SETH GODIN ~ POKE THE BOX

~ PTB ~ Poke The Box

~ YT ~ Your Turn

~ TIAASAIALTTTHEBB ~ The Intermediaries And Agenda Setters And Investors Are Less Important Than They Have Ever Been Before

~ TCIGITHOS ~ The Challenge Is Getting Into The Habit Of Starting

~ HNITNAM-IYBETDO-PWF ~ Human Nature Is To Need A Map – If You’re Brave Enough To Draw One – People Will Follow

~ WDICF-NTI-BTS ~ Where Does Innovation Come From? – Not The Ideas – But The Starting

~ SINAGAN ~ Soon Is Not As Good As Now

~ RIABWBTTAF ~ Risk Is Avoided Because We’ve Been Trained To Avoid Failure

~ TMYD:TMYF ~ The More You Do – The More You Fail

~ IS:SU ~ In Short: Show Up

~ LFTF-TAATSOYD ~ Look For The Fear – That’s Almost Always The Source Of Your Doubt

~ RTTOP-PY ~ Reject The Tyranny Of Picked – Pick Yourself

~ WHLCBTMBQAS-RCAN ~ We Have Little Choice But To Move Beyond Quality And Seek – Remarkable, Connected, And New

~ IIS-HV ~ Initiative Is Scarce – Hence Valuable

~ TAMPINTAG-TTAMPIDNTTAG-PTIS~ Twice As Much Polishing Is Not Twice As Good – Ten Times As Much Polishing Is Definitely Not Ten Times As Good – Polishing Turns Into Stalling

~ P-BBSAI ~ Poke – But Be Smart About It

~ PSWFAP-WRTWDM-NTWFT~ Please Stop Waiting For A Map – We Reward Those Who Draw Maps – Not Those Who Follow Them

~ SOL-MITTIDRWMBTGUITSTABR ~ Sooner Or Later – Many Idealists Transform Themselves Into Disheartened Realists Who Mistakenly Believe That Giving Up Is The Same Thing As Being Realistic

~ NOTWWC ~ None Of This Works Without Curiosity

~ WAWBHTFAM-ITMCWAG ~ We All Would Be Happy To Follow A Map – If The Map Came With A Guarantee

~ TOLIPYCI-CINATF ~ The Opportunity Lies In Pursuing Your Curiosity Instead – Curiosity Is Not Allergic To Failure

~ TJOW ~ The Joy Of Wrong

~ CLMADTAOOO-TDLM ~ Computers Like Matches And Decision Trees And On Or Off – They Don’t Like Maybe

~ F-LR-LC-WTFOJHSAIAGYAA ~ Find – Low-Risk – Low-Cost – Ways To Find Out Just How Smart And Intuitive And Generous You Actually Are

~ SI(D)F ~ Start Implies (Demands) Finishing

~ TPWFTMUW ~ The Person Who Fails The Most Usually Wins

~ TGCASOFIFTGTRTSIOTASG ~ The Greatest Challenge Any Successful Organization Faces Is Finding The Guts To Risk That Success In Order To Accomplish Something Great

~ KSUYF ~ Keep Starting Until You Finish

~ TMIOWN ~ The Market Is Obsessed With Novelty

~ BTOWST ~ Be The One Who Starts Things

~ IETFSILWTIOSTWNAS ~ It’s Easy To Fall So In Love With The Idea Of Starting That We Never Actually Start

~ IYNMAD-IACBYA ~ If You’re Not Making A Difference – It’s Almost Certainly Because You’re Afraid

~ IDHTA ~ It Doesn’t Hurt To Ask

~ SAAWOL ~ Starting As A Way Of Life

~ IYGTBANKTPAEYTITADTND-YWUWAL ~ If You Go To Bed At Night Knowing That People Are Expecting You To Initiate Things All Day The Next Day – You’ll Wake Up With A List

~ MAWDSTMI ~ Might As Well Do Something That Matters Instead

SETH GODIN ~ SEVEN IMPERATIVES ~ POKE THE BOX

~ BA-OTM-OO-OWYA ~ Be Aware – Of The Market – Of Opportunities – Of Who You Are

~ BE-SYCUWIAY ~ Be Educated – So You Can Understand What Is Around You

~ BC-SYCBTAYE ~ Be Connected – So You Can Be Trusted As You Engage

~ BC-STSKWTE ~ Be Consistent – So The System Knows What To Expect

~ BAA-SYHSTS ~ Build An Asset – So You Have Something To Sell

~ BP-SYCBWP ~ Be Productive – So You Can Be Well-Priced

~ HTGATHATPTS ~ Have The Guts And The Heart And The Passion To Ship

SETH GODIN ~ WE ARE ALL WEIRD

~ MID-HCW ~ Mass Is Dead – Here Comes Weird

~ TTAPWCMALAPOPBOEP ~ Today There Are People Who Can Make A Living As Painters Or Professional Bowlers Or Even Poets

~ WYCAPWMJAFDADTTLOPETC-YOTDTHTW ~ When You Can Add People Who Make Just A Few Dollars A Day To The List Of People Entitled To Choice – You’ve Opened The Door To Half The World

~ IYPITTBATTAP-YWF ~ If You Persist In Trying To Be All Things To All People – You Will Fail

~ BSITAFP ~ Be Something Important To A Few People

~ IYCTTN-YWDTW ~ If You Cater To The Normal – You Will Disappoint The Weird

~ OFAMAMNTTAA ~ Objects Far Away May Appear More Normal Than They Actually Are

~ OCI-JAEIW ~ On Close Inspection – Just About Everybody Is Weird

~ TMTSLBOT-WTREAGA ~ The Markets That Seem Like Big Opportunities Today – Were Tiny Rounding Errors A Generation Ago

SETH GODIN ~ THE ICARUS DECEPTION

~ WAAAN ~ We Are All Artists Now

~ WATWMUCAMUS ~ We Assume That What Makes Us Comfortable Also Makes Us Safe

~ AISTMBA-AAPWMA ~ Art Isn’t Something That’s Made By Artists – Artists Are People Who Make Art

~ AITUWOAHB-WTTA ~ Art Is The Unique Work Of A Human Being – Work That Touches Another

~ TCEDTWCA ~ The Connection Economy Demands That We Create Art

~ TAOMFLIUWTLB ~ The Art Of Moving Forward Lies In Understanding What To Leave Behind

~ JBYWAGDMIAGG ~ Just Because You’re Winning A Game Doesn’t Mean It’s A Good Game

~ TSFTRAITEOA ~ The Search For The Right Answer Is The Enemy Of Art

~ AHNRA ~ Art Has No Right Answer

~ WAITRO? ~ Which audience is the right one?

~ TMRTTDITIWOA ~ The Most Rational Thing To Do Is The Irrational Work Of Art

~ ABOPITMIOD ~ Attention By Other People Is The Most Irresistible Of Drugs

~ TOSMYPFFI-TNOGYACTSO ~ The Old System Made You Popular For Fitting In – The New One Gives You A Chance To Stand Out

~ STEOA ~ Spend Time Encouraging Other Artists

~ FCTTS ~ Fly Closer To The Sun

~ AKA ~ Attachment Kills Art

~ AIACTAPATADATG-NTAR ~ Art Is A Commitment To A Process And To A Direction And To Generosity – Not To A Result

~ ACATBF ~ Artists Can’t Afford To Be Fragile

~ IITL? ~ Is It Too Late?

~ WITSISC?~ Who Is The Self In Self-Control?

~ IINTLTRSCTCLIHATDTWYCO ~ It Is Never Too Late To Redefine Self-Control, To Change Long-Ingrained Habits, And To Do The Work You’re Capable Of

~ YYMLITV-BYCASWALVAWYWU ~ Yes, You Must Leap Into The Void – But You Can Always Start With A Little Void And Work Your Way Up

~ TPWBTS ~ The Problem With Blaming The System

~ BTSISBILYOTJ-BWTSIBWWWYWROTSITFP ~ Blaming The System Is Soothing Because It Lets You Off The Hook – But When The System Is Broken, We Wonder Why You Were Relying On The System In The First Place

~ INEPDY-YNMAD ~ If Not Enough People Doubt You – You’re Not Making A Difference

~ FYMPYATCYA ~ First You Must Pick Yourself And Then Choose Your Audience

~ YGAAAITMATMTAOYC ~ Your Goal As An Artist Is To Make Art That Moves The Audience Of Your Choice

~ FOWYAIF-GBACWTA-AITR ~ Figure Out Who Your Art Is For, Get Better At Connecting With That Audience, And Ignore The Rest

~ RSEB ~ ROWING SOMEONE ELSE’S BOAT

~ YNTKTCWIAO-NTOTRBTBT ~ You Need To Know The Conventional Wisdom Inside And Out – Not To Obey The Rules, But To Break Them

~ IINW-TMBA-IYDKHTMBA-TL ~ If It’s Not Working – Then Make Better Art – If You Don’t Know How To Make Better Art, Learn

~ F-LTS ~ First – Learn To See

~ TPWLITOTAIITSWLB ~ The Problem With Labels Is That Once They’re Applied, It’s Impossible To See What Lies Beneath

~ ALTSAOA-TLTFLABTFI ~ Artists Learn To See All Over Again – They Learn To Forgo Labels And Bring The Fresh Instead

~ TPOABOWHADIOHGETMDWESIT ~ The Price Of A Bottle Of Wine Has A Direct Impact On How Good Even The Most Discerning Wine Experts Say It Tastes

~ WSWWB-NTOWA ~ We See What We Believe – Not The Other Way Around

~ YDNAG-YNETBKOE-TEORF ~ You Don’t Need A Guru – You Need Experience, The Best Kind Of Experience – The Experience Of Repeated Failure

~ BMWYWM ~ But Make What You Will Make

~ OWYMATIFEDYHACTCWS ~ Only When You Make Art That Isn’t For Everyone Do You Have A Chance To Connect With Someone

~ USERTMYA ~ Using Someone Else’s Ruler To Measure Your Art

~ YIAPOYA ~ Your Interactions Are Part Of Your Art

~ AWCAAOIIPAWOA ~ Anyone Who Cares And Acts On It Is Performing A Work Of Art

~ AHNRA ~ Art Has No Right Answer

~ YBWIAG-OCYWCBIBIIAGF-YGIMITYP ~ Your Best Work Is A Gift – Of Course Your Work Can Be Improved, But It Is A Gift First – Your Generosity Is More Important Than Your Perfection

~ TASTWAII ~ The Artist Sees The World As It Is

~ TATASTR ~ The Artist Tells A Story That Resonates

~ TB ~ Talker’s Block

~ WLYT-O ~ Write Like You Talk – Often

~ ITCETRMOYWIWYTS ~ In The Connection Economy, The True Measure Of Your Work Is Whether You Touched Someone

~ DMT ~ Dancing-Monkey Treats

~ TYJIA ~ Turning Your Job Into Art

~ YIKYCMAGMFTMDBAWHIF ~ Yes, I Know You Can Make A Good Movie For Twenty Million Dollars, But All We Have Is Five

~ ADWTGTM ~ Artists Don’t Want To Go To Meetings

~ IYWBWTTF-YWBWC-OTT-CTD ~ If You Weren’t Born With Talent, That’s Fine – You Were Born With Commitment – Organize The Talented – Connect The Disconnected

~ BAPOTA ~ Become A Patron Of The Arts

~ FIAE-NAP ~ Failure Is An Event – Not A Person

~ NTFIPOYWYCIIAWAIYWF ~ Now That Fear Is Part Of Your Work, You Can Ignore It And Work As If You Were Fearless

~ DOTEOF ~ Dancing On The Edge Of Finished

~ WTISRA-TAYDIOTC ~ When There Is No Right Answer – Then Anything You Do Is Open To Criticism

~ IDBIM-BIBIY ~ I Don’t Believe In Much – But I Believe In You

~ Infinite Games… Are Played For The Privilege Of Playing… The Purpose Of… To Allow The Other Players To Play Better

~ JLNOE ~ Just Like No One Else

~ SYJBYSTE ~ Start Your Journey Before You See The End

~ WINPAADMYB ~ Worry Is Not Preparation, And Anxiety Doesn’t Make You Better

~ PITTOA ~ Pain Is The Truth Of Art

~ ADRI-BIR ~ Art Doesn’t Repeat Itself – But It Rhymes

SETH GODIN ~ POKE THE BOX

~ PTB ~ Poke The Box

~ YT ~ Your Turn

~ BA-AOTMOOOWYA ~ Be Aware – Aware Of The Market, Of Opportunities, Of Who You Are

~ BE-SYCUWIAY ~ Be Educated – So You Can Understand What Is Around You

~ BC-SYCBTAYE ~ Be Connected – So You Can Be Trusted As You Engage

~ BC-STSKWTE ~ Be Consistent – So The System Knows What To Expect

~ BAA-SYHSTS ~ Build An Asset – So You Have Something To Sell

~ BP-SYCBWP ~ Be Productive – So You Can Be Well-Priced

~ HTGATHATPTS ~ Have The Guts And The Heart And The Passion To Ship

~ TCOGOTJPS ~ The Challenge Is Getting Into The Habit Of Starting

~ HNITNAM-IYBETDOPWF ~ Human Nature Is To Need A Map – If You’re Brave Enough To Draw One, People Will Follow

~ SINAGSN ~ Soon Is Not As Good As Now

~ TMYD-TMYF ~ The More You Do – The More You Fail

~ IS:SU ~ In Short: Show Up

~ LFTF-TAATSOYD ~ Look For The Fear – That’s Almost Always The Source Of Your Doubt

~ RTTOP-PY ~ Reject The Tyranny Of Picked – Pick Yourself

~ IIS-HV ~ Initiative Is Scarce – Hence Valuable

~ TAMPISNAG-TTAMPIDNTTAG ~ Twice As Much Polishing Is Not Twice As Good – Ten Times As Much Polishing Is Definitely Not Ten Times As Good

~ P-BBSAI ~ Poke – But Be Smart About It

~ PSWFAM ~ Please Stop Waiting For A Map

~ WWAHTRAZ? ~ Why Would Anyone Hesitate To Report A Zombie?

~ NOTWWC ~ None Of This Works Without Curiosity

~ CINATF ~ Curiosity Is Not Allergic To Failure

~ TJOW ~ The Joy Of Wrong

~ SI(D)F ~ Start Implies (demands) Finishing

~ SMTYAGTF-TMSWFIJBOSOAWOT ~ Starting Means That You Are Going To Finish – To Merely Start Without Finishing Is Just Boasting, Or Stalling, Or A Waste Of Time

~ TPWFTMUW ~ The Person Who Fails The Most Usually Wins

~ TGCASOFIFTGTRTSIOTASG ~ The Greatest Challenge Any Successful Organization Faces Is Finding The Guts To Risk That Success In Order To Accomplish Something Great

~ KSUYF ~ Keep Starting Until You Finish

~ BTOWST ~ Be The One Who Starts Things

~ IYFIDC-SWNIIS? ~ If You Fail It Doesn’t Count – So Why Not Invest In Starting?

~ IETFSILWTIOSTWNAS ~ It’s Easy To Fall So In Love With The Idea Of Starting That We Never Actually Start

~ IYNMAD-IACBYA ~ If You’re Not Making A Difference – It’s Almost Certainly Because You’re Afraid

~ IDHTA ~ It Doesn’t Hurt To Ask

~ SAAWOL ~ Starting As A Way Of Life

~ IYGTBANKTPAEYTITADTND-YWUWAL ~ If You Go To Bed At Night Knowing That People Are Expecting You To Initiate Things All Day The Next Day – You’ll Wake Up With A List

~ MAWDSTMI ~ Might As Well Do Something That Matters Instead

SETH GODIN ~ TRIBES

~ BIA ~ Bureau [Of] Idea Approval

~ HCICSTCWC? ~ How Can I Create Something That Critics Will Criticize?

~ I=H ~ Initiative = Happiness

~ MTTASIAGWTSYT ~ Making Things That Are Successful Is A Great Way To Spend Your Time