-ILITP-ITWH-IMLITP ~ If There Is Hope – It Lies In The Proles – If There Was Hope – It Must Lie In The Proles

~ WWITTCNSLTAATM? ~ Why Was It That They Could Never Shout Like That About Anything That Mattered?

~ HCYTHMOIWL ~ How Could You Tell How Much Of It Was Lies

~ L-IYLAY-BNR-NOTTLTSOOTT-

~ JA&R ~ Jones, Aaronson And Rutherford

~ NOWHOFITHOTTPEEITE-TWCWTBSBTTG ~ No One Who Had Once Fallen Into The Hands Of The Thought Police Ever Escaped In The End – They Were Corpses Waiting To Be Sent Back To The Grave

~ TPTYTRTEOOEAE-IWT-F-ME-C ~ The Party Told You To Reject The Evidence Of Our Eyes And Ears – It Was Their – Final – Most Essential – Command

~ TDATSATFS-ETGFAWBY-WASD-

~ TL-WTOPETWTPPSA-

~ AO-AFTMAB-WAVS ~ Anything Old – And For That Matter Anything Beautiful – Was Always Vaguely Suspect

~ ILY ~ I Love You

~ J ~ Julia

~ AYWTC-ITOWTBS ~ Always Yell With The Crowd – It’s The Only Way To Be Safe

~ TGC-AL-IAD ~ The Golden Country – A Landscape – In A Dream

~ IYKTSRYCBTBO ~ If You Kept The Small Rules You Could Break The Big Ones

~ GT-NO-IOTABT ~ Goodthinkful – Naturally Orthodox – Incapable Of Thinking A Bad Thought

~ TFHBIEAEOTTP-IWADBMOWECBSNADBI ~ The Family Had Become In Effect An Extension Of The Thought Police – It Was A Device By Means Of Which Everyone Could Be Surrounded Night And Day By Informers

~ WATD ~ We Are The Dead

~ WNDY ~ We’re Not Dead Yet

~ IPC ~ Inner Party Coffee

~ IDLR-TA ~ I Don’t Like Rats – That’s All

~ THS ~ The Hate Song

~ IAOBWAA ~ It’s Always One Bloody War After Another

~ IAW-TWVOTPIIMSOPIOUI-BLOUTRS ~ In A Way – The World-View Of The Party Imposed Itself Most Successfully On People Incapable Of Understanding It – By Lack Of Understanding They Remained Sane

~ CFHC ~ Colonies For Homeless Children

~ TTAPOOC-B-EG ~ The Theory And Practice Of Oligarchical Collectivism – By – Emmanuel Goldstein

~ NIEIOETTP ~ Nothing Is Efficient In Oceania Except The Thought Police

~ IHLBRTTOSBFOIC ~ It Had Long Been Realised That The Only Secure Basis For Oligarchy Is Collectivism

~ CS-SS-AIBIATTOADT-IS-PS ~ Crimestop – Stopping Short – As If By Instinct – At The Threshold Of Any Dangerous Thought – In Short – Protective Stupidity

~ DT-TPOHTCBIOMS-AABOT ~ Doublethink – The Power Of Holding Two Contradictory Beliefs In One’s Mind Simultaneously – And Accepting Both Of Them

~ R101 ~ Room 101

~ IWETCEAIE ~ It Was Easier To Confess Everything And Implicate Everybody

~ AAA-WDNATDTRUAU-SITPWVY-

~ CS ~ Collective Solipsism

~ IYWAPOTF-IABSOAHF-FE ~ If You Want A Picture Of The Future – Imagine A Boot Stamping On A Human Face – For Ever

~ IMBALT-YAADC-BDGUH-EICSOL-

~ ETSPWDOTCOHDTHCR ~ Even The Speck Of Whitish Dust On The Cover Of His Diary They Had Carefully Replaced

~ HAE-TPWA-TPNHBA-HRRCT-BTWFM-

~ IYWTHAS-YMBATHIFY ~ If You Want To Hide A Secret – You Must Be Able To Hide It From Yourself

~ TDHT-TWF ~ To Die Hating Them – That Was Freedom

~ YMLBB-IINETOH-YMLH ~ You Must Love Big Brother – It Is Not Enough To Obey Him – You Must Love Him

~ DITJ-DITJ ~ Do It To Julia – Do It To Julia

~ 2 + 2 = 5 ~ 2 + 2 = 5