STRATEGY

~ T[S]H-WTTDO-WSHALH ~ That [S]He – Who Throws The Dice Often – Will Sometimes Have A Lucky Hit ~ Thomas More ~ Utopia ~ 1516

~ DBD-IEW-IA-GBAB ~ Day By Day – In Every Way – I Am – Getting Better And Better ~ Emile Coue ~ Self Mastery Through Conscious Autosuggestion ~ 1922

~ N-IO-AGTTD-A-AA-ACTTS ~ Nothing – Is Often – A Good Thing To Do – And – Almost Always – A Clever Thing To Say ~ Will Durant ~ We Have A Right To Be Happy Today ~ [Speech] ~ 07-06-1958

~ USP ~ Unique Selling Proposition ~ Rosser Reeves ~ Reality In Advertising ~ 1962

~ TMYAVCAWYWTD-TH ~ The Moment You Are Very Clear About What You Want To Do – Things Happen ~ Jiddu Krishnamurti ~ Think On These Things ~ 1964

~ TOSITMI ~ To Oppose Something Is To Maintain It ~ Ursula Le Guin ~ The Left Hand Of Darkness ~ 1969

~ TOTB ~ Thinking Outside The Box ~ James Adams ~ Aviation Week & Space Technology ~ 07-1975

~ TA-FA-FB ~ Try Again – Fail Again – Fail Better ~ Samuel Beckett ~ Worstward Ho ~ 1983

~ TASITBWTES ~ Telling A Story Is The Best Way To Explain Something ~ Nancy Anderson ~ Work With Passion ~ 1984

~ PWSWTHTC ~ People Will Support What They Help To Create ~ Mary Kay Ash ~ On People Management ~ 1984

~ BSYEIWC ~ Be Sure Your Example Is Worth Copying ~ David Schwartz ~ The Magic Of Getting What You Want ~ 1987

~ H-IET-AST-F-TMPWKTMA-SAR ~ Humor – Is Essential To – A Successful Tactician – For – The Most Potent Weapons Known To Mankind Are – Satire And Ridicule ~ Saul Alinsky ~ Rules For Radicals ~ 1989

~ FYB ~ Follow Your Bliss ~ Joseph Campbell ~ The Power Of Myth ~ 1991

~ FYN ~ Feed Your Networks ~ Kevin Kelly ~ New Rules For A New Economy ~ 1999

~ TPIO ~ Turn Problems Into Opportunities ~ Linda Chapman + Gerry Heath ~ Permaculture Aphorisms ~ 2000

~ WDYG ~ Write Down Your Goal ~ Henriette Anne Klauser ~ Write It Down, Make It Happen ~ 2000

~ RIEATNTSAIIIESGTCTAD ~ Rarely If Ever Are The Networks That Surround An Innovation In Its Earliest Stages Given The Credit They Are Due ~ How Breakthroughs Happen ~ 2003

~ IIDTRBLAINPTBLITFP ~ It Is Difficult To Remove By Logic An Idea Not Placed There By Logic In The First Place ~ Gordon Livingston ~ Too Soon Old, Too Late Smart ~ 2004

~ THFA ~ The Happy Face Advantage ~ Daniel Goleman ~ Social Intelligence ~ 2006

~ EI-WFAALFW-WCAO-TGOALP ~ Even If – We Feel At A Loss For Words – We Can Always Offer – The Gift Of A Loving Presence ~ Daniel Goleman ~ Social Intelligence ~ 2006

~ DKL ~ Distress Kills Learning ~ Daniel Goleman ~ Social Intelligence ~ 2006

~ FYV ~ Finding Your Voice ~ Mary Pipher ~ Writing To Change The World ~ 2006

~ PAUTBAIIYIAYA ~ People Are Unlikely To Be As Interested In Your Ideas As You Are ~ Scott Berkun ~ The Myths Of Innovation ~ 2007

~ PX-DAIIA-PX ~ Problem X – Doesn’t Always Identify Itself As – Problem X ~ Chip Heath + Dan Heath ~ Made To Stick ~ 2007

~ DSUEDNMII ~ Doing Something Unimportant Well Does Not Make It Important ~ Timothy Ferriss ~ The 4-Hour Workweek ~ 2007

~ TFTASOTPITT-USSEATP ~ The Fascinating Thing About Stories Of The Past Is That They – Usually Say Something Enlightening About The Present ~ Thomas Moore ~ A Life At Work ~ 2008

~ AFWYW ~ Ask For What You Want ~ Peggy McColl ~ 21 Distinctions Of Wealth ~ 2008

~ DWFA ~ Don’t Wait For Authorization ~ Markos Moulitsas Zungia ~ Taking On The System ~ 2008

~ GL-AF-COS ~ Great Leaders – Are Foremost – Creators Of Stories ~ George Akerlof + Robert Shiller ~ Animal Spirits ~ 2009

~ HYJIINABP ~ Hating Your Job Intensely Is Not A Business Plan ~ Pamela Slim ~ Escape From Cubicle Nation ~ 2009

~ SITAGTSTBO ~ Sometimes It Takes A Genius To See The Blindingly Obvious ~ Alison Gopnik ~ The Philosophical Baby ~ 2009

~ AYGRY? ~ Are Your Goals Really Yours? ~ Noah St John ~ The Secret Code Of Success ~ 2009

~ DYOTWWDY ~ Discipline Yourself Or The World Will Discipline You ~ Frank Bettger ~ How I Raised Myself From Failure To Success In Selling ~ 2009

~ DOTG ~ Do One Thing Great ~ Mitch Joel ~ Six Pixels Of Separation ~ 2009

~ WW-M-I-WW-D ~ What We – Measure – Influences – What We – Do ~ Robert Frank ~ The Economic Naturalist’s Field Guide ~ 2010

~ TWBOO ~ There Will Be Other Opportunities ~ Arlene Dickinson ~ Persuasion ~ 2011

~ YMAC-NOTA ~ You May Always Choose – None Of The Above ~ Douglas Rushkoff ~ Program Or Be Programmed ~ 2011

~ SVTAAG-A-CWTGIT ~ Start Viewing Time As A – Gift – And – Choose Whom To Give It To ~ Claudia Hammond ~ Time Warped ~ 2012

~ DWUYKWYATGS ~ Don’t Wait Until You Know Who You Are To Get Started ~ Austin Kleon ~ Steal Like An Artist ~ 2012

~ SWW ~ Start With Wow ~ Michael Hyatt ~ Platform ~ 2012

~ TFYT ~ Thanks For Your Time ~ Douglas Rushkoff ~ Present Shock ~ 2013

~ A-OTAC-CSC ~ And – One Thing About Clowns – Clowns Sell Copy ~ Charlie Leduff ~ Detroit ~ 2013

~ FTTTTYST ~ Finding The Thread That Ties Your Story Together ~ Pamela Slim ~ Body Of Work ~ 2013

~ IIWT-EIIFM? ~ Is It Worth Trying – Even If It Fails Miserably? ~ Pamela Slim ~ Body Of Work ~ 2013

~ EYTUE ~ Expose Yourself To Unusual Experiences ~ Keith Ferrazzi ~ Never Eat Alone ~ 2014

~ DAN ~ Develop A Niche ~ Keith Ferrazzi ~ Never Eat Alone ~ 2014

~ DCTTPEH ~ Don’t Come To The Party Empty-Handed ~ Keith Ferrazzi ~ Never Eat Alone ~ 2014

~ WDNSFBOG-WSFBOG ~ We Do Not See Further Because Of Giants – We See Further Because Of Generations ~ Kevin Ashton ~ How To Fly A Horse ~ 2015

~ TRFM ~ The Required Founding Myth ~ Robert Frank ~ Success And Luck ~ 2016

~ WWTFI? ~ What Was The Founding Insight? ~ Terry O’Reilly ~ This I Know ~ 2017