CHARLES FISHMAN ~ THE BIG THIRST ~ 2011

~ EH-IMB-CIW ~ Every Heartbeat – Is Medicated By – Chemicals In Water

~ WWGAASNS-TCIOEEATSFIW ~ When We Gaze At A Starry Night Sky – The Cells In Our Eyes Execute All Their Seeing Functions In Water

~ TAW-R-NFWW ~ Thinking About Water – Requires – Neurons Filled With Water

~ TST-WTWFG-I-ISW-TGUTMC-WDTWFGBWDNIETTIFG ~ To Say That – We Take Water For Granted – Is – In Some Ways – To Give Us Too Much Credit – We Don’t Take Water For Granted Because We Don’t Notice It Enough To Take It For Granted

~ TWWITPWUEDATVTPRIITU ~ The Way Water Infuses The Products We Use Every Day And The Volumes Those Products Require Is Invisible To Us

~ TOACOWII ~ The Ownership And Control Of Water Is Invisible

~ ISP-YDAOTWTFOYROIYY ~ In Some Places – You Don’t Actually Own The Water That Falls On Your Roof Or In Your Yard

~ T-NCOM-WABTHA-I-AM-TO-P/BCP/A-HLBI-ETC-UVR;YCCTITIYWB-L/D-TIOTMOOH-IA-MRIFY-A-MBAITPOT ~ The – New Class Of Micropollutants – We Are Beginning To Hear About – Infinitesimal – Almost Molecular– Traces Of – Plastics / Birth Control Pills / Antidepressants– Have Literally Been Invisible – Even To Chemists – Until Very Recently; You Certainly Can’t Tell If They’re In Your Water By – Looking / Drinking – The Impact Of Those Micropollutants On Our Health – If Any – May Remain Invisible For Years – And – May Be Almost Impossible To Predict Or Trace

~ OVSWWHAUTBWI ~ Our Very Success With Water Has Allowed Us To Become Water Illiterate

~ T-GAOW-IRCTAE-NA/S/C-TISB/TIWB-WIFARS ~ The – Golden Age Of Water – Is Rapidly Coming To An End – Naturally Abundant / Safe / Cheap – That It Should Be / That It Will Be – We’re In For A Rude Shock

~ WAEANEO-WS-NJITDOH-PP-B-IPWTOAWW ~ We Are Entering A New Era Of – Water Scarcity – Not Just In Traditionally Dry Or Hard-Pressed Places – But – In Places We Think Of As Water Wealthy

~ WMWGDF-TGAOW-T-TROW ~ We May Well Go Directly From – The Golden Age Of Water – To – The Revenge Of Water

~ AL-1.1B-DHAT-C/S-DW-EY-1.8MC-D-EFLOWOFDTGFTDW

~ At Least – 1.1 Billion – Don’t Have Access To – Clean / Safe – Drinking Water – Every Year – 1.8 Million Children – Die – Either From Lack Of Water Or From Diseases They Got From Tainted Drinking Water

~ ATTITUOCC ~ And Then There Is The Unpredictability Of Climate Change

~ WF ~ Water Footprint

~ WS-IOTDRO-BWM ~ Water Scarcity – Is Often The Direct Result Of – Bad Water Management

~ WIIBMS-IS-DFPWPHBATFI-A-RSE ~ Water Itself Isn’t Becoming More Scarce – It’s Simply – Disappearing From Places Where People Have Become Accustomed To Finding It – And – Reappearing Somewhere Else

~ YCMC-SQOWAIS ~ You Can’t Move Community-Size Quantities Of Water Around In Ships

~ WP ~ Water Poverty

~ PFPATWSHQOW-AUT-TOATWPU ~ Poor Farming Practices Around The World Squander Huge Quantities Of Water – Agriculture Uses Two-Thirds Of All The Water People Use

~ W-WP-B-WC-TCRSL ~ When – Water Problems – Become – Water Conflict – The Consequences Rarely Stay Local

~ T-W-UR ~ The – Water-Use Revolution

~WEIOL ~ Water Expressions Infuse Our Language

~ W-U-T-F-H-A-D-ATW-STSA-IBVHTBB ~ When – Universal – Twenty-Four-Hour-A-Day – Access To Water – Starts To Slip Away – It Becomes Very Hard To Bring Back

~ WTOS-A-BOW-IF-CWIQC ~ We Think Of Space – As – Barren Of Water – In Fact – Cosmic Water Is Quite Common

~SDAOTPAOWOE-B-IC-4.3-4.5-BYO-WWGIWBH-L-F ~ Scientists Don’t Agree On The Precise Age Of Water On Earth – But – It’s Certainly – 4.3 – 4.5 – Billion Years Old – What We’ve Got Is What’s Been Here – Literally – Forever

~ U-PW-I-FNOE-B-WOITW-I-CF-P/O/T-T-FWIIAP ~ Ultra-Pure Water – Is – Found Nowhere On Earth – Because – Water Out In The World – Is – Constantly Flowing – Past / Over / Through – Things – From Which It Is Absorbing Particles

~ OW ~ Ostentatious Water

~ WUWIWTAWAS-TDAGRVOOTWA-TSWCOCBPMATHWUW ~ We Use Water In Ways That Are Wasteful And Shortsighted – That Don’t Actually Get Real Value Out Of The Water Available – That’s Something We Can Only Change By Paying More Attention To How We Use Water

~ B-WACRF-TSOTW-A-TWRTDI ~ But – We Are Completely Removed From – The Source Of The Water – And – The Work Required To Deliver It

~ A-SL-I-S-A-BR-ITLTWTWR-A-WIL-LBALO-DAD ~ A – Scum Line – Is – Simply – A – Bathtub Ring – It’s The Level To Which The Water Rose – And – Where It Lingered – Leaving Behind A Line Of – Dirt And Debris

~ B-WI-TD-WAO-TE-B-PTA-PSIR? ~ But – What If – The Drought – Wasn’t A One-Time Event – But – Prelude To A – Permanent Shift In Rainfall?

~ TCO-NW-IHT-IOM-IA-B-CIRT ~ The Cost Of – No Water – Is Hard To – Imagine Or Measure – In Advance – But – Crippling In Real Time

~ WWTFGITWI-OC-SMA-TWATM-NTP-I/S-W ~ What We Take For Granted Isn’t The Water Itself – Of Course – So Much As – The Work And The Money – Necessary To Provide – Instant / Safe – Water

~ VWC ~ Virtuous Water Cycle

~ EFC-TA-UWD-TAW-S-ID-IN ~ Even For Companies – That Are – Utterly Water Dependent – Thinking About Water – Strategically – In Detail – Is New

~ INA-SW-PS-IA-UHYUW-WTCA-A-RT-WTVI-A-PT ~ It’s Not About – Saving Water – Per Se – It’s About – Understanding How You Use Water – Where The Costs Are – And – Reducing Them – Where The Value Is – And – Preserving That

~ YHTTASB-A-LAT-WC-AAW ~ You Have To Take A Step Back – And – Look At The – Water Cycle – As A Whole

~ WC-HAKOIQ-A-US-IW-BWM-SOAKOBTRTOITTAW ~ Water Consciousness – Has A Kind Of Infectious Quality – An – Upward Spiral – In Which – Better Water Management – Spins Off All Kinds Of Benefits That Reinforce The Original Impulse To Think About Water

~ BW-HBT-IP-IOLAOC-WWBABOW-OC-WWOBI-TB-I-AMATW-WBTC-B-WABTASTWCTUATW:WICF/HHII/WISAU-M-OC-OOOSPITW-HN-D/S-DW ~ Bottled Water – Has Become The – Indispensable Prop – In Our Lives And Our Culture – When We Buy A Bottle Of Water – Of Course – What We’re Often Buying Is – The Bottle – Itself – As Much As The Water – We’re Buying The Convenience – But – We’re Also Buying The Artful Story The Water Companies Tell Us About The Water: Where It Comes From / How Healthy It Is / What It Says About Us – Meanwhile – Of Course – One Out Of Six People In The World – Has No – Dependable / Safe – Drinking Water

~ BW-I-T-FFOTOWC-TMHCVPSFWPTDE-EFTFASFRWP ~ Bottled Water – Is – The – Final Flowering Of The Old Water Culture – The Market Has Created Very Persuasive Solutions For Water Problems That Don’t Exist – While Failing To Find Any Solutions For Real Water Problems

~ WDKHCTWNTB ~ We Don’t Know How Clean The Water Needs To Be

~ -WSTWSIOW-TSDEAHYA ~ We’ve Started To Wash Substances Into Our Wastewater – That Simply Didn’t Exist A Hundred Years Ago

~ BD ~ Big Dry

~ DTUR-O-WS-AABR-D-B-LI-AO-WTWWCF-A-WIWBN-NF-NA ~ Despite Their Utter Reliability – Our – Water Systems – Are Anything But Robust – Durable – But – Locked Into – Assumptions Of – Where The Water Will Come From – And – Where It Will Be Needed – No Flexibility – No Adaptability

~ II-CAE-T-TPTUTWTAH-M-CAP-TTBM-D/DP/P ~ It Is – Cheaper And Easier – To – Teach People To Use The Water They Already Have – More – Carefully And Productively – Than To Build More – Dams / Desal Plants / Pipes

~ TNIAATMTHAW-JSLAWS-T-F-GP-SLAEHATWFTBNATLPC ~ There’s Nothing Immoral About Allowing The Market To Help Allocate Water – Just So Long As We Solve – The – First-Glass Problem – So Long As Everyone Has Access To Water For Their Basic Needs At The Lowest Possible Cost

~ TIN-GWC-TA-ATWC-ED ~ There Is No – Global Water Crisis – There Are – A Thousand Water Crises – Each Distinct