CHRIS ANDERSON ~ FREE RULES ~ THE TEN PRINCIPLES OF ABUNDANCE THINKING ~ FREE ~ 2009

~ IID-SOL-IGTBF ~ If It’s Digital – Sooner Or Later – It’s Going To Be Free

~ BWTBF-AWLTBF-T-BTNSP ~ Bits Want To Be Free – Atoms Would Like To Be Free – Too – But They’re Not So Pushy About It

~ FISPATMWAFWTIIBRTBTMSTFWSO ~ Free Is So Psychologically Attractive That Marketers Will Always Find Ways To Invoke It By Redefining Their Business To Make Some Things Free While Selling Others

~ YCSF-TFBFTP-ASU ~ You Can’t Stop Free – Take Free Back From The Pirates – And Sell Upgrades

~ YCMMFF-FOD-RNC-CSOT ~ You Can Make Money From Free – Free Opens Doors – Reaching New Customers – Charge Some Of Them

~ RYM-TADOWTMM ~ Redefine Your Market – There Are Dozens Of Ways To Make Money

~ RD-TFTFGA-ATAAWTTTIM ~ Round Down – The First To Free Gets Attention – And There Are Always Ways To Turn That Into Money

~ SOLYWCWF-MTPASSE-OETTDIQOTDIP ~ Sooner Or Later You Will Compete With Free – Match That Price And Sell Something Else – Or Ensure That The Differences In Quality Overcome The Differences In Price

~ EW-ISIBTCTM-SMI ~ Embrace Waste – If Something Is Becoming Too Cheap To Meter – Stop Metering It

~ FMOTMV-WOPOSBF-VMTTNHL-GT ~ Free Makes Other Things More Valuable – When One Product Or Service Becomes Free – Value Migrates To The Next Higher Layer – Go There

~ MFANS-SF-‘DSU’-T-‘FF’ ~ Manage For Abundance Not Scarcity – Shift From – “Don’t Screw Up” – To – “Fail Fast”

CHRIS ANDERSON ~ FREE ~ 2009

~ PAMLOMCN ~ People Are Making Lots Of Money Charging Nothing

~ ATWACS ~ All The World’s A Cross-Subsidy

~ MTHAUAAD-BWSIF!-WFTD ~ Most Transactions Have An Upside And A Downside – But When Something Is Free! – We Forget The Downside

~ PODCAMATTDPF ~ People Often Don’t Care As Much About Things They Don’t Pay For

~ F-CE-GHTCWFAG ~ Free – Can Encourage – Gluttony – Hoarding – Thoughtless Consumption – Waste – Guilt – And – Greed

~ WTSBIT-NNBWWI ~ We Take Stuff Because It’s There – Not Necessarily Because We Want It

~ CAP-EAVLP-CEMMRB ~ Charging A Price – Even A Very Low Price – Can Encourage Much More Responsible Behavior

~ SOL-MPITDRWFTCWF ~ Sooner Or Later – Most Producers In The Digital Realm Will Find Themselves Competing With Free

~ OOTOST:GPTWC ~ One Of The Oldest Social Traditions: Giving People Things Without Charge

~ TBWTEAITRC ~ The Best Way To Exploit Abundance Is To Relinquish Control

~ IYWIADPT-YCPSUNE ~ If You Walk Into A Disgusting Public Toilet – You Can Probably Smell Uncompensated Negative Externalities

~ WTAAS(L)-BWPTAITWA(EU)-BTCH ~ When Things Are Actually Scarce (Limited) – But We Price Them As If They Were Abundant (Essentially Unlimited) – Bad Things Can Happen

~ TWTCWFITMPTATFTAS ~ The Way To Compete With Free Is To Move Past The Abundance To Find The Adjacent Scarcity

~ GAWYDWNMYRBI-YHTTCAHTCTRAAYCGFFIC ~ Giving Away What You Do Will Not Make You Rich By Itself – You Have To Think Creatively About How To Convert The Reputation And Attention You Can Get From Free Into Cash