JULIET SCHOR ~ BORN TO BUY ~ 2004

~ TCC ~ The Commercialized Child

~ TCO-W-A-S ~ The Cycle Of – Work-And-Spend

~ YPAROCKAA-TATFAAAUOMOTNT-TATHMWTMPCD-A-AMCTTP-B-A-TLT ~ Young People Are Repositories Of Consumer Knowledge And Awareness – They Are The First Adopters And Avid Users Of Many Of The New Technologies – They Are The Household Members With The Most Passionate Consumer Desires – And – Are Most Closely Tethered To Products – Brands – And – The Latest Trends

~ CSWAICA-C-APAPHCTDWI-‘I’O’O’-WI-HON-WDTHFOSS-ISAW-HMPOTDOS?-IARSMCDW ~ Children’s Social Worlds Are Increasingly Constructed Around Consuming – As Brands And Products Have Come To Determine Who Is – “In” Or “Out” – Who Is – Hot Or Not – Who Deserves To Have Friends Or Social Status – In Such A World – How Many Parents Opt To Downshift Or Simplify? – It’s A Radical Step Many Children Don’t Welcome

~ TCOC ~ The Commercialization Of Childhood

~ AWCHCIC-IITAOO-N-WT-O-CSE-TSEOCIICCTIU ~ As We Consider How Childhood Is Changing – It’s Important To Avoid Our Own – Nostalgia – Wishful Thinking – Or – Culturally Specific Experiences – The Sheer Extent Of Children’s Immersion In Consumer Culture Today Is Unprecedented

~ TNNIT-KAMJF-TCATSP ~ The New Norm Is That – Kids And Marketeers Join Forces – To Convince Adults To Spend Money

~ IICCCD-ITFO-D-A-LSE-A-PC ~ Involvement In Consumer Culture – Causes Dysfunction – In The Forms Of – Depression – Anxiety – Low Self-Esteem – And – Psychosomatic Complaints

~ ‘K’ ~ “Kid-fluence”

~ FAGAOE-C-NP-AMC-MPNBTTCKMAPABTTD-A-TROTK ~ For A Growing Array Of Expenditures – Children – Not Parents – Are Making Choices – Many Parents Now Believe That Their Children Know More About Products And Brands Than They Do – And – They Rely On That Knowledge

~ TDCT-‘KADTT’-B-THBAHTT ~ The Designers Claim That – “Kids Are Driving The Trend” – But – They Have Been Advertising Heavily To Them

~ TTWOCP-TMADB-AFPC ~ Throughout The World Of Children’s Products – The Markets Are Dominated By – A Few Powerful Companies

~ TDOCMHETRLAJE-MIFHTPC ~ Two Decades Of Corporate Monies Have Eroded The Regulatory Legislative And Judicial Environment – Making It Far Harder To Protect Children

~ CE-EQO-AFP-ANE-F-V-A-F-ROYOAS ~ Children Eat – Excessive Quantities Of – Advertised Food Products – And Not Enough – Fruits – Vegetables – And – Fiber – Rates Of Youth Obesity Are Skyrocketing

~ TMOC ~ The Marketing Of Cool

~ MCTVT-WAATWAC-ME-HLOM-CA-A-ALTGWIAAHVITMWDOWHAWN-LMMLLAL ~ Marketers Convey The View That – Wealth And Aspiration To Wealth Are Cool – Material Excess – Having Lots Of Money – Career Achievement – And – A Lifestyle To Go With It Are All Highly Valued In The Marketing World’s Definition Of What’s Hot And What’s Not – Living Modestly Means Living Like A Loser

~ AAHBC-OYRFY ~ Advertising Agencies Have Been Co-Opting Youth Rebellion For Years

~ AC-TPOTPAMMODFOKATTTYO ~ Age Compression – The Practice Of Taking Products And Marketing Messages Originally Designed For Older Kids And Targeting Them To Younger Ones

~ KAGOY ~ Kids Are Getting Older Younger

~ PP ~ Pester Power

~ CAPS ~ Child And Parent Studies

~ T-T-ASFRK-TEIATTIP ~ Trans-Toying – Another Strategy For Reaching Kids – Take Everyday Items And Turn Them Into Playthings

~ ASTTMOTBOWTTWT-CIPNAS-HTMATPSIAQ

~ Advertisers Select Their Thematic Messages On The Basis Of What They Think Will Trigger – Children’s Innermost Psychological Needs And States – How These Messages Affect Those Psychological States Is Another Question

~ AK-TC-MSD-T-K-ITC ~ Alpha Kids – The Coolest – Most Socially Dominant – Trendsettingest – Kids – In The Community

~ CEHBCITWOES ~ Child Endorsers Have Become Common In The World Of Extreme Sports

~ OOTMTAO-VM-ITIAKTUTFFTPOGIOSP ~ One Of The Most Troubling Aspect Of – Viral Marketing – Is That It Asks Kids To Use Their Friends For The Purpose Of Gaining Information Or Selling Products

~ 101WTDAA ~ 101 Ways To Disguise An Ad

~ ‘R-L’PP-P-P-IELT-PU ~ “Real-Life” – Product Placement – Puts – Products – Into Everyday Life Through – Paid Users

~ ‘A’-ABPIBDITG ~ “Advergaming” – A Branded Product Is Built Directly Into The Game

~ TCOPI ~ The Corruption Of Public Information

~ ETO ~ Enlisting Trusted Organizations

~ CA-TCOPS-TJITMC-SAACTACAAAAELTG ~ Captive Audiences – The Commercialization Of Public Schools – The Jewel In The Marketer’s Crown – Students Are As Close To A Captive Audience As Advertisers Are Ever Likely To Get

~ TWH ~ The Wholesome Halo

~ TNIR-P-F-T-F-S-O-CDL-FKDWTDATTTUTITFOHTSTMS ~ The New Intrusive Research – Painstaking – Face-To-Face – Scrutiny – Of – Children’s Daily Lives – Film Kids Doing What They Do And Then Try To Use That Information To Figure Out How To Sell Them More Stuff

~ TNCL:KAE-HCTPIAFATCOR-A-TCMSACFAROPTCFTI-AMAOCAAAESTDTT ~ The New Child Labor: Kid As Expert – Hiring Children To Provide Insight And Feedback And To Carry Out Research – And – The Children Must Sign A Contract Forgoing Any Royalties On Products That Come From Their Ideas – A Moderate Amount Of Cash And An Attentive Ear Seem To Do The Trick

~ N-BS-TDHTSTC ~ Neuromarketing – Brain Science – To Determine How To Sell To Consumers

~ EIGFBPS ~ Ethical Issues Go Far Beyond Permission Slips

~ PS-SA-AC-C-A-CW-HBDICRE-A-TOWPABP

~ Parental Surrogates – Such As – Athletic Coaches – Clergy – And – Community Workers – Have Been Drawn Into Commercial Research Efforts – And – Typicality Operate Without Prior Approval By Parents

~ HF ~ Habit Formation

~ PF-IATCO-CCC ~ Processed Food – Is At The Center Of – Children’s Consumer Culture

~ FA-P-CIS ~ Food Advertising – Pervades – Children’s Internet Sites

~ MTV-IRT-PNH ~ More Television Viewing – Is Related To – Poor Nutritional Habits

~ TILITRFCEHLSWPATSOIDTPA-B-TA-F-TFLNFICC ~ The Industry Line Is That Responsibility For Children’s Eating Habits Lies Squarely With Parents And That Skyrocketing Obesity Is Due To – Parental Abdication – But – They Are – Fighting – The Food Labeling Necessary For Informed Consumer Choices

~ FHADSAFP-A-MAFOHTCOT ~ Food Has Deep Subconscious Associations For People – And – Marketers Are Figuring Out How To Capitalize On Those

~ ACBOEST-CAA-AMLT-S-D-A-UD-WTETAOPDTP ~ A Considerable Body Of Evidence Shows That – Children And – Adolescents Are More Likely To – Smoke – Drink – And – Use Drugs – When They’re Exposed To Ads Or Programming Depicting These Products

~ ETDAHBAPOCEL-IATTIDTAI-F/TS/PC-AOPDHS-TT-TPOCMEDUHCTACNOD ~ Exposure To Drug Advertising Has Become A Part Of Children’s Everyday Lives – In Addition To The Illegal Drugs That Appear In – Films /Television Shows / Popular Culture – Advertising Of Prescription Drugs Has Soared – Taken Together – The Proliferation Of Commercial Messages Encouraging Drug Use Has Contributed To A Cultural Normalization Of Drugs

~ AOBDY-A-SRSTCIBCOTMEDVDTB ~ Addictions Often Begin During Youth – And – Some Researchers Suspect That Changes In Brain Chemistry Occur That Make Early Dependency Very Difficult To Break

~ MAMOATPUTIOEED-TFM ~ Manufacturers And Marketers Of All These Products Understand The Importance Of Establishing Early Demand – The Future Market

~ TMTOCMTCI-TIOTMBTPAC ~ The Major Thrust Of Contemporary Marketing To Children Is – The Interposition Of The Marketer Between The Parent And Child

~ HCI-IASCO-D-A-LS-E-A-PC-LIICCLTHK-A-MILKPW-BTD ~ High Consumer Involvement – Is A Significant Cause Of – Depression – Anxiety – Low Self-Esteem – And – Psychosomatic Complaints – Less Involvement In Consumer Culture Leads To Healthier Kids – And – More Involvement Leads Kids’ Psychological Well-Being To Deteriorate

~ DC ~ Decommercializing Childhood

~ VC-HF ~ Voluntary Codes – Have Failed

~ R-FDICM ~ Require – Full Disclosure In Children’s Marketing

~ MAETAFTWPT-ITIIRT-AA-I-V-A-E-F-W-THNTF ~ Make Advertising Easier To Avoid For Those Who Prefer To – If The Industry Is Right That – Ads Are – Informative – Valuable – And – Enjoyable – For – Viewers – They Have Nothing To Fear

~ A-FS ~ Ad-Free Schools

~ ROSFC ~ Reclaim Outdoor Space For Children

~ OC-CC-TPO-HAAP-TITKU-A-TGOMA-A-HK ~ Oppose Corporate-Constructed Childhood – The Prevalence Of – Harmful And Addictive Products – The Imperative To Keep Up – And – The Growth Of Materialist Attitudes – Are – Harming Kids

JULIET SCHOR ~ PLENITUDE ~ 2010

~ STEC ~ Shifting The Economic Conversation

~ WOATNOTNECITILOTAIEARFTHBTCOBUIOWMAEP ~ What’s Odd About The Narrowness Of The National Economic Conversation Is That It Leaves Out Theoretical Advances In Economics And Related Fields That Have Begun To Change Our Basic Understandings Of What Motivates And Enriches People

~ FCBTEB ~ From Consumer Boom To Ecological Bust

~ DN ~ Discard Nation

~ TMP ~ The Materiality Paradox

~ ATLTG? ~ Are There Limits To Growth?

~ ECTE ~ Economics Confronts The Earth

~ TMCMLATTNAAEEHRIALE ~ The Methodological Choices Made Long Ago To Treat Nature As An External Effect Have Resulted In A Literal Externalization

~ ROMPAIOTSOTNWIR-INR ~ Relying On Market Prices As Indicators Of The State Of The Natural World Is Risky – If Not Reckless

~ CTSTD? ~ Can Technology Save The Day?

~ TWCBABMATTEO-TCCAC ~ True Wealth Can Be Attained By Mobilizing And Transforming The Economies Of – Time, Creativity, Community, And Consumption

~ ATER ~ Adjusting To Ecological Reality

~ TW ~ Time Wealth

~ WTM-ETQ-STL-DASITFTMH-DGES-AFHRMOTT ~ Work Too Much – Eat Too Quickly – Socialize Too Little – Drive And Sit In Traffic For Too Many Hours – Don’t Get Enough Sleep – And Feel Harried Too Much Of The Time

~ TDOTSADASG-BAACWHASEOTI ~ The Details Of Time Scarcity Are Different Across Socioeconomic Groups – But As A Culture We Have A Shared Experience Of Temporal Impoverishment

~ ACORYITH-WLH-BMS-BFTUTASOLBN-TCOMCEACCE-WTPOCGF ~ A Characteristic Of Recent Years Is That Households – Worked Longer Hours – Bought More Stuff – But Found Themselves Unable To Afford Some Of Life’s Basic Needs – The Cost Of Medical Care, Education, And Child Care Escalated – While The Prices Of Consumer Goods Fell

~ WLITGS ~ Working Less Is The Green Solution

~ TAOSS ~ The Art Of Slow Spending

~ TSS ~ The Share Solution

~ RTS:EOR ~ Recapitalizing The Social: Economies Of Reciprocity

~ WWYDIYMWNWA? ~ What Would You Do If Your Money Was Not Worth Anything?

~ PTEBAUGHBTJS ~ Policies That Encourage Business-As-Usual Growth Have Begun To Jeopardize Planetary Survival

~ ESD&TEOK ~ Earth-Smart Design And The Economics Of Knowledge

~ BP ~ Beyond Physophilia