CHIP HEATH + DAN HEATH ~ THE POWER OF MOMENTS ~ 2017

~ DM-ME-TSOIOM-MOTOAGDTC-MOODMJHTU-DM-SOL-B-WDHTWFTTH-WCBTAOT ~ Defining Moments – Meaningful Experiences – That Stand Out In Our Memory – Many Of Them Owe A Great Deal To Chance – Most Of Our Defining Moments Just Happen To Us – Defining Moments – Shape Our Lives – But – We Don’t Have To Wait For Them To Happen – We Can Be The Authors Of Them

~ OLAMIM ~ Our Lives Are Measured In Moments

~ IRAE-WIMOWHAFIO-AFPM-TKM-TBOWM-KAT-‘P’-A-T-E-BM-T-TWIPTTA-T-WEB-EAB ~ In Recalling An Experience – We Ignore Most Of What Happened And Focus Instead On – A Few Particular Moments – Two Key Moments – The Best Or Worst Moment – Known As The – “Peak” – And – The – Ending – Beginnings Matter – Too – That’s Why It’s Preferable To Talk About – Transitions – Which Encompass Both – Endings And Beginnings

~ WWAOE-WD-AOM-B-MS-R-WTTRFM:TP/TP/TT ~ When We Assess Our Experiences – We Don’t – Average Our Minute-By-Minute Sensations – Rather – We Tend To Remember Flagship Moments: The Peaks / The Pits / The Transitions

~ DM-ACF-OOM-OTFFE:E-ATE;I-ROUOOOTW;RS-TMIOL;P-CUAOB;C-WSTWO ~ Defining Moments – Are Created From – One Or More – Of The Following Four Elements: Elevation – Above The Everyday; Insight – Rewire Our Understanding Of Ourselves Or The World – Realize Something – That Might Influence Our Lives; Pride – Capture Us At Our Best; Connection – We Share Them With Others

~ MM-A-WAOWMWWLTTC! ~ Moments Matter – And – What An Opportunity We Miss When We Leave Them To Chance!

~ TLOAPTA-EFD-I-M-B-WA-WO-T-MANTMFIAA ~ The Lack Of Attention Paid To An – Employee’s First Day – Is – Mind-Boggling – What A – Wasted Opportunity – To – Make A New Team Member Feel Included And Appreciated

~ WMUWSMAN-WMLT-TIM-TSTOTAWOI-‘M-S’ ~ We Must Understand When Special Moments Are Needed – We Must Learn To – Think In Moments – To Spot The Occasions That Are Worthy Of Investment – “Moment-Spotting”

~ MAWWRAWWC ~ Moments Are What We Remember And What We Cherish

~ T-L-M-A-P-A-NDM ~ Transitions – Like – Milestones – And – Pits – Are – Natural Defining Moments

~ P-CSBFI-P ~ Pits – Can Sometimes Be Flipped Into – Peaks

~ B-AYMOT-O-S/C-O-C-ACT?-AY-TIM? ~ But – Are You Missing Opportunities To – Offer – Support / Congratulations – Or – Counsel – At Critical Times? – Are You – Thinking In Moments?

~ ‘FDE’ ~ “First Day Experience”

~ T-AONOP-IPGIO-W-RR-TTGTDFPTB ~ The – Absence Or Neglect Of Peaks – Is Particularly Glaring In Organizations – Where – Relentless Routines – Tend To Grind Them Down From Peaks To Bumps

~ T-CF-YN-T-R-A-TRW ~ To – Create Fans – You Need – The – Remarkable – And – That Requires Peaks

~ A-P-M-SSIH-ISLD ~ A – Peak – Means – Something Special Is Happening – It Should Look Different

~ OSD-TGWY-TTO-I-IPFTNTPOTC ~ One Simple Diagnostic – To Gauge Whether You’ve – Transcended The Ordinary – Is – If People Feel The Need To Pull Out Their Cameras

~ BTS-DPEOHAEWU-SS ~ Breaking The Script – Defying People’s Expectations Of How An Experience Will Unfold – Strategic Surprise

~ SIASBM ~ Some Insights Are Small But Meaningful

~ T-‘A’-M-SAHITMOT-A ~ The – “Aha!” – Moment – Should Always Happen In The Minds Of The – Audience

~ YCATSUYATP ~ You Can’t Appreciate The Solution Until You Appreciate The Problem

~ TPO-S-IN-S-I-L-I-S-I-TPMO-S-I-WNT-S-POINSTEUTTROF ~ The Promise Of – Stretching – Is Not – Success – It’s – Learning – It’s – Self-Insight – To Produce Moments Of – Self-Insight – We Need To – Stretch – Placing Ourselves In New Situations That Expose Us To The Risk Of Failure

~ M-CHUSFTWTWC ~ Mentors – Can Help Us Stretch Further Than We Thought We Could

~ W-RIAUE-INA-UP ~ While – Recognition Is A Universal Expectation – It’s Not A – Universal Practice

~ TSINI-WII-A:BPNP ~ The Style Is Not Important – What’s Important Is – Authenticity: Being Personal Not Programmatic

~ EG-PTROTP-OC-B-ICAHABE-ETSOTGP ~ Expressing Gratitude – Pleases The Recipient Of The Praise – Of Course – But – It Can Also Have A Boomerang Effect – Elevating The Spirits Of The Grateful Person

~ ASITYALR-TDFO-R ~ A Small Investment That Yields A Large Reward – The Defining Feature Of – Recognition

~ TDTHMEACFPOE-B-WNSWJO-FL-B-MM-WTA-L-A-R-IOW-MI-‘FL’-AWPTEO-WEABOPAWAAJOETCTTNO ~ The Desire To Hit Milestones Elicits A Concerted Final Push Of Effort – But – We’re Not Stuck With Just One – Finish Line – By – Multiplying Milestones – We Transform A – Long – Amorphous – Race – Into One With – Many Intermediate – “Finish Lines” – As We Push Through Each One – We Experience A Burst Of Pride As Well As A Jolt Of Energy To Charge Toward The Next One

~ ‘GAGP’-ET ~ “Gradual And Graduated Practice” – Exposure Therapy

~ MF-IACPO-C ~ Managing Fear – Is A Critical Part Of – Courage

~ WPM-AMC:I-X-H-T-I-WD-Y-II-TIPIPAR ~ When People Make – Advance Mental Commitments: If – X – Happens – Then – I – Will Do – Y – Implementation Intentions – There Is Power In Preloading A Response

~ B-POKWTRTTDI-THPIAOTJ ~ But – People Often Know What The Right Thing To Do Is – The Hard Part Is Acting On That Judgment

~ B-TS-TLT-UB-A-P ~ Because – The Situations – That Lead To – Unethical Behavior – Are – Predictable

~ BLOA-P-G-T-DU-WLTA ~ Blurry Lines Of Accountability – Plus – Get-Things-Done Urgency – Will Lead To Accidents

~ AL-B/B/S-TRIA-PE-WILTA-TANA-TAP-TCBFAF ~ A Leader’s – Bias / Bigotry / Sexism – Taking Root In A – Permissive Environment – Will Inevitably Lead To Abuse – These Are Not Anomalies – They Are Probabilities – They Can Be Foreseen And Fought

~ ACFO-PC-T-I-MSTPRC! ~ A Crucial Feature Of – Practicing Courage – Then – Is – Making Sure The Practice Requires Courage!

~ PQTATCCOMIATM ~ Practice Quiets The Anxiety That Can Cloud Our Mind In A Tough Moment

~ OAOCSA ~ One Act Of Courage Supports Another

~ ONIIT-CTTMO-TGNIT-IEOPIBETDTM-WAE-WNAA ~ Our Natural Instinct Is To – Cave To The Majority Opinion – The Good News Is That – If Even One Person Is Brave Enough To Defy The Majority – We Are Emboldened – We’re Not Alone Anymore

~ CIC ~ Courage Is Contagious

~ IIHTBC-B-IEWYP-A-WYSU-OWJY ~ It Is Hard To Be Courageous – But – It’s Easier When You’ve Practiced – And – When You Stand Up – Others Will Join You

~ YMOC-MB-ADMFSE ~ Your Moment Of Courage – Might Be – A Defining Moment For Someone Else

~ TPOO-TAIISR ~ The Presence Of Others – Turns Abstract Ideas Into Social Reality

~ PW-CTS-I-TWMSTT-THSAICIO-A-ITCTPON ~ People Will – Choose To Struggle – If – The Work Means Something To Them – They Have Some Autonomy In Carrying It Out – And – It’s Their Choice To Participate Or Not

~ IYWTBPOAGTBLC-TOARDTTDM-AOYWRIFTROYL ~ If You Want To Be Part Of A Group That Bonds Like Cement – Take On A Really Demanding Task That’s Deeply Meaningful – All Of You Will Remember It For The Rest Of Your Lives

~ PII-PISPCS ~ Passion Is Individualistic – Purpose Is Something People Can Share

~ P-I-D-I-C ~ Purpose – Isn’t – Discovered – It’s – Cultivated

~ WTRKO-M-R-CCIAI ~ With The Right Kind Of – Moment – Relationships – Can Change In An Instant

~ IWWM-MOC-WNTB-MRTO ~ If We Want More – Moments Of Connection – We Need To Be – More Responsive To Others

~ IA ~ Interpersonal Alchemy

~ GBWTST-PWWASW-ITC-TGA-TMIM ~ Groups Bond When They Struggle Together – People Will Welcome A Struggle When – It’s Their Choice / They’re Given Autonomy / The Mission Is Meaningful

~ TPOSG ~ The Power Of Simple Gestures

~ TMPMAOTOTCTL ~ The Most Precious Moments Are Often The Ones That Cost The Least

~ WCBT-DOM-TD-E/I/P/C ~ We Can Be The – Designers Of Moments – That Deliver – Elevation / Insight / Pride / Connection

CHIP HEATH + DAN HEATH ~ MADE TO STICK ~ 2007

~ TCOK-OWKSWFIHTIWIWLNTKI-AIBDFUTSOKWO-BWCRROLSOM ~ The Curse Of Knowledge – Once We Know Something We Find It Hard To Imagine What It Was Like Not To Know It – And It Becomes Difficult For Us To Share Our Knowledge With Others – Because We Can’t Readily Re-Create Our Listener’s State Of Mind

~ BTL-WTJLTMIEOTSSTFDITSS ~ Burying The Lead – When The Journalist Lets The Most Important Element Of The Story Slip Too Far Down In The Story Structure

~ ‘IYSTT-YDSA’ ~ “If You Say Three Things – You Don’t Say Anything”

~ U-EIU-CPU ~ Uncertainty – Even Irrelevant Uncertainty – Can Paralyse Us

~ ‘FTC’-A-EIITFOACI-CBEP ~ “Finding The Core” – And – Expressing It In The Form Of A Compact Idea – Can Be Enduringly Powerful

~ WCSIOMDBTTCTGPA ~ We Can’t Succeed If Our Messages Don’t Break Through The Clutter To Get People’s Attention

~ SGOA-IKOA ~ Surprise Gets Our Attention – Interest Keeps Our Attention

~ WWA-WKWR ~ When We’re Angry – We Know We’re Right

~ UIAMLTSBSMUPAAT-IETSOTLIG ~ Unexpected Ideas Are More Likely To Stick Because Surprise Makes Us Pay Attention And Think – It’s Easy To Step Over The Line Into Gimmickry

~ T-‘GT’-OC-AWGIWAMAMLTFOWWDK ~ The – “Gap Theory” – Of Curiosity – As We Gain Information We Are More And More Likely To Focus On What We Don’t Know

~ KGCI ~ Knowledge Gaps Create Interest

~ CIAICOSI-CLHP-EN-UNC ~ Concreteness Is An Indispensable Component Of Sticky Ideas – Concrete Language Helps People – Especially Novices – Understand New Concepts

~ AITLOTE ~ Abstraction Is The Luxury Of The Expert

~ TTTAAPWCFILTTSAHBBARITA ~ Trying To Teach An Abstract Principle Without Concrete Foundations Is Like Trying To Start A House By Building A Roof In The Air

~ FA-‘UL’-OTESF-I-TULWBC ~ Find A – “Universal Language” – One That Everyone Speaks Fluently – Inevitably – That Universal Language Will Be Concrete

~ WTTROPWWWTBL ~ We Trust The Recommendations Of People Whom We Want To Be Like

~ TPOD-ETTDSHM-TD-TDHABI ~ The Power Of Details – Even Though The Details Shouldn’t Have Mattered – They Did – The Details Had A Big Impact

~ S-SAABUTIAR-IMIFPTRTRTTN ~ Statistics – Should Almost Always Be Used To Illustrate A Relationship – It’s More Important For People To Remember The Relationship Than The Number

~ ECP-WLOASC-WEC-MAACFAGSOS ~ Ethically Challenged People – With Lots Of Analytical Smarts Can – With Enough Contortions – Make Almost Any Case From A Given Set Of Statistics

~ BCFAL-BBIE-FPTTA-THTC ~ Belief Counts For A Lot – But Belief Isn’t Enough – For People To Take Action – They Have To Care

~ TMBWTMPCITFAABSTDYCAASTDCA ~ The Most Basic Way To Make People Care Is To Form An Association Between Something They Don’t Yet Care About And Something They Do Care About

~ SI-‘WIIFY’-SBACAOES-BSIINTWS-P-MMTUEWTVOISI ~ Self-Interest – “What’s In It For You” – Should Be A Central Aspect Of Every Speech – But Self-Interest Is Not The Whole Story – Principals – May Matter To Us Even When They Violate Our Immediate Self-Interest

~ FOPSTAN-‘WIIFM?’-BR-‘WIIFMG?’~ Forming Opinions People Seem To Ask Not – “What’s In It For Me?” – But Rather – “What’s In It For My Group?”

~ PXDAIIAPX ~ Problem X Doesn’t Always Identify Itself As Problem X

~ FAITS-FITBUAL-IGTMTA-PA-UAR-A/B-C-BATAOI ~ For An Idea To Stick – For It To Be Useful And Lasting – It’s Go To Make The Audience – Pay Attention – Understand And Remember – Agree/Believe – Care – Be Able To Act On It

CHIP HEATH + DAN HEATH ~ SIX PRINCIPLES OF STICKY IDEAS ~ MADE TO STICK ~ 2007

~ S ~ Simplicity

~ TSAIDTIC-WMBMOE-WMRP ~ To Strip An Idea Down To Its Core – We Must Be Masters Of Exclusion – We Must Relentlessly Prioritize

~ SBANTI-PATI ~ Sound Bites Are Not The Ideal – Proverbs Are The Ideal

~ WMCITABSAP ~ We Must Create Ideas That Are Both Simple And Profound

~ TGRITUMOS:AOSSSPTAICSALLTFI ~ The Golden Rule Is The Ultimate Model Of Simplicity: A One-Sentence Statement So Profound That An Individual Could Spend A Lifetime Learning To Follow It

~ U-GIAC ~ Unexpectedness – Generate Interest And Curiosity

~ C-WMEOIITOHA-ITOSI ~ Concreteness – We Must Explain Our Ideas In Terms Of Human Actions – In Terms Of Sensory Information

~ C-SIHTCTOC ~ Credibility – Sticky Ideas Have To Carry Their Own Credentials

~ WNWTHPTOIFT ~ We Need Ways To Help People Test Our Ideas For Themselves

~ E-HDWGPTCAOI?-WMTFS ~ Emotions – How Do We Get People To Care About Our Ideas? – We Make Them Feel Something

~ S ~ Stories