MARSHAL MCLUHAN ~ UNDERSTANDING MEDIA ~ 1964

~ ATGCATNHE ~ Any Technology Gradually Creates A Totally New Human Environment

~ EANPWBAP ~ Environments Are Not Passive Wrappings But Active Processes

~ TMITM-M-ITO-TEA-T-ATNEHBC-T-‘C’-OTNE-ITOMEOTIA ~ “The Medium Is The Message” – Means – In Terms Of – The Electronic Age – That – A Totally New Environment Has Been Created – The – “Content” – Of This New Environment – Is The Old Mechanized Environment Of The Industrial Age

~ ENT-RACAD-Y-TNOTIPIAAF ~ Each New Technology – Regarded As Corrupt And Degrading – Yet – The New One Turns Its Predecessor Into An Art Form

~ TPOTATAFSATD-BAGAM-HLBR-A-AR-AA-‘AEWS’-AIW-EUTDSAPTILOTTPTCWT ~ The Power Of The Arts To Anticipate Future Social And Technological Developments – By A Generation And More – Has Long Been Recognized – Art – As Radar – Acts As – “An Early Alarm System” – As It Were – Enabling Us To Discover Social And Psychic Targets In Lots Of Time To Prepare To Cope With Them

~ TMITM-TIMTST-TPASCOAM-TI-OAEOO-RFTNSTIIIOA-B-EEOO-O-BANT ~ The Medium Is The Message – This Is Merely To Say That – The Personal And Social Consequences Of Any Medium – That Is – Of Any Extension Of Ourselves – Result From The New Scale That Is Introduced Into Our Affairs – By – Each Extension Of Ourselves – Or – By Any New Technology

~ T-‘C’-OAMIAAM ~ The – “Content” – Of Any Medium Is Always Another Medium

~ WWAAC-H-H-AT-PASC-O-TDOPATAOAEP-FT-‘M’-O-AMOT-I-TCOSOPOPTIIIHA-IITMTSACTSAFOHAAA ~ What We Are Considering – Here – However – Are The – Psychic And Social Consequences – Of – The Designs Or Patterns As They Amplify Or Accelerate Existing Processes – For The – “Message” – Of – Any Medium Or Technology – Is – The Change Of Scale Or Pace Or Pattern That It Introduces Into Human Affairs – It Is The Medium That Shapes And Controls The Scale And Form Of Human Association And Action

~ TMISTM ~ The Medium Is Socially The Message

~ TOTFAAFN ~ That One Thing Follows Another Accounts For Nothing

~ TEOTDNOATLOOOC-B-ASR-O-POPSAWAR ~ The Effects Of Technology Do Not Occur At The Level Of Opinions Or Concepts – But – Alter Sense Ratios – Or – Patterns Of Perception Steadily And Without Any Resistance

~ M-ITIVOACPTOEOALP-WL-M-B-CTTFAOSP ~ Myth – Is The Instant Vision Of A Complex Process That Ordinarily Extends Over A Long Period – We Live – Mythically – But – Continue To Think Fragmentary And On Single Planes

~ CW-E-RT-M-I-ABCOOET ~ Concern With – Effect – Rather Than – Meaning – Is – A Basic Change Of Our Electric Time

~ ITTOMRTMEMTP? ~ Is The Threat Of Massive Retaliation The Most Effective Means To Peace?

~ TSOBUADCB ~ The Spectacle Of Brutality Used As Deterrent Can Brutalize

~ NITROAPT ~ Numbness Is The Result Of Any Prolonged Terror

~ TPOEVII ~ The Price Of Eternal Vigilance Is Indifference

~ AEILR-AAKOMWSAKONOF-FTIMAMITROSCAITSOP ~ As Electric Information Levels Rise – Almost Any Kind Of Material Will Serve Any Kind Of Need Or Function – Forcing The Intellectual More And More Into The Role Of Social Command And Into The Service Of Production

~ TGL:NAN ~ The Gadget Lover: Narcissus As Narcosis

~ AIOTAAEOS-AOOPB-A-SEADNRONEATOOAEOTB ~ Any Invention Or Technology Is An Extension Or Self-Amputation Of Our Physical Bodies – And – Such Extension Also Demands New Ratios Or New Equilibriums Among The Other Organs And Extensions Of The Body

~ WHTNOCNSWIIEAE-O-WWD-TTAOAAOEMIATAOTUAOA-B-IISTAOCOTU ~ We Have To Numb Our Central Nervous System When It Is Extended And Exposed – Or – We Will Die – Thus The Age Of Anxiety And Of Electric Media Is Also The Age Of The Unconscious And Of Apathy – But – It Is Strikingly The Age Of Consciousness Of The Unconscious

~ ITEA-WWAMAOS ~ In The Electric Age – We Wear All Mankind As Our Skin

~ OWH-SOSANS-TTPMOTWWTTBF-TALOOEAEAN-WDRHARL ~ Once We Have – Surrendered Our Senses And Nervous Systems – To The Private Manipulation Of Those Who Would Try To Benefit From – Taking A Lease On Our Eyes And Ears And Nerves – We Don’t Really Have Any Rights Left

~ WTTOATIPTIOD-WMWCFACT ~ When The Technology Of A Time Is Powerfully Thrusting In One Direction – Wisdom May Well Call For A Countervailing Thrust

~ TVSWEI-SASF-IOTH-S-H-IATSTTCOIAUOTS ~ The Very Success We Enjoy In – Specializing And Separating Functions – In Order To Have – Speedup – However – Is At The Same Time The Cause Of Inattention And Unawareness Of The Situation

~ AM-A-NRTEBVOTSKASOAC ~ All Media – Are – Natural Resources That Exist By Virtue Of The Shared Knowledge And Skill Of A Community

~ L-SD-A-NFOW-D-A-MATE ~ Labor-Saving Devices – Are – New Forms Of Work – Decentralized – And – Made Available To Everybody

~ TBRFAPATMFC ~ The Brothel Remains Firm And Permanent Amidst The Most Furious Changes

~ NCCPA ~ Nobody Can Commit Photography Alone

~ COCWSTCIMNWIBAOI ~ Control Over Change Would Seem To Consist In Moving Not With It But Ahead Of It

~ RN-I-BN-BNASOBNFS ~ Real News – Is – Bad News – Bad News About Someday Or Bad News For Somebody

~ AATH-IBOTIITCC-A-TSPAMITIM ~ As Automation Takes Hold – It Becomes Obvious That Information Is The Crucial Commodity – And – That Solid Products Are Merely Incidental To Information Movement

~ TGOPRAGDAT ~ The Games Of A People Reveal A Great Deal About Them

~ AITTEOEO-IBINIAITRTHSTTCBCAO ~ Any Innovation Threatens The Equilibrium Of Existing Organization – In Big Industry New Ideas Are Invited To Rear Their Heads So That They Can Be Clobbered At Once

~ WANMOHEO-ICANMFI-UAWAMF ~ Whenever Any New Medium Or Human Extension Occurs – It Creates A New Myth For Itself – Usually Associated With A Major Figure

~ TOESTM ~ The Organic Everywhere Supplants The Mechanical

~ DSTL ~ Dialogue Supersedes The Lecture

~ A-IAFFDABIAO ~ Acceleration – Is A Formula For Dissolution And Breakdown In Any Organization

~ RO-EAP-CBA-NB-TSOP-B-B-APOC ~ Restraints On – Electric Absolutist Power – Can Be Achieved – Not By – The Separation Of Powers – But – By – A Pluralism Of Centers

~ EWBRACDAMF ~ Education Will Become Recognized As Civil Defense Against Media Fallout

~ SONETINAEOOBBOOCNS-WNSAT-IL-AAMO-PE-AMO-SASI-A-ISAS-ATCPBRAW ~ Since Our New Electric Technology Is Not An Extension Of Our Bodes But Of Our Central Nervous Systems – We Now See All Technology – Including Language – As A Means Of – Processing Experience – A Means Of – Storing And Speeding Information – And – In Such A Situation – All Technology Can Plausibly Be Regarded As Weapons

~ T-FOW-CO-LAL-IT-AA ~ The – Future Of Work – Consists Of – Learning A Living – In The – Automation Age