JAY ABRAHAM ~ ATTRACTING PERFECT CUSTOMERS

~ WIOPCL? ~ What Is Our Perfect Customer Like?

~ WMOPCT? ~ What Makes Our Perfect Customer Tick?

~ WDWWOPCTEOU? ~ What Do We Want Our Perfect Customer To Expect Of Us?

~ WDWNTIAOBTAMPC? ~ What Do We Need To Improve About Our Business To Attract More Perfect Customers?

JAY ABRAHAM ~ YOUR SECRET WEALTH

~ IAVYTE&IYNPA ~ Identify And Value Your True Expertise And Inventory Your Negotiable Personal Assets

~ IPSYHDITPTHNOABIVAITAB(OASTOB) ~ Identify Performance Skills You Have Demonstrated In The Past That Have Not Only Abstract, But Intrinsic, Value And Importance To A Business (Or A Specific Type Of Business)

~ IWYHA-TPWNOR-BADTLAUTGTSBFTB ~ Identify What You Have Accomplished – That People Would Not Only Respect – But Also Desire To Learn And Utilize To Gain The Same Benefits For Their Businesses

JAY ABRAHAM ~ TEN GOLDEN RULES FOR CAREER SUCCESS

~ S-DACS-IAVSN ~ Specialize – Develop A Core Skill – In A Very Small Niche

~ CANTYE-WYCEASACOBAAL ~ Choose A Niche That You Enjoy – Where You Can Excel And Stand A Chance Of Becoming An Acknowledged Leader

~ RTKIP ~ Realize That Knowledge Is Power

~ IYMAYCCASTB ~ Identify Your Market And Your Core Customers And Serve Them Best

~ IW20POEG80POR ~ Identify Where 20 Percent Of Effort Gives 80 Percent Of Returns

~ LFTB ~ Learn From The Best

~ BSEEIYC ~ Become Self-Employed Early In Your Career

~ EAMNVCAP ~ Employ As Many Net Value Creators As Possible

~ UOCFEBYCS ~ Use Outside Contractors For Everything But Your Core Skill

~ ECL ~ Exploit Capital Leverage