SETH GODIN ~ PURPLE COW ~ 2002

~ PC ~ Purple Cow

~ TEO-T-PC-ITIMBR ~ The Essence Of – The – Purple Cow – Is That It Must Be Remarkable

~ RM-ITAOBTWNRIYPOS ~ Remarkable Marketing – Is The Art Of Building Things Worth Noticing Right Into Your Product Or Service

~ YNTPA-PC-IEYB ~ You Need To Put A – Purple Cow – Into Everything You Build

~ TWHC-TAFMC-B-TILALTTSTO ~ The World Has Changed – There Are Far More Choices – But – There Is Less And Less Time To Sort Them Out

~ MID-LLM ~ Marketing Is Dead – Long Live Marketing

~ TORWT:C-S-O-P-A-CTW-GM ~ The Old Rule Was This: Create – Safe – Ordinary – Products – And – Combine Them With – Great Marketing

~ TNRI:C-RP-T-TRPSO ~ The New Rule Is: Create – Remarkable Products – That – The Right People Seek Out

~ IYCPO-UN-T-T(ATD)-WWIB? ~ If You Could Pick One – Underserved Niche – To – Target (And To Dominate) – What Would It Be?

~ C-CTTWSO ~ Criticism – Comes To Those Who Stand Out

~ ITAR-AMMLTSTITA ~ Ideas That Are Remarkable – Are Much More Likely To Spread Than Ideas That Aren’t

~ CYMACVOYP? ~ Could You Make A Collectible Version Of Your Product?

~ AS-TACTEOY-PC-IA-S-TSGTTWOMIPOP ~ A Slogan – That Accurately Conveys The Essence Of Your – Purple Cow – Is A – Script – The Script Guarantees That The Word Of Mouth Is Passed On Properly

~ DYHA -SOPSORB-TAT?-IIC?-IIWPO? ~ Do You Have A – Slogan Or Positioning Statement Or Remarkable Boast – That’s Actually True? – Is It Consistent? – Is It Worth Passing On?

~ WWHIYTTT? ~ What Would Happen If You Told The Truth?

~ YHTG-WTCIN-TFTB ~ You Have To Go – Where The Competition Is Not – The Further The Better

SETH GODIN ~ POKE THE BOX ~ 2011

~ PTB ~ Poke The Box

~ YT ~ Your Turn

~ TIAASAIALTTTHEBB ~ The Intermediaries And Agenda Setters And Investors Are Less Important Than They Have Ever Been Before

~ BA-AO-TM-O-O-O-WYA ~ Be Aware – Aware Of – The Market – Of – Opportunities – Of – Who You Are

~ BE-SYCUWIAY ~ Be Educated – So You Can Understand What Is Around You

~ BC-SYCBTAYE ~ Be Connected – So You Can Be Trusted As You Engage

~ BC-STSKWTE ~ Be Consistent – So The System Knows What To Expect

~ BAA-SYHSTS ~ Build An Asset – So You Have Something To Sell

~ BP-SYCBWP ~ Be Productive – So You Can Be Well-Priced

~ HTGATHATPTS ~ Have The Guts And The Heart And The Passion To Ship

~ TCIGITHOS ~ The Challenge Is Getting Into The Habit Of Starting

~ HNITNAM-IYBETDO-PWF ~ Human Nature Is To Need A Map – If You’re Brave Enough To Draw One – People Will Follow

~ WDICF-NTI-BTS ~ Where Does Innovation Come From? – Not The Ideas – But The Starting

~ S-INAGA-N ~ Soon – Is Not As Good As – Now

~ RIABWBTTAF ~ Risk Is Avoided Because We’ve Been Trained To Avoid Failure

~ TMYD:TMYF ~ The More You Do – The More You Fail

~ IS:SU ~ In Short: Show Up

~ LFTF-TAATSOYD ~ Look For The Fear – That’s Almost Always The Source Of Your Doubt

~ R-TTOP-PY ~ Reject – The Tyranny Of Picked – Pick Yourself

~ WHLCBTMBQAS-RCAN ~ We Have Little Choice But To Move Beyond Quality And Seek – Remarkable, Connected, And New

~ IIS-HV ~ Initiative Is Scarce – Hence Valuable

~ TAMPINTAG-TTAMPIDNTTAG-PTIS ~ Twice As Much Polishing Is Not Twice As Good – Ten Times As Much Polishing Is Definitely Not Ten Times As Good – Polishing Turns Into Stalling

~ P-BBSAI ~ Poke – But Be Smart About It

~ PSWFAP-WRTWDM-NTWFT ~ Please Stop Waiting For A Map – We Reward Those Who Draw Maps – Not Those Who Follow Them

~ WWAHTRAZ? ~ Why Would Anyone Hesitate To Report A Zombie?

~ SOL-MITTIDRWMBTGUITSTABR ~ Sooner Or Later – Many Idealists Transform Themselves Into Disheartened Realists Who Mistakenly Believe That Giving Up Is The Same Thing As Being Realistic

~ NOTWWC ~ None Of This Works Without Curiosity

~ WAWBHTFAM-ITMCWAG ~ We All Would Be Happy To Follow A Map – If The Map Came With A Guarantee

~ TOLIPYCI-CINATF ~ The Opportunity Lies In Pursuing Your Curiosity Instead – Curiosity Is Not Allergic To Failure

~ TJOW ~ The Joy Of Wrong

~ CLMADTAOOO-TDLM ~ Computers Like Matches And Decision Trees And On Or Off – They Don’t Like Maybe

~ FLRLCWTFOJHSAIAGYAA ~ Find – Low-Risk – Low-Cost – Ways To Find Out Just How Smart And Intuitive And Generous You Actually Are

~ S-I(D)-F ~ Start – Implies (Demands) – Finishing

~ TPWFTMUW ~ The Person Who Fails The Most Usually Wins

~ TGCASOFIFTGTRTSIOTASG ~ The Greatest Challenge Any Successful Organization Faces Is Finding The Guts To Risk That Success In Order To Accomplish Something Great

~ K-S-UY-F ~ Keep – Starting – Until You – Finish

~ TMIOWN ~ The Market Is Obsessed With Novelty

~ BTOWST ~ Be The One Who Starts Things

~ IETFSILWTIOSTWNAS ~ It’s Easy To Fall So In Love With The Idea Of Starting That We Never Actually Start

~ IYNMAD-IACBYA ~ If You’re Not Making A Difference – It’s Almost Certainly Because You’re Afraid

~ IDHTA ~ It Doesn’t Hurt To Ask

~ S-AAWOL ~ Starting – As A Way Of Life

~ IYGTBANKTPAEYTITADTND-YWUWAL ~ If You Go To Bed At Night Knowing That People Are Expecting You To Initiate Things All Day The Next Day – You’ll Wake Up With A List

~ MAWDSTMI ~ Might As Well Do Something That Matters Instead

SETH GODIN ~ SEVEN IMPERATIVES ~ POKE THE BOX ~ 2011

~ BA-OTM-OO-OWYA ~ Be Aware – Of The Market – Of Opportunities – Of Who You Are

~ BE-SYCUWIAY ~ Be Educated – So You Can Understand What Is Around You

~ BC-SYCBTAYE ~ Be Connected – So You Can Be Trusted As You Engage

~ BC-STSKWTE ~ Be Consistent – So The System Knows What To Expect

~ BAA-SYHSTS ~ Build An Asset – So You Have Something To Sell

~ BP-SYCBWP ~ Be Productive – So You Can Be Well-Priced

~ HTGATHATPTS ~ Have The Guts And The Heart And The Passion To Ship

SETH GODIN ~ WE ARE ALL WEIRD

~ MID-HCW ~ Mass Is Dead – Here Comes Weird

~ TTAPWCMALAPOPBOEP ~ Today There Are People Who Can Make A Living As Painters Or Professional Bowlers Or Even Poets

~ WYCAPWMJAFDADTTLOPETC-YOTDTHTW ~ When You Can Add People Who Make Just A Few Dollars A Day To The List Of People Entitled To Choice – You’ve Opened The Door To Half The World

~ IYPITTBATTAP-YWF ~ If You Persist In Trying To Be All Things To All People – You Will Fail

~ BSITAFP ~ Be Something Important To A Few People

~ IYCTTN-YWDTW ~ If You Cater To The Normal – You Will Disappoint The Weird

~ OFAMAMNTTAA ~ Objects Far Away May Appear More Normal Than They Actually Are

~ OCI-JAEIW ~ On Close Inspection – Just About Everybody Is Weird

~ TMTSLBOT-WTREAGA ~ The Markets That Seem Like Big Opportunities Today – Were Tiny Rounding Errors A Generation Ago

SETH GODIN ~ THE ICARUS DECEPTION ~ 2012

~ WAAAN ~ We Are All Artists Now

~ HLAYGTW? ~ How Long Are You Going To Wait?

~ YANYC ~ You Are Not Your Career

~ FIIO ~ Following Instructions Is Overrated

~ WATWMUCAMUS ~ We Assume That What Makes Us Comfortable Also Makes Us Safe

~ AISTMBA-AAPWMA ~ Art Isn’t Something That’s Made By Artists – Artists Are People Who Make Art

~ AITUWOAHB-WTTA ~ Art Is The Unique Work Of A Human Being – Work That Touches Another

~ T-CE-DTW-CA ~ The – Connection Economy – Demands That We – Create Art

~ TAO-MF-LIUWT-LB ~ The Art Of – Moving Forward – Lies In Understanding What To – Leave Behind

~ JBYWAGDMIAGG ~ Just Because You’re Winning A Game Doesn’t Mean It’s A Good Game

~ TSFTRAITEOA ~ The Search For The Right Answer Is The Enemy Of Art

~ AHNRA-TBTWCHFI-AIA ~ Art Has No Right Answer – The Best That We Can Hope For Is – An Interesting Answer

~ TR-IAA-NAU-FAR ~ The Remarkable – Is Almost Always – New And Untested – Fresh And Risky

~ C-R-EL-ALMELIOWAL ~ Connection – Requires – Emotional Labor – A Little More Emotional Labor Is Often Worth A Lot

~ WAITRO? ~ Which Audience Is The Right One?

~ CBWD ~ Connection Begins With Dignity

~ TMRTTDITIWOA ~ The Most Rational Thing To Do Is The Irrational Work Of Art

~ TITMAIP-TIIITID ~ The Invitation To Make Art Is Precious – To Ignore It Is To Invite Despair

~ ABOPITMIOD ~ Attention By Other People Is The Most Irresistible Of Drugs

~ TOSMYPFFI-TNOGYACTSO ~ The Old System Made You Popular For Fitting In – The New One Gives You A Chance To Stand Out

~ STEOA ~ Spend Time Encouraging Other Artists

~ FCTTS ~ Fly Closer To The Sun

~ ETJ ~ Enjoying The journey

~ AKA ~ Attachment Kills Art

~ A&L ~ Art And Love

~ AIACTAPATADATG-NTAR ~ Art Is A Commitment To A Process And To A Direction And To Generosity – Not To A Result

~ ACATBF ~ Artists Can’t Afford To Be Fragile

~ IITL? ~ Is It Too Late?

~ WITSISC?~ Who Is The Self In Self-Control?

~ IINTLT-RSC-TCL-IH-A-TDTWYCO ~ It Is Never Too Late To – Redefine Self-Control – To Change Long-Ingrained Habits – And – To Do The Work You’re Capable Of

~ Y-YMLITV-B-YCASWALVAWYWU ~ Yes – You Must Leap Into The Void – But – You Can Always Start With A Little Void And Work Your Way Up

~ TPWBTS ~ The Problem With Blaming The System

~ BTSISBILYOTH-B-WTSIB-WWWYWROTSITFP ~ Blaming The System Is Soothing Because It Lets You Off The Hook – But – When The System Is Broken – We Wonder Why You Were Relying On The System In The First Place

~ INEPDY-YNMAD ~ If Not Enough People Doubt You – You’re Not Making A Difference

~ FYMPYATCYA ~ First You Must Pick Yourself And Then Choose Your Audience

~ YGAAAITMATMTAOYC ~ Your Goal As An Artist Is To Make Art That Moves The Audience Of Your Choice

~ FOWYAIF-GBACWTA-A-ITR ~ Figure Out Who Your Art Is For – Get Better At Connecting With That Audience – And – Ignore The Rest

~ RSEB ~ ROWING SOMEONE ELSE’S BOAT

~ YNTKTCWIAO-NTOTR-B-TBT ~ You Need To Know The Conventional Wisdom Inside And Out – Not To Obey The Rules – But – To Break Them

~ IINW-TMBA-IYDKHTMBA-L ~ If It’s Not Working – Then Make Better Art – If You Don’t Know How To Make Better Art – Learn

~ F-LTS ~ First – Learn To See

~ TPWLITOTA-IITSWLB ~ The Problem With Labels Is That Once They’re Applied – It’s Impossible To See What Lies Beneath

~ ALTSAOA-TLTFLABTFI ~ Artists Learn To See All Over Again – They Learn To Forgo Labels And Bring The Fresh Instead

~ TPOABOWHADIOHGETMDWESIT ~ The Price Of A Bottle Of Wine Has A Direct Impact On How Good Even The Most Discerning Wine Experts Say It Tastes

~ WSWWB-NTOWA ~ We See What We Believe – Not The Other Way Around

~ YDNAG-YNE-TBKOE-TEORF ~ You Don’t Need A Guru – You Need Experience – The Best Kind Of Experience – The Experience Of Repeated Failure

~ BMWYWM ~ But Make What You Will Make

~ OWYMATIFEDYHACTCWS ~ Only When You Make Art That Isn’t For Everyone Do You Have A Chance To Connect With Someone

~ USERTMYA ~ Using Someone Else’s Ruler To Measure Your Art

~ YIAPOYA ~ Your Interactions Are Part Of Your Art

~ AWCAAOIIPAWOA ~ Anyone Who Cares And Acts On It Is Performing A Work Of Art

~ AHNRA ~ Art Has No Right Answer

~ YBWIAG-OCYWCBI-B-IIAGF-YGIMITYP ~ Your Best Work Is A Gift – Of Course Your Work Can Be Improved – But – It Is A Gift First – Your Generosity Is More Important Than Your Perfection

~ TASTWAII ~ The Artist Sees The World As It Is

~ TATASTR ~ The Artist Tells A Story That Resonates

~ TB ~ Talker’s Block

~ WLYT-O ~ Write Like You Talk – Often

~ IT-CE-TRMOYWIWYTS ~ In – The Connection Economy – The True Measure Of Your Work Is Whether You Touched Someone

~ DMT ~ Dancing-Monkey Treats

~ TYJIA ~ Turning Your Job Into Art

~ Y-IKYCMAGMF-TMD-B-AWHIF ~ Yes – I Know You Can Make A Good Movie For – Twenty Million Dollars – But – All We Have Is Five

~ ADWTGTM ~ Artists Don’t Want To Go To Meetings

~ IYW-BWT-TF-YW-BWC-OTT-CTD ~ If You Weren’t – Born With Talent – That’s Fine – You Were – Born With Commitment – Organize The Talented – Connect The Disconnected

~ BAPOTA ~ Become A Patron Of The Arts

~ FIAE-NAP ~ Failure Is An Event – Not A Person

~ NTFIPOYW-YCIIAWAIYWF ~ Now That Fear Is Part Of Your Work – You Can Ignore It And Work As If You Were Fearless

~ DOTEOF ~ Dancing On The Edge Of Finished

~ WTISRA-TAYDIOTC ~ When There Is No Right Answer – Then Anything You Do Is Open To Criticism

~ IDBIM-B-IBIY ~ I Don’t Believe In Much – But – I Believe In You

~ JLNOE ~ Just Like No One Else

~ SYJBYSTE ~ Start Your Journey Before You See The End

~ WINP-A-ADMYB ~ Worry Is Not Preparation – And – Anxiety Doesn’t Make You Better

~ PITTOA ~ Pain Is The Truth Of Art

~ ADRI-BIR ~ Art Doesn’t Repeat Itself – But It Rhymes

SETH GODIN ~ TRIBES ~ 2008

~ T-AA-F-A-BIAIAIC ~ Tribes – Are About – Faith – About – Belief In An Idea And In Community

~ DYBIWYD?-ED?-ITOT-B-HTBA-BS ~ Do You Believe In What You Do? – Every Day? – It Turns Out That – Belief – Happens To Be A Brilliant Strategy

~ M-ITAOTSATTWM-STSASTS ~ Marketing – Is The Act Of Telling Stories About The Things We Make – Stores That Sell And Stories That Spread

~ LMAR ~ Leaders Make A Ruckus

~ ITOTTTTAGOPIAT:AHI;AWTC ~ It Takes Only Two Things To Turn A Group Of People Into A Tribe: A Shared Interest; A Way To Communicate

~ MTTASIAGWTSYT ~ Making Things That Are Successful Is A Great Way To Spend Your Time

~ I=H ~ Initiative = Happiness

~ TDSTBAASOI-WMITWTMTIH ~ There Doesn’t Seem To Be A Shortage Of Ideas – What’s Missing Is The Will To Make The Ideas Happen

~ IABBTI-TBODNW-N-TITWITOWTMFHBI ~ In A Battle Between Two Ideas – The Best One Doesn’t Necessarily Win – No – The Idea That Wins Is The One With The Most Fearless Heretic Behind It

~ WCNTBRBWWAC ~ We Choose Not To Be Remarkable Because We’re Worried About Criticism

~ HCICSTCWC? ~ How Can I Create Something That Critics Will Criticize?

~ GL-AATRTLO-TT-TT ~ Great Leaders – Are Able To Reflect The Light Onto – Their Teams – Their Tribes

~ DT-L-N-M-I-TCC ~ Deciding To – Lead – Not – Manage – Is – The Critical Choice

~ LIS-B-FPAWTGTTDRTL-TSMLV ~ Leadership Is Scarce – Because – Few People Are Willing To Go Through The Discomfort Required To Lead – This Scarcity Makes Leadership Valuable

~ NALI-GITFOTT-ITJAMETS-GOOTW ~ Not All Leadership Involves – Getting In The Face Of The Tribe – It Takes Just As Much Effort To Successfully – Get Out Of The Way

~ LAC-BTCWTFOWTGIGTDN ~ Leaders Are Curious – Because They Can’t Wait To Find Out What The Group Is Going To Do Next

~ GLDWDTMIOTMTTABB ~ Great Leaders Don’t Water Down Their Message In Order To Make The Tribe A Bit Bigger

~ AY-SW-TWTW-IOB-TTIWTCB? ~ Are You – Stuck With – The Way Things Were – Instead Of Busy – Turning Things Into What They Could Be?

~ L-WSOT-G-AMP-T-LWST-G ~ Leaders Who Set Out To – Give – Are – More Productive – Than – Leaders Who Seek To – Get

~ TAOL-I-UWYCCO ~ The Art Of Leadership – Is – Understanding What You Can’t Compromise On

~ PA-M-GIA-A-MIEFTMTSFAW ~ Publish A – Manifesto – Give It Away – And – Make It Easy For The Manifesto To Spread Far And Wide

~ T-RIYOO ~ Transparency – Really Is Your Only Option

~ ITE-C-IALS ~ In The End – Cynicism – Is A Lousy Strategy

~ WMPWIALISTVDTF:SWL ~ What Most People Want In A Leader Is Something That’s Very Difficult To Find: Someone Who Listens

~ RVAGIAAMER ~ Remarkable Visions And Genuine Insight Are Always Met With Resistance

~ POL(ABPOI-A)ITATSWTDFALT ~ Part Of Leadership (A Big Part Of It – Actually) Is The Ability To Stick With The Dream For A Long Time

~ LUTCINOO-B-TKTS ~ Leaders Understand That Change Is Not Only Omnipresent – But – The Key To Success

~ GPSTCTT-S-A-TF-A-A-C ~ Give People Stories They Can Tell Themselves – Stories – About – The Future – And – About – Change

~ LAB ~ Leaders Aren’t Born

SETH GODIN ~ LINCHPIN

~ ATTWCC ~ Attachment To Things We Can’t Control

~ FTWWS ~ Fear That We Will Succeed

~ JBYWSTBTDMIS ~ Just Because You Want Something To Be True Doesn’t Make It So

~ MBWLM ~ My Boss Won’t Let Me

~ NFTF ~ Nostalgia For The Future

~ SIWWGG ~ Society Is Where We Give Gifts

~ TINM ~ There Is No Map

~ TMF ~ The Master Fear

~ YAG&WNYC ~ You’re A Genius And We Need Your Contribution